Advertising & Brochures Research Archives

advertising and brochures

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San Angelo Die Casting and Manufacturing Products For the Jeep

• CATEGORIES: Advertising & Brochures, Features

Texas’ San Angelo Die Casting and Manufacturing company was founded by Raymond V. Hart, according to a May 23, 1998, obituary in the Fort Worth Star-Telegram. The company manufactured a wide range of inventions, from nut shellers used as far south as Brazil to jeep products as evident below.

One of the more unusual products was this jeep trailer. Somewhere in the eWillys archives is an actual example of one of these trailers. I thought it was a custom concoction, but clearly it wasn’t.

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The company’s main jeep-oriented product was gun racks (the firm produced both jeep and non-jeep gun racks). This hard-to-find brochure from the San Angelo Die Casting and Machine Company explains why there are a number of jeeps with similar gun racks in them. That “No. 20” model is particularly prevalent in jeeps.

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1954 “Harvest Your Sales Crop” Brochure

• CATEGORIES: Advertising & Brochures, Features

This literature was on eBay (and bought by me). Given this unusual document is dated October 1954, I wonder how many other docs like this were distributed to dealers and distributors. This is the first item like this that I’ve run across. I’ll get a better scan of it at some point in the future.

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The Free-Lock Corporation and Their Hubs

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , .

UPDATE V: I recently packed many of my father’s tools to bring them back to Prosser. I was a regular user of them when working on my bicycles, then my jeeps. So, I thought I knew them pretty well. That is why I was so surprised and did a double take when I removed this tool from a drawer and read the name stamped on it: FREE-LOCK WRENCH …

What??? Where’d that come from? I once asked Dad about Free-Lock hubs, but he didn’t know anything about them. So, I don’t know how he obtained it.

Anyway, given the primitive nature of it, I’d have to guess it was a first generation version of the wrench. As seen below, a second, more elegant curved-design with a better branding stamp was likely introduced after this version.

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Here’s a reminder of the other version of the Free Lock Wrench:
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UPDATE IV (From February 12, 2017): This page contains two later model Free-Lock hubs that resemble Selectro hubs. My theory is that Free-Lock might have evolved into the Selectro Company: http://www.ewillys.com/2019/07/08/selectro-husky-dualmatic-overview/

UPDATE III: Thanks to Steve, we’ve discovered an additional version. It is now number 5, which seems to be an evolutionary step between 4 & 6.

UPDATE II: Thanks to Frank Day and his grandfather Merton, who saved this rare piece, here is a scan of an eight page brochure related to the Free-Lock corporation. 

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1941 Ad Published in Time Magazine – 3 Prototypes

Mario posted this ad to Facebook. It was published September 22, 1941, in Time Magazine. It’s unique in that it shows three of the prototype jeeps .. The Bantam BRC-60, The Willys MA (2 of them), and the Ford GP. The ad was created by DeVilbiss Spray Systems of Toledo, Ohio.

https://www.facebook.com/mario.r.maipid/posts/4637446769598838

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1960 Willys Motors Mailer Brochures

• CATEGORIES: Advertising & Brochures, Features

This photo shows the full set of 18 Willys Motors Mailer Tri-Fold Brochures for the year 1960. I have most, but not all of them. I did not expect that these would sell for $160 on eBay late last week!

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1960 San Juan Rockies Jeep Cavalcade Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:

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UPDATE: (See the 1959 Cavalcade brochure here). 

Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!

This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?
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1953-1955 Kaiser’s Attempt to Standardize Marketing

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This video was shared by the Goddess herself, Deborah. It used the 1954 Willys Export Company’s brochure as the lens through which is shows the variety of jeeps in this movie clip (in color no less). You can learn more about the various forms of this brochure below. This brochure did not have a form number.

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Originally posted January 12, 2020: As noted by Edgar Kaiser in 1955, one of the key reasons Kaiser bought Willys’ assets was that Kaiser didn’t feel Willys-Overland was pursuing the consumer market aggressively enough. As a part of Kaiser’s strategy to move that direction, the company created a wide variety of brochures, folders, direct mail pieces, product booklets, post cards, a Jeep family 16mm movie, and other merchandising materials.

Much of these documents have been scanned and available on the internet, but no one (that I’ve seen) has assembled them together to see what items were available at the time the CJ-5 launched.

So, consider this a draft towards that goal, as I still have some more scanning and locating of documents so I can interlink everything together.

To begin, here is one of the earliest examples of the Kaiser Willys team creating a standardized family of similar brochures that highlight each of the models. Nearly all the first wave of documents were created in 1954. How do we know this? Because the January 1955 Kaiser Willys Sales and Dealer News highlighted these merchandising aides:

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Note that other brochures mentioned in this Kaiser Willys Newspaper include the upcoming  Jeep in Public Service (24 pages), the Jeep in Industry (24 pages, might have ended up this one?), and the Jeep in Agriculture (unclear to me which this is). I do have the brochure shown in the lower right, but it’s in Spanish. So, we can conclude that those were all published in 1955 (there are no publish dates on them).

Here’s an order form from 1955. It’s form numbers for the ‘vehicle folder’ brochures match those shown in the photo below this order form.

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Here’s a photo from an ebay post that shows all the vehicle ‘folder’ brochures together (the form numbers I have for the vehicle brochures below match the numbers on the order form above). I only have 7 of the 10 brochures, or I’d take a photo of my own like this.

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Form #s for 9 of the brochures in the pic above, and one not included (w-221-6): CJ-5 (W-239-5), CJ-3B (W-201-5), 1 Ton Truck (W-205-5), 4WD Station Wagon (W-221-5) (see W-221-4 here), 4WD Sedan Deliver (W-227-5), 2WD Utility Wagon (M-221-6), Cargo Personnel Carrier (W-215-5), 4WD Field Ambulance (W-228-5), 4WD Utility Ambulance (W-230-5), Jeep Fire Engine (W-229-5), and the Commando Fire Truck (W-240-5).

Below are some various brochure covers from the twenty-plus page brochures ….. (Note, one promotional document not listed in the order form was the Willys Story, 1950-1954).

1954 Willys 4-Wheel Drive Form W-1772:

Scannable Document

1954 Jeep Specialized Vehicles and Equipment, Spanish Version, No form or document number on the brochure:

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1955 updated version of the Willys Specialized Vehicles and Equipment Brochure (again, does not have a Form #):

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1955 Willys Jeep in Public Service, Form W-991-5:

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1960 Truck Ad + Drawing for Trips to Japan

• CATEGORIES: Advertising & Brochures, Features

I thought this ad was interesting, as it promoted the chance to win two free trips to Japan, an offer that probably had little appeal, other than in Hawaii.It was published in the March 12, 1959, issue of the Hawaii Tribune-Herald.

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November 1953 Willys Motors Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

This understated 1953 post-Kaiser-purchase ad was published in the November issue of The American City Magazine.

View all the information on ebay

“953 WILLYS MOTORS UTILITY VEHICLES SALES ART AD
AUTHENTIC MAGAZINE ADVERTISING.
OVERALL PRINT AREA IS 7 X 10 INCHES.
IN GOOD CONDITION.”

1953-11-the-american-city-willys-motors-jeep-ad

 
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Creeper’s Jeep by Hardie Gramatky on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features

UPDATE: I found this article that highlights the inspiration behind the book Creeper’s Jeep. It was published in the Bridgeport Post on August 22, 1948:

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The book is still available on eBay, but they aren’t cheap: https://www.ebay.com/sch/i.html?_from=R40&_trksid=p2380057.m570.l1313&_nkw=%22creeper%27s+jeep%22&_sacat=0

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Originally published May 18, 2016: This book was listed on eBay.

“This listing is for a vintage book entitled “Creeper’s Jeep” by Hardie Gramatky. It is a cute story about a guy who owns this jeep that wants to share it with his family. They do not take to the idea at first but after a few incidents decide to give it a try. Great illustrations: see pictures. Former library copy with some of the usual markings.”

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Jeep Camper Ads

• CATEGORIES: Advertising & Brochures, Features

Since we are on the topic, here are a few different jeep-camper ads from 1969/1970.

The ad below was published in the May 21, 1969, issue of the Courier Journal out of Louisville, Kentucky. This ad included Jeep’s 2-Car Cars ad campaign:

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This third-of-a-page ad appeared in the August 7, 1969, issue of the Napa Valley Register out of California:

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This much smaller ad appeared in multiple newspapers across the country. This screen shot is from the August 13, 1969, issue of the The Times Recorder out of Zanesville, Ohio:

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Circa mid-1940s Photos of Jeep Dealership on eBay

• CATEGORIES: Advertising & Brochures, Features, Old Images

Given the lack of other models and the early signage, these early jeep dealership photos were likely taken between 1945 and 1947. At first I thought the dealer has signs in the window, but I think the “signage” is actually window paint images (note the different fonts used for ‘JEEP’ in the window images). There is a nice early “J” signage on the front of the building.

View all the information on eBay

“I believe upsate new york, love the mobil oil gargoyle sign as well.”

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1960s Harris Manufacturing Top and Doors

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: The October 1962 issue of Four Wheeler Magazine included an ad for the Harris top and doors, along with an article.

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Originally Posted October 07, 2017: Here’s a rare Harris Dura-Door one-page brochure on eBay. This fiberglass half door produced out of Bakersfield, California, for CJ-5s was also advertised in Four Wheel Magazine (see ad at bottom).

1960s-harris-dura-door-brochure1 1960s-harris-dura-door-brochure2

This ad appeared in several Four Wheeler issues, including the June 1966 issue. I’d have to guess that by 1966, Harris had dropped its soft top product and focused on the dura-doors for jeeps.

1966-06-fourwheeler-dura-doors

 
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Kelly Manufacturing’s Safari and 23-Series Tops

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: The September 1962 issue of Four Wheeler included a full page ad for its new hardtop and half-top designs. The magazine included both a full-page ad and a short article. Given this info, it looks like the top redesign was introduced during the summer of 1962.

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Originally Published July 7, 2020: Sometime in the early 1960s, Kelly Manufacturing altered the design of its angular full and half hardtops. The new tops eliminated some of the horizontal bevels and the flat back design for a slightly more elegant design; but, the tops did retain the angled top-side that was so recognizable (As I don’t have much knowledge on any interior changes, this post will stick to the major exterior differences) (See Kelly’s connection to Beck and Kemco and an early Kelly brochure) (Also see CJ-3B page Beck and Kelly histories)

Interestingly enough, Kelly branded the Flatfender  tops as 23-series, but not the CJ-5 tops. Here’s a 1962 Kelly brochure that highlights a wide variety of the rear-angled design for both the CJ-5 and the flatfenders, along with the model numbers:

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To make the differences more clear, let’s take a look at the early Kelly design (these early hardtops were also marketed by the Berg’s as JeepKing hardtops). Notice the horizontal bevels along the driver’s side rear and on the rear latch. Also note the flat vertical back of the hardtop.

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Year? Dictograph Ad Featuring Willys-Overland on ebay

• CATEGORIES: Advertising & Brochures, Features

This ad cites Willys-Overland’s use of the Dictograph as part of an advertising campaign. Given the war references, this was likely printed between 1942-1945.

View all the information on eBay

“This is a vintage original ad, not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and 1/2 by 14 inches”

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Late 1940s(?) Ad For Lewis Auto Service

• CATEGORIES: Advertising & Brochures, Features

Mike spotted this ad posted by Andy Fuhrman on Facebook. I’d guess it is a late 1940s ad from a Dansville, Virginia, newspaper.  It seems an odd promotion. Is the wink by “Lewis” supposed to mean that you can bet on the jeep breaking down, so bring it in for service today?

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1964 Australian Jeep Ad on ebay

• CATEGORIES: Advertising & Brochures, Features, International

I thought the doors on the CJ-6 were interesting in this August 12, 1964, jeep ad. I’ve not seen those doors anywhere else, so maybe they were artistic license?

View all the information on eBay

1964-08-12-adelaide-aust-ad

 
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1957 CJ-3B Key Chain on eBay

• CATEGORIES: Advertising & Brochures

UPDATE: Claus confirmed this is from San Salvador (and no South Africa as I thought it might be).

View all the information on ebay

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“WILLYS MB Ford Jeep – vintage keyring / keychain – El Salvador 1957

vintage keyring / keychain of a WILLYS MB Ford Jeep
standardized design for the United States and other Allied forces in World War II from 1941 to 1945

from a dealer in El Salvador: Salva Jeep Omnimotores SA – San Salvador
made in 1957”

 
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1946? French CJ-2A Brochure on eBay

• CATEGORIES: Advertising & Brochures, CJ-2A

This looks to me to be a circa-1946 early brochure for the CJ-2A printed in French. It is 4 pages.

View all the information on ebay

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1956? Willys Export Military Vehicle Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I received this in the mail. It’s a surprisingly hefty booklet!

I had just enough time to win this brochure on eBay Sunday. It’s 52 pages. Willys even offered a DJ-3A for the military. I’m guessing this is a 1956 brochure, as it includes the CJ-6 and DJ-3A, but not any FCs.

Below are the seven pages posted on the eBay auction (it will be a while before I can scan this).

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1950 Willys Dealer Day Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Here’s another example of this brochure on eBay

View all the information on eBay

“Illustrates and Details;
An original part color folder sent to Willys-Overland dealers to announce the “Dealer Day”; a celebration designed to help dealers better promote their product.
Shows some of the models that were available – 4 trucks.
Excellent condition piece – perfect for Willys-Overland literature collectors.
Approximate size; 5″ x 7″; 12 Pages, printed in the USA.”

1950-willys-overland-dealer-day-brochure1 1950-willys-overland-dealer-day-brochure2 1950-willys-overland-dealer-day-brochure3

 
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1952 Jeep Farm Implement Brochures

• CATEGORIES: Advertising & Brochures, Features

This set of brochures just sold for $154.50 on eBay. I’m shocked by that price. In May 2020 I paid $15 for my set!

This collection includes a letter (first time I’ve seen it) that provides a more specific date regarding when these brochures were released. The letter is dated May 5, 1952. Unfortunately, the camera used is poor quality, so the letter isn’t the easiest to read.

This. collection does not include the Earth Moving Equipment brochure.

You can better see each of these brochures here. The one exception is the “Tool Bar Implements page, which may just be a header page rather than a brochure.

View all the information on eBay

“lot of 6 JEEP Farm Tractor plow mower corn picker tool bar implements  Brochures 11 x9 each a page or two showing the jeep and attachments  and a rare letter from Willys Kaiser 1952 introducing the attachments for the Jeep. letter has some browning”

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1919 “Cripple Creek Stage” Endorsement for W-K

• CATEGORIES: Advertising & Brochures, Features

This unusual pamphlet, pre-jeep by a couple decades, is a letter-turned brochure touting the use of the Willys-Knight vehicles on the auto stage route between Colorado Springs and Cripple Creek, Colorado. The date of 1919 is based on the author’s assessment of his Willys-Knight vehicle two years after purchasing it in January of 1917.

View all the information on eBay

“This advertising pamphlet/booklet has 12 center-stapled pages, including the two covers. It is in excellent condition for its age and previous handling: no foxing, tape, writing, odor or stains.

There are a few edge tears, as shown in the pics.

The pamphlet is essentially a personal endorsement in the form of a copy of a letter from Leo M. Wright to Willys-Overland in which he describes his experiences with “Willys-Knight” vehicles on his ‘stage line’ of about 43 miles from Colorado Springs to Cripple Creek. He provides many details: “… our first Willys-Knight ran 97,00 miles at a mechanical expense of $149.80 … gasoline averages show about 14 miles to the gallon and oil about 400 miles to the gallon…””

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April 1954 Ad for Wagon in Better Homes & Gardens

• CATEGORIES: Advertising & Brochures, Features

This ad is part of a set of wagon-related brochures. The brochures aren’t in the best shape, but what caught my eye was the Better Homes & Gardens ad. It’s another example of Willys Motors producing what seems to be unique content for that magazine.

1954-04-better-homes-gardens-ad

Here’s the full eBay ad:

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Early 1950s Ramsey Winch Brochures

• CATEGORIES: Advertising & Brochures, Features

These brochures are part of an early Ramsey booklet of brochures.

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This is Ramsey Bulletin 108-A, Underslung Model 200 winch:

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This is Ramsey Bulletin 109-A, Underslung Model 600 winch:

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