Advertising & Brochures Research Archives

advertising and brochures

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Willys Sales and Service Sign

• CATEGORIES: Advertising & Brochures, Features

Caveat Emptor: This 11.75″ Willys Sales and Service Sign is one neither Maury and I have seen.

https://www.ebay.com/itm/VINTAGE-WILLYS-JEEP-PORCELAIN-DEALERSHIP-SIGN-ARMY-GAS-OIL-IH-WRANGLER-ARMY

“Willys Jeep porcelain dealership sign in great condition. This noteworthy sign is revered by collectors of all types, when it comes to gas, oil, and automotive advertising. This sign measures 11.75” in diameter. This is truly an amazing sign to add to your collection, the sign displays really well, and adds a lot of charm to any environment it’s used in!

I’m parting with my vast collection of signs right now, including “pump plates”, “service station signs”, “lubester signs”, “automotive dealer signs”, and “aviation sign” so check out some of my other auctions for more great deals. ”


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1946 Ad in Alabama for the new ‘Jeep’

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This June 27, 1946, ad by the Little Motor Company in Alabama’s The Baldwin Times Bay  newspaper is one of the better full-page adds that I’ve seen.

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July 1962 No-Low-High Road Brochure

• CATEGORIES: Advertising & Brochures, Features

I like the full-layout image of the country and jeeps on this brochure. It’s form number is DM 62-07.

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1962-07-form-DM-07-62-national-map-jeeps2-loresHere’s the full image:Scannable Document

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8 Wagon Ads Between 1947-1951 on eBay

• CATEGORIES: Advertising & Brochures, Features

These eight ads featuring wagons have a good starting price of $14.95. You can use the links below to date the ads.

View all the information on eBay

“EIGHT original 10×13″ magazine ads in very good condition.”

1947-1951-8-ads

 
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1956? Kaiser-Willys of Canada Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, International

I”m guessing this ad is from 1956 given it’s sharing the news of the new CJ-6. The seller has incorrectly dated this to the 1930s.

View all the information on eBay

“Kaiser-Willys Jeep AD. Condition is “Used”. Shipped with USPS First Class.CJ-6 4wd 1930s”

1956-cj6-kw-canada-ad

 
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1949 Spanish Ad for the Willys Jeep Truck on eBay

• CATEGORIES: Advertising & Brochures, Features, International

Lots of text on this Willys Jeep Truck ad.

View all the information on eBay

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IN ENGLISH: Jeep Trucks: Work with Less Cost
The ‘Jeep’ Trucks have been designed to lower transportation costs and to give safe performance under the toughest working conditions. They consume less oil and less gasoline, the longer they last longer, and their functional design makes them easier to preserve and repair.

Four-wheel drive models, with a capacity for 1 ton of payload, are built “on purpose” for heavy duty off the road. Conventional rear wheel drive models can handle 3/4 to 1 ton of payload and their economical performance on the road is unmatched.

In both types we offer a wide selection of standard body styles, all with fully enclosed cab, suitable for any climate, and in the four-wheel drive models, the motive power take-off is optional.

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July 1945 Press Release Photos #11 & #13

• CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: .

Below you’ll find Press Release Photos #11 & #13. The seller did not have #12, so at this point I’m left to guess what #12 was. My best guess is that given #11 shows a half top and #13 shows no top, that #12 may have been an image that included some version of the full top.

Photo #11 shows the half or front top:

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Possible Photo #12:  These images were published in an article on the introduction of the jeep. The top photo is press photo #13, which adds weight to the bottom photo being #12:

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The original photo caption for the bottom photo would likely have been identical to #11 and #13’s captions, except that the last sentence probably read, “Here it is shown with both tops up“.

Photo #13 shows the jeep without a top:

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Press Photo #14? Finally, there’s this photo which shows the windshield down. It could easily have been Photo #14 as it was taken in the same location, but I have no evidence such a photo was included in the press kit.

If this was actually included in the press kit at photo #14, the caption for the photo would likely have been identical to #11 and #13’s captions, except that the last sentence probably read, “Here it is shown with the windshield down“.

 
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Two Die-Cut Warn Hub Brochures Compared

• CATEGORIES: Advertising & Brochures, Features

Barney sent me a Warn Locking Hub brochure which turns out to be a match for a similar Warn Lockomatic Hub brochure I already had. These are rather small (about 4″ in diameter), so I’m surprised either one survived as well as they have.

One thing that’s evident from these brochures is that the Lockmatic hubs lacked the rings (or perhaps indents or groves are better terms) on the lower portion of the hub that the Locking Hubs had.

This photo shows the fronts:

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Here are the opened brochures:

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And these are the backs:

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November 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Barney from Barney’s Jeep Parts sent November 1961 edition of the Jeep News our direction. The FJ-3A makes a big splash with a variety of images on page 4. Several Jeep Clubs, including California’s Auburn Jeep Club, Denver’s Mile-High Jeep Club, and Washington’s Trailer Breakers Jeep Club get  mentioned. One article highlight’s Buddy’s win of a Surrey and Sailboat from the Del Monte Contest and includes an image.

There’s also a mention of photos and writeup about the Jeep Jamboree in the December 1961 issue of Argosy Magazine, but I cannot seem to find the issue on eBay.

Photos Photos Photos Photos Photos

 
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July 1945 Press Release Photo #10

• CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: .

This was labeled press photo #10. Like the other press photos, this memorable family picnic photo with the jeep and camper appeared in multiple publications. The marking on the bumper is X32.

1945-07-willys-overland-press-kit-photo10-lores 1945-07-willys-overland-press-kit-photo10-caption-lores

 
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1948 Willys Jeep Pocket Calendar on eBay

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I thought the one had sold, but it’s back on eBay, with a price drop down to $33.49 (Was $49.99).

(02/29/2020) Chris spotted this odd Willys Calendar. It’s got an imprint of a horse head on it, but we didn’t understand why that might be. It appears these were produced for the Ohio Willys Sales Company, of Cleveland, Ohio.

View all the information on eBay

“6 5/8″ TALL X 3 3/4″ WIDE
ALL PAGES ARE THERE
CONDITION AS PICTURED – PLEASE ZOOM IN AND LOOK AT ALL PICTURES.”

willys-jeep-pocket-calendar1 willys-jeep-pocket-calendar2 willys-jeep-pocket-calendar3 willys-jeep-pocket-calendar4 willys-jeep-pocket-calendar5

 
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July 1945 Press Release Photo #9

• CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: .

Photo #8 from the July 1945 Willys-Overland press kit has appeared widely.

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Jeep in back has no “X”. I think it is 39, otherwise could be 59.

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July 1945 Press Release Photo #8

• CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: .

Photo #8 from the July 1945 Willys-Overland press kit shows a PTO-powered post-hole digger.

1945-07-willys-overland-press-kit-photo8-lores 1945-07-willys-overland-press-kit-photo8-caption-lores

 
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Cutlas Power-Lock Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this Power-Lock Brochure on eBay. I bought one of these a couple months ago from the same seller (scans below):

View all the information on eBay

1961-cutlas-power-lock-hubs-brochure1-lores cutlas-power-lock-hubs-brochure2-lores” target=”_blank”>View all the information on eBay

 

 
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July 1945 Press Release Photo #7

• CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: .

Photo #7 from the July 1945 Willys-Overland press kit shows a PTO powered mobile wood saw.

1945-07-willys-overland-press-kit-photo7-lores 1945-07-willys-overland-press-kit-photo7-caption-lores

 
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Blue Jeep Matchbook Cover on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This matchbook is interesting in that there’s no dealer name printed on it. We’ve seen another example of this same matchbook earlier this year.

View all the information on eBay

no-name-matchbook-blue-jeep2 no-name-matchbook-blue-jeep3 no-name-matchbook-blue-jeep4

For comparison, this one was on eBay in 2019 with Wasson Motor Sales printed on it:

wasson-motorsales-matchbook

 
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Year? CJ-5 Brochure from Switzerland

• CATEGORIES: Advertising & Brochures, Features, International

There’s not specific year printed on this CJ-5 brochure out of Switzerland. I’m guessing circa 1958 given the blue jeep logo.

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July 1945 Press Release Photo #5

• CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: .

This photo, marked as photo #5, shows the versatility of the jeep by demonstrating how it can become a mobile spraying device.

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Circa 1960 Willys Jeep Feuerwehrfahrzeuge Brochure

• CATEGORIES: Advertising & Brochures, Features, International

This four-page brochure “Willys Jeep Feuerwehrfahrzeuge” comes from Switzerland. It’s got some vehicles modified for fire departments. These are some cool rigs. Page 3 shows a unique crew-cab FC-170 with a back cab separated from the front.

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July 1945 Press Release Photo #4

• CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: .

This photo, marked as photo #4, shows a prototype CJ-2 pulling a spring tooth cultivator.
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Sept 1957 Willys Export Oil Industry Brochure

• CATEGORIES: Advertising & Brochures, Features, International

This unusual brochure came from Switzerland. The form number is OFS-9-57-X, with the X indicating it is an export brochure. This brochure contains a surprising amount of text. On the very last page of the brochure is a small image of another brochure, one I haven’t seen (see the very bottom image of this post).

1957-09-OFS-9-57-X-oil-brochure3-lores Photos

This is the fully opened section of the brochure.

Photos

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August 1948 Joe Drew Fishing Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

Joe Drew outfitted a series of wagon modifications that are highlighted in this brochure. I tried to learn more about Joe Drew, but didn’t have any luck. This is form number: 4x463SW-M2-50M-8-48. It is a tri-fold brochure that also folds out to create a single large image.

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This is the page when the tri-fold portion is fully opened.
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This is the full center page:

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This is the back side when the brochure is fully opened:

Photos

 

 

 
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July 1945 Press Release F

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

This is the final press release from the July 1945 press release kit. Customers could rest assured, according to the release, that the new peace jeep would “embody many comfort facilities” compared to the war-time jeep.

1945-07-willys-overland-press-release-f-lores

 
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Willys of Indiana Matchbook Cover on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: .

The starting price on this matchbook is $49.99. Note the illustrative details of the jeep, including bows+holders and a rear pto.

View all the information on eBay

“Jeep Willys Matchbook Indianapolis Indiana Vintage Rare Dealership 40’s?. Condition is “Used”. Shipped with USPS First Class. This is old and used. The colors and advertising are beautiful! No matches. What you see is what you get.”

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1947/48 Willys Jeep Brochure from Switzerland

• CATEGORIES: Advertising & Brochures, Features, International

This double-sided brochure is printed in French on one Sid era German on the other. The only driver shown in the pics is a woman at the helm of the CJ-2A. Given the vehicles pictured, my guess this was printed in 1947 or 1948. The paper is extremely thin, so I’m surprised this one survived.

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