Advertising & Brochures Research Archives

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1974 Winter (Jan-Feb?) Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 1974 Winter issue of Jeep News may have been the Jan-Feb 1974 issue.

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Oct-Nov 1974 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Here’s another Jeep News. This one has the months, but not year. I used some article details to estimate it is from 1974.

1974-oct-nov-jeep-news1 1974-oct-nov-jeep-news2-3 1974-oct-nov-jeep-news4-5 1974-oct-nov-jeep-news6-7 1974-oct-nov-jeep-news8-9 1974-oct-nov-jeep-news10-11 1974-oct-nov-jeep-news12

 
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Unusual Willys Jeep Service Decal and Postcard

• CATEGORIES: Advertising & Brochures, Features

These two odd items with popped up on eBay. One is a Willys Jeep service postcard and the other is a Willys Jeep service decal. Both are related to Rednor and Rainear, a Willys dealer in the Trenton, New Jersey, area. The decal has already sold, but the postcard is still for sale.

This decal has already sold:

rednor-decal-jeep-willys

This post card is still available on eBay:

postcard-willys-jeep-service1 postcard-willys-jeep-service2

 
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1967 Kaiser Jeep Military 6×6 Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This Kaiser Jeep brochure features 6×6 rigs. The seller has eight of them.

View all the information on eBay

“1967 Kaiser Jeep Heavy Duty 6×6 Fold Out Sales Brochure.”

1967-kaiser-jeep-military-brochure7 1967-kaiser-jeep-military-brochure8 1967-kaiser-jeep-military-brochure3

 
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Jeep News Issues & the Fall of 1973 Issue

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Thanks to Illinois Larry, I discovered that I had only posted one of my issues of the Jeep News from the 1970s. It’s not clear to Larry (who has 10 issues) or I (who have 14 issues) just how many were produced, but between our collection, there were at least 15 issues published.

Here’s an overview of covers of what I have, followed by a photo of what Larry has that I don’t. Strangely, many of these lack the published year, so figuring out when some of these issues were published is tricky:

1970s-jeep-news-issues-lores

This is the cover page from what we believe is Larry’s Winter Fall-Winter 1981-1982 issue.

1981-fall-winter-jeep-news-cover

FALL 1973 Issue: This is the earliest issue I have and may be one of the first ones, if not the first.


1973-fall-jeep-news-pg1 1973-fall-jeep-news-pg2-3 1973-fall-jeep-news-pg4-5

1973-fall-jeep-news-pg6-7

1973-fall-jeep-news-pg8

 
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Transport Motor Company (TMC) Brochure at Farm Jeep

• CATEGORIES: Advertising & Brochures, Features

Barry has posted on Farm Jeep a really cool and rare brochure with plenty of pics from the Transport Motor Company out of California. During the late 1940s they had a full line of jeep attachments, from Hydraulic lifts, to farm equipment, to fire fighter and sprayers and more.

View it all here: https://www.farmjeep.com/farm-jeep-parts/lifts/other-hydraulic-lifts/transport-motor-company-tmc-hydraulic-lift/

Here a list of the products TMC offered:
tmc-brochure

And, this shows a bucket:

tmc-brochure2

 
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1953? Magazine Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

This unusual ad appears to include an M-38A1.  It also shows a CJ-3B, but not a CJ-3A, so my guess is 1953.

View all the information on eBay

1953-willys-overland-print-ad-lores

“The actual ad you are buying is the one pictured above. Please look at it closely and ask any questions you want.
These are advertisements that are carefully removed from vintage magazines – please read the full description and ask any questions if you are unsure of anything.
You are buying the advertisement, not the product in the advertisement.
Original 1 page print advertisement, measures approximately 8.5″ x 11″. (Not a reprint or reproduction, all of my items are originals). These ads are from various publications and are all vintage – no reprints or reproductions ever.”

 
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1957? Australian Jeep Truck Brochure

• CATEGORIES: Advertising & Brochures, Features

I missed out on this rare Australian Jeep Truck brochure (totally spaced the auction). I can see no date or form number on any pages. My guess is that this was published in 1957 or 58.

The description from th auction reads, in part:
“WILLYS 4WD 6 CYL. ALL-PURPOSE MODEL 6-226
GOOD CONDITION OVERALL. CLEAN,GOOD COLOR AND GRAPHICS. SLIGHT WEAR FROM AGE AND STORAGE.
WILLYS MOTORS AUSTRALIA PTY. LIMITED
4 PAGE FOLDOUT
BROCHURE CONTAINS SPECIFICATIONS, DIFFERENT BODY STYLES, OPTIONS, ETC.”

1957-willys-truck-australia-brochure5 1957-willys-truck-australia-brochure6 1957-willys-truck-australia-brochure7 1957-willys-truck-australia-brochure8 1957-willys-truck-australia-brochure9

 
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San Juan Scenic Jeep Trip Postcard and Brochure

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features

These two items from the San Juan Scenic Jeep Trip business were on eBay, so I snagged them.

This postcards shows a FC Tour Jeep climbing a steep trail.

scenic-jeep-tour-portcard1 scenic-jeep-tour-portcard2

This tri-fold brochure is undated. It has some good photos and artwork. These first three images show the front side of the brochure.

scenic-jeep-tour-brochure1a scenic-jeep-tour-brochure1b

scenic-jeep-tour-brochure1c

scenic-jeep-tour-brochure1

This is the inside of the tri-fold:

scenic-jeep-tour-brochure2

 
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Dec 1969 Jeep Family Brochure from Kaiser Jeep

• CATEGORIES: Advertising & Brochures, Features

Maury let me know that scans of a 1969 Jeep family brochure (Form 69-12) was posted to earlycj5.com page. There are three particularly interesting things to me about this brochure. Somehow, I never picked up a copy, so I found one on eBay.

1) The red CJ-5 shown with a couple “racing” it is a rare 462 model, perhaps it’s only appearance in a jeep-family-brochure;
2) the brochure doesn’t mentioned the model in the brochure; and
3) this jeep must have been part of a photo shoot (probably not really racing), because this brochure shows two photos of the same shoot and the 2018/2019 Dispatcher Magazine’s article on the 462 shows a third pic of the same jeep and couple.

Before the brochure, I’ll included the Dispatcher Magazine image:

winter-2018-2019-dispatcher-magazine

Here is the full brochure as posted by Dave from the earlycj5.com website:

1969-12-jeep-2-car-car-brochure4

1969-12-jeep-2-car-car-brochure5
1969-12-jeep-2-car-car-brochure6
1969-12-jeep-2-car-car-brochure7

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Different Tire/Jerry Can Carriers

• CATEGORIES: Advertising & Brochures, Features

UPDATE II: Another carrier to add to the list thanks to Jim. This was a Husky-built tire and jerry can carrier.

husky-spare-tire-carrier

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UPDATED October 31, 2019: More Tire and Gas Can carriers have been added to this post.

1. Con-Ferr offered various options in it’s 1970 catalog. A few of the mounts were made and sold by Con-Ferr. The pages also include a Bestop Tire Mount and another example of a Kayline tire mount:

1970-conferr-catalog-pg20 1970-conferr-catalog-pg21

2. This page from the 1970s Brian Chucha Catalog provides additional pics of the Kayline and the Con-Ferr carrier options:

brian-chuchua-catalog-117pg20

3. Best Top Tire carrier from the late 1970s catalog:

amc-bestop-brochure4-lores

4. Kayline ski and/or luggage Rack.

kayline-ski-luggage-rack-brochure3-lores kayline-ski-luggage-rack-brochure1-lores kayline-ski-luggage-rack-brochure2-lores

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1960 Wooden Nickel w/ CJ-5 on eBay

• CATEGORIES: Advertising & Brochures, Features

Starting bid is $10. I’ve not listed another one of these, so I suspect they aren’t too common.

View all the information on eBay

1960-toledo-wooden-nickel-willys-cj5-1

1960-toledo-wooden-nickel-willys-cj5-2

“This is a vintage Wooden Nickel.
It’s from the Toledo Coin Club, Ohio.
1935-1960 Silver Anniversary
On the back is an advertisement for ‘Willys Motors, Inc’
Shows a topless Jeep in the center with ‘Beware of Imitations’ and ‘JEEP Universal’
It’s a real wood ‘coin’ .
It shows some color variation, either due to light staining or just the natural variations in the wood. (see photos)”

 
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Jeep Willys Matchbook From Brazil on eBay

• CATEGORIES: Advertising & Brochures, Features

This (probably) rare matchbook comes from Porto Elegre in southern Brazil. It’s priced at $39, but seller is willing to consider offers.

View all the information on eBay

“Jeep Willys rare antique matchbook advertising vintage USA
Brazilian
Good condition
Very rare and collectible
Good condition
Shipping with tracking number and protected package”

matchbook-portoalegro-brazil1-lores

matchbook-portoalegro-brazil2-lores

matchbook-portoalegro-brazil3-lores

 

 
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April 14, 1954 Issue of Kaiser Willys New on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This is priced at a ridiculous $275, so all I have are the pics from ebay.

View all the information on eBay

“RARE FIND, an original Kaiser-Willys News……Vol. 1, No. 3, published by the Kaiser-Willys Sales Division, Toledo, OH. Dated April 15, 1954 and featuring Kaiser-Willys automobiles of the era including Kaiser Darrin Sports Car, Kaiser Manhattan, Willys Aero, etc.”

1954-04-15-kaiser-willys-news-vol1-iss3-6

1954-04-15-kaiser-willys-news-vol1-iss3-7

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1954-04-15-kaiser-willys-news-vol1-iss3-4

 
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Willys Jeep Dealership Sign Salem, OH $5900

• CATEGORIES: Advertising & Brochures, Features

Tom shared this sign for sale.

https://www.facebook.com/marketplace/item/1776312639422359

“49 1/2″x 13 1/2″x 8″ 1 original Willys dealership flickering flashing sign”

jeep-sign-salem-oh

 
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1950 & 1950 Color Selector Brochures

• CATEGORIES: Advertising & Brochures, Features

I ran across these rare brochure on eBay. They aren’t in the best of shape, but  better than nothing!

The first one became effective April 1, 1950, for The Willys Station Wagon and The Willys Jeepster. It is a simple four-page brochure with a choice of six palettes.

1950-04-01-wagon-jeepster-color-selector1 1950-04-01-wagon-jeepster-color-selector2 1950-04-01-wagon-jeepster-color-selector3

The second brochure does not include the Jeepster. It also pairs the color choices down to three and (for marketing purposes?) gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:
1951-color-selector-station-wagon1 1951-color-selector-station-wagon2 1951-color-selector-station-wagon3

 

 
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Police Department Testimonials from Toledo & NY

UPDATE: It’s been almost nine years since I posted a series of Testimonials to the early jeeps that were part of a very rare early sales book. Most, but not all, included images. A friend of mine shared them with me. You can see them all here: http://www.ewillys.com/tag/1946-testimonials/

==============================

Originally Posted September 16, 2013: 

Here are several examples from Police Departments from the sales book:
Scan10033-lores

  1. Scan10030-toledo-police-lores

Scan10031-lores

Scan10032-toledo-lores

And from New York City:

Scan10029-newyork-police-lores

 
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Early Belgium Postcard of Wagon on eBay

• CATEGORIES: Advertising & Brochures, Postcards

I can’t imagine there are many of these postcards left. It is 4″x6″

View all the information on eBay

belgium-postcard-willys-wagon1 belgium-postcard-willys-wagon2

 
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1948? Willys Sales and Service Postcards on eBay

• CATEGORIES: Advertising & Brochures, Features, Postcards

This may represent all the postcards in this series from what I believe is either 1948 or 1949.

View all the information on eBay

“THIS AUCTION IS FOR 10 VERY RARE,ORIGINAL EARLY WILLYS JEEP SALES & SERVICE DEALER POSTCARDS, & AN ORIGINAL WILLYS OVERLAND LUBRICATION AGREEMENT BOOKLET FOR THE GLOVE COMPARTMENT

ORIGINAL – NOT A REPRODUCTION.
40’S VINTAGE
10 DEALER SALES AND SERVICE PAPER POSTCARDS.
ALL THE BACK SIDES ARE THE SAME AS PHOTO SHOWS.
THE PHOTO’S SHOW THE 10 DIFFERENT FRONT SIDES WITH THE COLORED GRAPHICS AND ADVERTISING INFORMATION.

AS AN EXTRA ON THIS AUCTION LISTING IS AN ORIGINAL, UNUSED, WILLYS OVERLAND LUBRICATION AGREEMENT
BOOKLET FOR THE VEHICLE GLOVE BOX.”

1949-postcards-ten-ebay2

1949-postcards-ten-ebay3

1949-postcards-ten-ebay4

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1950? Sedan Delivery Postcard on eBay

• CATEGORIES: Advertising & Brochures, Features, Postcards

The starting price on this rare oversized (11″x8.5″) postcard from about 1950 is $30.

View all the information on eBay

1950-sedan-delivery-wagon-post-card-green1

1950-sedan-delivery-wagon-post-card-green2

“THIS AUCTION IS FOR AN ORIGINAL 11X81/2 INCH WILLYS JEEP SEDAN DELIVERY WAGON DEALER SALES POSTCARD
ORIGINAL – NOT A REPRODUCTION.
40’S VINTAGE
FEATURES THE NEW WILLYS JEEP MODEL SEDAN DELIVERY WAGON
GOOD COLOR AND GRAPHICS. HEAVY PAPER STOCK MATERIAL. VERY GOOD CONDITION
A RARE AND ORIGINAL PIECE OF WILLYS JEEP SALES LITERATURE”

 
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1956 Magazine Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

I don’t think I’ve posted this ad. The hard topped DJ-3A didn’t appear all that often in ads.

https://www.facebook.com/marketplace/item/1746088179111817

“This is an original ad measuring approx 8″ x 11″ and is in excellent condition.”

1956-ad-worlds-most-useful-vehicles-magazin

 
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March 1959 Willys-Overland Export Gala Plan Brochure

• CATEGORIES: Advertising & Brochures, Features

I won this rare early (first) Gala Brochure off of eBay. It is Form H1-3-59. The marketing document appears aimed at resorts and other tourist businesses. Interestingly, it appears conceptual in scope and doesn’t show any of the actual models available, other than what Las Brisas had done with DJ-3As. Note that on the back page it encourages interested parties to write to “Gala Plan, Willys Export Corp., Toledo 1, Ohio, U.S.A.”

1959-03-jeep-gala-brochure-lores1 1959-03-jeep-gala-brochure-lores2 1959-03-jeep-gala-brochure-lores3 1959-03-jeep-gala-brochure-lores4 1959-03-jeep-gala-brochure-lores5

 
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Perkins Diesel Conversion Packs Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This one page brochure (I’m assuming there is info on the back?) is one I haven’t seen. If it weren’t for the UK postage, I’d grab it.

View all the information on eBay

“AN ORIGINAL PIECE OF AGRICULTURAL SALES LITERATURE
SINGLE SHEET SALES LITERATURE
IN GOOD CONDITION – HOLE PUNCHED AND HAS BEEN NIBBLED ALONG THE TOP EGDE – SEE THE SCAN”

perkins-diesel-brochure-uk

 
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1948? Champion Doo-All Trailer Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Here is what looks to be a Champion Doo-All Roll-Dump trailer for sale for $500. Thanks to Gary for spotting it. Gary contacted the seller and he is willing to transport it to Gary’s place for $50 in case anyone might be interested in this rare trailer. 

https://hudsonvalley.craigslist.org/tro/d/saugerties-side-dump-mining-trailer/7542727821.html

champion-doo-all-trailer-saugerties-n1 champion-doo-all-trailer-saugerties-n2 champion-doo-all-trailer-saugerties-n3

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I can find no date for this Champion Company Doo-All ‘Jeep” Trailer brochure. Give only CJ-2As are shown, I initially thought this was published around 1948. However, the lack of Jeep wagons or trucks may indicate the brochure was published earlier than that. The from number is S-3-T.

This first 8″x11.5″ page is the front page:

1948-Champion-jeep-trailers-brochure1

The brochure opens horizontally to review a second page.

1948-Champion-jeep-trailers-brochure2

The right page opens horizontally again, to reveal a trip-fold:

1948-Champion-jeep-trailers-brochure3

This is the back of the brochure:

1948-Champion-jeep-trailers-brochure4

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Lewis and Clark Cavern Jeep Railway Postcards on eBay

• CATEGORIES: Advertising & Brochures, Features, Old Images, Postcards • TAGS: .

UPDATE II: This photo from eBay shows the front the “Dinosaur Jitney” jeep used to pull the tram.

View all the information on eBay

dinosaur-jitney-lewis-clark-photo

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UPDATE Posted Aug 21, 2018: This was last published in 2012. A couple of the postcards are back on eBay.

Originally published November 10, 2012: The Lewis and Clark Cavern was Montana’s first State Park and is located here. You can read about the history of the caves here.  In 1947 the Montana Standard published an article about the cavern accompanied by the photo and caption below. You can view the entire article in this PDF file.

Here are three postcards related to this Jeep Railway.

1. View all the information on eBay

2. I haven’t seen this one on eBay in a while …

3. View all the information on eBay