Advertising & Brochures Research Archives

advertising and brochures

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Cheerios Box Goggle Ad with Soldiers in a Jeep on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Here’s an unusual ad that must be pretty rare.

“This ad is from a collection where the collector apparently had the ads in a scrapbook and kept them attached with double sided white sticky tape on the reverse (see photo #2 for the worst case scenario example—this ad might be much better–ASK if it’s important to you! ). In some cases, I was able to trim the blank borders and get rid of some or all of the white tape. In the cases where I was not, I covered the white tape with a piece of clear tape to cover the “stickiness”.

These ads look GREAT from the front.

Some are extremely colorful with great graphics. They also may have one or more of the following– edge tears, a small repair with archival tape on the reverse and/or some degree of uneven cutting when removed from newspaper originally.”

View all the information on eBay

1940s-us-army-goggles-cereal-box-jeep

 

 

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1943 Ford GP in Armour and Company Ad on eBay

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

It’s not a large graphic, but this ad includes a Ford GP illustration.

“A wonderful original magazine ad from 1943 for Armour and Company No soldier in the world gets better care than a man in the U.S. Army”

View all the information on eBay

1943-ford-gp-toothpaste-ad-ipana

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1960 FC-170 Owners Manual **SOLD**

• CATEGORIES: Advertising & Brochures, Books, Features This site contains affiliate links for which I may be compensated.

UPDATE: The winner is Anonymous at $200. Thanks for the unexpected response everyone and a special thanks to Steve Vogelzang for making it happen!

Steve sent me this original 1960 FC-170 manual in the hopes its sale would raise a little money for eWillys. One of the unique things about this brochure is that it appears to have been in a Chevrolet engineering library. There was one of these available on eBay for $45, but that one is now gone. I’ll start the bidding at $30.

1960-fc170-owners-manual-cover-lores 1960-fc170-owners-manual-pg15-lores 1960-fc170-owners-manual-pg24-25-lores

Along with the brochure is an FC-170 brochure. These run between $5 and $10 on eBay.

1960-fc170-brochure3

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Sales Aides from the Product Merchandising Manual

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

A seller on eBay broke up a Product Merchandising Manual and sold it in pieces. I bought this section (Sales Aides), and several others. Unfortunately, I don’t have the resources to buy all of them (and some of them are overpriced in my opinion).

These three pages demonstrate items used by the sales team to sell Willys Vehicles. One of these aides I’ve never run across is the “Civil Defense Brochure” shown on Page 2 under Selective Marketing Booklets.

Product-Merchandising-Sales-Aid-pg1-lores Product-Merchandising-Sales-Aid-pg2-lores Product-Merchandising-Sales-Aid-pg3-lores

 

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Market Research from the Product Merchandising Manual

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Market Research section of the Product Merchandising Manual is very interesting, particularly since it covers Washington State (where I live). Because some of the information is broken down by county, and because varies quite a bit, especially east and west of the Cascade Mountains, it’s likely possible to draw some national conclusions about vehicle ownership percentages, etc.

Product-Merchandising-demographics-pg1-lores

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1944 Prestone Anti-freeze Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Marc noted that the Prestone Anti-freeze ads come in Red and Black & Red and Blue.

1. Here’s the Red and Blue version. View all the information on ebay

1944-prestone-anti-freeze-blue

2. This is the Red and Black version of the same ad. View all the information on ebay

1944-prestone-anti-freeze-blue2

3. Here’s a slightly different version of the Red and Black ad (This has a black border). View all the information on ebay

1944-prestone-antifreeze-jeep2

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