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JEEP — Joint Effort Extra Pay Slogan

March 9, 2021 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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Maury forwarded this “JEEP” pin that’s available on eBay. Does anyone have any history on the slogan “Joint Effort Extra Pay”? It would be easy to jump to the conclusion that this was some kind of Willys-Overland or Willys-Motors factory worker incentive program, but I’d want more evidence before concluding that.

View all the information on eBay

“Vintage, JEEP FACTORY PIN (Joint-Effort-Extra-Pay) 1-1/2 x 3/4 Inches”

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A web search yielded a second item with the same logo, except this time on an ashtray with the an accompanying “A W” logo.

https://avaluer.org/explore/27456590-alan_wood_steel_co___stainless_ashtray_jeep_joint_effort_extra_pay_enamel_emblem

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CJ-5 Lighter Middleton, CT eBay

February 28, 2021 • CATEGORIES: Features • TAGS: . This site contains affiliate links for which I may be compensated.
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The starting bid is $75 for this unique lighter. It’s one I hadn’t seen.

View all the information on eBay

“THIS AUCTION IS FOR A 5 INCH LONG WILLYS JEEP MODEL CJ5 CIGARETTE LIGHTER.
THE JEEP LIGHTER IS IN GREAT CONDITION
THE JEEP IS WELL DETAILED AND THE CONSTRUCTION IS VERY WELL DONE. ITS HEAVY.
THE LIGHTER SPARKS WELL.
THERE IS NO LIGHTER FLUID IN IT AT PRESENT.
A NICE, RARE, JEEP LIGHTER”

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Late 1940s Willys-Overland Dealer Matchbook

January 21, 2021 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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This looks to be a Willys-Overland produced matchbook that allowed dealers to add their names. In this case, Ike’s Haugland Motor Company out of Wheaten, Minnesota, added its brand to this matchbook. The interior of the matchbook was the biggest surprise to me, as it listed the 9 reasons why the jeep can do all it does.

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Willys-Overland Inscribed Lighter on eBay

December 13, 2020 • CATEGORIES: Features • TAGS: . This site contains affiliate links for which I may be compensated.
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This is priced at $750. This has a late 1940s-early 1950s Willys-Overland logo along with the cursive inscription of Liz Hunnicutt. I tried to matched Liz Hunnicutt with Willys, but I didn’t have any luck with Google searches.

View all the information on eBay

“Rare Zippo Lighter Willys-Overland Automotive Advertising 1937/1950
Pat. 2032695
The Insert is a 2517191
Good Condition with Good Snap
Inscribed Willys-Overland On One Side
Inscribed Liz Hunnicutt on The Other
VERY RARE LIGHTER – ESPECIALLY INSCRIBED WITH LADY’S NAME (POSSIBLE WAR TIME)”

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Baier Jeep Lighters Sold on eBay

November 24, 2020 • CATEGORIES: Features • TAGS: . This site contains affiliate links for which I may be compensated.
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UPDATE: Long story short, I bought the bottom two jeep lighters. The first winner of the auction didn’t pay, so when I saw them re-acutioned, I made sure to snag them. 

This first one is the jeep lighter/ash tray combo and initially sold for $113.50 (plus $12.70 shipping), but the buyer backed out. My purchase price was a little less:

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Blue Jeep Matchbook Cover on eBay

October 11, 2020 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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This matchbook is interesting in that there’s no dealer name printed on it. We’ve seen another example of this same matchbook earlier this year.

View all the information on eBay

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For comparison, this one was on eBay in 2019 with Wasson Motor Sales printed on it:

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WWII Jeep Model Lighter on eBay

October 5, 2020 • CATEGORIES: Features • TAGS: . This site contains affiliate links for which I may be compensated.
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This lighter is a little more detailed than the ones I have.

View all the information on eBay

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Willys of Indiana Matchbook Cover on eBay

October 4, 2020 • CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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The starting price on this matchbook is $49.99. Note the illustrative details of the jeep, including bows+holders and a rear pto.

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“Jeep Willys Matchbook Indianapolis Indiana Vintage Rare Dealership 40’s?. Condition is “Used”. Shipped with USPS First Class. This is old and used. The colors and advertising are beautiful! No matches. What you see is what you get.”

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‘Jeep’ 4 Wheel Drive Wellington Lighter on eBay

September 21, 2020 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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Starting price for this ‘Jeep’ 4 Wheel Drive lighter is $75.

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“Great old lighter. From the estate of a longtime Toledo Jeep Employee.”

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Spanish Matchbook w/ Jeep on it on eBay

September 15, 2020 • CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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There are two vintage matchbooks in this auction, one from Peru and one possibly from Peru that has a jeep on it. The jeep matchbook is cool, but the asking price is $89.99 (at least they include with matches).

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“Rare WWII Era WILLYS ARMY JEEP Matchbooks Peru Indian Spanish
Incredibly rare
Great graphics and color
A few matches have been used
Books are in great shape
This auction is for both matchbooks, you get two!=
Feel free to ask questions”

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