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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This just sold on eBay for $31.00. It was listed as a 1955 brochure, but given it includes the CJ-6, it seems more likely it was 1956 or later.
I don’t collect Wagoneer brochures, but if I did, this looks like a nice one.
View all the information on eBay
“1 – Pre-Owned, Vintage Kaiser Jeep Wagoneer Brochure Fold-out Poster
Pictures are of the only one of this item I have to sell at this time.
Unfolded the vintage paper item measures approx. 22.25″ x 11″
Examine all pictures.
NO tack holes or tears.
FREE Shipping to lower 48 States.
Thank you for looking, please view my many other items.”
Given it’s framed, it seems like a good price for someone.
https://www.facebook.com/marketplace/item/2302910539997101/
“vintage car ad, Willys Statin Wagon,”
Here’s a better look at the Introduction to new ‘Jeep’ Universals with Perkins Diesel Power brochure.
UPDATE: Here’s the scanned version of this January 1961 military vehicles brochure, It highlights the M-38A1 and M-170.
This brochure came from eBay. I’m guessing it was published sometime in 1956, given it describes both the DJ-3A and the CJ-6 as new models. The brochure folds out horizontally.
I’m not sure how a jeep is supposed to help sell underwear, but maybe they have extra padding?
View all the information on eBay
“This is an original 1953 print ad
size : 6.7″ x 5.1″
condition : Excellent”
UPDATE IV: Branden found this 1945 Parts List booklet that includes a prominent “J” logo. This is the most prominent use of the logo that I’ve seen. It’s not clear to me whether this booklet was introduced with the jeep in August of ’45 or a little later in ’45.
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UPDATE III (04/07/2019): Maury spotted the a “J” dealership sign example on this Miller Tools brochure:
UPDATE II: I’ve added two examples of ‘dark’ “J”s, dark (blue or black) background with white letters. Now that I think about it, I guess this is similar to the black and white newspaper versions.
CREDIT: Douglass, Neal. Harry Payne Motors, photograph, June 3, 1942; (https://texashistory.unt.edu/ark:/67531/metapth34338/m1/1/: accessed April 7, 2019), University of North Texas Libraries, The Portal to Texas History, https://texashistory.unt.edu; crediting Austin History Center, Austin Public Library. … MY NOTES: The photo year is more likely late 1947 or 1948.
From Willys World March-April 1991 issue.
UPDATE: This is best described as a working draft that Maury Hurt and I have constructed in the hopes of understanding Willys-Overland’s “J” logo better …. If you have input, please email me or add it in a comment at the bottom of the post.
In January of this year, Maury emailed me about a Willys/Cars•Trucks/Jeep logo that he was hoping to reproduce, wondering if I had any better examples of it. That simple email turned into a mission: Find out the history behind the logo.
I have one of these patches. Not sure who created them or when.
It turned out that we could find no articles or discussion about the evolution of the logo. So, we spent a month looking through old brochures and advertisements to develop a theory of what it should look like, when it was used, and why.
What’s the logo supposed to look like?
Our first challenge was to determine what the logo was supposed to look like. As these examples show, different fonts and slightly different looks were used in the printing of the logo.
Another patch example.
This was from a January 1946 magazine ad.
or even this one …
Our suspicion is that this is from overseas, possibly Australia? We don’t have a time frame on this one.
And, the list would not be complete without some matchbook covers:
How should the “J” look?
This no reserve brochure is only $.99 (plus shipping) right now. It’s a good price on a nice brochure that folds out pretty large.
View all the information on ebay
“1954 Willy’s Jeep Station Wagon Original Sales Brochure. Condition is Used. Great condition! Shipped with USPS First Class Package.”
This ad by the American Thermos Bottle Company was published in the May 22, 1943, issue of the Saturday Evening Post. I believe the takeaway from this ad is, If Thermos products are good enough for workers building jeeps, than they are good enough for the average American. However, there seems to be a lack of evidence that Willys and Ford employees were using Thermos products.
