Advertising & Brochures Research Archives

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1957 FC Brochures

• CATEGORIES: Advertising & Brochures, Features

This 1957 FC-150 Brochure is Form No. CS-4-57. I’m sure most of you have seen this brochure, but I hadn’t documented it. I got it off eBay and it came with an unopened FC-170 brochure Form No. CS 5-57 I.S.B. I’ll think I may have another one of those brochures. I’ll have to check my folders.

This is the front of the brochure:

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This is the back:

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The brochure opens horizontally:
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Then, the brochure opens vertically:1957-04-form-no-cs-4-57-fc150-brochure1-4-lores

Here is the back fully open:

1957-04-form-no-cs-4-57-fc150-brochure1-5-lores

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1959 Truck & Wagon Model Comparison Brochure

• CATEGORIES: Advertising & Brochures, Features

This ebay brochure find is not one I’ve seen. Form No. 59-17, it details comparisons between jeep models (FC-150s, FC-170s, Wagons and Trucks) and the competition. I’ll update it with the real pics when I receive the brochure.

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1959-17-comparison-brochure2 1959-17-comparison-brochure1

 
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1957 FC-150 Brochure

• CATEGORIES: Advertising & Brochures, Features

Somehow, I’ve never posted this brochure. I’m sure folks are fairly familiar with it. I’d guess it’s one of the first FC-150 brochures produced, so it likely arrived at some point around January of 1957. It is Form No. W-FC1-CS. It measure 8.5″ x 11″ folded and 25.5″ x 22″ when unfolded.

This is the front when folded:

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This is the back when folded:1957-form-no-W-FC1-CS-2

The front unfolds horizontally to show this wide part of the brochure:1957-form-no-W-FC1-CS-3

The brochure unfolds vertically twice. First, these two frames appear:1957-form-no-W-FC1-CS-4

Then another third is folded down to reveal this full view:1957-form-no-W-FC1-CS-5

Here is the back unfolded: Continue reading

 
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1948 Jeep Station Sedan Demonstration Manual

• CATEGORIES: Advertising & Brochures, Documents, Features

I missed out on this 16 page very rare Jeep Station Sedan Demonstration Manual on eBay. I wonder if they produced similar documents for other models. Thankfully, the seller posted photos of each page.

1949-jeep-station-sedan-brochure0 1949-jeep-station-sedan-brochure1 1949-jeep-station-sedan-brochure2 1949-jeep-station-sedan-brochure3

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Jan 1948 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

Here’s another wonderful early Sales News document saved and shared by Jan. Many thanks to him for these early pieces.

The initial article on the Station Sedan provides some additional history about it’s release and it’s position in Willys-Overland history (first six cal sold since 1932).

Page 7 shows a photo from the Paris auto show with a CJ-2A sporting a unique hardtop. Page 8 includes highlights the aluminum and steel hardtops from Worman. Page 10 introduced the City and City campaign and highlights W-O’s impact in the station wagon market. Page 16 has a photo in the lower-left corner that shows what may be a Woodie Top in action.

1948-01-willys-overland-sales-news-lores-01 1948-01-willys-overland-sales-news-lores-02 1948-01-willys-overland-sales-news-lores-03 1948-01-willys-overland-sales-news-lores-04

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Year? ‘Jeep’ News Vol 1. No. 4

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Thanks to Jan, we can have a look at the No. 4 issue of the ‘Jeep’ News. It’s unclear when this was published, but late 1947 seems most likely. The name Russ Borg is printed just above the ‘Jeep’ News name, though the H&R Repair Service out of Lohrville, Iowa, is listed on the back as a place to go for a free demonstration. The only reference I could find to Russ Borg was that he was involved with on in the Warner Brother’s movie studio.

1947-04-jeep-news-lores-01 1947-04-jeep-news-lores-02 1947-04-jeep-news-lores-03 1947-04-jeep-news-lores-04 1947-04-jeep-news-lores-05

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1947 Jeep News Vol.1 No. 3

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

Thanks again to Jan for sharing another early Jeep News magazine. This one is titled Milt. Henry’s ‘Jeep’ News. There is a reference to a jeep bought in early 1947, so my guess is that this was published sometime in mid 1947. The jeep-related company advertised on the back of this issue is Lincoln St. Garage, 7 Lincoln St., West Medway, Massachusetts.

1947-jeep-news-vol1-no3-lores-01 1947-jeep-news-vol1-no3-lores-02 1947-jeep-news-vol1-no3-lores-03 1947-jeep-news-vol1-no3-lores-04

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1958? CJ-3B Australian Brochure

• CATEGORIES: Advertising & Brochures, Features

I am guessing that based on the reference to right-hand driving, and given that jeep manufacturing was introduced in the summer of 1958 in Australia, that this brochure is likely from 1958.

Here is the front of the brochure:

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The is the back when folded:

1957-cj3b-australia-brochure3

The brochure opens horizontally at first:

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Next it opens vertically:

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Finally, it opens to the full page:
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Warn Brochure Collection **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Warn brochure collection sold yesterday for $242 on eBay (I was the second highest bidder). There are a few brochures I hadn’t seen before, but most I have. The inclusion of several San Angelo Die Casting brochures was interesting as well, such as the “East Cook Camping Unit”.

https://www.ebay.com/itm/195319105427

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warn-brochures-7 warn-brochures-5 warn-brochures-4 warn-brochures-3 warn-brochures-2

 
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January 1947 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

Thanks to Jan for sharing this rare sixteen-page January 1947 issue of Willys-Overland Sales News!

I’m not very familiar with these nor do I know how many issues were released, but I assume this style of magazine was discontinued once the Salesbuilder magazines were created in mid-1948.

1947-01-willys-overland-news-lores-01 1947-01-willys-overland-news-lores-02 1947-01-willys-overland-news-lores-03

1947-01-willys-overland-news-lores-04 1947-01-willys-overland-news-lores-05

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July 1948 Color Jeepster Ad from Newspaper eBay

• CATEGORIES: Advertising & Brochures, Features

The seller only wants $10 for this ad. I suspect there aren’t many of these ads out there. It appeared in the July 22, 1948, edition of the Cleveland Plain Dealer.

View all the information on eBay

“This ad is included in a full page that came from a July 22, 1948 edition of a Cleveland Plain Dealer newspaper. ”

1948-jeepster-color-ad-newspaper-cleveland

 
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1946? Issue of ‘Jeep’ News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Many thanks to long-time reader Dave Nelson for sending me this rare copy of ‘Jeep’ News. While there is no date stamp that I could find, there is a reference to an April 1946 study in one of the articles; yet, none of the jeeps pictured has the later 2A grille. So, I’m going to guess this is a summer 1946 document.

Also strange is that this wasn’t published out of Toledo. Instead, the mail address is listed as “Jeep” NEWS, Room 700, 305 East 45th South, New York 17, NY.

Finally, also strange, is that a colorized version of this was also produced and it included a reference to the magazine being Vol 1 No 1. If there was a second ‘Jeep’ News made, I have not seen it. My guess is that this was meant to be an advertising piece for dealerships, but it didn’t pan out, so was pulled after one (or a few) issues.

I published this last year

1946-furgason's-jeep-news2

Evan Gillenwater posted the cover of this magazine to Facebook. He seems to think it came from Furgason’s Motors in La Grande, Oregon. The magazine was found at an antique store in New Hampshire.

Here’s the full issue from Dave:

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Sept 1954 Farm Jeep Newspaper Ad

• CATEGORIES: Advertising & Brochures, Features, Old Images

I was surprised to see this ad published as late at September 3, 1954, because it highlights the CJ-3A-based “Farm Jeep” (see halfway down in the ad). It was printed in the Fort Worth Star-Telegram.

1954-09-03-fort-worth-star-telegram-farm-jeep-lores

 
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Jeep Willys Service Sign on eBay

• CATEGORIES: Advertising & Brochures, Features

I’ve not run across a sign quite like this one with the text accompanying the round part of the sign in this way.

View all the information on eBay

“The sign is previously displayed it is made of metal not tin its painted measures 48 in width by 24 in height. I am selling it as shown with no claim of originality. An excellent sign to add to your collection if your looking to own a really unique sign. I am selling this item with no reserve.”

jeep-willys-service-sign1jeep-willys-service-sign2

 
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The J-Bird Fiberglass Hard Top

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This ad took me by surprise. I’ve never heard of the J-Bird Fiberglass hard top made by Stanley Aviation. I wonder if there are any left anywhere? I’m guessing it was made in Colorado given this ad was in the Mile-Hi Jeep Club archives.

jbird-fiberglass-hardtop-brochure-mile-hi-jeep-club-archives

I was able to find some information about Stanley Aviation, but nothing related to Snaley Aviation and a jeep top.

 
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Year? Truck Brochure From Australia on eBay $21US

• CATEGORIES: Advertising & Brochures, Features

The shipping on this is $25US; otherwise, I’d get this rare brochure.

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“Original Willys Jeep 1 Ton Truck brochure”

year-truck-australia-brochure-lores year-truck-australia-brochure2-lores

 
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October 1953 Worman Hardtop Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: I finally found an original of this brochure by Laurel Worman, Inc. I was surprised to see it printed as late as October of 1953. It is an 8.5 x 11 inch brochure that folds out to 17 x 11 inches.

Its primary purpose was likely to promote the new Worman hardtop for the CJ-3B. I’m not sure how many of that style of tops sold, but I sure haven’t seen many. Instead, I’ve always wondered if the design was sold or made for Sears, which promoted a similar “Deluxe top”.  Interestingly, this was more than just a top. The brochure highlights that the top was the result of Worman’s 5-year attempt to turn the CJ-3A into a station wagon type vehicle. Given Worman faded quickly after this brochure was made, it seems the company’s goal wasn’t met. 

1953-10-worman-hardtop-brochure1-lores 1953-10-worman-hardtop-brochure2-lores 1953-10-worman-hardtop-brochure3-lores

 


 
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1954 KW 170X CJ-3B Line of Brochures

• CATEGORIES: Advertising & Brochures, Features

UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T

1954-form-no-wo-1257-cj3b-brochure1 1954-form-no-wo-1257-cj3b-brochure2

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Originally published July 4, 2020: 

UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.

This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:

1953-cj3b-form-no-number-facts-about-the universal-jeep1-lores 1953-cj3b-form-no-number-facts-about-the universal-jeep2-lores

This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:

1954-form-kw-1702-cj3b-jeep-makes-its-road1-lores 1954-form-kw-1702-cj3b-jeep-makes-its-road2-lores

This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:

1954-form-kw-1703-cj3b-oil-industry-brochure1-lores

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1957 FC Brochure

• CATEGORIES: Advertising & Brochures, Features

I rarely run across this FC brochure for sale. This time I was able to snag it. It is Form No. M-5-57 ISB.

This is the front of the brochure:

1957-05-form-no-m-5-57-ISB-fc150-fc170-brochure1-lores

The top folds up to reveal these two pages:

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The bottom folds down to review this center section:

1957-05-form-no-m-5-57-ISB-fc150-fc170-brochure3-lores

This is how the back appears when fully opened: Continue reading

 
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1951 Export Corp Universal Jeep Ad

• CATEGORIES: Advertising & Brochures, Features

Given oversize ad is being sold out of the UK, this ad was likely published in a magazine there. Unfortunately, the seller is charging $34 to ship this $3 ad to the states.

View all the information on eBay

“Jeep Advert 1951 – Willys Overland Export Corporation.
Original paper Advert, size 10.5 x 14 ins, ready for mounting and framing”

1951-universal-jeep-ad-great-britain

 
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1949 Willys 4WD Wagon Brochures

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I spotted rarely-seen 4WD Wagon brochure on eBay that has some of the same elements from the brochure at the bottom’s center section.  Note the “Universal Jeep” shown has a Worman hardtop.  There is no date or form number on the brochure:

1949-willys-overland-4wd-wagon-black-white-brochure1-lores 1949-willys-overland-4wd-wagon-black-white-brochure2-lores 1949-willys-overland-4wd-wagon-black-white-brochure3-lores

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Originally published Feb 2, 2021: This August 1949 Willys Wagon brochure was an early brochure dedicated to the newly introduced 4WD wagon. The brochure has a Form No. 4x4SW-C1-2CM-8-49.

Photos Photos Photos Photos

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December 1949 Jeep Truck Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: I snagged this on eBay a few days ago and have updated the previous images I had posted. The brochure is Form No. 4WDT-CM1–215M–12-49.

Here is the first page of the brochure:

1949-12-form-no-4WDT-CM1-215M-12-49-truck-brochure1-lores It unfolds vertically to reveal this page:

1949-12-form-no-4WDT-CM1-215M-12-49-truck-brochure2-lores

 

This shows the entire center area:

1949-12-form-no-4WDT-CM1-215M-12-49-truck-brochure3-lores

Here is the back of the brochure:

1949-12-form-no-4WDT-CM1-215M-12-49-truck-brochure4-lores

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1960? Kaiser – Willys Motor Sale Service Mailer

• CATEGORIES: Advertising & Brochures, Features

I missed out on this sales and service mailer which sold on eBay for $31.77. Rare, yes, but $31.77? It was too much for small mailer.

Given it touts the Maverick show (though the plug is relegated to the back of the brochure), I suspect this is probably from 1960. There is no form identifier.

1960-ish-sales-service-kaiser-mailer1 1960-ish-sales-service-kaiser-mailer2 1960-ish-sales-service-kaiser-mailer3

 
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1956 Light Duty Rescue Truck Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This Light Duty Rescue Truck brochure is currently listed on eBay for $9.99 (plus $12 shipping). It looks a little used, but still a rare brochure. You can view more pages here.

View all the information on eBay

1956-light-duty-rescue-truck-brochure

 
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May 1957 Forward Control Brochure

• CATEGORIES: Advertising & Brochures, Features

I’ve only seen this brochure promoting the FC-150 and FC-170 once before, so I bought it off of eBay just now. It is Form No. M-5-57 I.S.B. This is the earliest FC-170 related mailer-brochure that I’ve documented.  I’ll update this with scanned pics once I receive the brochure.

1957-m-5-57-i-s-b-fc170-fc150-brochure1 1957-m-5-57-i-s-b-fc170-fc150-brochure2 1957-m-5-57-i-s-b-fc170-fc150-brochure3 1957-m-5-57-i-s-b-fc170-fc150-brochure4