Will asked if I’d scan this brochure for him. In a post a couple days ago I thought the Bonanza III hardtop had wide glass pieces where the brown indents are, but it turns out those are just indents with dark brown simulated walnut stickers. This also shows that Kelly made Jeepster Commando and Bronco hardtops.
Advertising & Brochures Research Archives
1954? Service Wrecker Mailer on eBay
The seller lists this as a 1954 brochure, but given there’s a chart dated “May 1955”, I’m gonna guess this is more like 1955 or 1956. The auction ends about 8am PST Saturday.
“Up for Auction is a Very Rare and Amazing 1954 Operators Like Mr.Service Find Profit in The ”Jeep” and Jeep Wrecker with 4 Wheel Drive Universal Brochure/Advertisement, top right corner has a tiny piece missing in very good condition.”
CJ-5 Brochure From South Afrika on eBay
This brochure was designed in Zurich. This copy was sent to Willys Afrika circa 1960(?). It’s for sale out of Great Britain, so there’s a hefty charge for mailing to the US.
“An original Willys Jeep CJ-5 sales brochure – Willys Jeep Universal CJ-5 Emblem of 4-Wheel Drive Transportion brochure
Contents Include:
Worlds Most Useful Vehicle
Jeep Versatility
Functional Design Jeep Economy
Jeep Durability
Power to all Four Wheels
Petrol of Disel Engine – Jeep Balanced Power
Specifications
No of Pages: 8
Format: Stapled booklet
Reference No/Part No: CJ-5 100
Measurements: 8.25 x 8.25 inches ( (210 x 210 mm)
Condition: Very good. The back page has some wear marks on it, blurring the print a little. There is an ink stamp for a dealership in South Africa. Please see photographs for details.”
Ad for an Autodyne Hardtop
UPDATE: A search revealed a second ad, this time in the December 1968 issue of Desert Magazine (pg 34). That same issue also included ad for VW fenders by the same company (pg 42).

This fiberglass hardtop for CJ-5s was advertised in the November 1968 issue of Four Wheeler. I’ve never run crossed one.
1968 Desert Magazine Ad of the VW fenders:

Koenig Hardtop Brochure
This was another good score off of eBay. I’ve seen the first few pages before, but not the last page with the all steel grain boxes.
1962 Kelly Hardtop Brochure
I snatched this awesome Kelly hardtop brochure off of eBay for a good price. It includes information on the Kelly Safari hardtop. What I like is that the brochure also documents the models numbers.
Also included was the price list (one that includes two different types of dispatchers) and an original order envelope. I also didn’t know that Kelly interacted with Kayline tops at one point. Based on a Kayline brochure, it appears that Kayline handled the territory west of the Mississippi, while Kelly sold Kayline tops east of the Mississippi.
Monroe Hydraulic Lift Brochure on eBay
Bestop Back Seat Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
I didn’t know Bestop made backseats. Not much useful info on what types they made.
1949 Seco Mill Direct Drive Brochure
Early Warn Brochures
I missed out on these early Warn brochures that sold on eBay. There were two hubcap brochures, also known as “summer hubs”. The third brochure (in yellow) touts the Automatic Warn Hub. According to Hugo Vidal, Warn Industries and Hugo’s company AVM had all kinds of trouble with the Automatic hub, so it was discontinued (possibly in favor of the Warn Lockomatic hub?).


























