The top ad is from the October 1945 issue of the Spokesman Review. It ran for at least a month (October – November, 1945). The colored version below is a print from a scan (magazine scan?).
Advertising & Brochures Research Archives
1956 Military 4 Year Proposal on eBay
This looks like a unique piece.
“Here I have an Extremely rare Willys Jeep Military proposal for a 4-Year program from 1956.
This is a Plastic Comb Binding Book which was apparently used in presentation for the proposed 4-Year Military Development Program for the ¼ Ton 4×4 Willys Vehicles.
Book is dated 10 October 1956.
Books specifies the M38-A1 and presents analyses of weight reduction and cost savings.”
1957 Special Equipment Book on eBay
Here’s an interesting book. I haven’t seen one in this format.
“Original great condition. Willy’s Jeep Toledo, Ohio 1957. Paperback. Shows slight age.”
CJ-3B & Jeep-A-Trench Postcard on eBay
Cool postcard. Nice shot of the Auburn Machine Works in the background.
“VINTAGE POSTCARD ADVERTISING JEEP-A-TRENCH TRUCK/CAR AUBURN NEBRASKA NICE!!!”
Meyer Plowing Video
In a seasonally perfect topic, Tim forwarded this link that included a video that has some vintage video of jeeps moving snow with Meyer plows. The video notes that Meyer has been selling plows since World War II. I happened upon a second Meyer video on youtube, featuring 1960s innovations. Finally, below the videos are four pages from a 1947 special equipment book showing early Meyer ads.
http://www.smithbrothersservices.com/meyer-drive-pro-plow-jeep-wrangler-install-picture-page.html
Video from the page above:
A video of Meyer products from the 1960s featuring a wagon and an FC using a plow:
1947 Special Equipment ads for Meyer products:
1961 Traveller Brochure
FC Dealership Ashtray **SOLD**
UPDATE: **SOLD** Was on eBay.
Here’s a cool FC item.
“Kaiser jeep willys jeep forward control. This is a very rare whirl away ashtray jeep dealer promotion item. Purchased from estate of a man who owned a jeep dealership for many years. It is a chrome ashtray with a jeep fc on top. I have done a lot of research and only found one similar which had a cj3b on it. These were only sold to dealerships. And the fc was only made for a few years. You may never see another one. Looks like it will shine up nice . I lest the dirt and grime on it. A bit of rust where the ashes sat. Ask questions look photos over well.”
1961 Commercial Vehicle Sales Book on eBay
It has a good starting price.
” Super Rare 1961 JEEP Willys Government Sales Binder with lots of interesting pics, diagrams, brochures, specs and more. Excellent condition”
Jeep: Built to be Overworked
This 1964 Ad appeared in the Toledo Blade newspaper.
When the Going Gets Rough
Frank Haagen & Son was an Ellensburg, Washington, Jeep dealer. It was published November 16, 1953, in the Ellensburg Daily Record.


























