I’ve seen a variety of jeep matchbook covers, but I believe this is the first with a military theme. It doesn’t seem to be advertising anything either.
Advertising & Brochures Research Archives
Willys Sign Springville, NY Nov. 29th In-Person-Auction
If the snow ever stops falling (or the roads get cleared), someone might be interested in attending the following auction in New York that includes a Willys sign. The auction in Nov 29th.
http://www.auctionzip.com/cgi-bin/auctionview.cgi?lid=2093885&kwd=willys&zip=&category=0
Los Vehiculos Mas Utilies Del Mundo Brochure
This 1954/1955 brochure is the Spanish translation of a brochure titled in English: “The World’s Most Useful Vehicles and their Special Equipment”. It also seems to be known as “Jeep Specialized Vehicles and Equipment”:
Porcelain Willys Jeep Sign Fort Collins, CO **SOLD**
UPDATE: **SOLD** Was $950
(10/15/2014) Looks like it has some bullet holes.
“Dealership Porcelain Willy’s Jeep Truck Sign. This sign is old, heavy, and a rare one to add to your collection. Measures 70″ by 34″. Phone calls only – ”
1982 Camel Ad
UPDATE: **SOLD** Was on eBay
Is it a CJ-3B? Or a Mitsubishi? The front of the fender looks later than the standard 3B fender.
“HI! UP FOR AUCTION IS A 2 PAGE AD FEATURING A CLASSIC, FINE AMERICAN AUTMOBILE AND IT’S FEATURED AS PART OF THIS CAMEL CIGGY AD: THE CAR?…A LATE 40’S – EARLY 50’s WILLYS JEEP C-J IN CLASSIC RUST THATS BLASTING THRU A MOUNTAIN STREAM AND THAT IS NOW WORTH BIG BUCKS!! YOU WON’T BE DISSAPOINTED AS THIS IS A RARE AD WITH GREAT TEXT &….THE 11 x 17 in. 2 PAGE PHOTO IS TO DIE FOR! IF THE THING IS YOUR JEEP, IT IS PROBABLY A PRETTY RARE PIECE AND YOU’LL WANT IT FOR YOUR COLLECTION!”
1945 Ethyl Corporation Ad on eBay
UPDATE: This is back on eBay
“Original 1945 Vintage Ad Ethyl Corporation Gasoline Curtiss Commando Plane,Jeep,Navy Boat.
In very good condition, measuring approximately 8″ x 10.5″ and is ready for framing.
Comes in a protective plastic covering with a backing board to protect from bending.”
1947 Willys Overland Brochure
I just purchased this 1947 brochure from eBay. It’s got a few good photos I hadn’t seen.
Large Jeep Sign **SOLD**
UPDATE: **SOLD** Was on eBay at $390
Former dealership sign 55″ WIDE x 24″ TALL x 3″ DEEP.
Due to the weight & oversized packaging, this item can be packed & shipped FedEx or UPS, which means, we can make arrangments to pack & ship for you, and we will charge you whatever the costs are for packing & shipping to your location. We are using a third party shipper and just passing on the costs to you. and Sorry, we can not ship to a P.O. Box. However, this item is available for local pick-up in NY.
THIS WEEK ONLY, SPECIAL LOW STARTING BID, Bid Now!! First bid could WIN!!! Don’t miss out!!!
You will be bidding on a VERY HARD TO FIND VINTAGE ( We bet you don’t see these everyday. Here’s your chance at a rare piece of history. And it does look beautiful.):
IN GREAT AS PICTURED (Always see photographs for the best condition description, it’s that nice. Good luck.), UN-BENT, UN-RUSTED, UN-FADED, AND UN-ABUSED CONDITION, CLASSIC JEEP LOGO, AUTHENTIC DEALERSHIP ADVERTISING DISPLAY SIGN, HUGE EXTRA LARGE SIZE Approx. 55″ WIDE x 24″ TALL x 3″ DEEP, 3D HARD HEAVY PLASTIC AND MIRROR CHROME PLASTIC, ADVERTISING DISPLAY SIGN. EXTRA EXTRA HEAVY DUTY QUALITY. THE COLORS ON THIS ARE AMAZING!”
1949 National Foam System Ad with Fire Jeep on eBay
Victor Borge bought a Fire Jeep
Comedian Victor Borge didn’t find anything funny about his purchase of a Jeep fire engine. He has a poultry farm to protect! This article was published in the April 1956 issue of Willys News.

















