Here’s a good photo of the rear of a truck ready for service station duties. This was published in the May 1955 issue of Willys News.
Advertising & Brochures Research Archives
On the Job Demo Sells Dispatcher
1955 Service Station Brochure on eBay
This mailing brochure looks targeted toward service station owners. Neat piece.
“Part Color Folder , 8.5 x 3.5 Folded , 8.5 x 14 Unfolded , Slightly Soiled”
1959 Maverick Brochure on eBay
Currently a buy-it-now at 20% off.
“Part Color Sheet , 8.5 x 11 , Printed Both Sides , Maverick Special Station Wagon”
1953 CJ-3B Willys Export Brochure on eBay
1949 Willys-Overland Dealership Poster on eBay
Here’s a unique bit of Willys-Overland literature. It’s actually a poster.
“Very neat and unusual 1949 poster and postcard from Willys-Overland Motors. The poster is trying to get dealerships to come on board with their lineup of vehicles. The postcard is for sending in to get setup as a dealer. This rare poster measures 22″WX17″T. There is one small tear measuring about 1/2″ on one of the creases of the poster. This would be an excellent addition to any collection.”
View all the information on eBay
1942 Santa’s Jeep Tru Val Shirt Ad
This was on eBay in 2014. This post has been updated with a better quality image.
“Binder holes incursion at the margin. 10×13 page”
Jeep Jockeys 4×4 Races – 1977 Souvenir Program
Here’s an official Jeep Jockeys souvenir program I found on ebay a couple years ago. I finally scanned it yesterday. Many of the photos didn’t print well, but it’s still an interesting booklet, especially for those like me that recognize some of the racers names. I was disappointed by all the ads, but I included them in the scans.
A little background information: the Yakima Jeep Jockeys of Yakima, Washington, formed a club in 1963. In 1965 they incorporated and joined the Pacific Northwest Four Wheel Drive Association. Beginning in 1971, the club held a series of Jeep Jockeys 4×4 Championship Races. They held them at leaf through 1977, but I do not know how much longer they were held after that year.
Exploration Northwest featured the 1977 race in one of their 1977 episodes. I was given permission to share two video clips from their episodes here.
You might remember Ron Day’s photos from a 1977 Yakima Race. It seems to be the same race that was featured in the souvenir program below.
Wood ‘Jeep’ Sign Diamond Point, NY $275
UPDATE: Was on eBay. Now on Craigslist for $275.
This unique rare sign originally from Belchertown, Massachusetts, is made of wood. It’s amazing it has survived. It is just under 1′ x 3′. Seller is taking offers.
“Great looking sign in excellent condition.; Painted on pine board. and colors are bright and excellent. Not sure if this was made to stick in bed of truck. Measures aprox. 10 x 32″. Dates to 1950’s.I believe.”


















