This form W-242-6 highlighted the new CJ-6’s additional 50% more cargo area. This isn’t the best example of this brochure, as it has some fading at the top and right side.

An eBay seller has four 1956 DJ-3A brochures for sale (should be Form W241-6), each for $7.99 plus $3 shipping. That’s the best price I’ve seen in a while. The below pics are from scans I’ve done (not the seller’s scans).

View all the information on ebay

UPDATE: This ad is back on eBay. It is 10.5″ x 14″

“Vintage 1949 – Original Magazine Print Ad
GI’s on the Town in a Willys Jeep – Art by Valentine”

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This brochure was part of the family of brochures described in this Kaiser/Willys ad post from a few days ago. Curiously, this brochure is labeled form W-239-6, suggesting it was printed for 1956, while the original version of this was form W-239-5.

After comparing the two different versions, I could only find some minor differences between the two. The ‘biggest’ difference was a slight repositioning of the text within the balloons on page 2 of the brochure. Form “5” had misplaced the text slightly, with a few letters extending above a couple balloons. Form “6” seems to have fixed that. It also appears that Form “6” uses a bolder font for the text in the balloons. There could also be some minor differences that I did not detect. Here’s my comparison of the balloons:

So, now I know I should have bought a W-239-5 version if I wanted the original! Another lesson learned the hard way 🙂 … anyway, here’s the scan of the W-239-6 version:

Compare those pics to the Form W-239-5 version from Autopaper:

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This was advertised in a late 1955 Willys News, but does not appear to have been published until 1956, based on the form number M-221-6 (My new theory is that the last digit for forms 1954-1957 signifies the year).

This is an unopened brochure that Tom spotted. It’s a very good price. Here are examples of the other pages from eBay.

https://knoxville.craigslist.org/pts/7058167072.html

“WILLYS SALES BROCHURE MINT CONDITION NEVER OPENED”

This brochure was published in June 1960.

 UPDATE: This was formerly a post about this booklet on eBay. Here are the final scans of that booklet.

I would guess this is an early 1952 booklet. The “W” shown on the back likely puts it after the big push in 1952 to shift towards the Willys marketing umbrella, but not late enough to list the 1953 475 model truck.

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The first brochure, Form W-230-5, is the domestic brochure. The second brochure, Form SX-230-4, was released by the Willys-Overland Export Company.

There are small differences between the two brochures on both the front and back pages. The interior pages are the same.

Form SX-230-4:

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The first brochure, Form W-228-5, is the domestic brochure. The second brochure, Form SX-228-4, was released by the Willys-Overland Export Company.

There are small differences between the brochures on three of the four pages.

Form SX-228-4:

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Maury spotted this pair. The price list is pretty interesting. Here’s another CJ-2A price list example.

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This brochure was available via eBay at some point. The images are from worth point. Cool brochure! You can see other loaders and images at this Farm Collector page.

Here’s a brochure posted back in 2013 of a 1948 Baldwin brochure:

This is the Willys-Overland Export Corporation version of this style of brochure, form SX-227-4:

Domestic version of brochure, Form W-227-5 (images from eBay):

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1954 Station Wagon brochure form W-221-5:

This 24 page brochure is labeled form W-992-5. An article about the brochure was published in May 1955 issue of the Willys Dealer News.

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This 1954 brochure is form W-993-5.

Here’s a brochure (Form 471A10) that I missed on eBay last year (and that I’ve never seen).

Text from eBay ad: “This listing is for a Rare Vintage 1947 Universal Jeep Book titled Jeeps or Tractors in the Farm Plan. This booklet is 17 pages, measures 8×10, made in USA, form 471A10. This book compares using a tractor to a Jeep on the farm. The item “RARE Vintage 1947 Willys Jeep or Tractor Brochure Farm Plowing Comparison Book”” (from this page)

I’m not sure how much these signs run these days.

https://southjersey.craigslist.org/atq/d/paulsboro-willys-sign/7053326937.html

“From the 40s! 8 out of ten in quality! We have had this for decades! 675 dollars or best offer.”

These images of Form W-229-5 are from Troxel.