This September 1958 four-page issue of Jeep News is devoted to the Maverick show.
Jeep-Willys-News Research Archives
May 1958 Jeep News
The May 1958 issue of Jeep News was only four pages, but the marketing managed to pack in some interesting tidbits. On page one the company discussed the new 3/4 mechanical mule-like prototype. Included is a pic of a model; I wonder what happend to the model? Also on page one, in the lower right of the page is a story about Hugh Smith purposefully driving a jeep through a garage wall to save his brother from a burning garage.
Page two features several FCs, but the one that looks the most interesting (to me) is the unit with the “Samp-O-Rama” traveling meat counter built for Armour and Company in Atlanta.
Page three has a few DJ-3As. Page four features a story about Mr. S. W. Christie, whose contracting company owned 24 jeeps. Despite all the jeeps he owned, he decided to build his young boys a toy jeep of their own.
July 1958 Jeep News
Because the May 1958 issue was so short, I figured it made sense to include the July 1958 Jeep News issue, which is also short at only six pages. I guess some folks at Willys Motors took some time off during the summer of 1958?
Page one explains some of the improvements made to the new line of Forward Control Jeeps. Page three includes multiple photos of the rare Leveloader FC. Page five shows a couple FCs that were customized to meet particular needs. Page six covers the Jeep Roadeo races in Yakima.
February 1958 Willys News
This eight-page issue of Willys News is the last “Willys News”. In March of 1958, the name was changed to “Jeep News”, though under the banner the “Willys Motors, Inc.” moniker remains unchanged over subsequent years.
The first page makes a reference to a commercial that ran in 1958 highlighting the new M-274 Mechanical Mule. I tried to find that commercial on YouTube, but didn’t have any success.
Pages two and three is dominated by dealer news. Pages four and five covers the use of jeep vehicles by ATT and its affiliates. Page six features an article on the new Sacramento Jeep Club. Page seven is a potpourri of stories, while page eight discusses “wetter water” and its use with jeeps against red ants.
May 1959 Jeep News
This May 1959 issue of Jeep News announced that Willys agreed to continue co-sponsoring the Maverick show obviously dominated the headlines, but it is interesting to see that photos from the 1959 Truth or Consequences race also landed on the front page.
Page two contains dealer news. Page three includes a photo of two DJ-3As with unusual nylon tops, presumably custom made, that are owned by the Sheraton Terrace Motel in San Antonio.
Page five includes a full-page report with photos from the Truth Or Consequences, NM, ‘Jeep’ Vehicle Derby. Page six includes a rare photo of a civil defense wagon. Page seven has an almost full-page report on the eleventh annual Hemet to Borrego cavalcade.
Finally, page eight tells the story of a scout troop that raised money to replace their tired CJ-2A, though they replaced it with a non-jeep station wagon, the scouts noted it wasn’t as capable as the jeep. So, why didn’t a dealer step in to help these scouts get a jeep? ??
June 1958 Jeep News
This June 1958 Jeep News issue is only four pages. There are a variety of stories, including an announcement on the front page indicating the Jeep Jamboree would be starting in July. The back page highlights the Maricopa County Jeep Posse, one of the more storied jeep posse’s in the country.
July 1964 Jeep Service and Parts News
This four-page July 1964 Jeep Service and Parts News highlights. Note the directions on page one for removing protective wax from new vehicles after they arrive at a dealer. On page four, the bulletin announces a new Tornado Engine break-in methodology. I wonder what was wrong with the old, original one?
April 1958 Jeep News
Good news. I’ve done a deal to purchase thirty issues of Jeep News, along with around 70+ Jeep Service and Parts News. Some are late 1950s, but most are from the early to mid 1960s.
Page one of the April 1958 eight-page issue of Jeep News highlights the introduction of the Mule, though calling is “space age” seems over the top. The front page also includes an announcement for the third-annual jeep rodeo in Yakima, hosted by the Yakima Ridgerunners.
Page three shares the news from the recently completed Jeep Cavalcade from Hemet to Borrego Springs, California. Page four announced the third-annual Truth or Consequences, New Mexico, Jeep Derby. Page five has some images for the Lake Erie hunting club.
On page six, don’t miss the modified jeep used to transport mobile homes (and attempt to meet some local laws. Speaking of transport, lower on page two is a modified buggy and trailer that carried hunters through and over local swamps. Page seven is a full page article on jeeps and salt water anglers.
June 1964 Jeep Service and Parts News
November 1962 Jeep News
Sadly, this is the last issue from the batch of Jeep News issues purchased last month. I’ll watch for more to hit eBay …
The eight pages of the November 1962 issue of Jeep News directs most of its pages to the new jeep models, which isn’t too surprising. Apart from that, page six covers the 3rd Annual Jeepathon race at Las Cruces, New Mexico, while page seven highlights more support for the Hatari movie.
September 1962 Jeep News
This September 1962 eight-page issue of Jeep News begins with Lloyd Bridges. He headlined a half-hour show called “Kaiser Presents The Lloyd Bridges Show”; not exactly a catchy name!
I was surprised to see on page two that it wasn’t until mid 1962 that the Go-For-Digger trencher officially became a ‘Jeep’-approved special equipment item (other official ‘Jeep’ trencher being the Jeep-A-Trench). Page five highlights the second annual Jeeporama, held in Denver.
Page six re-highlights the Hatari craze, encouraging dealers to continue promoting the movie.
Note the CJ-5 in the upper right of Page seven. The top looks someone like a Koenig hardtop, but the rear side glass appears to be a custom size. I don’t recognize this top. Anyone else? Lower on Page seven is the 1962 World’s Fair Jeep Surrey. Two days ago I found my mother’s caricature drawing made for her at the ’62 fair. I’ll ask my aunt if she remembers this jeep.
Page eight shares a pic from the 10th annual Jeepers Jamboree, along with announcing the 4×4 Explorers, a ‘jeep’ club organized in Missouri.
August 1962 Jeep News
This eight page August 1962 Jeep News Issue leans heavily Hatari. Pages one, four, five and six all focus on Hatari-related images and stories.
Page two notes that the Post Office order for FJ-3s had grown to 7,082 multi-stop vans, of which almost 6,000 were already operating in over 600 cities. Pages three, seven, and eight offer a potpourri of jeep-related images and captions.
















































