Advertising & Brochures Research Archives

advertising and brochures

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1953 Willys-Overland Dealer Ad Mats for Newspapers

• CATEGORIES: Advertising & Brochures, Features

In 1953 Willys-Overland shared these mat examples of ads on one page (15″x20″) with its dealers. I’m amazed that any of these surprised, as it is printed on newspaper.

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Cutlas 1961 Power-Lock and Selective Drive Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The Form-104 Selective drive brochure I’ve seen previously, but I’ve not seen the 1961 Power-Lock brochure.

This Power-Lock brochure is a tri-fold brochure that folds from 3.5″ x 5.5″ to 10.5″ x 5.5″

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This folded Cutlass Selective drive brochure has a form number of 104, but lacks a date. It is small, only folding in half from 3.5″ x 5.5″ to 7″ x 5.5″

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Chimpanzees and Battery Powered Jeeps

UPDATE: A newspaper article from May 20, 1950, published in the St. Louis Globe-Democrat, provides more information about the jeep-driving circus chimp.
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Originally Posted January of 2013: This 1950 postcard shows some chimpanzees driving a battery powered jeep.  They were part of a Chimpanzee show at the St. Louis zoo started in 1925. Chimps were taught to ride bicycles, tricycles, motorcycles, ponies, a Great Dane, and more. You can learn more about them in the January 8, 1951, issue of Life Magazine.

“VINTAGE POSTCARD – CONDITION: VG. DATE/ERA: 1950s-60s. Standard Size 3.5×5.5.”

View all the information on eBay

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You can view some additional pictures at Jalopy Journal (scroll part way down the page). The quality seems good enough that they may be from Life Magazine, but I tried, but failed to locate their original source. Here is one of the images.

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1963 Jeep News International Vol. 9 No. 7

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I have a two year gap between my 1961 issues of Jeep News and this one from late 1963. During that period, the name was changed from Jeep News to Jeep News International. The use of months as part of the dating system were dropped in favor of using a volume and issue number.

Not surprisingly, the introduction of Wagoneers and Gladiators changed the focus to the full-size jeeps, but there are still legacy jeep photos and articles.

Photos Photos Photos Photos Photos

 
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June 1960 Willys Amphibious Tactical Truck Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

At $1499.99, the price on this is a head -ratcher. But, it is an unusual and interesting brochure. It reminds me of the Willys airborne prototype called the Jeeplet or the WAC. Here’s a short video with some pics of it.

View all the information on eBay

“SUPER RARE 1960 KAISER WILLYS CONCEPT AMPHIBIOUS TRUCK ADVERTISING BROCHURE.”

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FJ-3s Make Their Arrival

The arrival of the FJ-3s made the newspapers in a variety of states. This first article appeared in the February 02, 1961, issue of the Bridgeport Post out of Connecticut:

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February 02, 1961, The Bridgeport Post, Bridgeport, CT.

Clipping from The Bridgeport Post - Newspapers.com

February 02, 1961, The Bridgeport Post, Bridgeport, CT.

This next article appeared in the October 04, 1961, issue of the Owensboro, Kentucky, Messenger and Inquirer.

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October 04, 1961, The Messenger and Inquirer, Owensboro, Kentucky,

The Mitchell, South Dakota, Post Office may have only purchased one FJ, but it still made the paper:

FJ-3 Fleet Van

November 11, 1961, The Daily Republic, Mitchell, SD.

Here’s an add for the followup model, the FJ-3A .It appeared in The Lawton Constitution out of Oklahoma on January 07, 1962.

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This is the more common version of the FJ-3A ad published across the country:

FJ-3A

December 20, 1961, Arizona Daily Star, Tucson, AZ.

 

 
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Berg Truck & Parts Company Ads in Popular Mechanics

• CATEGORIES: Advertising & Brochures, Features

The first three ads appeared in Popular Mechanics during 1946, first in February, then March, then June. Note that the February ad does not include the King of Jeeps moniker, but the later two ads have it.

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February 1946 Ad in Popular Mechanics, the earliest one I could find.

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By June 1946 Berg was advertising Amphibious vehicles.

A November 1955 ad highlighted the use of private labeling by Berg. The hardtop looks like a Worman Jee-Cab that’s been rebranded “the Jeep King All Steel Cab”. I’m sure the “Jeep King Snow Plow” is another private labeled product.

 

This was the latest Ad from Berg that I found, though my searches were not extensive.

 
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November 1952 Canfield Wrecker Catalog on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This is priced at $39 with free shipping. It’s a neat piece, especially the first page with the Willys Overland Motors Canfield custom book wrecker model XH-205.

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“great old catalog from 1952 . canfield wreckers for willys jeeps and trucks detroit michigan , illustrated , 5 pages , cover shows age but good overall . free shipping in usa and canada”

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1958 St. Valentins Dance & Frolic with Jeep Ads on eBay

• CATEGORIES: Advertising & Brochures, Features

This odd item includes two ads with FCs.

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“THIS IS A 8 BY 11 INCH BOOKLET FROM LOCAL 12 UNION SUMMER CAMP WOMANS GUILD.
MANY, MANY AREA ADVERTISERS ARE LISTED IN THIS BOOKLET.
THIS IS FOR THE ST. VALENTINES DAY DANCE AND FROLIC.
LISTED ALSO ARE THE DONORS NAMES AND PHOTOS OF THE STAFF.
BOOKLET IS IN LIKE NEW CONDITION.
GREAT COLLECTIBLE.
THANKS FOR LOOKING”

1958-st-valentines-dance-fc-ads1 1958-st-valentines-dance-fc-ads2 1958-st-valentines-dance-fc-ads3

 
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CJ-5 Jeep Sign on eBay

• CATEGORIES: Advertising & Brochures, Features

Cool sign!

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“For your consideration a sign. The sign is made of metal. It is hand made and has a painted finish. There is some damage to the finish. I am selling it as shown. It measures 48″ in width by 24″ in height. An excellent addition to any advertising collection or if you just want to own a really neat sign. I am selling this item with no reserve.”

 
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1948 W-O Builds 5 Great Lines of Trucks Brochure

• CATEGORIES: Advertising & Brochures, Features

This August 1, 1948, brochure extolls the five lines of trucks produced by Willys-Overland. This is one of the earliest Truck brochures, if not the earliest?

The problem I have with this brochure is that it doesn’t seem very clear on what constitutes the “five” truck lines. Are the wagons and jeeps considered trucks for the purposes of this brochure? Page 3 of the brochure suggests that could be the case. On the other hand, there’s no Universal ‘Jeep’ shown within the tri-fold main portion of the brochure (though a Universal jeep lands on the back of the brochure).

Based on the brochure, I would say the 5 TRUCK lines are 1) The 2WD ‘Jeep’ Pick-Up Truck; 2) The 4WD ‘Jeep’ Pick-Up Truck; 3) The ‘Jeep’ Platform Stake Truck; 4) The ‘Jeep’ Canopy Truck; and 5) The ‘Jeep’ Van Truck. I am likely incorrect about this …

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Print date:

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March & April 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of Jeep News is packed full of items. One curious article is about the Longview Trailbreakers on the last page. The article claims the Trailbreakers were launched in April 1960, but the Tacoma Webfooters page claims the club had originated prior to mid-1958. The only thing I can think of is that the Trailerbreakers incorporated the club in April of 1960?

Also, on page 6 the Del-Monte Contest for a Jeep Surrey was something I hadn’t seen elsewhere (learn about the winning store here). Meanwhile, on page 2 the paper announced the Gotham City contest winner, one Mrs. Edwin C. Sly of Buffalo, New York.

On page one is a great photo and article about the Hong Kong exhibit at the Chicago Auto Show. And, on page one, are eight of nine mailers used in 1961 (the ninth is shown on page 2). I’ve shared eight of them on eWillys, but have yet to locate the “operation Zebra, or” brochure. Anyone have a copy of that? (Busy Bee; willing worker; To get the Lion’s Share …; You Can’t Hide…; don’t get taken for a ride!; best for all short hops; Big Family!; and need a friend?)
Photos Photos

This three-page spread was unusual for Jeep News.

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1961 Readers Digest Del-Monte Pink Jeep Contest

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Buddies’ Market in Pottstown, Pennsylvania, announced in the April 27, 1961, issue of the The Mercury newspaper that it was the winner in a Readers Digest / Del-Monte contest for a “Pink Jeep and a polka dot sailboat”.

Below is a contest poster that was distributed to stores nation-wide (and printed in the March-April 1961 issue of Jeep News):

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This is the announcement by Buddies’ Market:

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March 1950? Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

This brochure titled “Designed to Meet More Needs of More People” has a form number of SW73MI-SCM-350. It’s *possible* that the “350” marks a publish date of March 1950, which is why I’ve marked this a 1950 brochure.

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This is the full open brochure (16.5″ x 22″):

Photos

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Late 1960s Kaiser Jeep V-6 Marine Engine Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

I’m not sure how the “cube” branding plays into the marine engine?

View all the information on ebay

“Here I have a very RARE brochure for the
Jeep 155 V6 155 HP Marine Engine

Jeep/155 the Power Cube comes in a V

INBOARD OR OUTDRIVE
MARINE ENGINE
Stern Drives manufactured by Outboard marine
Corporation (OMC), and Universal Motor Company
Inboard available from both Revley Corporation
and Universal Motor Company

Flier is printed on heavy stock (Light cardboard)
Front has a very cool “Cube Cutout”
In its folded position it measures about 8 ¾ x 6 ¼ inches. Unfolds to about 26 ¾ x 6 ¼ inches.”

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1954 4-Wheel-Drive Wagon Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: This post has been expanded since it’s original published date in December of 2014. There are several, similar brochures published during 1954, all shown below.

The earliest of these family-of-jeep brochures is Form KW-1705 and titled “4-Wheel-Drive Willys Vehicles”:

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A second brochure, Form KW-1763, was released highlighting the same four vehicles, but with a new form number and some re-organization.

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1950s Willys Aero Taxi Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This “All Hail the … Beautiful Economy Safety of the Willys Taxi” brochure isn’t jeep-related, but I found it interesting. I wouldn’t have guess that the Willys Aero car was ever marketed as a Taxi. Maybe it was only advertised that way internationally (this brochure hails from Australia)?

View all the information on eBay

“An original 1950s Willys-Overland advertising brochure for the Willys Aero Taxi car. This interesting fold-out brochure describes the main features of this Willys Taxicab with a range of illustrations. It was published by Willys-Overland in Toledo Ohio in the USA.”

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1961 International Harvester Scout Vs. Jeep Booklet

• CATEGORIES: Advertising & Brochures, Documents, Features

In March of 1961 it appears that Willys Motors released a 4-page brochure that compared the jeeps vs. the International Harvester Scout. The IH Scout made it’s debut in late 1960, so Willys didn’t waste much time in producing the document in response to the Scout’s release.

In turn, IH didn’t waste time in publishing it’s own comparison with a technical booklet over 40 pages long. I’m not entirely sure for whom this document was intended, engineers? Sales force? Management? For Marketing so it could distill the information for the sales force?

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February 1948 “See How Much More You Get” Ad

• CATEGORIES: Advertising & Brochures, Features

This “See How Much More You Get” advertisement appeared in the February 1948 issue of the Farm Journal. It measures 8.5″ x 11″. Both the half and full version of the top appear to be Worman tops.

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This same ad appeared in the February 1948 issue of Successful Farming. It also likely appeared in the February or March 1948 issue of Country Gentleman.

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King Top Manufacturing Company

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

UPDATE: This post has been merged and reworked after I figured out that the two tops were actually related. 

In July of 1963, Fresno-based Automotive Fiberglass Company placed an advertisement in Four Wheeler magazine for its new fiberglass hardtop. I wonder if the builder of this top was also a member of the Fresno Jeep Club?

This is the 1963 ad:

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July 1963 Ad from Automotive Fiberglass

This Automotive Fiberglass top appeared on a CJ-5 for sale in Fresno in 2010. It is the only jeep I’ve seen with an Automotive Fiberglass Top:

CJ-5 with 1963 fiberglass hardtop from Automotive Fiberglass. 

TIMELINE —
July 1963:
Automotive Fiberglass places ad in Four Wheeler Magazine;

November 1963: Top King Manufacturing files design patent for an altered version of the Automotive Fiberglass top;
February 1964: Top King top is advertised in the Four Wheeler Magazine;
September 1964: A more detailed ad is placed in Four Wheeler Magazine.

A few months after the Automotive Fiberglass advertisement, two design patents were filed and assigned to Top King Manufacturing. You’ll note that the rear side-angle has been reversed. The mid-section insert piece for the side was also changed, altered from a triangle shape to a rhombus shape.  Here’s the design patent information from the Official Gazette of the United States Patent Office:

 

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November 1963 Design Patent filing for Top King. Note that I haven’t had the time to investigate the designers mentioned in the patent. 

By February 1964, King Top was advertising the newly redesigned top in Four Wheeler Magazine. Curiously, the company listed its name as the Top King Fiberglass Company rather than Top King Manufacturing (could be a relic from the Automotive Fiberglass company days):

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February 1964 Ad from Top King.

Seven months later, this second ad was placed in the September 1964 issue of Four Wheeler Magazine. The company had corrected its name for the ad back to Top King Manufacturing. Additionally, Top King announced it would soon have flatfender versions of the top available, along with a half cab version. Have any of these survived?

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September 1964 Ad from Top King Manufacturing.

 
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2 Similar, But Different 1946 Willys Wagon Ads on eBay

• CATEGORIES: Advertising & Brochures, Features

These two slightly different luggage-plus-people-wagon ads were published in different magazines.

This first was appeared in a 1946 issue of the New Yorker. This family is planning their first post-war vacation. You can view all the information on eBay:

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This second one is from 1946, but the publisher is unknown. This ad includes less luggage for the group’s trip to the ‘big game’.  You can view all the information on eBay:

1946-magazine-ad-willys-wagon

 
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1961 Jack Gray “Jeep City” Ad

• CATEGORIES: Advertising & Brochures

This ad for Jack Gray’s “Jeep City” for his Jeep Sale-O-Rama was published in the Akron Beacon on February 26, 1961. Anyone old enough to remember Jack? Was it truly the largest jeep parts supplier in Ohio?

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October 1948 Willys Truck Brochure

• CATEGORIES: Advertising & Brochures, Features

This 1948 Willys Truck brochure is dated October 01, 1948, and highlighted the five different models of trucks available for purchase.  These scans were posted to the oldcarmanualprobject.com website by Eddy Jeijer.

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March 1948 “4-Wheel-Drive Power” Ad

• CATEGORIES: Advertising & Brochures, Features

This “4-Wheel-Drive Power” advertisement appeared in the March 1948 issue of the Farm Journal.

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Kelly Manufacturing’s 23-Series Tops

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Sometime in the early 1960s, Kelly Manufacturing altered the design of its angular full and half hardtops. The new tops eliminated some of the horizontal bevels and the flat back design for a slightly more elegant design; but, the tops did retain the angled top-side that was so recognizable (As I don’t have much knowledge on any interior changes, this post will stick to the major exterior differences) (See Kelly’s connection to Beck and Kemco and an early Kelly brochure) (Also see CJ-3B page Beck and Kelly histories)

Interestingly enough, Kelly branded the Flatfender  tops as 23-series, but not the CJ-5 tops. Here’s a 1962 Kelly brochure that highlights a wide variety of the rear-angled design for both the CJ-5 and the flatfenders, along with the model numbers:

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To make the differences more clear, let’s take a look at the early Kelly design (these early hardtops were also marketed by the Berg’s as JeepKing hardtops). Notice the horizontal bevels along the driver’s side rear and on the rear latch. Also note the flat vertical back of the hardtop.

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