Advertising & Brochures Research Archives

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‘Lola’ Tackles the Borders of Texas

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

This article from the June 1955 issue of Willys News shares the brief story of Frank Tolbert’s 5,000 mile trip around the state of Texas. Accompanying Frank were Frank, Jr., and a CJ-5 then named Lola.

I have found a series of articles published over successive weeks in the Dallas Morning News about their trip. However, I have to sign up and pay a fee to use it. Anyone have free access? I would like to see what the article say before having to buy anything.

To see the search snipped, go here: http://nl.newsbank.com/nl-search/we/Archives/?p_product=DMEC&p_theme=histpaper&p_action=keyword 
Search: willys jeep
Limit by Date: 1955

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Story Behind 1955 Jeep Vehicles Brochure

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

This article from the May 1955 issue of Willys News discusses the ‘new’ Jeep Vehicles and Equipment Cut Costs and Get More Work Done brochure. I’ve included some screen shots from the actual brochure.

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Late 1940s Delivery Panel Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is a circa 1949 delivery panel wagon brochure marked PDCM1-3CM-949 that highlights the advantages of a Willys Panel Delivery Jeep. It’s a brochure that could act as a mailing brochure as well. What makes the brochure’s design a little unusual is that the first ‘fold’ is vertical, rather than horizontal, making it 17″ by 5.5″ when first unfolded.

If folded, this was the 8.5″ by 5.5″ front page:

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And this the back: willys-panel-delivery-pdcm1-3cm-949-2

 

When unfolded, this makes a 17″ x 5.5″ graphic:

willys-panel-delivery-pdcm1-3cm-949-joint1-lores

If unfolded all the way, this 17″ x 11″ complete foldout:

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Service Station Merchandising Contest Winner

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

A service station merchandising contest in 1955 was sponsored by the B.F. Goodrich company. Six cream, blue and red CJ-5s were given away as prizes. The article was published in the May 1955 issue of Willys News.

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Feb 1961 Busy Bee Equipment Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This February 1961 mailing brochure marked Form No. DM61-02 highlights the advantages of a jeep. This particular brochure has some wear and a stain, so isn’t an ideal example.

If folded, this was the 8.5″ by 5.5″ front page:

1960-jeep-approved-equip-brochure1

And this the back: 1960-jeep-approved-equip-brochure2

The 8.5″ x 11″ interior: 1960-jeep-approved-equip-brochure3If unfolded all the way, this 17″ x 11″ complete foldout:
1960-jeep-approved-equip-brochure-joint-lores

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1955 Gravity Dump Modification

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: , This site contains affiliate links for which I may be compensated.

There were several articles that made the June 1955 issue of Willys News worth purchasing, even if the price was higher than I wanted. Case in point is the gravity dump box idea below. Perhaps someone can recreate this rare mod?

1955-06-willys-news-gravity-dump1 1955-06-willys-news-gravity-dump2

 

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Safari-Kar International DJ-5 Brochure

• CATEGORIES: Advertising & Brochures, DJ-5 & DJ-6, Features • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Gayland for sharing this brochure and much more. I’ve got to go through the rest and figure out a good way to share some info, but I thought this was worthy of it’s own post.

Note: Another firm started up about the same time as Safari-Kar on the east coast.

Safari-kar international brochure

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