This article highlights how optimistic Willys was going into 1955.
Advertising & Brochures Research Archives
Jeep Utility Wagon Brochure
I snagged this early 1950s Jeep Utility Wagon brochure off eBay. It took some time to find an inexpensive one. It came with a small bundle of other brochures.

October 1954 Optimism at Willys Motors
This October 1954 photo and caption from Kaiser Willys News underscores how confident Willys Motors was about the coming year and their new CJ-5 model. About this time there was an explosion of new brochures and mailers, so Willys Motors did what it could to generate excitement about the commercial and utility market.
1960’s Jeep Sign (Paper) on eBay
This is a neat piece.
“1960s Jeep original dealership showroom two sided paper sign, size 15 by 17 inches, condition is good, any questions please send an e-mail, USA shipping will be $8.00, overseas at extra cost.”
Maverick Dealer’s Contest Award on eBay
This is some kind of award related to dealers and the Jeep-Maverick partnership. Anyone know more? Seller describes it as a “Maverick Sponsorship ERA”
Porcelain Jeep Engine Sign **SOLD**
UPDATE: **SOLD** on eBay.
Cool sign. Bidding is up to $307 already. No description or size estimate provided.
Heinz History Center Blog: Jeep as a Lady
Check out this article from the Heinz History Center. It’s even pretty accurate (I have my quibbles, but you can’t explain everything in a short blog article). Thanks to Mike for pointing me toward the article.
http://www.heinzhistorycenter.org/blog/western-pennsylvania-history/see-the-jeep-as-a-lady
Here’s a neat magazine cover that I hadn’t seen previously:

This one you may have seen. It was going around Facebook:
These two pages from a 1946 magazine ad are likely for sale, since it appears the image came from here: http://www.thejumpingfrog.com/?page=shop/flypage&product_id=1088408&keyword=tomboy&searchby=title&offset=0&fs=1
1950s Jeep-A-Drill Brochure
UPDATE: Heres a photo showing a CJ-3A with a Mobile Drill, before it was branded a “Jeep-A-Drill”:
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Originally posted October 2017: Mobile Drilling, Inc., produced this brochure about their Jeep-A-Drill product. there were there models (100-A, 100-b, 200), two powered by hydraulics and the cheapest one, the 100-A, powered by a hand crank.

1950ish Canfield Wrecker Brochure
I like this brochure. It includes some nice visuals of the Canfield Wrecker stowed in the back of the truck and jeep.
1960s White Automotive Soft Top Brochures
White Automotive was based out of Colorado Springs, Colorado. The company sold different types of soft tops for a wide range of jeeps. They also sold tire covers, half-doors, spare-tire carriers, and other items. The brochures below are currently on eBay. The company also used the brand name Whitco and/or White Mfg. at times.
1. This one page brochure includes a dealer’s note.
View all the information on eBay
2. White Automotive’s bikini top and half doors.
View all the information on eBay
3. This is an example of a brochure that uses the brand name “Whitco”.
























