This Spicer Ad appeared in the July-August 1944 issue of Army Ordnance. Looks like a Slat Grille is coming over the hill at the top of the ad.
Advertising & Brochures Research Archives
CJ-2A Fire Jeep Brochure
This was on eBay a couple days ago. I was tempted to bid on it, but I figured the money is better spent elsewhere. It sold for $25 plus a $5 more for shipping. Neat brochure!
“VERY NICE 1946 VINTAGE WILLYS JEEP FIRE TRUCK SALES BROCHURE….8-1/2 X 11, OPENS TO 8-1/2 X 33….TWO SIDED….VERY CLEAN CONDITION, NO TEARS, ETC…SHOWS NUMEROUS PHOTOS OF THE POSTWAR CIVILIAN FIRE JEEP….ALSO PAGE SHOWING SMALL WATER TRAILER AVAILABLE WITH JEEP”
1963 Jeep Family Brochure w/ Ringling Bros. **SOLD**
UPDATE: **SOLD** Was on eBay.
Here’s an unusual brochure. Note the Desliu tie-in, too.
“Very unusual mailer here! 1963 Jeep sales mailer from Streater Buick, Jeep Division, Lakeland, Florida. Features the Wagoneer, Gladiator, Universal & FC-170 models. Also advertises the new hour long tv show produced by Desilu productions, “The Greatest Show On Earth” appearing on ABC television about the Ringling Bros Barnum & Bailey Circus. The show uses Jeep vehicles and hence the tie in.”
Early Rear Winch Platforms
These two brochures, one from Koenig and one from Ramsey, show two early platforms for installing a rear PTO winch. These brochures were part of a 1947 Willys Overland equipment book.
Ramsey Winch Manufacturing Brochure:
1962 Ad for Hunting in a CJ-5
Ti’s the hunting season …
August 1961 Issue of the Jeep Merchandiser **SOLD**
UPDATE: **SOLD** Was on eBay.
This looks to be a four-page news piece directed at salespeople.
“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #3 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman”
October 1961 Issue of the Jeep Merchandiser **SOLD**
UPDATE: **SOLD** Was on eBay.
Another four-page news piece directed at salespeople.
“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #4 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman.”
1959 Jeep Family Brochure: Built to do a Man’s Job
May 1961 Jeep Merchandiser Package **SOLD**
UPDATE: **SOLD** Was on eBay.
This package introduces the Merchandiser to the Jeep sales staff. I can’t tell how many pages it is.
“Original dealer’s part color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #1 of “Jeep Merchandiser”. Published by the merchandising and advertising department for Jeep salesman , also included are two advertising bulletins introducing the Jeep Merchandiser , all items are in the original cardboard binder , 9 x 11.5.”
September 1961 Jeep Family Bear Brochure
Here’s another 11×17 inch foldout brochure with a “GRIN and BEAR IT” theme. It is Form No DM61-09.
Brochure opens vertically to reveal this page:
Fully opened brochure:
Back of unopened brochure:






















The entire frontside:







