Advertising & Brochures Research Archives

advertising and brochures

To Top

1956 CJ-5 Ad

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I mistakenly listed this as a 1954 ad. It am told it was actually a 1956 ad.

Andy spotted and bought this 1956 CJ-5 ad on eBay. The jeep has an odd look about it. I think it’s the 1) skinny fenders, 2) thinner than normal hood and 3) odd grille. It makes it feel a little bit like some kind of CJ-4 (though the actual CJ-4 has flattish fenders). The headlights on the grille in the ad look more like 7″ headlights on an MB grille.

The Ad:
forest-patrol-ad-cj4

For comparison, a 1955 CJ-5:

1955-cj5

 
To Top

Jan 1947 Wagon Ad in Holiday Magazine

• CATEGORIES: Advertising & Brochures, Features

This “That’s the Car for Me” Ad was in the January 1947 issue of Holiday Magazine and listed for sale on eBay. I don’t remember seeing this one.

https://www.ebay.com/itm/HOLIDAY-Magazine-January-47-Calendar-Issue-Ads-Jeep-Greyhound-19-6-Boats/173670716005?

1947-01-holiday-magazine-wagon-ad

 
To Top

Story of the Universal Jeep — Illustrated Booklet **SOLD**

• CATEGORIES: Advertising & Brochures, Comics, Features

UPDATE: **SOLD** on eBay for $432.

Maury shared this promotional booklet. Looks in better condition than mine.

“The Story of The Universal Jeep. 1950 Willys Overland Promotional Giveaway Comic Book. Fine Condition. Complete comic book, no spine roll, no wear, no marks or creases, very good page color, supple page quality.”

the-story-of-the-universal-jeep-comic2

the-story-of-the-universal-jeep-comic

 
To Top

More Unique Warn Brochures

• CATEGORIES: Advertising & Brochures, Features

Maury has created the most extensive Warn history that I have seen to date. He just uncovered some additional Warn brochures and has wound them into his already extensive history here:

http://www.earlycj5.com/xf_cj5/index.php?threads/a-brief-history-of-early-warn-hubs-for-jeeps.131117/

Below are a couple of interesting ones he’s added. First, this approximately 1953 sales sheet seems to target potential resellers of Warn Hubs (around early 1955 Warn moved to selling hubs only through Willys dealers). I had not idea Warn was advertising in ten different magazines by 1953.

1953-warn-10-proven-procuders-brochure

This next brochure is actually a testimonial for Warn. However, it’s hard to read, so I’ve broken it up into sections at the bottom of the post.

warn-testimonial-brochure2-lores warn-testimonial-brochure1-lores

Here’s the same brochure lightened and separated for easier reading (sorry the colors aren’t better):

warn-testimonial-brochure-part1

warn-testimonial-brochure-part2


warn-testimonial-brochure-part3 warn-testimonial-brochure-part4
warn-testimonial-brochure-part5
Continue reading

 
To Top

Santa Delivers Old Gold Cigarettes **SOLD**

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: , .

UPDATE: Tis the season … Craig shared this ad. Was on eBay until it sold.

You rarely see Santa delivering packs of Old Gold cigarettes to all the good boys and girls anymore.

 
To Top

Whitco Smoked Jeep Plate Duluth, MN**SOLD**

• CATEGORIES: Advertising & Brochures, Features

UPDATE: **SOLD** for $86.76 on eBay. I didn’t expect it would go for that much.

This plate might have been made by the same folks who made the Ramsey plate I have.

https://www.ebay.com/itm/Whitco-Jeep-Colorado-Glass-Change-Tray-Trivet-Desk-Top-Advertising-Free-USA-Ship-/173650567610

“Whitco Jeep Colorado Glass Change Tray Trivet Desk Top Advertising. Clean, no chips or cracks. Please be sure to check all the pictures carefully for condition and size.”

whitco-smoked-plate1 whitco-smoked-plate2 whitco-smoked-plate3 whitco-smoked-plate4

 
To Top

Willys Ambulance Brochure in French on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a neat brochure. Perhaps it’s out of Canada?

View all the information on eBay

“Original Willys Ambulance folder brochure. Covers MIL-NER model 475 (4WD). Brochure is in French language ONLY. NO English. Measures about 8-1/2″ x 11″”

ambulance-brochure-frenc1

ambulance-brochure-french2

 
To Top

Jeep Family of 4WD in Public Service Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This is one of my favorite brochures. It’s a 25 page pamphlet with lots of pics. You can see all the pages here.

View all the information on eBay

jeep-in-public-service

“Jeep 4-Wheel Drive Vehicles for Public Service, vintage 1950’s original dealer brochure

Rare 1950’s era brochure for Public Service Jeep vehicles. Tons of great photos that show the various configurations that Jeeps could be ordered and configured to service Emergency, Fire, Power, Public Lands, Forest, Airports, etc.

Includes:
Police, Public Safety, Civil Defense Jeeps
Public Health Jeeps
Forestry and Natural Resource Lands Jeeps
Road and Park Maintenance Jeeps
Airport Operation Jeeps
Fire Protection Jeeps
Public Education Jeeps
Public Utilities Jeeps
Specs and Accessories, Attachments Available”

 
To Top

Give Fast Service Brochure w/CJ-5 on eBay

• CATEGORIES: Advertising & Brochures, Features

I don’t think I’ve run across this one.

View all the information on eBay

“Original mailer non color folder , 8.5 x 3.5 folded , 8.5 x 11 unfolded . Shows Jeep from Russ Cooley Service Station , Hillcrest , Binghamton , New York.”

1957-give-fast-service-brochure

 
To Top

1944 Kidde Fire Engine Magazine Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

Are there any Kidde fire systems left in any known jeeps?

View all the information on eBay

“This is not a reproduction or photocopy. It is an ORIGINAL advertisement that was carefully removed from a vintage magazine. It is a beautiful and would look great in a frame. It could be used to decorate your home, living room, hobby room, man cave, garage, bar, rec room, office, bathroom, etc.

Measurement: This is a full page ad and is measures approximately 13″ x 10.5″.”

kidde-fire-engine-ad

 
To Top

Vintage Dealer Jeep Sign? Coldwater, MI eBay

• CATEGORIES: Advertising & Brochures, Features

Given it’s got some damage (it has some dents), it seems aggressively priced.

View all the information on eBay

“Vintage dealership sign, very good condition for age. Measures 12″ x 60″.”

jeep-parts-sign2

 
To Top

1950-51 “Quality and Present” Training Brochure on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

One more 1950ish salesman training brochure on eBay.

View all the information on eBay

“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc.”

1950-sales-training-present-and-quality1 1950-sales-training-present-and-quality2 1950-sales-training-present-and-quality3 1950-sales-training-present-and-quality4

Continue reading

 
To Top

Qualify and Present Quiz

• CATEGORIES: Advertising & Brochures, Documents, Features

This salesman brochure was a part of the salesman training brochure above.
1950-sales-training-present-and-quality6

 
To Top

1950-51 “Joe Booth Gets A Break” Training Document on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Here’s another training document on eBay.

View all the information on eBay

“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”

1950-sales-training-joe-booth1 1950-sales-training-joe-booth3 1950-sales-training-joe-booth4 1950-sales-training-joe-booth5

Continue reading

 
To Top

“Joe Booth Gets A Break” Quiz

• CATEGORIES: Advertising & Brochures, Documents, Features

This quiz was part of the Joe Booth training brochure above.

1950-sales-training-joe-booth2

 
To Top

1950-51 “Willys Makes Sense” Training Brochure on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Andy shared the Willys sales training document. I’d buy it at a cheaper price.

View all the information on ebay

“Original salesman’s part color catalog , 8.5 x 11 , 12 pages, 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”

1951-willys-makes-sense-sales-brochure0

1951-willys-makes-sense-sales-brochure1 1951-willys-makes-sense-sales-brochure2 1951-willys-makes-sense-sales-brochure3

Continue reading

 
To Top

Old Ads/Brochures Happy Camp, CA $75/box

• CATEGORIES: Advertising & Brochures

The race car concepts might be an interesting box. There is a Jeep and/or Willys box(s), too. Seller will sell the trailer with everything for the right price.

https://redding.craigslist.org/clt/d/cool-old-paper/6725831940.html

trailer-ads

“I have 75 plus egg crate plastic boxes of old paper in shrink wrap-$75 per box-each box contains 60 or so items priced from $2 and up-titles included are_Amc, Jeep, Willys-British-Buick- Cadillac- Chev- Desoto-Ford-Hudson, Nash-Lincoln-Mercury-Mopar-Olds-Plymouth-Packard,Study-Pontiac-VW Kaiser, Hudson-Airplane-Biker-Train-Boat,ship- Race,concept cars-Rat Rods-Tires-Tractors-Truck-Big Truck- Vintage racing- ww2- Movies-Coke- Many More, sell by individual piece, box or all, even the trailer! I also have a road map collection, 5000 plus, mostly gas/oil and a bunch of old tourist brochures.”

 
To Top

Cameron Oil Tools Ad

• CATEGORIES: Advertising & Brochures, Features

Roberto Flores shared this magazine ad, reprinted in a book.

Roberto wrote: “I have just scanned this image from “The American Jeep in War and Peace”, by Kurt Willinger and Gene Gurney, Crown Publishers. I love the image: at least for me it depicts my idea of jeep: adventure, freedom, friendship, nature… Although I have been searching for this at the net, I couldn´t find it.”

cameron_oil_tools_advert_camel_willys_jeep-copia-lores

 
To Top

1955 Lift-o-Matic Hydraulic Tailgate Brochures

• CATEGORIES: Advertising & Brochures, Features

Here’s a second set of Lift-O-Matic Hydraulic Tailgate brochures.

Scan10016-liftomatic-brochure1 Scan10016-liftomatic-brochure2

 

ORIGINAL POST (02/23/2013):  This was sold in 2013 on eBay.

1955-lift-o-matic-hydraulic-tailgate-brochure2

1955-lift-o-matic-hydraulic-tailgate-brochure2

 
To Top

1965 JA3/JA2/JA-3BC Argentina Jeep Brochures

• CATEGORIES: Advertising & Brochures, Features, International

UPDATE: Maury found a couple related photos. That top looks kind of similar to one of the DJ-3A tops I’ve seen in pics. Nice half doors, too.

7ee05f388dcbd727df684dc51147919f afa667eb67fd0a3b7dbdfdcde9683380

 

———————————

(Original Post 02/02/2015) This is a single page unfolding brochure.

“original part color folder , 9.5 x 3.5 folded , 9.5 x 11.5 unfolded , Spanish text. Produced by Kaiser, Argentina .”

1965-jeep-brazil-ja3-ja2-brochure2

1965-jeep-brazil-ja3-ja2-brochure3

1965-jeep-brazil-ja3-ja2-brochure4

 
To Top

1959? CJ-3B/Mitsubishi Poster/Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features, International

Here’s an unusual brochure that folds out to a 16″ x 19″ poster. Price would have to drop for me to consider it.

View all the information on eBay

“Original part color folder , 8 x 9.5 folded , 16 x 19 unfolded , opens to a poster .”

1961-cj3b-mitsubishi-brochure1 1961-cj3b-mitsubishi-brochure2 1961-cj3b-mitsubishi-brochure3

 

 
To Top

1959? Vehicles Doing World’s Work Brochure

• CATEGORIES: Advertising & Brochures, Features

Thanks to Ted for letting me borrow and scan this brochure. It will be the basis of the next poster, though I will be making some changes to it. I *think* this is a 1959ish brochure, as the truck/wagon windshields are still two piece, yet there is no DJ-3A Surrey.

1959-vehicles-doing-worlds-work-brochure-lores1 1959-vehicles-doing-worlds-work-brochure-lores2 1959-vehicles-doing-worlds-work-brochure-lores3 1959-vehicles-doing-worlds-work-brochure-lores4 1959-vehicles-doing-worlds-work-brochure-lores5

 

 
To Top

Jeep Sales Kit on eBay

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This is back on eBay.

View all the information on eBay

“JEEP Sales Kit for CJ-3B, CJ-5, CJ-6, Vintage!
All interior items are in excellent condition. The large envelope is rough around the edges.

Includes:
Envelope to hold all items “THIS KIT WILL SELL THIS JEEP”
Specifications on CJ-3B, CJ-5, CJ-6
Postcards
Round Paper Hang Tags
Assoc Salesman’s Prospect Book
List of target clients (Farm, Construction, Automotive, Government
Punch-out paper arrows to apply to vehicle
Master Owner Record
Features fold-out: 4-wheel drive, traction, power, etc”

cj5-sales-kit-willys9 cj5-sales-kit-willys10 cj5-sales-kit-willys11

cj5-sales-kit-willys14 cj5-sales-kit-willys12

cj5-sales-kit-willys16

Continue reading

 
To Top

1960 Aspen Jeep Travel “Little Percent” Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE II: Here’s the full brochure:

  1. Front and Back cover:

1960-jeep-trips-little-percent-brochure1

Inside of brochure:1960-jeep-trips-little-percent-brochure2

UPDATE: Thanks to Andy for inspiration.  I located a photo of the founder of Little Percent, Natalie Gignoux, in a CJ-3A. You can view some other, non jeep photos, here.

Natalie Gignoux (b1940-d2009) first opened the “Little Percent Taxi”, originally a jeep service to help folks around Aspen. In 1955 she bought a taxi service. In 1962 she sold out to another taxi service. In 2009 she passed away in Glenwood Springs, Colorado. Some history (which I hope to wind into more of a narrative):

  1. Why Natalie went to Aspen: https://books.google.com/books?id=gr-BAAAAMAAJ&q=natalie+gignoux&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEIODAD “Natalie Gignoux first came to Aspen because her aunt had asked her to make sure that her cousin went back to .. [college?] .. only snippet displayed)
  2. Article on the Taxi Service: https://www.aspentimes.com/news/local/willoughby-not-everyone-enjoys-a-jeep-tour/
  3. Aspen history: https://www.aspenjournalism.org/2017/01/11/aspen-ski-history-timeline/
  4. Natalie helps with Operation Ski Lift: https://www.aspentimes.com/opinion/columns/tony-vagneur-saddle-sore-169/
  5. Natalie enters jeep race in 1952: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19520904.2.4&srpos=17&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-#
  6. Natalie buys Taxi Service: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19550203.2.3
  7. Wins second place in float contest: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19550113.2.38&srpos=1&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-#
  8. Natalie sells out in 1962: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19621214.2.24&srpos=3&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-
  9. Jeep Trip to Gen Canyon, Colorado: https://books.google.com/books?id=M4pkDQAAQBAJ&pg=PA2&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEIMjAC#v=onepage&q=natalie%20gignoux&f=false
  10. By 1976, Natalie was Aspen’s Ticket Sale Manager: https://books.google.com/books?id=uvT6l5Z5bVkC&pg=PA16&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEILjAB#v=onepage&q=natalie%20gignoux
  11. Natalie’s obituary: http://www.tributes.com/obituary/show/Natalie-A.-Gignoux-86916951

2018-09-13 — Original Story was about the brochure on eBay.

 

 
To Top

1962? Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This one was on eBay. I thought I would win it on Sunday, but someone outbid me at the last minute. Anyone have an electronic scan of the folded-out page? I’d like to use it to make another poster similar to last year’s poster.

1958ish-jeep-family-brochure1 1958ish-jeep-family-brochure2 1958ish-jeep-family-brochure3