This October 14, 1954, advertisement from the Heppner Gazette out of Heppner, Oregon, by the Farley Motor Company included a CJ-3B. You can see that the WILLYS ‘Jeep’ branding made a comeback not too long after Kaiser took over. KW also appears in the ad, along with Kaiser Willys Sale Division and Willys Motors.
Advertising & Brochures Research Archives
Palamino Roof 60 Mower Reproduction Manuals
UPDATE: This is an Instruction Manual and Engine/Parts Manual for the Roof Palomino Model 60 Mower. It was formerly on eBay.
The Roof Palomino Instruction manual:
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Roof Palomino 60 Operations Engien and Parts Manual:
View all the information on eBay

Dualmatic Selective Drive Brochure
I’m way behind on my document scans. I thought I’d catch up today, but between our search for a new bed (Ann’s back is giving her issues) and the fact that Ann accidentally left the plastic bbq brush (why???) in the bbq, which melted into an ugly mess when I turned on the bbq, forcing me to clean the whole thing, all meant that I didn’t have time once again for scans.
Anyhow, here’s the promised Dualmatic brochure. The brochure is directly and has some stains, so they aren’t the best scans. But, they’ll do for now.
1950 Ad Promoting a New Willys-Overland Dealer
This December 29, 1950, ad in the Evening Star promoted Sligo Motors, Inc, a new Willys-Overland dealer. Note the Willys-Overland service sign in the lower left corner. I don’t think I’ve seen that one.
1949 Ad for the ‘Jeep’ Panel Delivery Wagon
Salesbuilder Magazines
Willys-Overland began publishing the Salesbuilder magazines in July of 1948 with the announcement of the Jeepster. The Salesbuilder supplanted the W-O Sales News magazine. According to a small blurb on Google (I can’t read the whole reference), the Salesbuilder was part fo the effort to push the Jeepster.
I own a couple of Salesbuilder magazines, but those are the only ones I’ve seen. Below is a series of covers that I’ve been able to document so far. I’d like to find more.
As far as I know, Salesbuilder issues were published between July of 1948 and as late as August of 1951. By early 1954 (possibly January), Kaiser Willys had shuttered the magazine format for a newspaper format (see the March 1954, volume 1, issue 2 at the bottom of this post).
July 1948:

November 1950:
1949 Newspaper Ad for the CJ-3A
This newspaper was featured in the August 11, 1949, issue of the North Carolina Marion Progress Newspaper. Bristol’s Auto Service published several jeep-related ads, including this one.
1943 Ever Ready Ad with Jeep
1943 International Nickel Ad with Jeeps on eBay
This is a an ad I don’t think I’ve seen. This Adolph Treidler illustration was published in the April 25, 1943, issue of Time Magazine.
View all the information on eBay
“This is an original 1943 print ad for International Nickel! It measures approximately 11″ x 8” overall, has no tears or stains, comes from a dry, high-altitude, smoke-free environment, and is strictly graded
March 1950 Issue of Sales Builder
I’d won this a few years ago on eBay, but never got this posted. The scans are not the best, but I’ll have to wait until later to redo them.






















