Here’s an unusually small and succinct ad that appeared seven times in the Midland Journal out of Rising Sun, Maryland, from June 30, 1944, through October 6, 1944. I’ve yet to run across this specific ad elsewhere. I can’t tell if it’s a corporate ad or a locale, hopeful, dealer ad.

One thing to note is that in July of 1944, Willys-Overland began using apostrophes around the word Jeep like this ‘Jeep’ major magazine ads (see the 1944 Saturday Eve. Post Ads here for comparison), yet that was not done in any of the newspaper ads in the Midland Journal, as shown below. (Ed note …. Yeah, I know, not earth shattering news, but I never know when little details like this will add up to some insight).

The one shown below was in the August 11, 1944, issue of the Midland Journal:

This shows how small the ad was within the newspaper page.

Like we saw with the 1948 ads in the Montana Farmer-Stockman, the ads run in the Chronicle-Star out of Pascagoula, Mississippi were more sparse. Moreover, two different dealers posted ads. The first half of the year it was the Runnels-Wiggins Willys Dealer publishing ads. The second half of the year it was the Stewart Motor company out of Mobile, Alabama, publishing ads.

RUNNELS-WIGGINS: February 13, 1948:

RUNNELS-WIGGINS: March 05, 1948:

RUNNELS-WIGGINS: April 09, 1948:

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In 1949, Willys-Overland halved the number of ads in the Montana Farmer-Stockman from 1948’s eight ads to only four. This may underscore the financial issues Willys-Overland was facing.

The first ad was published January 15, 1949:

March 15, 1949:

May 15, 1949:

September 15, 1949:

This ad appeared in the October 14, 1954, issue of Oregon’s Heppner Gazette Times. It includes an illustration of the new CJ-3B. It also shows that some KW logos appeared in newspaper ads for a short time.

This ad appeared the following week (October 21, 1954) in the same newspaper with similar elements.

UPDATE: I mistakenly list a September 1949 Ad as a September 1948 ad. I removed that, so now there are only seven ads on this post. 

Willys-Overland ran a series of Universal Jeep and Truck ads in the Montana Farmer-Stockman newspaper through 1948. The ads for the Universal Jeep focused on farming and ranching and appear most, but not all months (The paper is archived at the Library of Congress and appears to have been a bi-monthly publication). Below are seven ads I could find. In 1949, the number dropped to only 4 ads.

January 15, 1948:

No February Ad

March 15, 1948:

April 15, 1948:

May 15, 1948:

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This old package of Buckeye Silver Liquid Iron includes an endorsement by Willys Motors, Inc.

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“THIS AUCTION IS FOR ONE/1 USED RARE/VINTAGE ORIGINAL BOX CONTAINING BUCKEYE SILVER SHIELD LIQUID IRON TESTED & INDORSED BY WILLYS MOTORS.

MADE BY BUCKEYE PAINT AND CHEMICAL CORP. OF TOLEDO OHIO, ALSO HOME OF THE WILLYS JEEP.

ITS A 2 PART ADHESIVE AND FILLER. BOTH PARTS ARE IN THE BOX.

THE HARDENER IS STILL IN LIQUID FORM. THE LIQUID IRON LOOKS MORE OF A PASTE. I DID NOT OPEN EITHER ONE OF THE CONTAINERS.

GREAT GRAPHICS ON BOX. GREAT IMAGE OF A WILLYS JEEP CJ5.”

Steve shared this ad for Proto Tools that included a Jeep. It appeared in the March 1953 issue of Mechanix Illustrated.

Maury spotted this DJ-3A brochure, form number W241-6.

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“You are bidding on an old and original undated 8 1/2 x 11″ folder that is advertising the Jeep Dispatcher. It is in excellent condition with some minor storage stress.”

I hadn’t run across this Combat 6 brochure. You can learn more about the Combat 6 here.

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“Soft Cover
c. 2 pages
Condition: Fair, light pencil writing at the bottom of brochure, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”

My guess is that this Australian produced brochure was probably released circa 1955.

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“Soft Cover
c. 5 pages
Printed in USA.
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.”

I’ve flipped the top image below to make the text easier to read:

Here’s another rare ‘Jeep’ Vehicles Help Fight Disease Brochure, form number MFS-8-57-X. You can view the whole brochure here.

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This is a seven page brochure, but only a couple pages were scanned for the eBay auction. This is roughly $24 USD (which includes shipping) at the current price.

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I haven’t seen a similar version of this brochure for the US market.

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“Soft Cover
2 pages
Condition: Fair, no writting, no missing pages, no loose pages, no significant tears. Slight marks, yellowing and creasing.

“4-wheel drive Willys Jeep Australia’s Most Versatile 1 Ton Truck Model 6-226, 6 Cyl. “Super Hurricane” Power, Bodies to Buyers Specifications, Made in Australia, ‘If It’s not a Willys… It’s Not a ‘JEEP’ 4-Wheel Drive Truck!'” Brochure with specs.

Maury spotted this one. Listed as a 1943 Ad, this clearly was a post war ad. The first clue is the CJ looking grille. The second clue is the suggestion that folks could find a plow at their “Jeep Dealer”. It’s likely a late 1940s brochure, as it has shown up in late 1940s Willys-Overland Special Equipment booklets.

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This ad for the all new CJ-5 model of jeep was published in the January 8, 1955, issue of the Saturday Evening Post.

This is a neat piece.

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This Willys 4-Wheel-Drive Vehicles: Help Keep Work on Schedule ad from 1954 includes the KW logo.

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“DESCRIPTION:…Original magazine ad from 1954 which features the Willys Truck and Jeep. Two farms were highlighted in the ad–one shows a farmer by the name of W. G. Watt of Murrayville, IL.–the other one shows a Mr. Herbert Edwards of Cedar Brook Farms in Prospect, KY…..Nice condition except for some light tan age toning caused by type of paper used nearly 60 years ago. About 8 x 11″ in size”

Here’s an unusual bit of marketing.

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“Has some soiling, the middle portion has two weights under the yellow part to hold it down. I believe these were used on fenders in show rooms or shops but I’m not very sure. Made of cloth, measures 58”x14.5””