This is a neat Willys Export Corp fold out brochure that highlights the CJ-3B, CJ-5, and the CJ-6.
Advertising & Brochures Research Archives
1951 Salesman Quiz from a Willys Overland Training
I found this quiz from a sales training meeting from 1951. The quiz is available on eBay if you want to purchase it. I had planned to create an interactive quiz, but for some reason my theme isn’t cooperating with any of the quiz templates. Of course, I was disappointed, because I planned to have music, flashing lights, amazing colors, audio tracks, balloons, spaceships, prizes, and so much more . . . Instead, just use pencil and paper and imagine everything else . . . And thanks to Colin for organizing the answers for me!!
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1. There are ……….. different Willys chassis.
(1) 2
(2) 5
(3) 6
(4) 8
2. In the Jeepster, the basic rugged frame is made …………………… to compensate for the open-type body.
(1) more flexible
(2) stronger
(3) more streamlined
3. Planadyne suspension provides a comfortable, big-car ride without ……………………..
(1) shock absorbers
(2) unsprung weight
(3) excessive weight and long wheelbase
4. Hotchkiss drive uses the car’s ……………………………… to transmit the push of the drive wheels to the total car.
(1) drive line
(2) rear springs
(3) torque tube
5. A measure of long clutch-life is ……………………, and on this basis, Willys clutches are outstanding.
(1) frictional area per horse-power handled
(2) horsepower per cubic inch of piston displacement
(3) area of clutch throwout bearing surface
6. The Hurricane engine’s ………………….. is in the cylinder head, resulting in better control of the temperature of the air-fuel mixture
(1) intake manifold
(2) carburetor
(3) exhaust manifold
7. The F-head design of the Hurricane engine permits ………………..
(1) a larger intake valve
(2) a smaller exhaust valve
(3) location of the exhaust valve in the cylinder head
8. The Hurricane engine has the high compression ratio of ………………… yet premium priced gasoline is not required.
(1) 7.2 to 1
(2) 7.4 to 1
(3) 7.8 to 1
9. In the Hurricane engine the arrangement of intake and exhaust valves is ………………..
(1) both in the cylinder head.
(2) both in the block.
(3) intake valve in head, exhaust valve in block.
10. On the basis of horse-power per cubic inch of piston displacement, the Hurricane engine is the ………………….full-sized American-built automobile engine.
(1) lightest-weight
(2) most efficient
(3) highest compression
11. All of the Willy chassis are designed and built …………….
(1) identical in construction.
(2) to do their particular transportation jobs.
(3) with excess weight to get comfort.
12. The Willys ………………… is universally recognized as the most dependable 4-cylinder, L-head engine in the history of American motor cars.
(1) Hurricane engine
(2) Lightning engine
(3) ‘Jeep’ “Go-Devil” Engine
Click here for the page of answers ===============>
Salesman Selection ‘Tips’ from 1951
This is listed as a Willys Overland Document, but appears to come from the Studebaker Management Institute. Either way, it’s a pretty interesting read. The document has 8 pages total.
1941 Article from Field Ford on the Ford Pygmy on eBay
From the Magazine “Field Ford” comes a rare article about the Ford Pygmy Prototype. The article projects that 30,000 of these 4-4s might be used eventually.
1962 Hatari Sale Brochure with John Wayne **SOLD**
UPDATE: **SOLD** Was on eBay.
Here’s an unusual brochure that highlights a variety of jeeps used in the movie Hatari starring John Wayne.
“Original 1962 Jeep advertising brochure based on the film Hatari with John Wayne. The brochure measures 8.5 x 22” when unfolded. It has a series of photos from the Hatari film, including some nice shots of John Wayne. The text describes 4 different Jeep models that are pictured and that were used in the film. It includes lines like “What a combination: rugged John Wayne and powerful Jeep vehicles.” This 50 year old Jeep brochure has the original address label on it but is still in excellent condition.”
Here are other images from the sale of a Hatari brochure in October of 2019:
1955 Canfield Wrecker Brochure **SOLD**
UPDATE: **SOLD** These brochures were on eBay in 2012.
Here’s a canfield wrecker brochure for a truck.
1966 Canfield Overload Spring Brochure **SOLD**
UPDATE: **SOLD** This was on eBay.
Here’s an example of overload springs sold in 1966 by Canfield. This includes a price list.
More Traveller Wagon Information
Dan forwarded be this Traveller information, which has proved helpful for me. Dan also took some a picture of Paul Berry’s 2WD Traveller, which you can see here (you can see all the pictures here, but you’ll need to scroll 2/3s of the way down the page).
Wikomi Stockland Hydro-Blade & Scoop Brochure on eBay
This brochure has room for both the Hyrdo-Blade and Hydro-Scoop attachments. It’s unclear to me just how many were used on the back of a jeep though.
1953 Post Cereal Card #4 Pat Brady and His Jeep
UPDATE: **SOLD** Was on eBay.
Post Cereals had a set of Hopalong Cassidy cards in 1951 and Roy Rogers cards in 1952 and 1953. The only card that included a jeep appears to have been Card #4 of the 1953 set, which shows Pat Brady and His Jeep.


























