This Market Research section of the Product Merchandising Manual is very interesting, particularly since it covers Washington State (where I live). Because some of the information is broken down by county, and because varies quite a bit, especially east and west of the Cascade Mountains, it’s likely possible to draw some national conclusions about vehicle ownership percentages, etc.
Advertising & Brochures Research Archives
1949 Sinclair Oil Ad on eBay
The cover picture of this ebay ad is different than the description and photo within the description.
“This ad is approximately 10 inches wide X 13 inches high.
No Damage, Stains Or Tears.”
1941? Ad for Ethyl Gasoline on eBay
Those are a couple hybrid jeep illustrations. Kind of a Ford GP with an early Bantam BRC side.
1944 Prestone Anti-freeze Ad on eBay
Marc noted that the Prestone Anti-freeze ads come in Red and Black & Red and Blue.
1. Here’s the Red and Blue version. View all the information on ebay
2. This is the Red and Black version of the same ad. View all the information on ebay
3. Here’s a slightly different version of the Red and Black ad (This has a black border). View all the information on ebay
1944 Goodyear Rubber Ad with a Jeep on eBay
The rubber coating on the canvas in the ad was pliable to 50 degrees below zero, water and fire proof.
“This ad is from a large format magazine such as Life, Saturday Evening Post, Colliers etc and measures approximately 10.5″ x 14″”
1950s Willys Brochure 24 pgs on eBay
This 24 page Willys Brochure has lots of great images in it. This version doesn’t appear too often.
“Original non color catalog , 8.5 x 11 , 24 pages , rusty staples , shows a variety of Jeep models , also vehicles in use in various situations , etc.”
VEEP Brochure and Assembly Instructions
Paul was kind enough to share this very rare Hadley Engineering VEEP brochure in the hopes that it helps the VEEP owners out there who struggle to find information about their vehicle. Below are photos of the basic brochure. I also have assembly instructions that I haven’t scanned yet. Great stuff! One unique item I hadn’t notice before was the stamped ‘VEEP’ in the hood. I’ve never seen that in any production VEEPs. If you ever run across a hood with VEEP stamped in it, I’d be interested to get some photos.
TARE: The Wild Rumanian 4WD Vehicle
Glenn pointed out this unusual 4Wd jeep-like vehicle that was offered for import back in 1972. I can’t imagine too many of them made it to the states.
1954 Mexico City Willys Motors Demo Photo on eBay
Here’s an unusual 1954 press photo found by Marc. The driver is Walter Lorch of Willys Motors. The jeep was one of twelve caravan touring through Latin America.
“You are bidding on an original press photo of Willys Jeep Vertical Driving Demonstration Mexico City. Photo has light waving left edge. Photo measures 7 x 9 inches and is dated 3/30/1954.”
1942 Poster with Ford GP **SOLD**
UPDATE: **SOLD** Was on eBay.
Here’s an unusual poster.
“Original poster , 40 x 28 , folded for mailing ( has multiple folds throughout and the folded up size is 7 x 10 , which would have originally been placed in an envelope and mailed by the government to the recipient ) , overall condition is excellent with some wear at several places at the folds , shows an early Jeep with 4 soldiers wearing early style army helmets , this spectacular image was probably originally created by Walter Richards in 1941 and this poster was printed by the Division of Information , Office for Emergency Management , Washington DC in 1942 . This information was obtained from the Internet : “Walter DuBois Richards made at least two posters during World War II. Throughout his nearly century-long life and the seven decades his career expanded, he was affectionately known as Wally. His first published works as an Illustrator can be traced back as early as the mid 1920’s in Rocky River, Ohio, when he wasn’t yet 20 years of age. They were something akin to doodles throughout the pages of his High School Senior Yearbook. As far as I know, his last published work as an artist was in 1987 for a Historic Preservation stamp of Timberline Lodge in Mt. Hood, Oregon.””























