Advertising & Brochures Research Archives

advertising and brochures

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Willys Jeep Newspaper Ad During 1944

• CATEGORIES: Advertising & Brochures, Features

Here’s an unusually small and succinct ad that appeared seven times in the Midland Journal out of Rising Sun, Maryland, from June 30, 1944, through October 6, 1944. I’ve yet to run across this specific ad elsewhere. I can’t tell if it’s a corporate ad or a locale, hopeful, dealer ad.

One thing to note is that in July of 1944, Willys-Overland began using apostrophes around the word Jeep like this ‘Jeep’ major magazine ads (see the 1944 Saturday Eve. Post Ads here for comparison), yet that was not done in any of the newspaper ads in the Midland Journal, as shown below. (Ed note …. Yeah, I know, not earth shattering news, but I never know when little details like this will add up to some insight).

The one shown below was in the August 11, 1944, issue of the Midland Journal:

1944-08-11-midlandjournal-willys-jeep-small-ad-lores2

This shows how small the ad was within the newspaper page.

1944-08-11-midlandjournal-willys-jeep-small-ad-lores1

 

 
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1948 Ads in the Chronicle-Star From Pascagoula, Mississippi

• CATEGORIES: Advertising & Brochures, Features

Like we saw with the 1948 ads in the Montana Farmer-Stockman, the ads run in the Chronicle-Star out of Pascagoula, Mississippi were more sparse. Moreover, two different dealers posted ads. The first half of the year it was the Runnels-Wiggins Willys Dealer publishing ads. The second half of the year it was the Stewart Motor company out of Mobile, Alabama, publishing ads.

RUNNELS-WIGGINS: February 13, 1948:

1948-02-13-chronicle-star-runnels-higgens-lores

RUNNELS-WIGGINS: March 05, 1948:

1948-03-04-chronicle-star-runnels-higgens-lores

RUNNELS-WIGGINS: April 09, 1948:

1948-04-09-chronicle-star-runnels-higgens-lores

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1948 Report On The Universal ‘Jeep’ in Conservation

• CATEGORIES: Advertising & Brochures, Documents, Features

Here’s the 1948 1948 Report On The Universal ‘Jeep’ in Conservation I mentioned last week. At twenty-three pages, it’s larger than I expected with lots of photos. All but three of the photos were taken at the Rio Grande College Farm in Ohio (see last page for more info).

Photos Photos Photos Photos Photos Photos

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1955 Warn Hubs Manual **SOLD**

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

This early Warn manual No. WD-255 sold on eBay for $36.20. My last bid was $35.20, so someone out there outbid me.

1955-02-warn-hubs-manual2 1955-02-warn-hubs-manual3 1955-02-warn-hubs-manual4 1955-02-warn-hubs-manual5

 
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1949 Ads in the Montana Farmer-Stockman

• CATEGORIES: Advertising & Brochures, Features

In 1949, Willys-Overland halved the number of ads in the Montana Farmer-Stockman from 1948’s eight ads to only four. This may underscore the financial issues Willys-Overland was facing.

The first ad was published January 15, 1949:

1949-01-15-montana-farmer-stockman-lores

March 15, 1949:

1949-03-15-montana-farmer-stockman-lores

May 15, 1949:

1949-05-15-montana-farmer-stockman-lores

September 15, 1949:

1949-09-15-montana-farmer-stockman-lores

 
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Mid-1950s Product Merchandise Manual on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Seller’s asking price is $295. The contents are likely very similar to this one, which has been scanned and made available for free.

View all the information on eBay

1950s-product-merchandise-manual

“”Product Merchandising Manual” by the writers and illustrators of Willys Motors and Willys-Overland Export Corporation, Toledo Ohio. No Copyright information. Assembled and Published by Willys and the Jeep Division in the early 1950s – we make a presumption of 1955 based on the Jeep CJ-5 described herein., Presumed First Edition, NOT Ex-Library. No ISBN. Note – the photos you see are of this binder and sections no ‘Stock Photos’.

A tight firm clean binder containing Forty (I through XL) tabbed sections of promotion information for the Jeep dealer to sell Jeeps to the public. The purpose-made three-ring binder is deep blue/yellow-green lettered and decorated with the large Willys ‘W’, although the information is for Jeep. The binder is 11 1/2″ x 11 1/2″ if you count the big graceful curve of the 3 1/4″ spine. The hinges for the binder are separately hinged so the binder could hold additional information as developed by Willys and Jeep. The pages are 11″ x 8 1/2″ with 3/8″ color-coded plasticized tabs identifying the sections. Those sections, again, total 40. Continue reading

 
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1954 Ads w/ a CJ-3B and KW Logo

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the October 14, 1954, issue of Oregon’s Heppner Gazette Times. It includes an illustration of the new CJ-3B. It also shows that some KW logos appeared in newspaper ads for a short time.

1954-10-14-heppner-gazette-times-willys-ad

This ad appeared the following week (October 21, 1954) in the same newspaper with similar elements.

1954-10-21-heppner-gazette-times-willys-ad

 

 
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1948 Montana Farmer-Stockman Jeep & Truck Ads

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I mistakenly list a September 1949 Ad as a September 1948 ad. I removed that, so now there are only seven ads on this post. 

Willys-Overland ran a series of Universal Jeep and Truck ads in the Montana Farmer-Stockman newspaper through 1948. The ads for the Universal Jeep focused on farming and ranching and appear most, but not all months (The paper is archived at the Library of Congress and appears to have been a bi-monthly publication). Below are seven ads I could find. In 1949, the number dropped to only 4 ads.

January 15, 1948:

1948-01-15-montana-farmer-stockman-lores

No February Ad

March 15, 1948:

1948-03-15-montana-farmer-stockman-lores

April 15, 1948:

1948-04-15-montana-farmer-stockman-lores

May 15, 1948:

1948-05-15-montana-farmer-stockman-lores

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Liquid Iron w/ CJ-5 on box on eBay

• CATEGORIES: Advertising & Brochures, Features

This old package of Buckeye Silver Liquid Iron includes an endorsement by Willys Motors, Inc.

View all the information on eBay

liquid-iron-buckeye-cj5-willys-motors1

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“THIS AUCTION IS FOR ONE/1 USED RARE/VINTAGE ORIGINAL BOX CONTAINING BUCKEYE SILVER SHIELD LIQUID IRON TESTED & INDORSED BY WILLYS MOTORS.

MADE BY BUCKEYE PAINT AND CHEMICAL CORP. OF TOLEDO OHIO, ALSO HOME OF THE WILLYS JEEP.

ITS A 2 PART ADHESIVE AND FILLER. BOTH PARTS ARE IN THE BOX.

THE HARDENER IS STILL IN LIQUID FORM. THE LIQUID IRON LOOKS MORE OF A PASTE. I DID NOT OPEN EITHER ONE OF THE CONTAINERS.

GREAT GRAPHICS ON BOX. GREAT IMAGE OF A WILLYS JEEP CJ5.”

 
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Moriarty Brothers Key Ring Pembroke, MA $25

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Moriarty Brothers (Manchester, CT) Willys Jeep Key Ring a neat little piece. Some history behind that dealership.

https://boston.craigslist.org/sob/clt/d/hanson-vintage-willys-jeep-keys/7094362337.html

“estate sale find : vintage 1960’s Willys Jeep Keys I was told and leather clip key chain. Back side says Willy’s- Jeep , and front side says : Moriarty Brothers inc. Manchester Connecticut. Lincoln-mercury, Meteor-comet . Phone mitchel 3-5135.”

moriarty-brothers-key-chain1 moriarty-brothers-key-chain2

 
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1948 Report on ‘Jeep’ in Conservation

• CATEGORIES: Advertising & Brochures, Books, Documents, Features

I purchased this cool booklet off of eBay. It has some great pics. I’ll share once it arrives.

1948-jeep-in-conservation-report

 
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March 1953 AD for Photo Tools

• CATEGORIES: Advertising & Brochures, Features

Steve shared this ad for Proto Tools that included a Jeep. It appeared in the March 1953 issue of Mechanix Illustrated.

1953-03-proto-tool-ad-jeep-lores

 
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Kaiser Jeep Automatic Transmission Service Guide

• CATEGORIES: Advertising & Brochures, Documents, Features

Maury spotted this one. It was on eBay (sold for $17.50). This 1979 guide seems a clever way to diagnose transmission problems.

jeep-automatic-transmission-guide-circular

“”Kaiser Jeep Corporation Automatic Transmission Circular Slide Rule Calculator” by the writers and illustrators of Kaiser Jeep Corporation, Toledo Ohio. No Copyright data; research indicates Kaiser Jeep used Borg-Warner transmissions at least 1970-1972 – probably longer. Here is a guide for use while servicing those transmissions. Kaiser Jeep published the wheel as a Mechanic’s tool, and as an advertising piece, for their dealers selling retail product in that era. Note – the photos you see are of this mechanic’s tool and advertising piece – no ‘Stock Photos’.

A tight firm clean double-wheel ‘slide rule’ calculator in tan/black, unmarked, a trifle darkened after a half-Century on a shelf. 7 1/4″ in diameter; the inner wheel is 5 1/2″ in diameter.

A guide to when service is required on these transmissions;
The order in which the tests should be made;
The reverse shows the Pressure Levels, where the Transmission selector (gearshift) should be place and what RPM or MPH should be utilized in those tests;
Speeds at which downshifts should be made.
A solid clean circular slide rule – lots of data on the reverse. Direct from a postwar Jeep dealer’s library. No mustiness, No smoke smell. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers. “

 
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1957(?) How to Use 4 Wheel Drive Booklet

• CATEGORIES: Advertising & Brochures, Books, Features

This 4 Wheel Drive Booklet was likely produced between 1955-1957. An accompanying order form (seen at the bottom) suggests it was likely a 1957. The booklet was assigned form W-640. It’s not in the best of shape, but it also wasn’t very expensive.

The is a much better version of this booklet as compared to the earlier version from 1952.

1957-form-w-604-how-to-use-4-wheel-drive-01-lores 1957-form-w-604-how-to-use-4-wheel-drive-02-lores 1957-form-w-604-how-to-use-4-wheel-drive-03-lores 1957-form-w-604-how-to-use-4-wheel-drive-04-lores

Continue reading

 
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1956 DJ-3A Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this DJ-3A brochure, form number W241-6.

View all the information on eBay

“You are bidding on an old and original undated 8 1/2 x 11″ folder that is advertising the Jeep Dispatcher. It is in excellent condition with some minor storage stress.”

1956-dj3a-brochure-1 1956-dj3a-brochure-2 1956-dj3a-brochure-9

 
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‘Jeep’ Combat 6 Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

I hadn’t run across this Combat 6 brochure. You can learn more about the Combat 6 here.

View all the information on eBay

“Soft Cover
c. 2 pages
Condition: Fair, light pencil writing at the bottom of brochure, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”

jeep-combat-6-brochure1

jeep-combat-6-brochure2

 
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Willys Audio-Visual Unit Brochure

• CATEGORIES: Advertising & Brochures, Features

My guess is that this Australian produced brochure was probably released circa 1955.

View all the information on eBay

“Soft Cover
c. 5 pages
Printed in USA.
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”

willys-overland-audio-visual-brochure1 willys-overland-audio-visual-brochure2

I’ve flipped the top image below to make the text easier to read:

willys-overland-audio-visual-brochure1

 
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1957 ‘Jeep’ Vehicles Help Fight Disease Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Here’s another rare ‘Jeep’ Vehicles Help Fight Disease Brochureform number MFS-8-57-X. You can view the whole brochure here.

View all the information on eBay

1957-08-jeep-fight-disease

 
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Australian CJ-3B Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a seven page brochure, but only a couple pages were scanned for the eBay auction. This is roughly $24 USD (which includes shipping) at the current price.

View all the information on eBay

cj3b-australia-brochure1 cj3b-australia-brochure2

 
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1950’s Truck Brochure from Australia on eBay

• CATEGORIES: Advertising & Brochures, Features

I haven’t seen a similar version of this brochure for the US market.

View all the information on eBay

1950s-truck-brochure-australia1 1950s-truck-brochure-australia2

“Soft Cover
2 pages
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.

“4-wheel drive Willys Jeep Australia’s Most Versatile 1 Ton Truck Model 6-226, 6 Cyl. “Super Hurricane” Power, Bodies to Buyers Specifications, Made in Australia, ‘If It’s not a Willys… It’s Not a ‘JEEP’ 4-Wheel Drive Truck!'” Brochure with specs.

 
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Scheneker Iron Works Snow Plow Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this one. Listed as a 1943 Ad, this clearly was a post war ad. The first clue is the CJ looking grille. The second clue is the suggestion that folks could find a plow at their “Jeep Dealer”. It’s likely a late 1940s brochure, as it has shown up in late 1940s Willys-Overland Special Equipment booklets.

View all the information on eBay

1940s-schenker-plow-ad=brochure

 
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January 1955 NEW CJ-5 Ad

• CATEGORIES: Advertising & Brochures, Features

This ad for the all new CJ-5 model of jeep was published in the January 8, 1955, issue of the Saturday Evening Post.

1955-01-08-sat-eve-post-new-1955-cj5-ad-pg66-67-lores

 
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Jeep Hubcap Key Chain on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a neat piece.

View all the information on eBay

jeep-chain-hubcap1 jeep-chain-hubcap2 jeep-chain-hubcap3 jeep-chain-hubcap4

 
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1954 KW Magazine AD on eBay

• CATEGORIES: Advertising & Brochures, Features

This Willys 4-Wheel-Drive Vehicles: Help Keep Work on Schedule ad from 1954 includes the KW logo.

View all the information on eBay

“DESCRIPTION:…Original magazine ad from 1954 which features the Willys Truck and Jeep. Two farms were highlighted in the ad–one shows a farmer by the name of W. G. Watt of Murrayville, IL.–the other one shows a Mr. Herbert Edwards of Cedar Brook Farms in Prospect, KY…..Nice condition except for some light tan age toning caused by type of paper used nearly 60 years ago. About 8 x 11″ in size”

1954-kw-ad-help-keep-work-on-schedule-lores

 
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Tornado Banner on eBay

• CATEGORIES: Advertising & Brochures, Features

Here’s an unusual bit of marketing.

View all the information on eBay

“Has some soiling, the middle portion has two weights under the yellow part to hold it down. I believe these were used on fenders in show rooms or shops but I’m not very sure. Made of cloth, measures 58”x14.5””

jeep-tornado-banner0 jeep-tornado-banner2

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