Advertising & Brochures Research Archives

advertising and brochures

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April 1960 Wagon New Style Story Brochure

• CATEGORIES: Advertising & Brochures, Features

This April 1960 New Style Story on the 2-Wheel Drive ‘Jeep’ Station wagon brochure is unusual in that it starts as a 5.5″ x 11″ brochure that folds out vertically, revealing two pages, then folds outward vertically again revealing the 17″ x 11″ inner page. I’ve seen this style referred to as the Harlequin styling (a Brook Stevens design), but ‘Jeep’ made no reference to any style in the brochure.

This is the front of the brochure:

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This is the back:

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When folded open part way, this combo page of two half pages appears:

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When the top page is folded up and the bottom page folded down, this full page appears.

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1956 & 1957 Universal Jeep Ads

• CATEGORIES: Advertising & Brochures, Features

These two ads have similar artwork and were published six months apart in California.

This October 11, 1956, ad was paid for by Leo Frediania and Son and appeared in the Healdsburg Tribune:

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This March 15, 1957, ad was paid for by the Slavish Bros and appeared in the Madera Tribune:

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January 1961 Need a Friend Dog Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure  showed a rare image of the FJ-3 in a jeep family brochure.

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This page opens up to 17″ x 11″:1961-01-need-a-friend-dog-jeep-family-brochure3-lores

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1962 Ad for the FC-170 Payload

• CATEGORIES: Advertising & Brochures, Features

The Desert Sun published an ad highlighting the payload and wheel base of the FC-170 on October 11, 1962.

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Year? Traveller Ad

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This ad appears to have been on eBay for sale, but has since been sold. It popped up during a google search. The quality is poor as it wasn’t a smaller image, but I suspect this is a full page ad.

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1959 Free Jeep Knife Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I’ve added pics of Blaine’s father’s knife set at the bottom of the post.

This brochure let recipients know that they’d get a free knife if they went for a demonstration ride at the local Ross Motors, INC, out of Rockland, Maine.

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Blaine’s father received a knife set when he bought his 1959 CJ-5. It still looks in good shape sixty years later.

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Ten Billion Kilometers Ad from the Willys Export Co.

• CATEGORIES: Advertising & Brochures, Features

This 1956 ad touting ten billion kilometers of transportation service is a rare ad promoted by the Willys-Overland Export Corporation only (no mention of Willys Motors).

View all the information on eBay

“This is an original 1956 print ad for Jeep! It measures approximately 14″ x 10″ overall, has no stains or tears, comes from a dry, high-altitude, smoke-free environment, and is strictly graded”

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1956 Ad for the FC-150

• CATEGORIES: Advertising & Brochures, Features

This ad was published on December 13, 1956, in the Healdsburg Tribune by local jeep dealer Leo Frediana and Son.

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The next month a similar FC-150 Ad was published in the Madera Tribune on January 11, 1957, by the Slavich Brothers:

1957-01-11-madera-tribune-fc-150-ad

 

 
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1955 8 Reasons Why Ad

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the December 15, 1955, issue of the Healdsburg Tribune out of Healdsburg, California.

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Late 1940s Bob’s Sales & Service Ads

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

Bob’s Sales & Service of Clare, Michigan, ran several different jeep ads between 1946 and 1948.

  1. Clare Sentinel March 29, 1946:
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  2. Clare Sentinel August 16, 1946:
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  3. Clare Sentinel May 02, 1947, ad:
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1945 West-Craft 1″ Scale Model Jeep Ad

• CATEGORIES: Advertising & Brochures, Features

This ad was for a 1″-scale model jeep that measured 11″ when built. West-Craft also offered 1/2″-scale model jeeps for sale, too. I’ve got a few unbuilt 1940s models, but no West-Craft ones.

View all the information on eBay

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1957? Kohler Generator Ad on eBay

This ad for a Kohler power plants includes a Sedwick County, Wichita, Kansas, Fire Department Rescue Wagon with matching boat and trailer.

View all the information on eBay

1957-fire-wagon-koehler-generator-ad

 
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1947 & 1948 Ads for Jeep as Farm Vehicle

• CATEGORIES: Advertising & Brochures, Features, Old Images

These two ads were published in the same newspaper a year apart. The 1947 ad highlights the versatility of the farm vehicle and, as an added bonus, its versatility cuts costs. The 1948 ad emphasizes the cost savings, because the jeep is versatile. It’s basically the same message, but with different emphases.

This April 4, 1947, ad from A.B. Clothier & Son in the Oxford Leader highlighted the farm versatility of the Universal Jeep.

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Continue reading

 
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1956 Ad for the Station Wagon as a Practical Builder on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the January 1956 issue of Practical Builder, page 282. It’s a pretty niche specific ad.

View all the information on eBay

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1948 Jeep Ad Rainy Weather is Duck Soup

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This ad appeared in the Oxford Ledger on March 10, 1948, published by A. B. Clothier & Son out of Oxford, Michigan. It later appeared in the Leelanau County times on March 25, 1948, published by Harry’s Service Center, Traverse City, Michigan.

A.B. Clothier Ad:

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Continue reading

 
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1947 Ad Jeeps Speed-up Golf Course Work on eBay

• CATEGORIES: Advertising & Brochures, Features

Time magazine featured this ad in it February 03, 1947, issue.

View all the information on eBay

1947-02-03-time-magazine-golf-course-ad

 
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1951 Short Case History of Willys-Overland Advertising

• CATEGORIES: Advertising & Brochures, Features

The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).

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1956 AD for 4-Wheel-Drive ‘Jeep’ Vehicles on eBay

• CATEGORIES: Advertising & Brochures, Features

This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.

View all the information on eBay

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1947 Ad for Citizen’s Garage

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.

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1949 Ad for the Jeep and the GE Welder on ebay

• CATEGORIES: Advertising & Brochures, Features

This ad is for sale on eBay and appeared in the January 31, 1949, issue of Time Magazine, page 56.

View all the information on eBay

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1963(?) Article on Testing the ‘Jeep’ Wagoneer from Trailer Life

• CATEGORIES: Advertising & Brochures, Features, Magazine

I bought a wagoner literature combo off ebay that included the “Test the ‘Jeep’ Wagoneer” excerpt from an unknown issue of Trailer Life Magazine that also included the early Wagoneer brochure on the post below this one. There are still two sets of these available for purchased the last time I checked.

The writer, Bruce Grantland, concluded that the Wagoneer was a new type of vehicle for towing, better suited to towing long distances in remote areas better than any other vehicle of the time.

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December 1963 Jeep Wagoneer Brochure

• CATEGORIES: Advertising & Brochures, Features

This was purchased on eBay along with the Trailer Life excerpt showcased in the above post. To me, the art and color choices seem particularly good.

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1949 Ad For Coatesville Implement’s Happy Family

• CATEGORIES: Advertising & Brochures, Features

This Jeep ad claims everyone is happy with a new Jeep Station Wagon! The ad appeared in Greencastle, Indiana’s, The Daily Banner on April 05, 1949.

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1947 and 1948 Comparison of Ads for the Jeep

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles

Both of these ads from the Sullivan Daily Times, out of Sullivan, Indiana, cover the features of the jeep, but do so in slightly different ways. The March 18, 1947, ad focuses on the job-task utility aspects of the jeep, how consumers can use the jeep. The July 13, 1948, ad is less about what the jeep can do task-wise and more about what it can bring consumers beyond specific tasks, such as great mileage, physical comfort, and convenience. I have not studied other ads to see if this was a general trend in Jeep advertising (in other words, I do not know if this shift directed by Willys-Overland or something Citizen’s Garage did on their own).

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1947 Ad For the Jeep as a Service Station Vehicle

• CATEGORIES: Advertising & Brochures, Features, Old Images

This June 3, 1947, ad published in the Sullivan Daily Times, out of Sullivan, Indiana, highlights the ability of the jeep to be an efficient, low-cost option as a road-service vehicle.

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