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Caver-Wiggens July 1946 – November 1947

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

Just a few updates today…

Jeep dealer Caver-Wiggins began operations in January of 1946 with three people incorporating the company: W. Ed Wiggins, Julius E. Wiggins, and J. B. Caver. Mr. W. Ed Wiggins was President of Pascagoula’s Rotary Club at the time.

The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947. Caver-Wiggins also advertised Crosley automobiles in October of 1946 and Kaiser Frazier vehicles in November of 1946.

In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.

Subsequently, in February of 1948, Runnel-Wiggins became the Chronicle Star’s main jeep advertiser. Runnels-Wiggins ads began in February of 1948, then stopped in April of 1948.

Later, in December of 1948, Coast Cities Motor Sales would supplant Runnels-Wiggins as the main advertiser.

Below are some Caver-Wiggins ads:

July 05, 1946 Get a ‘Jeep’:

1946-07-05-caver-wiggins-jeep-ad-lores

July 19, 1946 If you have Tough Jobs … and lots of ’em GET A ‘Jeep’:

1946-07-19-caver-wiggins-jeep-ad-lores

March 28, 1947 The Versatile Farm Vehicle: 

1947-03-28-caver-wiggins-jeep-ad-lores

April 25, 1947 Speed Up Work with the Vehicle that Does More Jobs:

1947-04-25-caver-wiggins-jeep-ad-lores

May 23, 1947 Truck Utility Plus Tractor Power:

1947-05-23-caver-wiggins-jeep-ad-lores

May 23, 1947 Over 50,000 Universal ‘Jeeps’ Now at Work on Farms and Ranches!

1947-05-23-caver-wiggins-jeep-ad2-lores

May 30, 1947 One Versatile Vehicle for 1,001 Jobs:

1947-05-30-moss-point-chronicle-star-1001-jobs-jeep-ad-lores

May 30, 1947 Here’s the Best Answer to a Service Call:

1947-05-30-caver-wiggins-ad-lores

June 20, 1947 Seeing’s Believing:

1947-06-20-caver-wiggins-jeep-ad-lores

August 08, 1947 All-Purpose Vehicle for Farm and Industry: 

1947-08-08-caver-wiggins-jeep-ad-lores

August 15, 1947 4-Wheel-Drive Power Gets More Jobs Done:

1947-08-15-caver-wiggins-jeep-ad-lores

October 17, 1947 See For Yourself All You Can Do With The Universal ‘Jeep’

1947-10-17-caver-wiggins-jeep-ad-lores

Though by November of 1947 the jeep dealer’s named had been changed, this November 07, 1947 ad still bore Caver-Wiggins. You’ll also note that this is the only ad that included the W-over-the-O logo.

1947-11-07-caver-wiggins-jeep-ad-lores

 

 

2 Comments on “Caver-Wiggens July 1946 – November 1947

  1. Tom

    Has anyone ever thought of making these old ads into very cool posters ? In color or black white 2×3 wall hangers. ???
    I’d get some !!!!

  2. Tom in Paris

    My first thought was T-shirts, but the poster idea is cool too. Especially liked the “package of power” ad from a couple of days ago. Thanks Dave!

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