A service station merchandising contest in 1955 was sponsored by the B.F. Goodrich company. Six cream, blue and red CJ-5s were given away as prizes. The article was published in the May 1955 issue of Willys News.
Advertising & Brochures Research Archives
Feb 1961 Busy Bee Equipment Brochure
This February 1961 mailing brochure marked Form No. DM61-02 highlights the advantages of a jeep. This particular brochure has some wear and a stain, so isn’t an ideal example.
If folded, this was the 8.5″ by 5.5″ front page:
The 8.5″ x 11″ interior:
If unfolded all the way, this 17″ x 11″ complete foldout:

1955 Gravity Dump Modification
There were several articles that made the June 1955 issue of Willys News worth purchasing, even if the price was higher than I wanted. Case in point is the gravity dump box idea below. Perhaps someone can recreate this rare mod?
Swedish CJ-3A Jeepen Brochure
I may not be able to read this brochure from Sweden, but I like the pictures :-). I guess no one else on eBay could read it either, which is why I got it for next to nothing.
Jeep Corn Picker Brochure Manual **SOLD**
This is a rare Corn Picker brochure that was on eBay. Given the reference to the ‘Jeep’ Tractor, this would have been published around 1951 or 1952 (no mention of the CJ-3B).
Four In Una Jeep Movie Poster From Italy
Safari-Kar International DJ-5 Brochure
Thanks to Gayland for sharing this brochure and much more. I’ve got to go through the rest and figure out a good way to share some info, but I thought this was worthy of it’s own post.
Note: Another firm started up about the same time as Safari-Kar on the east coast.
Introduction of the Two-Tone Truck
1950s Willys German Jeep Brochure **SOLD**
UPDATE: Sold on eBay for $26.00
“This auction consists of two items: a heavily illustrated 68-page Jeep Vehicle Catalog and Parts Price List number 12 dated January 1956 for a company called Jeep Service Dipl.Ing. E. Stahl & Co. in Vienna, Austria, AND a 12-page parts price list dated 1 January 1956 for the US Military Model MB jeep from the same firm. The smaller catalog is attached inside the front cover of the larger 6 x 8-¼ inch catalog.”
Willys Approved Service Sign Kiefer, OK $2500
Not perfect, but appears in great shape.
“Old Willys sign.
2 sided.
At the bottom it has these markings:
Walker & Co Detroit
Asking $2500 or best offer.”
























