Jeep-Willys-News Research Archives

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May 1954 Kaiser Willys News Vol. 1 No. 4

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: I obtained a copy of this Kaiser Willys News, Volume 1, Number 4, off of ebay. Previously, all I had was a low resolution copy. This issue includes stories and photos about the Yakima Ridge Runners (last page).

Page 1 covers sales contents. Page two includes a short article about how a jeep won a road race in Las Vegas, but a search of vintage newspapers did not yield any more information. Page three is unusual in its description of the efforts to encourage wives to support their husband’s sales efforts.

Page 4 and 5 covers sales tips. Page 6 has an interesting diagram of an automatic transmission tools board, with enough detail to recreate it for a museum.

Page 7 includes a story with some details that might help someone recreate the 1954 Cavalcade of jeeps. As mentioned before, page 8 covers the Yakima Ridge Runners, among other stories.

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March 1954 Kaiser Willys News Vol 1 No 2

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: I only had small ebay pics of this issue for years, but I was finally able to win a copy off of eBay. Plus, at the bottom is a notebook that must have been given out at the Hotel Astor event pictured on the top front page. I expect there is a Vol 1, No 1 issue out there somewhere, but I don’t have any pics of it yet. 

You’ll notice this issue focuses primarily on the Willys cars, though there are two photos of a CJ-3B. Give the Willys-asset purchase was begun only nine months earlier, maybe the execs were still figuring out how they wanted to talk about the 4WD related vehicles?

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Note book from February 1954 meeting. Other than the front page, it’s a series of lined-pages for taking notes.

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October 1950 Salesbuilder

• CATEGORIES: Advertising & Brochures • TAGS: , This site contains affiliate links for which I may be compensated.

Sadly, I lost this auction, mostly because I was busy with Ann’s newest raised bed garden (almost finished). Anyway, it appears a bidding war boosted this rare issue to $40 and change. Thankfully, the seller published  photos of all the pages.

This issue contains a little mini brochure in the middle titled “Used Car Salesbuilder, a Common Sense Review”, which might have been related to the 1950 ongoing “Willys Makes Sense” ad campaign.

Note the ad for what looks-to-be an Al-toy wagon on the last page.

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September 1947 WO Sales News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Matt for sharing this document. This 16-page September 1947 issue of WO Sales News begins by announcing the addition of the “step” on CJ-2As. In an older comment by Bill Norris, “According to the 49 parts manual they [the steps] were available on 2As after serial number 129806”. This seems in relative accordance with the timing of the article.

The next story introduces the Laurel C. Worman hardtops, followed by another introduction, the Jeep-A-Trench.

On page six is an interesting story about a caravan of wagons that brought television to smaller towns across the country. To that point, television was only available to areas within a fifty mile radius of a large tower. When the jeep caravan arrived in towns, it offered twice-daily shows via a portable studio setup.

On page eight is a discussion of how to arrange and display jeeps. There are many car museums that could benefit from these insights! I’m not much of a fan of “parking lot” style museums.

The remainder of the pages discuss dealer info, marketing, testimonials, and other highlights.l

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