Advertising & Brochures Research Archives

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B.F. Goodrich Ad with Jeep on ebay

• CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.

This ad was published in the March 6, 1943, issue of Collier’s. I wish I could locate an online archive for that magazine. Anyone know of one?

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“This is a vintage original ad, not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and 1/2 inches by 14 inches.”

1943-03-04-ammunition-in-new-guinea-ad

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1944 Willys Overland Ad

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

UPDATE: I didn’t understand the significance of this ad until purchasing Fred Coldwell’s “Selling the All-American Wonder” (great collection of Willys-Overland WWII ads).  It’s the only WWII Willys-Overland ad that I’ve found which doesn’t appear in his book. Titled “They’re getting the stuff and they’re using it, too!”, the ad seems to have been only published in the newspaper.

Originally published January 12, 2019. This Willys Overland Ad appeared in the September 25, 1944 issue of The CIO News.

1944-09-25-the-cio-news-willys-overland-ad-lores

 

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More CJ-2A Launch Photos

• CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: Thanks to Tremaine for supplying better pics of the CJ-2 grille guards seen in a couple of these photos. 

cj2-grille1 cj2-grille2

Original Post March 4, 2019: These photos were published in the July 22, 1945, issue of the Sunday Star Gravure Section of the newspaper. I don’t think I’ve seen a photo of the jeep pulling the trailer from the driver’s side.

1945-07-22-sunday-star-grevure-pg5-lores

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Ramsey C7R Capstan Winch Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Given this brochure suggest the winch would fit on a DJ-3a, this must be post 1956. I didn’t realize the Ramsey was still advertising them so late.

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“Here I have an
Excellent Condition
Single-Sheet Mailer

NEW!
The Ramsey C7R Capstan
For
CJ-5 CJ-6 CJ-3B CJ-2A ‘Jeep’ Universals and DJ-3A ‘Jeep’ Dispatcher
Measures about 8 ½ x 11 inches
Has been folded
Bulletin 141”

ramsey-cr7-capstan-winch1

ramsey-cr7-capstan-winch2

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Stratton Hydro-Implement Lift Information

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Nate’s hoping to gather some Stratton-related information. So, I’ll be using this post to gather that info. If anyone has any more insights into this lift, email me at d@ewillys.com or post it directly to Nate’s thread on the earlyCJ-5.com page.  Also, Clint Dixon and Barry Thomas have authored a five-part series of articles for the Dispatcher Magazine titled “The Making of the Farm Jeep”. The Fall of 2018 issue includes information on the Stratton Lift. 

As early as 1949 Stratton Equipment out of Cleveland, Ohio, was marketing hydraulic products. One example was their truck lift, a hydraulic lift used for placing cargo onto truck beds. The lift is pictured at the top of page 146 in the October 1949 issue of Popular Mechanics. This was just one of multiple patents filed over the period of three decades (1940s-1970s) by Alfred F. Foote, product designs both jeep-related and non-jeep-related.

1) On July 27, 1960, Alfred F. Foote filed a patent for the Stratton Lift with the Stratton Equipment Company as the assignee. Due to the lack of information related to Stratton lifts, it was unclear to most when this product hit the market. Given the patent date, the lift likely entered the market in late 1960 or later.

As part of his patent, Foote references both the Monroe and the Love designs. The patent for the lift was granted on Feb. 26, 1963.

1960-07-27-stratton-pattent-US3078930A-lift-implement1 1960-07-27-stratton-pattent-US3078930A-lift-implement2 1960-07-27-stratton-pattent-US3078930A-lift-implement3

2) This Stratton brochure is currently on eBay (Nate has better scans of this brochure):

1960s-brochure-stratton-lift1 1960s-brochure-stratton-lift2 1960s-brochure-stratton-lift3

3) These are two mailers that I think someone sent me .. was it you Barry?  Continue reading

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