Advertising & Brochures Research Archives

advertising and brochures

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Willys Overland Mechanics Binder on eBay

• CATEGORIES: Advertising & Brochures, Books, Features

There’s a bunch of information inside this. I’m not sure how much jeep information there is or not.

“Purchased from an estate sale of a Vietnam veteran that was a mechanic there…as the story goes. This binder is in very good condition for it’s age. No breaks or signs of visual wear. It is packed full, as seen in the last picture, of all different types of service type manuals from the mid 60’s to early 70’s as best as I can tell. There are some Willys, Chrysler, Ford, Jeep, Renault, Chevrolet, tons of other service information. So much information that would be impossible to list it all. All pages are also in very good condition. Very interesting piece of history!”

View all the information on eBay



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1955 Photo of Mail Jeep Dispatcher

• CATEGORIES: Advertising & Brochures, DJ-3A, Features, Old Images

According to the CJ-3B Page, the Post Office experimented with several different types of jeeps for mail delivery. However, finding photos or history of these jeeps has proven difficult. Last week I acquired this awesome photo stamped December 18, 1955, showing a DJ-3A with a hardtop, no tailgate, and no sides to make entry easier.

1955-12-18-dj3a-usps-mail-dispatcher1 1955-12-18-dj3a-usps-mail-dispatcher2

Then, on eBay, this brochure has been available for a couple months. There’s no date on the brochure itself, but the seller claims it is from 1955:


Both documents show what appear to be the same hard top and same side cut body, but the jeeps in the photos aren’t quite the same. Unlike the top jeep, the bottom jeep has the same hubcaps as the early DJ-3As, but has custom parking lights. The top photo has the side mirror on the right side, while the bottom jeep has the rear view mirror on what would normally be the driver’s side. The seats are colored slightly differently. So, are these two jeeps both experimental models?

What surprises the DJ guys the most is that we weren’t aware the low cut body was available as of late 1955. None of the marketing materials show that body as an option in 1956, as this early brochure demonstrates:


So, the search for information about early dispatcher mail jeeps continues. Anyone have more photos or information about these early post office jeeps?



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1959/1960 Any Time Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This Any Time, Any Where, Any Job Jeep Family brochure is undated. Given the Maverick show reference, I’d guess this is 1959 or 1960.


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1956 DJ-3A Dispatcher Brochure on eBay

• CATEGORIES: Advertising & Brochures, DJ-3A

Here’s a good price on this brochure.

View all the information on eBay
1956-dj3a-four-page-dispatcher-brochure-lores-1 1956-dj3a-four-page-dispatcher-brochure-lores-2 1956-dj3a-four-page-dispatcher-brochure-lores-3

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1958 ‘Want to Keep Operating Costs Down’ Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure was published in July 1958.





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1961 Billion Mile Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This Jeep family brochure was produced in July of 1961.

1961-07-jeep-family-brochure-1 1961-07-jeep-family-brochure-2 1961-07-jeep-family-brochure-3 1961-07-jeep-family-brochure-4

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1962 CJ-6 Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This November 1962 brochure featured the CJ-6.

1962-11-cj6-brochure-lores1 1962-11-cj6-brochure-lores2 1962-11-cj6-brochure-lores3 1962-11-cj6-brochure-lores4

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Kayline/Warn/Kelly Folder & Kelly Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features

UPDATE: **SOLD** Was on eBay.

Steve spotted this unusual folder.

“Vintage Jeep Willys Kelly Manufacturing Warn Kayline hard top binder catalog. 100% original. Brochure was inside of binder but does not have holes in it. Was found in old dealership. International buyers need to process orders through the Ebay Global Shipping program.”


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August 1959 Family Jeep Brochure

• CATEGORIES: Advertising & Brochures, Features

The center piece on this August 1959 brochure was turned into a post (I’ve run out of all my copies).

1959-08-jeep-family-vehicles-lores1 1959-08-jeep-family-vehicles-lores2 1959-08-jeep-family-vehicles-lores3 1959-08-jeep-family-vehicles-lores4


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1957 Brochure for Stahl Utility Boxes on eBay

UPDATE:  This is back on eBay

Stahl made utility boxes for both the FCs and the Trucks, as seen here.

View all the information on eBay

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1962 Perkins Engine Brochure

• CATEGORIES: Advertising & Brochures, Features

Unlike most jeep-related brochures, this August 1962 Perkins Engine brochure has quite a bit of crowded text on the final page (see last image). I don’t know how this made it through the marketing department.

perkins-brochure2 perkins-brochure3 perkins-brochure4 perkins-brochure5


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The Free-Lock Corporation and Their Hubs

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: Thanks to Rob, we now have an “in-the-wild” photo of the slotted Free-Lock hub. I’ve also updated the post to indicate there were four slightly different designs and an additional patent that we’ve documented.

In 1952, Aurthur Warn filed a patent for an adjustable clutch front hub that would allow jeep owners to engage and disengage their front axles in and out of four wheel drive. Warn was awarded a patent for his work in July of 1954.

The problem with these Warn hubs was that the clutch design was complex. With this in mind,  a company called the Free-Lock Corporation developed an alternative hub. In December of 1954, only six months after Warn patented his hub, Rex Requa submitted his design to the patent office.


We have yet to document this exact design on a jeep. The reason for this might be because the face of the final hub may look different than the design shown in the patent. Perhaps Free-Lock found that in practice users needed a tool to switch the hubs in and out. However it happened, soon the first Free-Lock hub was born. It probably began selling in 1955.

It seems plausible that the main driver behind the hub was James R. Lloyd. In April of 1956 he received a copyright for the term “One million 4 wheel drive vehicles need Free-Lock hubs”. Later in the year he received a second copyright, “The world’s finest and safest, Free-Lock hubs”. (View both copyrights here)

1. The 1-screw Free-Lock Hub: By October of 1956, the Free-Lock Corporation had taken out ads for the hub in Popular Mechanics (and possibly Popular Science, in which they did publish later). In the case of this hub, there is only one screw along the outer radius.


This example hub from Willys Tech shows almost the exact hub that is advertised in the ad. The missing item is “patent pending”. In it’s place, the company stamped “Denver” (there may be “pat. pending” below the Denver). Hence, some referred to these as “Denver hubs”:


The company also produced a multiple page brochure. Unfortunately, I only have copies of photos that were posted to Craigslist (I welcome better scans if anyone has them): Continue reading

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Jeepster Commando Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a different brochure.

“This awesome little brochure was printed for Kenosha Jeep, Kenosha, Wisconsin, advertising the Jeepster and Jeepster Commando. I am not sure what year this was for, but assume 1960’s. It measures approximately 5″ x 3.5″ folded. See photos for condition.”

View all the information on eBay




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January 1962 CJ-3B Brochure

• CATEGORIES: Advertising & Brochures, Features

I picked this up a few weeks ago.





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1960ish MItsubishi Jeep Mailer on ebay

• CATEGORIES: Advertising & Brochures, CJ-3B, Features, International, Willys Wagons • TAGS: .

Here’s an unusual mailer for the Mitsubishi jeeps.

“Original part color folder , 8.5 x 4 folded , 8.5 x 12 unfolded , has many pieces of tape at tears at folds , has some small tears at the edges , has a rub mark with paper loss on the cover in an area about 1 x 1 inch.”

View all the information on eBay

1960ish-mitsubishi-cj3b-brochure1 1960ish-mitsubishi-cj3b-brochure2 1960ish-mitsubishi-cj3b-brochure3

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1960 RCA 501 Cross Sell Ad with Willys Motors on eBay

• CATEGORIES: Advertising & Brochures, Features

I just don’t get this 1960 crossing selling ad strategy.

View all the information on eBay


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Body Extensions For Early 1/4 Ton Jeeps

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

(This is a working draft, an attempt at combing all the information I have on bed extensions. There is plenty I don’t know.)

This may come as a surprise (not) that early jeeps weren’t known for their vast amounts of space. We’ve all seen military photos showing jeeps packed full of stuff, like this SAS desert fighter:


When the war ended and CJ-2As were introduced, a couple companies recognized the need for more room and solved the problem by creating add-on bed extensions (also known as bed extenders and body extensions). These bolted to the back and, usually, had supports that dropped to the PTO bar to help support the extra weight. Then, the tailgate was fixed to the very rear of the extension. The goal of this post is an effort to identify the different companies and their products.

  1. Porter Reed Bed Extension: One of the earliest known bed extensions was produced by Porter & Reed. It was marked along with a half top, creating a truck out of a jeep.
    porter-reed-hardtop-extendedbed-1 porter-reed-hardtop-extendedbed-2
  2. Newgren Bed Extensions: The Newgren Company also entered the bed extension field in the later 1940s with two different versions. The first was their standard bed extension:1947-special-equipment-newgren-body-extension2
    The second model Newgren offered was a collapsable version.
  3. S & B Corporation’s Jeep Panel Body: About the same time Newgren and Porter & Reed introduced their extensions, the S & B Corporation made their own spin on adding more room by selling a kit that converted the jeep into a panel van.
    s-b-corporation-panel-truck-from-cj2a-brochure1-lores s-b-corporation-panel-truck-from-cj2a-brochure2-lores
  4. Koenig Bed Extensions: By 1955, Koenig had entered the market. Whether the company designed their own or bought out one of their competitors isn’t know (to me), but Koenig sold the extensions for at least a decade. This first ad is from 1955, the second from 1960, and the third from the mid-1960s.
    1966-koenig-hardtops-brochure4-extendedHere is an example of a Koenig data plate:
  5. Wall & Borg Bed Extender: In the 1960s, a Lake Tahoe, California, company called Wahl & Borg introduced a unique bed extension. Rather than bolt on to the rear of the jeep, theirs slid out.

There have been a number of bed extensions that have resold over the last ten years on Craigslist and eBay, some attached to jeeps and some by themselves. I have found it difficult to distinguish between them, never having owned or seen that many up close. You can see all the ones documents thus far on eWillys:

Derek Redmond also has some excellent information on extensions over at the CJ-3B Page.

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1964 CJ-5 Tuxedo Park Brochure

• CATEGORIES: Advertising & Brochures, Features

This June 1964 brochure shows off both the standard CJ-5 and the Tux Park. I thought the wide array of tops and colors available was interesting.



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CJ-5 “Action” Photos From 1955 Brochure

• CATEGORIES: Advertising & Brochures, Features

These photos came from a 1955 jeep family brochure introducing the CJ-5. What’s curious is that several photos show the shackles on the front springs located at the front (see the “mail carrier” photo). As most know, the earliest CJ-5s had shackles in the rear. So, I’m wondering if the CJ-5s in these photos were bodies put on CJ-3B chassis or whether they were prototype chassis.

1955-brochure-jeep-family-new-cj5-1 1955-brochure-jeep-family-new-cj5-2 1955-brochure-jeep-family-new-cj5-3 1955-brochure-jeep-family-new-cj5-4

Continue reading

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Thor’s Electric and PTO Winches

• CATEGORIES: Advertising & Brochures, Features

Anyone ever see one of these Thor winches? I’ve never seen one in person. It was available in the late 1960s.

thor-winch-ad2 thor-winch-ad


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Early CJ-3B Mailer on eBay

• CATEGORIES: Advertising & Brochures, CJ-3B

Looks a great 3B brochure.

“Original mailer non color folder , 8.5 x 3.5 folded , 8.5 x 9 unfolded”

View all the information on eBay

1950s-cj3b-mailer1 1950s-cj3b-mailer2 1950s-cj3b-mailer3

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April 1962 Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This jeep family foldout brochure from April 1962  is titled “a Dozen Cousins”. 
1962-04-jeep-family-brochure-dozen-cousins1 1962-04-jeep-family-brochure-dozen-cousins2


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Sweepstakes Stamp/Mold For Keychain on eBay

• CATEGORIES: Advertising & Brochures, Features

Here’s an unusual piece. I’ve reversed the first photo so that it is easier to read.

“Up for auction is a RARE ANTIQUE WILLYS-OVERLAND MOTORS STATION WAGON SWEEPSTAKES ORIG CAST MOLD for what appears some sort of folding keychain. Nice reverse image! THIS IS BEYOND HEAVY! Weighing roughly 8-9 lbs.
Measurements: 5″ x 2.75″ x 2.75″ ”

View all the information on eBay




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1950s Power Producing Equipment Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Here I have a Willys Jeep Mailer from the mid 1950s.

“This mailer measures about 8 ½ x 11 inches.
This ad features:
Power Producing Equipment for 4-Wheel-Drive Jeep Vehicles
* Mobile Arc Welders
* Mobile Air Compressors

The return Post Card is still attached!
This was tri-folded but it will ship flat in a protective sleeve and backing board.”

View all the information on eBay



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Spicer Ad in Army Ordnance

• CATEGORIES: Advertising & Brochures, Features

This Spicer Ad appeared in the July-August 1944 issue of Army Ordnance. Looks like a Slat Grille is coming over the hill at the top of the ad.