Advertising & Brochures Research Archives

advertising and brochures

To Top

April 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

Lots of fun articles in this April 1955 issue.

Photos Photos Photos Photos

 
To Top

1954 “In Uruguay” Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, Old Images

UPDATE: Still Available.

(004/09/2019) This two-page ad is supposed to be from a 1954 magazine. The seller does not provide the magazine or specific issue date.

View all the information on eBay

1954-2-page-print-ad-uruguay-progress

 
To Top

1956 Brochure for the New CJ-6

• CATEGORIES: Advertising & Brochures, Features

This form W-242-6 highlighted the new CJ-6’s additional 50% more cargo area. This isn’t the best example of this brochure, as it has some fading at the top and right side.

1956-form-w-242-6-cj6-brochure1-lores 1956-form-w-242-6-cj6-brochure2-lores 1956-form-w-242-6-cj6-brochure3-lores

 
To Top

1956 DJ-3A Brochures on eBay

• CATEGORIES: Advertising & Brochures, Features

An eBay seller has four 1956 DJ-3A brochures for sale (should be Form W241-6), each for $7.99 plus $3 shipping. That’s the best price I’ve seen in a while. The below pics are from scans I’ve done (not the seller’s scans).

View all the information on ebay

1956-dj3a-four-page-dispatcher-brochure-lores-1 1956-dj3a-four-page-dispatcher-brochure-lores-2 1956-dj3a-four-page-dispatcher-brochure-lores-3

 
To Top

1949 Sinclair Opaline Jeep Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This ad is back on eBay. It is 10.5″ x 14″

“Vintage 1949 – Original Magazine Print Ad
GI’s on the Town in a Willys Jeep – Art by Valentine”

View all the information on eBay

1949-sinclair-opaline-ad

 
To Top

1955/6 CJ-5 Brochures

• CATEGORIES: Advertising & Brochures, Features

This brochure was part of the family of brochures described in this Kaiser/Willys ad post from a few days ago. Curiously, this brochure is labeled form W-239-6, suggesting it was printed for 1956, while the original version of this was form W-239-5.

After comparing the two different versions, I could only find some minor differences between the two. The ‘biggest’ difference was a slight repositioning of the text within the balloons on page 2 of the brochure. Form “5” had misplaced the text slightly, with a few letters extending above a couple balloons. Form “6” seems to have fixed that. It also appears that Form “6” uses a bolder font for the text in the balloons. There could also be some minor differences that I did not detect. Here’s my comparison of the balloons:

1955-form-w-239-6-vs w-239-5

So, now I know I should have bought a W-239-5 version if I wanted the original! Another lesson learned the hard way 🙂 … anyway, here’s the scan of the W-239-6 version:

1955-form-w-239-6-cj5-new-jeep-brochure1-lores 1955-form-w-239-6-cj5-new-jeep-brochure2-lores 1955-form-w-239-6-cj5-new-jeep-brochure3-lores 1955-form-w-239-6-cj5-new-jeep-brochure4-lores

Compare those pics to the Form W-239-5 version from Autopaper:

1955-form-w-239-5-cj5-new-jeep-brochure-1-autopaper

Continue reading

 
To Top

1956 Willys Utility Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

This was advertised in a late 1955 Willys News, but does not appear to have been published until 1956, based on the form number M-221-6 (My new theory is that the last digit for forms 1954-1957 signifies the year).

1956-form-m-221-6-utility-wagon-brochure1-lores 1956-form-m-221-6-utility-wagon-brochure2-lores 1956-form-m-221-6-utility-wagon-brochure3-lores 1956-form-m-221-6-utility-wagon-brochure4-lores

 
To Top

1950? Willys Wagon Brochure Knoxville, TN $5

• CATEGORIES: Advertising & Brochures, Features

This is an unopened brochure that Tom spotted. It’s a very good price. Here are examples of the other pages from eBay.

https://knoxville.craigslist.org/pts/7058167072.html

“WILLYS SALES BROCHURE MINT CONDITION NEVER OPENED”

1950-brochure-wagon

 
To Top

March 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 1955 Willys Newspaper marked the transition away from Kaiser Willys news to just Willys News.

Photos

PhotosPhotos

Photos

 
To Top

DJ-5 Electruck Brochure

• CATEGORIES: Advertising & Brochures, DJ-5 & DJ-6, Features • TAGS: .

Thanks to Gayland for sending me this brochure of the Electruck, an electric powered DJ-5E made by AM General.

year-dj5e-form-2755ev-2-electruck-dj5-1-lores year-dj5e-form-2755ev-2-electruck-dj5-2-lores year-dj5e-form-2755ev-2-electruck-dj5-3-lores year-dj5e-form-2755ev-2-electruck-dj5-4-lores

 
To Top

1980 DJ-5L Brochure

• CATEGORIES: Advertising & Brochures, DJ-5 & DJ-6, Features

Gayland also sent this standard DJ-5L Dispatcher 100 brochure, form AMG 7-80.

1980-brochure-amg-7-80-dj5L-1

1980-brochure-amg-7-80-dj5L-2 1980-brochure-amg-7-80-dj5L-3 1980-brochure-amg-7-80-dj5L-4

 
To Top

June 1960 The Handiest Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure was published in June 1960.

1960-06-handiest-brochure1-lores 1960-06-handiest-brochure2-lores 1960-06-handiest-brochure3-lores 1960-06-handiest-brochure4-lores

 
To Top

1952 4 Wheel Drive Booklet

• CATEGORIES: Advertising & Brochures, Features

 UPDATE: This was formerly a post about this booklet on eBay. Here are the final scans of that booklet.

I would guess this is an early 1952 booklet. The “W” shown on the back likely puts it after the big push in 1952 to shift towards the Willys marketing umbrella, but not late enough to list the 1953 475 model truck.

1952-4WD-Willys-Overland-How-To-Booklet-02-lores1952-4WD-Willys-Overland-How-To-Booklet-03-lores1952-4WD-Willys-Overland-How-To-Booklet-04-lores1952-4WD-Willys-Overland-How-To-Booklet-05-lores

Continue reading

 
To Top

1954 Utility Ambulance Brochures

• CATEGORIES: Advertising & Brochures, Features

The first brochure, Form W-230-5, is the domestic brochure. The second brochure, Form SX-230-4, was released by the Willys-Overland Export Company.

There are small differences between the two brochures on both the front and back pages. The interior pages are the same.

1954-form-w-230-5-utility-ambulance-1-lores 1954-form-w-230-5-utility-ambulance-2-lores 1954-form-w-230-5-utility-ambulance-3-lores 1954-form-w-230-5-utility-ambulance-4-lores

Form SX-230-4:

1954-form-sx-230-utility-ambulance-brochure-1-lores

Continue reading

 
To Top

1954 4WD Ambulance Brochures

• CATEGORIES: Advertising & Brochures, Features

The first brochure, Form W-228-5, is the domestic brochure. The second brochure, Form SX-228-4, was released by the Willys-Overland Export Company.

There are small differences between the brochures on three of the four pages.

1954-form-W-228-5-4WD-ambulance-brochure-1-lores 1954-form-W-228-5-4WD-ambulance-brochure-2-lores 1954-form-W-228-5-4WD-ambulance-brochure-3-lores 1954-form-W-228-5-4WD-ambulance-brochure-4-lores

Form SX-228-4:

1954-form-sx-228-4-4wd-ambulance-1-lores

Continue reading

 
To Top

CJ-2A Brochure & Price List on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this pair. The price list is pretty interesting. Here’s another CJ-2A price list example.

View all the information on ebay

cj2a-brochure-and-price-list0 cj2a-brochure-and-price-list

 
To Top

Baldwin ‘Jeep’ Loader Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure was available via eBay at some point. The images are from worth point. Cool brochure! You can see other loaders and images at this Farm Collector page.

baldwin-jeep-loader-brochure1 baldwin-jeep-loader-brochure2 baldwin-jeep-loader-brochure3 baldwin-jeep-loader-brochure4

Here’s a brochure posted back in 2013 of a 1948 Baldwin brochure:

30 Baldwin hydraulic loaders front lores

30.1 Baldwin hydraulic loaders back lores

 
To Top

1954 Sedan Delivery Brochure

• CATEGORIES: Advertising & Brochures, Features

This is the Willys-Overland Export Corporation version of this style of brochure, form SX-227-4:

1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-1-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-2-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-3-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-4-lores

Domestic version of brochure, Form W-227-5 (images from eBay):

1954-form-w-227-5-sedan-delivery-2

Continue reading

 
To Top

1954 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

1954 Station Wagon brochure form W-221-5:

1954-form-w-221-5-station-wagon-brochure-1-lores 1954-form-w-221-5-station-wagon-brochure-2-lores 1954-form-w-221-5-station-wagon-brochure-3-lores 1954-form-w-221-5-station-wagon-brochure-4-lores

 
To Top

1955 Jeep Vehicles and Equipment Cut Costs Brochure

• CATEGORIES: Advertising & Brochures, Features

This 24 page brochure is labeled form W-992-5. An article about the brochure was published in May 1955 issue of the Willys Dealer News.

1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-01-lores 1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-02-lores 1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-03-lores 1955-form-w-992-5-jeep-vehicles-and-equipment-cut-costs-04-lores

Continue reading

 
To Top

1954 No Matter What You Grow for Profit Brochure

• CATEGORIES: Advertising & Brochures, Features

This 1954 brochure is form W-993-5.

1954-w993-5-no-matter-what-you-grow-for-profit-1-lores 1954-w993-5-no-matter-what-you-grow-for-profit-2-lores 1954-w993-5-no-matter-what-you-grow-for-profit-3-lores 1954-w993-5-no-matter-what-you-grow-for-profit-4-lores 1954-w993-5-no-matter-what-you-grow-for-profit-5-lores

 
To Top

1947 Jeep Or Tractor Brochure

• CATEGORIES: Advertising & Brochures, Features

Here’s a brochure (Form 471A10) that I missed on eBay last year (and that I’ve never seen).

jeeps-or-tractors-in-the-farm-plan-brochure

Text from eBay ad: “This listing is for a Rare Vintage 1947 Universal Jeep Book titled Jeeps or Tractors in the Farm Plan. This booklet is 17 pages, measures 8×10, made in USA, form 471A10. This book compares using a tractor to a Jeep on the farm. The item “RARE Vintage 1947 Willys Jeep or Tractor Brochure Farm Plowing Comparison Book”” (from this page)

 
To Top

Willys Courtesy Sign New Jersey $675

• CATEGORIES: Advertising & Brochures, Features

I’m not sure how much these signs run these days.

https://southjersey.craigslist.org/atq/d/paulsboro-willys-sign/7053326937.html

“From the 40s! 8 out of ten in quality! We have had this for decades! 675 dollars or best offer.”

wiillys-courtesy-sign

 
To Top

1954 CJ-5 Fire Engine Brochure

• CATEGORIES: Advertising & Brochures, Features

These images of Form W-229-5 are from Troxel.

1954-cj5-fire-engine-brochure1 1954-cj5-fire-engine-brochure2 1954-cj5-fire-engine-brochure3

 
To Top

1954 CJ-3B Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This was brochure Form W-201-5. Pics are from Etsy.

1954-cj3b-brochure-2 1954-cj3b-brochure-3 1954-cj3b-brochure-4