In March of 1961 it appears that Willys Motors released a 4-page brochure that compared the jeeps vs. the International Harvester Scout. The IH Scout made it’s debut in late 1960, so Willys didn’t waste much time in producing the document in response to the Scout’s release.
In turn, IH didn’t waste time in publishing it’s own comparison with a technical booklet over 40 pages long. I’m not entirely sure for whom this document was intended, engineers? Sales force? Management? For Marketing so it could distill the information for the sales force?























