The Valley Fire Truck Company, based in Bay City, Michigan, converted basic willys truck chassis’ into Fire Trucks. Below is a rare ad from 1957 for their fire trucks.
Advertising & Brochures Research Archives
Willys Overland Dealer Banner on eBay
It looks like this was taped together and then the tape was removed.
” You are bidding on an original dealer showroom window banner/poster for Willys-Overland motor vehicles. It measures 14″ x 37-3/4″ and is a used, original. It comes in 2 pieces. Item is most likely from the early 1950’s. This would be a great addition to your Willys-Overland literature collection. Frame it or post it on the wall as is. I believe the edges originally had glue on them like an envelope. One can see where these were stuck onto a window and then removed. The one on the right has a 5″ seam tear.”
Get a ‘Jeep’ Ad Quebec, Canada eBay
I’ve never seen this ad before now.” This is the actual ad and not a copy of one. It was published in 1947.
1948 Truck Ad on eBay
I thought this was an interesting ad. The two ‘selling’ points in this 1948 ad for the Willys Trucks are that they save on gas and oil & that they have a tight turning radius.
Set of 10 Brazilian Jeep ads on eBay
This auction includes a set of 10 ads for the Brazilian Jeep Pickup. Looks like they have been ripped from a magazine.
“They are original AD’s (not copy).
All different ADs (not repeated ADs).
ADs from 60’s / 70’s
Brazilian rare ADs.
The pages are in big size. Size of each AD: about 35 cm X 25 cm. Can be changed in poster.”
Newspaper Ad for a Mustang Trailer
This ad for a Mustang Trailer was originally published by a company out of Bangor, Maine. Though attached to a jeep in the ad, the ad notes you can attach it to a truck, too.
“JEEP” means WILLYS Ads
Paul forwarded this. I have a variety of brochures & Ads, but not this one. The slogan “JEEP” means WILLYS is an interesting intellectual property strategy. Just another way to intertwine the two meanings.
CJ Dealer Promotion Ashtray Bangkok, Thailand eBay
Here’s a CJ Dealer Promotion ashtray that Craig pointed out to me. However, it’s is located in Thailand.
“You are looking at a authentic old vintage used ashtray & jeep. 6 inch wide by 2 inch high for tray. Jeep itself is 2 1/2 inch long. Made of chromed metal. Extensive oxidation to chrome. Looks like it may not polish out. No tobbaco smell.”
FC-170 Dealer Promotion on eBay
Glenn forwarded this to me, as he’d only seen a couple of these.
“good used shape — rare — all metal — base is 6 1/4″ across — please look at the pictures — please ask questions before bidding — Thank You”
Layton’s Family Restaurant with a Willys Wagon Sign
Gerald forwarded pictures of this sign (thanks!). While the Willys Wagon is featured prominently on this sign, I couldn’t find any evidence of its existence elsewhere within the restaurant. Layton’s is located in Ocean City, Md, and is supposed to be pretty good according to Urbanspoon.

















