Advertising & Brochures Research Archives

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October 1954 Optimism at Willys Motors

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: .

This October 1954 photo and caption from Kaiser Willys News underscores how confident Willys Motors was about the coming year and their new CJ-5 model. About this time there was an explosion of new brochures and mailers, so Willys Motors did what it could to generate excitement about the commercial and utility market.

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1960’s Jeep Sign (Paper) on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a neat piece.

“1960s Jeep original dealership showroom two sided paper sign, size 15 by 17 inches, condition is good, any questions please send an e-mail, USA shipping will be $8.00, overseas at extra cost.”

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Prospecting Brochure For Dealers

• CATEGORIES: Advertising & Brochures, Features

This 11″x17″ brochure, targeting jeep dealers and sales personnel, is large enough to be framed. However, since it is printed on both sides, it doesn’t make much sense as a poster.

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Maverick Dealer’s Contest Award on eBay

• CATEGORIES: Advertising & Brochures, Features

This is some kind of award related to dealers and the Jeep-Maverick partnership. Anyone know more? Seller describes it as a “Maverick Sponsorship ERA”

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Porcelain Jeep Engine Sign on eBay

• CATEGORIES: Advertising & Brochures, Features

Cool sign. Bidding is up to $307 already. No description or size estimate provided.

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1946 Testimonial from the Wachusett Country Club

• CATEGORIES: Advertising & Brochures, Documents, Features, Old Images • TAGS: .

The photo of the jeep underneath the letter shows it without bow holders, but with an extra spare tire carrier. Does this mean the country club ordered it this way? Were the bow holders ever installed? There have been a couple early 2As that appeared unrestored, but without bow holders. I’ve wondered if they could be ordered that way.

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Heinz History Center Blog: Jeep as a Lady

• CATEGORIES: Advertising & Brochures, Features, Magazine

Check out this article from the Heinz History Center. It’s even pretty accurate (I have my quibbles, but you can’t explain everything in a short blog article). Thanks to Mike for pointing me toward the article.

http://www.heinzhistorycenter.org/blog/western-pennsylvania-history/see-the-jeep-as-a-lady

Here’s a neat magazine cover that I hadn’t seen previously:

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This one you may have seen. It was going around Facebook:

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These two pages from a 1946 magazine ad are likely for sale, since it appears the image came from here: http://www.thejumpingfrog.com/?page=shop/flypage&product_id=1088408&keyword=tomboy&searchby=title&offset=0&fs=1

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1950s Jeep-A-Drill Brochure

• CATEGORIES: Advertising & Brochures, Features

Mobile Drilling, Inc., produced this brochure about their Jeep-A-Drill product. there were there models (100-A, 100-b, 200), two powered by hydraulics and the cheapest one, the 100-A, powered by a hand crank.

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1950ish Canfield Wrecker Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I really like this brochure. Includes some nice visuals of the Canfield Wrecker stowed in the back of the truck and jeep.

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1960s White Automotive Soft Top Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

White Automotive was based out of Colorado Springs, Colorado. The company sold different types of soft tops for a wide range of jeeps. They also sold tire covers, half-doors, spare-tire carriers, and other items. The brochures below are currently on eBay. The company also used the brand name Whitco and/or White Mfg. at times.

1. This one page brochure includes a dealer’s note. 

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2. White Automotive’s bikini top and half doors.

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3. This is an example of a brochure that uses the brand name “Whitco”.

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1960s Harris Dura Door Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Here’s a rare Harris Dura-Door one-page brochure on eBay. This fiberglass half door produced out of Bakersfield, California, for CJ-5s was also advertised in Four Wheel Magazine (see ad at bottom).

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This ad appeared in several Four Wheeler issues, including the June 1966 issue.

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Kayline Brochures on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

1. This Kayline brochure is back on eBay. These were produced out of Colorado but also marketed by Kelly Manufacturing east of the Mississippi.

View all the information on eBay

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More Early Worman Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

I stumbled upon some more Worman brochures in my archives. I’d meant to include these in my Dispatcher article, but my not so organized organizational methods thwarted my best intentions. These are from either 1947 or 1948. It’s possible that these tops still exist, but are easily mistaken for the later Sears tops (at least, i could have easily made the mistake).

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Laurel C. Worman and the Worman Products for Early Jeeps

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: This article appeared in the 2016 Winter edition of Dispatcher Magazine. The original of this was posted in October of 2106 as a series of notes, but is now updated with text from that article along with some additional photos.

Willys-Overland equipment manufacturers experienced a range of successes and failures. One of those who entered the market at the dawn of the CJ-2A to achieve the former was Laurel C. Worman, a businessman who created the first set of jeep hardtops for different applications, most sold under the brand Jee-Cab.

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Early Willys-Overland branded Laurel C. Worman built hardtop.

EARLY YEARS OF LAUREL C. WORMAN:
Laurel C. Worman was born in 1898 in Toledo, Ohio, to Ernest and Clara Worman. He was the younger of two children. The boy’s father Ernest was a self-made man, who developed a large hardwood lumber business, something Laurel must have watched with fascination. When he was old enough, Laurel married Muriel Florence Jackson. The pair had two sons, Ernest “Ernie” William and Lester Lee Worman. The couple later divorced. By 1940, Laurel had remarried a woman named Ruth.

Perhaps Laurel’s father’s entrepreneurial influence led him to become a self-made man himself. While his early employment history has yet to be unearthed, by 1941, Laurel was president of Packard Toledo, Inc. Well known in Toledo automotive circles, Laurel later that year became a northwestern Ohio distributor for the new Willys Americar. It may have been the car that interested him most, but more likely it was the potential of the jeep, which had garnered automotive interest for more than a year.

About this time in 1941, Laurel C. Worman incorporated a company by the same name, under which he placed the Willys dealership. It was only one of several companies he would co-found. In December 1941, he went to Washington, D. C., as a dealer representative and gathered with other auto industry to reps to establish a ceiling on car prices, perhaps in anticipation of war. Four days after returning from his D. C. meeting, the Japanese struck Pearl Harbor.

The war doesn’t appear to have slowed Worman down. By 1942, he was placing ads in the Toledo Blade, arguing how “Willys Truck Owners Are Lucky!” Laurel noted that Willys-Overland had produced the most economical line of trucks. He told potential customers they would be well-served by the truck’s low use of gasoline and their rugged nature, two characteristics important for enduring war time challenges. Worman also made sure to note that Willys was the producer of the jeep, already famous by September of 1942.

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As an automotive dealer seemingly in the thick of things in Toledo during WWII, there’s no evidence he formed plans for any jeep equipment. But, as a Willys dealer in Toledo, he certainly would have stayed abreast of the CJ’s progress and must have saw potential in the jeep following the war.

THE CJ-2A ARRIVES:
When the CJ-2A was introduced to the public in July of 1945, options included a front soft top ($55) and rear soft top ($39). The first civilian hardtop half-cab, according to Fred Coldwell in his Preproduction Civilian Jeep book, didn’t go into production until the fall of 1945. Somewhere around that time, the Army asked Willys-Overland to design a full steel cab for the late 1945 MBs. The result was a stretched version of the half cab, but it never went into production. One probable reason was that steel was in short supply. Another reason was that they were heavy.

In August 1945, Worman invited prospective buyers to visit his dealership and see the new “Universal ‘Jeep’” for themselves. The amazing “4-in-1” vehicle was advertised as a light truck, a light tractor, a runabout, and a mobile power unit. But, it still lacked the comfort of a full cab, a fact that must have been apparent to Worman as he engaged customers and sold jeeps through ’45 and into ’46.

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Perhaps after hearing from dealers and customers that they’d prefer a hard top over the canvas front and rear tops, the Willys-Overland decided to contract with Laurel C. Worman to produce a line of hardtops. The hardtops would be made of aluminum, which, unlike steel, was amply available and light.

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Carson’s “Car Craft” Hardtop

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This brochure is part of a 1948 collection. I thought i’d posted it, but I guess I hadn’t.

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Koenig Hardtop Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Koenig brochure highlights the early tops made by the company. This brochure was produced circa 1948.

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10 Page Garwood Dump Bed Instruction Booklet

• CATEGORIES: Advertising & Brochures, Documents, FC150-FC170-M677, Features

I missed out on this rare Garwood DumpOMatic Hoist Bed Booklet for the FC-170. It sold for $28.97 on eBay yesterday morning. I

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1954ish Instructions for Installing Winch

• CATEGORIES: Advertising & Brochures, Documents, Features

This unusual document offers several pages of instructions for installing a crankshaft pulley powered “Jeep Winch” on a CJ-3B. It’s curious that the winch is not branded as part of the document, but I am guessing is a Braden winch?

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Warn LockOMatic Brochure

• CATEGORIES: Advertising & Brochures, Features

As a part of the purchase of the gun brochure last night, I also received this LockOMatic hub brochure. It starts as a 2″x4″ brochure that folds out.

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Gun Racks For Jeeps

• CATEGORIES: Advertising & Brochures, Features

This hard-to-find brochure from the San Angelo Die Casting and Machine Company explains why there are a number of jeeps with similar gun racks in them. That “No. 20” model is particularly prevalent in jeeps.

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1970 Kelly Manufacturing Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Will asked if I’d scan this brochure for him. In a post a couple days ago I though the Bonanza III hardtop had wide glass pieces where the brown indents are, but it turns out those are just indents with dark brown simulated walnut stickers. This also shows that Kelly made Jeepster Commando and Bronco hardtops.

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1954? Service Wrecker Mailer on eBay

• CATEGORIES: Advertising & Brochures, Features

The seller lists this as a 1954 brochure, but given there’s a chart dated “May 1955”, I’m gonna guess this is more like 1955 or 1956. The auction ends about 8am PST Saturday.

“Up for Auction is a Very Rare and Amazing 1954 Operators Like Mr.Service Find Profit in The ”Jeep” and Jeep Wrecker with 4 Wheel Drive Universal Brochure/Advertisement, top right corner has a tiny piece missing in very good condition.”

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CJ-5 Brochure From South Afrika on eBay

• CATEGORIES: Advertising & Brochures, Features

This brochure was designed in Zurich. This copy was sent to Willys Afrika circa 1960(?). It’s for sale out of Great Britain, so there’s a hefty charge for mailing to the US.

“An original Willys Jeep CJ-5 sales brochure – Willys Jeep Universal CJ-5 Emblem of 4-Wheel Drive Transportion brochure
Contents Include:
Worlds Most Useful Vehicle
Jeep Versatility
Functional Design Jeep Economy
Jeep Durability
Power to all Four Wheels
Petrol of Disel Engine – Jeep Balanced Power
Specifications
No of Pages: 8
Format: Stapled booklet
Reference No/Part No: CJ-5 100
Measurements: 8.25 x 8.25 inches ( (210 x 210 mm)
Condition: Very good. The back page has some wear marks on it, blurring the print a little. There is an ink stamp for a dealership in South Africa. Please see photographs for details.”

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Light Duty Rescue Truck Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Dan’s got a good thread related these trucks at the Old Willys Forum.

Here’s another rare brochure that I scored on eBay for very little. It’s the first I’ve seen this eight page brochure for the light duty rescue truck. One great thing is that it has a list of everything that is supposed to come with it, plus a picture showing how it was organized in the back.

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Ad for an Autodyne Hardtop

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: A search revealed a second ad, this time in the December 1968 issue of Desert Magazine (pg 34). That same issue also included ad for VW fenders by the same company (pg 42). 
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This fiberglass hardtop for CJ-5s was advertised in the November 1968 issue of Four Wheeler. I’ve never run crossed one.

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1968 Desert Magazine Ad of the VW fenders:

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