What I find interesting about this brochure is that the front cover includes a small information bit noting that the Kelly All-Steel Jeep CAB was “KNOWN ALSO AS THE KEMCO CAB”. If the date is accurate, this suggests the shift in branding from KEMCO to Kelly around 1956.
Advertising & Brochures Research Archives
1959 CJ-5 Hardtop Brochure **SOLD**
UPDATE: SOLD, Was on eBay. As I understand it, this top was quietly manufactured for Willys Motors by Koenig, but never branded a Koenig. I am also of the belief that it fits both the CJ-5 and the DJ-3A, though the latter needs the windshield with ‘wings’ to fit.
This brochure makes it clear that the CJ-5 hardtop with sliding doors also provided an option for hinging the door instead. I think Mike might have told that was an option, but I’d never seen documentation of it until now.
Datasheets From 1958(?) on eBay
This is a series of datasheets from circa 1958 on eBay. The start prices are $12 each.
1962 Station Wagon Brochure
1962 Utility Wagon Brochure
1951 Jeep Family Brochure
This brochure highlighted the Hurricane Engine. It folds out to a colorful overview of all the models.
1954-1955 Dealer Price Sheets
I bought these on eBay as part of another purchase. Perhaps the most interesting about them are the ambulance prices and standard equipment included (last set of docs), as there seems to be very little info about those left.
1960ish Las Brisas Jeep Rental Card W/Map
I found this neat little card from the Las Brisas resort on eBay. Folded up, it’s about the size of a post card. The illustrated side advertises pink jeep rentals in English and Spanish. The other side shows a map of the area (here’s a google map link). It’s meant to sit on a table or desk.
1945 CJ-2A Memorial Press Brochure
I thought I had a good chance to win this one on eBay, but it slipped away at the last second buy a second bidder. Anyway, it’s a souvenir program of the first national press event for the CJ-2A. Here are some photos.
1963 Tonka Ad with Surrey on eBay
The January 1963 issue of Playthings Magazine included this neat Tonka ad. I tried to find a full issue of Playthings Magazine on eBay, but there weren’t any 1960s that I could find. I suspect this is probably a rare ad.































