This jeep family foldout brochure from April 1962 is titled “a Dozen Cousins”.

Advertising & Brochures Research Archives
Sweepstakes Stamp/Mold For Keychain on eBay
Here’s an unusual piece. I’ve reversed the first photo so that it is easier to read.
“Up for auction is a RARE ANTIQUE WILLYS-OVERLAND MOTORS STATION WAGON SWEEPSTAKES ORIG CAST MOLD for what appears some sort of folding keychain. Nice reverse image! THIS IS BEYOND HEAVY! Weighing roughly 8-9 lbs.
Measurements: 5″ x 2.75″ x 2.75″ ”
1950s Power Producing Equipment Brochure **SOLD**
A Willys Jeep Mailer from the mid 1950s for a Mobile Arc unit from General Electric.
“This mailer measures about 8 ½ x 11 inches.
This ad features:
Power Producing Equipment for 4-Wheel-Drive Jeep Vehicles
* Mobile Arc Welders
* Mobile Air Compressors
The return Post Card is still attached!
This was tri-folded but it will ship flat in a protective sleeve and backing board.”
Spicer Ad in Army Ordnance
This Spicer Ad appeared in the July-August 1944 issue of Army Ordnance. Looks like a Slat Grille is coming over the hill at the top of the ad.
CJ-2A Fire Jeep Brochure
This was on eBay a couple days ago. I was tempted to bid on it, but I figured the money is better spent elsewhere. It sold for $25 plus a $5 more for shipping. Neat brochure!
“VERY NICE 1946 VINTAGE WILLYS JEEP FIRE TRUCK SALES BROCHURE….8-1/2 X 11, OPENS TO 8-1/2 X 33….TWO SIDED….VERY CLEAN CONDITION, NO TEARS, ETC…SHOWS NUMEROUS PHOTOS OF THE POSTWAR CIVILIAN FIRE JEEP….ALSO PAGE SHOWING SMALL WATER TRAILER AVAILABLE WITH JEEP”
1963 Jeep Family Brochure w/ Ringling Bros. **SOLD**
UPDATE: **SOLD** Was on eBay.
Here’s an unusual brochure. Note the Desliu tie-in, too.
“Very unusual mailer here! 1963 Jeep sales mailer from Streater Buick, Jeep Division, Lakeland, Florida. Features the Wagoneer, Gladiator, Universal & FC-170 models. Also advertises the new hour long tv show produced by Desilu productions, “The Greatest Show On Earth” appearing on ABC television about the Ringling Bros Barnum & Bailey Circus. The show uses Jeep vehicles and hence the tie in.”
Early Rear Winch Platforms
These two brochures, one from Koenig and one from Ramsey, show two early platforms for installing a rear PTO winch. These brochures were part of a 1947 Willys Overland equipment book.
Ramsey Winch Manufacturing Brochure:
1962 Ad for Hunting in a CJ-5
Ti’s the hunting season …
August 1961 Issue of the Jeep Merchandiser **SOLD**
UPDATE: **SOLD** Was on eBay.
This looks to be a four-page news piece directed at salespeople.
“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #3 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman”
October 1961 Issue of the Jeep Merchandiser **SOLD**
UPDATE: **SOLD** Was on eBay.
Another four-page news piece directed at salespeople.
“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #4 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman.”

























