Advertising & Brochures Research Archives

advertising and brochures

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1950 Wagon Brochure: Selling the Unseen Values on eBay

• CATEGORIES: Advertising & Brochures, Features

Interesting brochure. It includes a quiz.

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“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”

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A. J. Parson’s Generators & Compressors Brochures on eBay

• CATEGORIES: Advertising & Brochures, Features

These aren’t the greatest brochure examples, but I’ve never run across brochures for A. J. Parsons equipment. Also included are a couple go-for-digger plow documents. The price is crazy.

View all the information on eBay

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Plow:

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Early Willys-Overland Booklet for the CJ-2A on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury shared this one. It isn’t pristine.

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“Universal Jeep Willys-Overland Sales Brochure. Undated. 32 pages. With photos. See photos. Creases and stains.”

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1946 CJ-2A Newspaper Ad

• CATEGORIES: Advertising & Brochures, Features

This “Jack of all Jobs” ad was publishing in the April 7, 1946, issue of the Sunday Star.

1946-04-07-Evening-Star-jeep-ad

 
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1955 DJ-3A Postal Brochure on eBay

• CATEGORIES: Advertising & Brochures, DJ-3A, Features

UPDATE: Still Available.

(03/20/2016) Here’s a hard-to-find single sheet brochure.

View all the information on eBay

“Here I have a Single Sheet Flier for the Willys Jeep mail Dispatcher from 1955.
This has some wear and a small tear on the bottom (See Scans) but still displays Very nicely.
Will ship in a protective Sleeve with backing board.
Nice item for the Willys Jeep Collector!”

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1948 Ad for the CJ-2A

• CATEGORIES: Advertising & Brochures, Features

This “Power for the Job” ad was published in the Evening Star on May 19, 1948.

1948-05-18-evening-news-jeep-ad

 
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1958 Cutlas Power-Lock Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Power-Lock was the first hub patented, copyrighted, and sold under the Cutlas brand. As I mention in my Free-Lock article, for reasons unknown, the president of Free-Lock became the president of Cutlas. Even more curious, the last two model of Free-Lock hubs were WL-57 and WL-58.

And, what was the Initial model of the first Cutlas hub you ask? That would be WL-6, shown below:

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cutlas-powerlock-hub-brochure1 cutlas-powerlock-hub-brochure2

 

 
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1965 JA3/JA2/JA-3BC Argentina Jeep Brochures

• CATEGORIES: Advertising & Brochures, Features, International

UPDATE II: This brochure is reminiscent of the Argentina jeep pickup, though this one looks much more CJ-5ish. This is currently on eBay.

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UPDATE: Maury found a couple related photos. That top looks kind of similar to one of the DJ-3A tops I’ve seen in pics. Nice half doors, too.

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(Original Post 02/02/2015) This is a single page unfolding brochure.

“original part color folder , 9.5 x 3.5 folded , 9.5 x 11.5 unfolded , Spanish text. Produced by Kaiser, Argentina .”

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1947 Fleming Newspaper Ads for the CJ-2A

• CATEGORIES: Advertising & Brochures, Features

During 1947, the Fleming Company pad for some newspaper advertising. Two of their jeep ads are show below.

In April of 1947 the Fleming Company paid for this “Speed up Work” ad in the Sunday Star-News.

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Later that year, this ad appeared in the August 24, 1947, issue of the Sunday Star-News in Wilmington, N.C, paid for by the Fleming Company.

1947-08-24-evening-star-fleming-willys-ad

 
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Key Chain Leather Fob w/ Willys Jeep Branding on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a neat piece. It is interesting to me that they used the “King of Jeeps” branding, as that was Berg’s branding.

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“Never seen one of these items before. Old Leather key Chain from Hunter Motors Alexandria VA. I believe Hunter motors was formed shortly after WWII. Judging by the phone number on the key chain, this probably dates to the 1950’s, Has been in storage for approx 30+ years.”

 
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New Gladiator Jeep Ad Controversy

• CATEGORIES: Advertising & Brochures, Features, videos

Several folks have emailed about the controversy over the new Gladiator Jeep ad. The new ad shows an old Jeep Gladiator being crushed from which the new Gladiator emerges. Some folks resent the fact that the old Gladiator was crushed, as it appears to be in restorable shape. Given there were over 100,000 of them produced, I don’t think crushing one will cause the world to end. There are also plenty of cheap ones available. I found these two on my very first search:

2 for $3000: https://olympic.craigslist.org/cto/d/bremerton-rare-jeep-gladiator/6799254554.html
1 for $1100: https://seattle.craigslist.org/tac/cto/d/gig-harbor-1971-jeep-j2000-gladiator/6804750817.html

The actual crushing aside, my problem with the commercial is this: If the point of creating a new Gladiator was to benefit from the nostalgia of the original Gladiator, crushing the life out of an old Gladiator doesn’t do that. Nostalgia should be about reliving happy memories not, literally, crushing old memories.

For fun, here’s an old Jeep Gladiator commercial (the first 30 seconds is an introduction, but the remainder of the video is a commercial or 2 separate commercials):

On a side note, there’s already a Jeep Gladiator Forum ready for the new Gladiator.

 

 
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1947 “Seeing’s Believing” Ad

• CATEGORIES: Advertising & Brochures, Features

This “Seeing’s Believing!” ad was published on July 06, 1947, in the Wilmington Morning Star. I wish all the scanned newspaper ads came out this clear.

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1946 Ad for the “Willys Mighty Farm Jeep”

• CATEGORIES: Advertising & Brochures, Features

This ad for the Willys Mighty Farm Jeep and an associate demonstration was published in the Henderson, NC, Daily Dispatch on April 13, 1946.

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From the same newspaper earlier in the month (April 06) was this teaser for the demonstration:

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1967 Monarch Back Blade Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this back blade brochure on Amazon that neither of us had seen. It includes a detailed schematic of the unit.

View all the information on Amazon

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Meyer Snow Plow on FC-150 Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

I don’t think I’ve run across this brochure before.

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“Equipment Brochure – Meyer Products Inc., Cleveland, Ohio – Snow Plows and the exclusive Electrolift for Jeep Vehicles – Fact Sheet / Model Recommendations for Jeep Vehicles – English language – 3 Colour – 4 pages – approx. 11 x 8.5 inch sized page – Code: Form No. 3-118; undated, likely dates to approx. 1960’s – Light wear, very good condition, 3-hole punched (no impairment of text).

Includes Black & White photos of various models of plows and angle dozer on Jeep Universal, 4WD Station Wagon, Truck and FC-170 Forward Control.”

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M-B Sweeper for Willys Jeep Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

The jeeps’ PTO powered this sweeper.

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“Original non color sales sheet , 8.5 x 11 , printed both sides , has many small pieces of tape at tears at edge , has 2 horizontal folds , 3 file holes at edge , wrinkling at edges , some soiling”

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7 Willys Wagon Brochures $49.99 (eBay)

• CATEGORIES: Advertising & Brochures, Features

It’s not a good price for these seven brochures.

“Original Willy’s (Jeep) Station Wagon Brochures. Group / Lot of 7 brochures. Various years and models from the 1950’s. Good Condition. Covers, edges show some wear, stamps, small writing.”

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Lighted Jeep Sign FC & CJ-5 on eBay

• CATEGORIES: Advertising & Brochures, Features

Great sign.

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“For your consideration selling with no reserve.. Used previously displayed 38×12 inch Jeep sign. Sign face is in excellent shape has only minor defects in the silk screen which may be visable in the pictures…Light source is a florescent bulb that runs off regular 110 voltage via 2 prong plug. Has a metal frame and wooden backing. Selling at no reserve. won’t be disappointed. Ships priority insured.”

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1947 Willys Dealership Postcard in Albuquerque on eBay

• CATEGORIES: Advertising & Brochures, Features, Postcards

Neat old postcard. Seller has multiple postcards. Includes images of an early wagon and a CJ-2A.

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“Print. ca 1947. Albuquerque, NM. Tovrea Equipment Co., Willys Jeep Dealership.”

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1949 Jeep Station Wagon Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, Old Images

I don’t think I’ve documented this ad. I can’t remember seeing one that included a photo/illustration of just the body (lower right corner).

View all the information on eBay

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“Vintage 1949 Magazine Ad For Jeep

A Full Page Ad for Jeep, “The Jeep Station Wagon – a roomy, comfortable passenger car and a practical utility vehicle for family and business errands.” The backside is an article with picture. Also included are pages with articles and an Ad for “Volt Athletic Equipment”.

The Ad measures approximately 13 1/2″ x 10 1/2″. It is in good vintage condition with discoloration due to age. The Ad is kept in a clear plastic bag with cardboard so it doesn’t get bent.”

 
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2 FC-170 Brochures on eBay

• CATEGORIES: Advertising & Brochures, Features

The starting price is $19 with free shipping. It appears to be a good price. The seller provides lots of pics of the brochures. He notes one has a little damage and some ink on it.

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“Vintage 1957 lot of two sales brochures for a Willy’s Jeep FC-170 pickup truck
Brochure is stamped:
RICHARDSON’S MOTOR CO.
1524 BATTLEGROUND AVE.
GREENSBORO, N.C.

Shows some age and wear, in particular,the back page of one brochure has a small piece torn from it and has some things written in ink (see photo)”

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Jeep Truck Cargo-Personnel Carrier Brochures on eBay

UPDATE II: It appears there were two models of the Cargo-Personnel Carrier. This brochure shows that the Willys Export Company was offering this no-door Cargo-Personnel Carrier internationally (no mention of “Willys Motors” on the end of the last page of the brochure (but the bottom brochure’s last page shows both names).  Here are the brochures’ cover pages side by side:

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Both are currently listed on eBay. Here’s the first:

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UPDATE:  This is a complete Willys Cargo-Personnel Carrier brochure. 

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1948 Ad for the Jeep Station Sedan

• CATEGORIES: Advertising & Brochures, Features

This advertisement for Willys-Overland’s newest ‘Jeep’ Station Sedan was published April 18, 1948, in the Sunday Star.

1948-04-18-Evening-Star-jeep-station-sedan-ad

 
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The ‘Jeep’ Caravan Ad from 1947

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This ad for a ‘Jeep’ Caravan was published in The Wilmington Morning Star on November 04, 1947.

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1947 ‘One Versatile Vehicle for 1001 Jobs’ Ad

• CATEGORIES: Advertising & Brochures, Features

This ‘One Versatile Vehicle for 1001 Jobs’ ad was published in the March 28, 1947, issue of the Wilmington Morning Star.

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