Advertising & Brochures Research Archives

advertising and brochures

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Five Piccolino Protypes and More for Sale

• CATEGORIES: Advertising & Brochures, Features, Unusual

In 2013, I posted the brochure below with note explaining that there wasn’t much known about these mini jeep-looking vehicles. Yesterday, Peter Furrer sent me an email yesterday explaining that he was the developer of the Piccolino and that his five prototypes and everything else related to them are for sale. He’ll only sell them as a package. His price is $100,000. If he can’t sell them by the fall, he plans on auctioning them.


Peter grew up in Switzerland. During his time in the Swiss Army in the 1950s, there were thousands of them. After completing his one year service, in 1958 Peter joined a crew of a filming expedition-team that went from Sao Paulo to the Amazon with 5 Jeeps and trailers. It took them 9 month to film the landscapes, animals and indios, people who had never seen white men before. Later, Peter became a commercial flight captain and did well as real estate broker.

In 1986, Japanese cars became very popular in Switzerland. There smaller size made navigating Switzerland’s narrow street easier. About then Peter’s love of Jeeps returned, but then he had a brainstorm. He decided to make half sized jeep-like vehicles to make parking frontside to sidewalks possible. Engineers in Paris, Switzerland and Italy designed the Piccolino to his specifications. In 1987, he showed them at the Geneva car-show, creating great interest with hundreds of reservations and dozens of dealer applications.

All he needed was the money to start mass production. In his search for money, a Thai businessman paid the airfreight to bring the 5 Piccolinos to the Bangkok car show. Again hundreds wanted to buy, but this time a military coup with tanks in the streets ended the effort and relations.

A Miami boat-show with 5 Piccolinos ended with TV coverage and in golf courses, as this would have been the only golf cart with street license. He feels they would have been great for golf-comunities.

In Detroit, he made it to the first floor of Lee Iacoca CEO building, but Lee would not see him. Later, his lawyers warned him never to call my Piccolino a Jeep!

Peter is now 81 and feels it is time to give up on his dream cars that he has cherished now for 20 years. He Will only sell them all together. He also hopes someone will donate a Piccolino to me, a very generous offer that I would readily accept, but certainly not necessary. If anyone has interest in this, feel free to privately email at and I’ll put you in touch with Peter.

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1956 DJ-3A Dispatcher Brochure on eBay

• CATEGORIES: Advertising & Brochures, DJ-3A, Features

This is an unusual Dispatcher brochure. Looks more like a case-based look at the DJ. It’s located in Russia. Seems pretty pricey given its location.

“Original brochure, 4 pages, A4
Payment through Paypal. Condition in the image. Mail service with the number for tracking. All very well packaged.
When purchasing multiple items, the postage will be combined.
If you are interested in a combined payment, please do not pay immediately, buy a few items and ask for the bill
Up to 500 grams (one pound) – $ 9
Up to 1 kg (2.5 lbs) – $ 14
Up to 2 kg (5 lbs) – $ 22 is the maximum cost of delivery. The greater the weight, the seller compensates for its own account.
Postal delivery in Russia is free!”

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1940s CJ-2A Brochure from Australia

• CATEGORIES: Advertising & Brochures, Features

I found this cool brochure on eBay for almost nothing. It’s printed on very thin paper. It’s 8.5 x 11, but part of the left side folds over, bringing it’s width down to about 6″. I believe it is was created in 1946 or 1947. The photo below as an early grille and a column shift. One illustration has tool indents.





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1961 Jeep Family Brochure – Don’t Get Taken For a Ride

• CATEGORIES: Advertising & Brochures, Features

This brochure from March of 1961 discusses the “Complete Line” of Jeeps, but only shows five on the fold out section.
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Baldwin’s Speed Digger

• CATEGORIES: Advertising & Brochures, Features

These posthole diggers were built by Federal Machine and Welder out of Warren, Ohio.

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Five Mowers for Early Jeeps

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

There were several mowers developed for the early jeep. Some mounted on the side and some in the rear. Here are the ones I have so far:

1. NEWTON MOWER: Built by H. G. & S. Manufacturing out of Wisconsin, this mower relied on the Monroe Lift for mounting. Skilled users could attach this mower in only one minute, according the brochure.

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2. NEWGREN POWER MOWER: Made by Newgren Company out of Butler, Pennsylvania. It mounted on the rear.

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Public Service Sales Brochure

UPDATE II: I”ve seen this brochure come and go on eBay. Right now there’s one priced at over $100. I’ve been waiting on a deal and finally snagged the other day: $11 including shipping! In honor of that, here’s a post from 2010 that shows the brochure in its entirety. You can also download a pdf version here.

(first published 12/7/2010) Gerald scanned and forwarded these images from the  Jeep Family of 4-Wheel-Drive Vehicles in Public Service.  There are 25 images. Thanks Gerald!

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The Universal Jeep Booklet, II

• CATEGORIES: Advertising & Brochures, Features, Old Images

Here’s the second half to the Universal Jeep Booklet. The pages I shared yesterday are underneath these. I’ll get them reordered at some future point.




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1950s CJ-3B Brochure

• CATEGORIES: Advertising & Brochures, Features

Just a couple updates for Sunday. I snagged this neat CJ-3B Service Station brochure off eBay.

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Portarator Generator Brochure

• CATEGORIES: Advertising & Brochures, Features

Merton Day obtained this brochure years ago. It’s not a jeep specific item, but it is easy to see how one of these generators hooked to a jeep could prove useful.  The Portarator was installed in the engine compartment for power tools or other electric devices (such as a margarita blender, should the mood strike).

B&B manufacturing produced other Portarator products, as this brochure demonstrates, but I couldn’t find any Portarator’s for sale. Here’s the brochure Merton saved:

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The Free-Lock Corporation and Their Hubs

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE II: Thanks to Frank Day and his grandfather Merton, who saved this rare piece, here is a scan of an eight page brochure related to the Free-Lock corporation. I also uncovered the possibility that the Free-Lock Corp was the forerunner of the Cutlas Tool & Mfg. Company, which also made hubs. Cutlas emerged about the time Free-Lock disappeared and the companies have at least one, possibly three execs in common (I want to gather more info on this before confirming). 

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1951 Ad for Blitz Buggy Fire Truck on eBay

We know a couple of these exist. One sold back in 2014.The fire truck has “Blitz Wagon” on it, while the company marketed it as a “Blitz Buggy” The company that produced these was the Hi Pressure Fog Equipment Company.

“This is an original advertisement,NOT a reproduction, no rips or tears. Size of ad is app 5 X 5.”

View all the information on eBay


The same company also made this alternative version. Anyone recognize the vehicle? This ad also appeared in a 1951 magazine accord to the seller.

View all the information on eBay


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1960 Sweepster Rotary Broom Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This Sweepster rotary broom is new to me.

“Here I have a very nice Willys Jeep Rarity:
Special Equipment Price List
This lot 2-Piece lot includes:
* Single Sheet Price List, Dated January 1, 1960
All forms measure about 8 ½ x 11 inches.”

View all the information on eBay




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Warn Selective Drive Owner’s Manual

• CATEGORIES: Advertising & Brochures, Features

This rare Warn Hub Selective Drive owner’s manual was saved for decades by Merton Day. His Grandson, Frank Day, generously sold this along with some last-of-a-kind Free Lock hub information to me.

This owner’s manual is one long, two-sided brochure measuring 20 1/2″ x 2 7/8″ that folds up into a 2 7/8″ x 2 7/8″ square (the top is to the far right of the first image below). Here is the original version. This could be called the front:


And the back.


To improve readability, the images have been halved. Front:



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5 Folded Brochures of Different Models on eBay

• CATEGORIES: Advertising & Brochures, Features

I bought and received a set of these. By the time you factor in the exchange rate, this is a great deal.

“These are five small format (22 x 9 cms) six page two colour sales brochure folders for the 1960 Jeep range for the US market.
Produced by Willys Motors Inc in Toledo Ohio, in English and undated, but they are around 1960
All open out to about A4 size with good pics and specifications.
Covers the following models:
1960 Jeep Universal CJ-6
1960 Jeep Utility Wagon
1960 Jeep Pick-up Truck
1960 Jeep FC-150 Forward Control Truck
1960 Jeep FC-170 Forward Control Truck”

View all the information on eBay


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1969 Kelly Tire Carrier Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This brochure includes a dealer confidential price list. Note the flip down style of tire carrier. I didn’t this style had been manufactured by anyone.

“original Non Color Sheet , 8.5 x 11 , 2 Sheets , 3 File Holes At Left Edge , Kelly Rear Tire Carriers”

View all the information on eBay

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Mid 1956ish? Universal Jeep Brochure

• CATEGORIES: Advertising & Brochures, Features

There’s not date on this brochure, but I’d guess 1956 or slightly later. There’s no sense that the CJ-5 is “new” in the brochure.





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1955 Warn Hub Service & Repair Manual on eBay

• CATEGORIES: Advertising & Brochures, Features

I haven’t run across that Warn logo with the jets flying.

“Near Mint
NO. WD-255

View all the information on eBay





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1961 Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This August 1961 Jeep Family brochure called “You Can’t Hide from the Fact” featured a pig trying to hide behind a small tree. It’s not clear to me why they used all the cutesy animal references during this time period.

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Willys Overland Mechanics Binder on eBay

• CATEGORIES: Advertising & Brochures, Books, Features

There’s a bunch of information inside this. I’m not sure how much jeep information there is or not.

“Purchased from an estate sale of a Vietnam veteran that was a mechanic there…as the story goes. This binder is in very good condition for it’s age. No breaks or signs of visual wear. It is packed full, as seen in the last picture, of all different types of service type manuals from the mid 60’s to early 70’s as best as I can tell. There are some Willys, Chrysler, Ford, Jeep, Renault, Chevrolet, tons of other service information. So much information that would be impossible to list it all. All pages are also in very good condition. Very interesting piece of history!”

View all the information on eBay



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1955 Photo of Mail Jeep Dispatcher

• CATEGORIES: Advertising & Brochures, DJ-3A, Features, Old Images

According to the CJ-3B Page, the Post Office experimented with several different types of jeeps for mail delivery. However, finding photos or history of these jeeps has proven difficult. Last week I acquired this awesome photo stamped December 18, 1955, showing a DJ-3A with a hardtop, no tailgate, and no sides to make entry easier.

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Then, on eBay, this brochure has been available for a couple months. There’s no date on the brochure itself, but the seller claims it is from 1955:


Both documents show what appear to be the same hard top and same side cut body, but the jeeps in the photos aren’t quite the same. Unlike the top jeep, the bottom jeep has the same hubcaps as the early DJ-3As, but has custom parking lights. The top photo has the side mirror on the right side, while the bottom jeep has the rear view mirror on what would normally be the driver’s side. The seats are colored slightly differently. So, are these two jeeps both experimental models?

What surprises the DJ guys the most is that we weren’t aware the low cut body was available as of late 1955. None of the marketing materials show that body as an option in 1956, as this early brochure demonstrates:


So, the search for information about early dispatcher mail jeeps continues. Anyone have more photos or information about these early post office jeeps?



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1959/1960 Any Time Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This Any Time, Any Where, Any Job Jeep Family brochure is undated. Given the Maverick show reference, I’d guess this is 1959 or 1960.


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1956 DJ-3A Dispatcher Brochure on eBay

• CATEGORIES: Advertising & Brochures, DJ-3A

Here’s a good price on this brochure.

View all the information on eBay
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1958 ‘Want to Keep Operating Costs Down’ Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure was published in July 1958.





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1961 Billion Mile Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features

This Jeep family brochure was produced in July of 1961.

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