This Milwaukee Sentinel ad from May 25, 1947, filled an entire page. Part of the ‘Jeep is a Working Girl’ ad campaign Willys Overland published different versions of the ad in magazines as well. This ad also promoted a 1947 Jeep Caravan tour that included demonstrations of eleven pieces of equipment.
Advertising & Brochures Research Archives
1962 Mitsubishi Jeep Brochure on eBay
This has some good Mitsubishi info on it.
“RARE ORIGINAL BROCHURE on the GASOLINE and DIESEL 4-WHEEL-DRIVE CJ-3B JEEP (Versions J3 (JC-3) and J-10 (JC-10) as well as the JEEP STATION WAGON (DELIVERY WAGON), FIRE ENGINE and 1/4-TON TRAILER, all built by MITSUBISHI in the 1960’s under license from WILLYS. Opens to approximately 16 by 21-Inches.”
View all the information on eBay
1962 Mitsubishi CJ-3B Brochure on eBay
Another neat Mitsubishi brochure.
” RARE ORIGINAL BROCHURE on the GASOLINE and DIESEL 4-WHEEL-DRIVE CJ-3B JEEP built by MITSUBISHI in the 1960’s under license from WILLYS. Opens to approximately 17 by 18-Inches.”
View all the information on eBay
1951 Willys Overland Megaphone on eBay
Well here’s an unusual Willys Overland item.
“Original souvenir from Willys Cleveland’s First Annual Family Night Toledo Mud Hens Baseball game on August 3, 1951 at Swayne Field in Toledo, Ohio
Its made of a firm cardboard material with a metal band. Can’t be many of these around anymore. Found right here in Toledo, Ohio.
Measures 8″T x 13″ Round at widest point.”
1957 Kaiser Willys International Ad
An ad printed in the December 29, 1957, issue of the Toledo Blade highlighted the number of factories and sub-assembly plants Kaiser Willys had all over the world. They also had dealerships serving 134 countries.
Chuckwalla Jeep Club Plaque
I spotted this great old Jeep Club plaque from the Chuckwalla Jeep Club on Craigslist. The club still exists and has a Facebook page.
Kool Cigarette’s War Stamps Sign
UPDATE: **SOLD** Was on eBay
A poster of a penguin driving a Bantam BRC-60 sponsored by Kool Cigarettes. It is 20″ wide by 30″ tall.
“Up for sale is this Super Rare estate fresh WWII era Kool Cigarettes advertising sign / poster featuring Kool’s Willie the Penguin in WWII attire driving a military jeep with a Kool Cigarette Machine Gun on the hood and shells exploding in the background. The poster reads ‘KOOLS The Pack To Take Wherever You Go!’ The bottom of the poster reads ‘Save B&W Coupons for US War Stamps’. The poster measures 30 inches tall by 20 inches wide. The poster is in good condition for its age and has great color although there is a good deal of wear and creases around the edges and holes where the poster had been hung (Please See Photos). These issues don’t take away from this great WWII advertising image and this would make a great addition to any WWII, Advertising, or Tobacco collection.”
Mr. And Mrs. Smith and Their Willys
With Mrs. Maude Smith around, there was no call for Mr. Smith to learn to drive. Funny article published in the May 1956 issue of Willys News.
‘Lola’ Tackles the Borders of Texas
This article from the June 1955 issue of Willys News shares the brief story of Frank Tolbert’s 5,000 mile trip around the state of Texas. Accompanying Frank were Frank, Jr., and a CJ-5 then named Lola.
I have found a series of articles published over successive weeks in the Dallas Morning News about their trip. However, I have to sign up and pay a fee to use it. Anyone have free access? I would like to see what the article say before having to buy anything.
To see the search snipped, go here: http://nl.newsbank.com/nl-search/we/Archives/?p_product=DMEC&p_theme=histpaper&p_action=keyword
Search: willys jeep
Limit by Date: 1955
Story Behind 1955 Jeep Vehicles Brochure
This article from the May 1955 issue of Willys News discusses the ‘new’ Jeep Vehicles and Equipment Cut Costs and Get More Work Done brochure. I’ve included some screen shots from the actual brochure.


























