Advertising & Brochures Research Archives

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Transport Motor Company

• CATEGORIES: Advertising & Brochures, Features, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: I’ve added information to the bottom of the post which discusses the shift of employees from the Transport Motor Company to the Kurland Motor Company in late 1948.

Unfortunately, I don’t have time to export this topic further, but Barry Thomas is doing research into California’s Transport Motor Company, which was the earliest supplier of Willys farm equipment in California. If anyone has more info about the company, Barry of would like to know about it. Comment below or email me at d@deilers.com and I’ll connect you.

Transport Motor was already a strong Willys reseller by the time WWII started, so they were were well positioned for post-war sales and service. This ad was published in the October 19, 1941, issue of the Oakland Tribune as part of a larger article:

1941-10-19-oaklandtribune-transport-motor-co

After the war, the company pushed Willys Jeeps and the associated farm equipment, though it is unclear which specific models/manufacturers of the equipment was being sold, as evidenced by this October 27, 1946, classified ad in the Oakland Tribune:

1946-10-27-oaklandtribune-transport-motor

This article from the March 28, 1947, issue of the Ventura County Star claims that Transport was the first company to make farm equipment especially for the jeep (I would need to see more evidence to believe that):

1947-03-28-venturacountystar-transport-motor-company

For unknown reasons, in late 1948 many key personnel from the Transport company left Transport for a new Willys dealer, Kurland Motors. Whether Transport survived this event is unclear (perhaps the Transport company was already defunct by this time).

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Maury’s Lighters

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Maury shared a pic of four of his lighters. I don’t know the exact dates, but made my best guess as to  the order they might have been manufactured. Maybe someone else has a better guess?

jeep-lighters-maury-lores

My guesses:

1) The Willys Motors is likely the earliest, possibly not long after the merger with Kaiser. It didn’t take long after the merger for “Willys” to take a back seat to ‘Jeep’, so my guess is 1953/1954.

2) The 4 Wheel Drive one is my guess for second, maybe 1954-56. Kaiser was ramping up the advertising and “4 Wheel Drive” was definitely a prominent element of that.

3) The yellow-blue logo is from 1957ish. That logo appeared on a number of brochures of that era, including this one from 1957.

4) I can’t tell if the red ‘Jeep’ light is plastic/glass or a combination, but I will guess that one is the newest one? It kind of feels like late 1950s or early 1960s to me.

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Jeep Sales and Service Sign Hamilton, MT $4000

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

It lacks a back panel, but otherwise looks good.

https://saltlakecity.craigslist.org/atd/d/grantsdale-rare-old-jeep-sign/7421635365.html

“This is a super hard to find Lightup Jeep sign from the late 50s. It also has Authorized Willys Dealer on it! Lites up and has no cracks or fading to the lens. The back was broken and removed some time ago. Has the original hanging bracket and all original electronics. Been stored indoors for the last 50 years! This sign is aprox. 3ft x 4ft w/o the arms”

jeep-sign-hamilton-mt1 jeep-sign-hamilton-mt2

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History of Bikini/Bimini Tops?

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE IV: Barney sent a photo of his rare Whitco Bikini Top attached to a 1971 CJ-5 (with his dog Manny smiling in the back). While not exactly like the bikini tops we saw in the later 1970s, it likely represents the first production example of what became the bikini top (if defined by attached to the windshield in the front and held in place by straps in the back)

bikini-top-barney

UPDATE III: It appears the definition of the Bimini top is that it is open in the front, which isn’t consistent with the tops we’re discussing below ….  I’m trying to determine when/where the top cover originated that, in the front, connects to the windshield, then goes over a mid-bar (usually a roll bar), and, in the back, is held in place by two straps from either side of the top.

Here’s a DIY Bikini top made from a 4-by-4-foot canvas tarp via Four Wheeler Mag: https://www.motortrend.com/how-to/diy-bikini-top-willys-jeep/

UPDATE II: This Whitco brochure shows that the company was advertising a “Bikini” top during the 1960s, though it isn’t the design of top (like the one below) I was hoping to document. This top is closer to a Surrey top design.

UPDATE: Vernon notes that these were also called Bimini tops, a term I think came from the boating world?

Maury asked me if I knew when bikini tops were first produced. I don’t have any information on this.  My guess is they arrived for jeeps in the mid-1970s as none of my earlier parts catalogs show the bikini top as an option. Anyone remember when they first started seeing them?

Pic for reference:

bikini-top

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1943 War Bond Poster on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Micah shared this ebay auction of a War Bond Poster. The price has already hit $183.49 as of this post with just four hours to go.

View all the information on eBay

“Great original WW2 poster sent to schools for bond or stamp drives to buy jeeps. It measures approximately 35 by 45 inches. Some condition issues, but a great vintage poster. See other auctions for more WW2 posters.”

war-bond-poster

war-bond-poster2

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‘Jeep’ Matchbook w/ Post Hole Digger on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Here’s a neat matchbook featuring a jeep with a post hole digger. It still has matches.

View all the information on Ebay

“Post WWII vintage matchbook for Jeep – Fort Worth Willys Overland Co., Fort Worth, Texas. Willys Overland Motors, Inc. Toledo Ohio. Great image is very similar to the 1945 press release of the CJ-2A Post-hole digger demo.”

forth-worth-matchbook-jeep-post-hole-digger4 forth-worth-matchbook-jeep-post-hole-digger5 forth-worth-matchbook-jeep-post-hole-digger6 forth-worth-matchbook-jeep-post-hole-digger7 forth-worth-matchbook-jeep-post-hole-digger8

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Quackpot Poster on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

Adam shared this ebay auction for another Quackpot poster. The image below is from a 2013 auction (it’s a better quality image than the one posted to eBay).

View all the information on ebay

1944-motor-pool-quackpot-poster1

“THIS AUCTION IS FOR ONE VINTAGE, ORIGINAL “QUACKPOT MAINTENANCE” U.S. ARMY CONSERVATION PROGRAM POSTER

DATED – 1944, 20X14 INCHES IN SIZE

VERY GOOD SHAPE OVERALL. SOME SMALL TEARS ON EDGES. THE POSTER WAS FOLDED IN THE MIDDLE SO IT HAS A CREASE.

PRINTED ON POSTER: U.S. GOVERMENT PRINTING OFFICE -1944- 0-612414
ARMY CONSERVATION PROJECT NO. 121-021

SHIPPED ROLLED
RARE,VINTAGE JEEP/WW11 POSTER”

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1950s There’s a Jeep for Your Job Video

• CATEGORIES: Advertising & Brochures, Features, videos • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: This video is making the rounds on FB, again, so, I figured I’d repost it.

Original Post March 2017: Listed as a 1940s promotional film, the inclusion of CJ-5s and the exclusion of DJs and FCs suggests to me it was created in 1955. There’s an extended look at a cargo personnel carrier near the end of the video There are also a variety of specialized equipment and hardtops shown.

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