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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This ad may have appeared multiple times, but appear at least once in the January 30, 1943, issue of Colliers magazine on page 29. Included below is a color version supposedly published in 1942.
This ad was published in the February 7, 1942, issue of the Saturday Evening Post, pg. 31.
UPDATE: I’ve updated these images with corrections and four additional ads. You can a similar listing of Collier ads in black and white. I’ve added two ads that only appeared in the CIO-News, one that only appeared in Colliers, and one Sat Evening Post ad that I’d missed.
Original Post (03/01/2019): I tried to find a listing of all the Willys-Overland ads and their issue dates that were published in the Saturday Evening Post during and after WWII. Unable to find any good resource, I spent the last three days surfing through 250 issues of the magazine using the Saturday Evening Post non-profit site, which costs $15 a year to use. Then I organized them in a way that I hoped would make it easier for me to study them. Hopefully, it’s handy for you all, too. For expediency and bandwidth size, I used low-resolution images to create the files below. Eventually, I’ll go back and replace them with hi res images so that everything is clearer when viewed more closely.
The ads started in May of 1942 (at least that’s the earliest I found) and were published on average once a month. All ads published up to November of 1945 were placed on the inside of the back cover.
On November 10, 1945, Willys-Overland formally introduced the CJ-2A to Saturday Evening Post readers with a more centralized, two-page ad. After that, one or two-page ads for the CJ-2A appeared until August of 1946, when the first wagon ad appeared in the magazine.
A big thanks to Jim for finding this brochure in old box of files, then sending it my way gratis. It shows the EasyLok Hub, manufactured by the Mechanex Corp, a devision of Tenneco, out of Englewood, Colorado. You can learn a little more about the EasyLok hub’ s history in this post.
Mechanex Corp patented another hub in 1978, but I don’t recognize the hub.
I have no date yet on this ad from the Russell, Burdsall, & Ward Bolt and Nut company.
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“This is a vintage original ad , not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and ½ by 14 inches.”
UPDATE: This was published in Coliiers on September 11, 1943, pgs 66-67. This issue also contains the Willys WWII Ad, “Ordnance Doctors Operate Under Fire”, pg 57.
Fred Caldwell mentions the ad in his book “Selling the All-American Wonder“. According to him, this is one of the few Ford-sponsor, jeep-related Ford ads.
This ad was published in the March 6, 1943, issue of Collier’s. I wish I could locate an online archive for that magazine. Anyone know of one?
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“This is a vintage original ad, not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and 1/2 inches by 14 inches.”
UPDATE: I didn’t understand the significance of this ad until purchasing Fred Coldwell’s “Selling the All-American Wonder” (great collection of Willys-Overland WWII ads). It’s the only WWII Willys-Overland ad that I’ve found which doesn’t appear in his book. Titled “They’re getting the stuff and they’re using it, too!”, the ad seems to have been only published in the newspaper.
Originally published January 12, 2019. This Willys Overland Ad appeared in the September 25, 1944 issue of The CIO News.
Anyone know when this ad was published?
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“This is an original 1942 ad neatly removed from a vintage magazine. Measure 11 by 14 inches.”
UPDATE: Thanks to Tremaine for supplying better pics of the CJ-2 grille guards seen in a couple of these photos.
Original Post March 4, 2019: These photos were published in the July 22, 1945, issue of the Sunday Star Gravure Section of the newspaper. I don’t think I’ve seen a photo of the jeep pulling the trailer from the driver’s side.
