Advertising & Brochures Research Archives
May 1961 Jeep Merchandiser Package **SOLD**
UPDATE: **SOLD** Was on eBay.
This package introduces the Merchandiser to the Jeep sales staff. I can’t tell how many pages it is.
“Original dealer’s part color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #1 of “Jeep Merchandiser”. Published by the merchandising and advertising department for Jeep salesman , also included are two advertising bulletins introducing the Jeep Merchandiser , all items are in the original cardboard binder , 9 x 11.5.”
September 1961 Jeep Family Bear Brochure
Here’s another 11×17 inch foldout brochure with a “GRIN and BEAR IT” theme. It is Form No DM61-09.
Brochure opens vertically to reveal this page:
Fully opened brochure:
Back of unopened brochure:
Berg’s Jeep King Mailer
I found this great old mailer on eBay. It was likely published at the end of WWII, as there are no references to the CJ-2A. You can learn more about Hyman Berg here.
Here’s the front side of the mailer: 
I’ve split the front of the mailer into sections so it can be better seen. This part shows a closeup of the front and back of mailer when folded:

Newgren’s Rotary Broom
This rotary broom by Newgren was published in the 1948 Willys-Overland Equipment Book. It was the only sweeper included in the book. The cost was $725.
1949 CJ-3A German Ad on eBay
Cargo & Personnel Carrier Ad **SOLD**
UPDATE: Was on eBay.
For some reason the Willys Export company advertised the Cargo & Personnel Carrier in a German Magazine. Seller lists this as a 1950 magazine. Given the early grille, this may well be the case. This is really an interesting piece.
“Willys Overland Export Co. Universal Jeep + Dorndorf – Orig. Anzeigen von 1950. Original Seite aus einem alten Magazine.”
2 1950 Ads for a CJ-3A on eBay
These two Ads from a 1950 German magazine show off the CJ-3A.
1. View all the information on eBay
2.View all the information on eBay

Garwood Dump-O-Matic Hoist Orlando, FL $4000
Steve spotted this unique dump hoist.
“Antique Dump Hoist For Willy’s Jeep Utility Pick up, 1/2 ton, late 1950’s to early 1960’s, with 226 inline 6 engine.
Had this hoist installed on a 1953 Willy’s Utility Pickup, Belt driven, with mechanical clutch.
Now the hoist is installed on a custom utility trailer built with a 1960 Willy’s Utility Wagon Frame and is operated with an electric power unit.
Have engine driven pump, tank, and hoist.
Have original manufacturer parts, installation, and instruction books plus some original blueprints.
The cylinders had to be replaced due to damage from moisture. The new cylinders are of the same dimensions and the cylinder bases were reused to retain the same mounting to the hoist frame.
This hoist will only fit the old style Willy’s Utility Pick up.
Cash is desired. Can arrange for shipping, but cost of shipping is above the asking price, and payment is required in advance.”
http://orlando.craigslist.org/pts/5834058804.html
Here are a couple brochures of the Garwood:
1947 Willys Ad from Ottawa
This ad was featured in the May 27, 1947, issue of the Ottawa Citizen.
A few months later, a similar ad appeared in the Ottawa Citizen, this time featuring the wagon:



The entire frontside:


















