I have read much about the late 1970s Diesel CJs.
Advertising & Brochures Research Archives
Cheerios Box Goggle Ad with Soldiers in a Jeep on eBay
Here’s an unusual ad that must be pretty rare.
“This ad is from a collection where the collector apparently had the ads in a scrapbook and kept them attached with double sided white sticky tape on the reverse (see photo #2 for the worst case scenario example—this ad might be much better–ASK if it’s important to you! ). In some cases, I was able to trim the blank borders and get rid of some or all of the white tape. In the cases where I was not, I covered the white tape with a piece of clear tape to cover the “stickiness”.
These ads look GREAT from the front.
Some are extremely colorful with great graphics. They also may have one or more of the following– edge tears, a small repair with archival tape on the reverse and/or some degree of uneven cutting when removed from newspaper originally.”
View all the information on eBay
1943 Ford GP in Armour and Company Ad on eBay
It’s not a large graphic, but this ad includes a Ford GP illustration.
“A wonderful original magazine ad from 1943 for Armour and Company No soldier in the world gets better care than a man in the U.S. Army”
1960 FC-170 Owners Manual **SOLD**
UPDATE: The winner is Anonymous at $200. Thanks for the unexpected response everyone and a special thanks to Steve Vogelzang for making it happen!
Steve sent me this original 1960 FC-170 manual in the hopes its sale would raise a little money for eWillys. One of the unique things about this brochure is that it appears to have been in a Chevrolet engineering library. There was one of these available on eBay for $45, but that one is now gone. I’ll start the bidding at $30.
Along with the brochure is an FC-170 brochure. These run between $5 and $10 on eBay.
1952 Fairchild ‘Special Delivery’ Ad on eBay
This ad highlights the Fairchild’s C-119’s ability to provide ‘special delivery’ of fully assembled equipment to remote locations.
View all the information on eBay
Here’s a different version of the ad from 1952 that was for sale back in Dec of 2013.
Rare Early Matchbook Cover from Peru **SOLD**
UPDATE: **SOLD** Was on eBay.
Amazing that this survived.
“VINTAGE WILLYS JEEP ADVERTISING MATCHBOOK COVER — MADE IN JAFFREY NEW HAMPSHIRE SOLD IN PERU WRITTEN IN SPANISH –WORLD WAR TWO ERA — STANDARD SIZE -”
Sales Aides from the Product Merchandising Manual
A seller on eBay broke up a Product Merchandising Manual and sold it in pieces. I bought this section (Sales Aides), and several others. Unfortunately, I don’t have the resources to buy all of them (and some of them are overpriced in my opinion).
These three pages demonstrate items used by the sales team to sell Willys Vehicles. One of these aides I’ve never run across is the “Civil Defense Brochure” shown on Page 2 under Selective Marketing Booklets.
Market Research from the Product Merchandising Manual
This Market Research section of the Product Merchandising Manual is very interesting, particularly since it covers Washington State (where I live). Because some of the information is broken down by county, and because varies quite a bit, especially east and west of the Cascade Mountains, it’s likely possible to draw some national conclusions about vehicle ownership percentages, etc.
1949 Sinclair Oil Ad on eBay
The cover picture of this ebay ad is different than the description and photo within the description.
“This ad is approximately 10 inches wide X 13 inches high.
No Damage, Stains Or Tears.”
1941? Ad for Ethyl Gasoline on eBay
Those are a couple hybrid jeep illustrations. Kind of a Ford GP with an early Bantam BRC side.
1944 Prestone Anti-freeze Ad on eBay
Marc noted that the Prestone Anti-freeze ads come in Red and Black & Red and Blue.
1. Here’s the Red and Blue version. View all the information on ebay
2. This is the Red and Black version of the same ad. View all the information on ebay
3. Here’s a slightly different version of the Red and Black ad (This has a black border). View all the information on ebay
1944 Goodyear Rubber Ad with a Jeep on eBay
The rubber coating on the canvas in the ad was pliable to 50 degrees below zero, water and fire proof.
“This ad is from a large format magazine such as Life, Saturday Evening Post, Colliers etc and measures approximately 10.5″ x 14″”



























