Advertising & Brochures Research Archives

advertising and brochures

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1962 Newspaper Ad For Hatari Movie

• CATEGORIES: Advertising & Brochures, Features

This ad appeared in the October 30, 1962, issue of the Indiana Gazette (Indiana, Pennsylvania). Like other newspaper ads I found, no jeeps were placed within the movie ad itself. I know lots of other literature showed jeeps, such as movie posters. However, I was surprised to see no jeeps in any newspaper ads. Apparently, Ruffners, a jeep dealer in Indiana, Pennsylvania, didn’t like this either, so the company placed their ad within a Hatari Ad.

1962-10-30-indiana-gazette-hatari-lores

 
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1944 Harris Bearings Jeep Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This is back on eBay.

This Harris Bearings ad appeared in a 1944 trade journal of some kind.

View all the information on eBay

“This is an Original old Vintage Trade Ad from 1944 This print ad Measures Approx: 11″ x 5″.”

1944-harris-bearings-ad

 
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1961 Fleet Van FJ-3A Brochures

• CATEGORIES: Advertising & Brochures, Features, FJ

This FJ-3A brochure Form No. 61-05.

1961-05-fj3a-brochure1-lores 1961-05-fj3a-brochure2-lores

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Originally published October 31, 2015: This is an interesting FJ-3A brochure. It is Form No. 61-14. The ladder holder is something I haven’t seen anywhere.

“Here I have a 1961 single sheet advertisement issued by Willys for the Willys Jeep Fleetvan. There is some wear along the top and some light creasing (See Scans) but it still displays very nicely.”

1961-jeepvan-fj3-brochure2

1961-jeepvan-fj3-brochure1

 
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WANTED: Warn Auxiliary Transmission

• CATEGORIES: Advertising & Brochures, Documents, Features, OD Saturn/Warn

UPDATE: Marty Tilford is seeking a 4WD version of this hard-to-find Warn Auxiliary Transmission for a build he’s doing. If you know of a lead, contact me or comment below.

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Originally Published November 03, 2019: 

warn-auxilary-transmission-brochure1-lores warn-auxilary-transmission-brochure2-lores

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Originally posted in September of 2018:
auxilary-warn-overdrive-installed

Blaine spotted a discussion at the Ford-Trucks.com forum on Auxiliary transmissions that included the rare Warn Auxiliary Overdrive. A user named “38 Coupe” shared a bunch of smaller Auxiliary transmission documents that included a Parts and Instruction manual for the Warn AO. So, here it is, along with some photos of a Warn unit that was for sale in April of 2015.

warn-auxiliarly-transmission-overdrive-instructions1

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April 1961 “To Get The Lion’s Share …” Brochure

• CATEGORIES: Advertising & Brochures, Features

This jeep family brochure is one of that last of the “animal series” that I didn’t own. The brochure includes plugs for Maverick, Hong Kong and Jack Paar Shows. It is Form No. DM 61-04.

1961-04-to-get-the-lions-share-brochure1-lores 1961-04-to-get-the-lions-share-brochure2-lores

This is how it looks when fully opened:
1961-04-to-get-the-lions-share-brochure3-lores

This is the back:1961-04-to-get-the-lions-share-brochure4-lores

This is the entire back when opened:

1961-04-to-get-the-lions-share-brochure5-lores

 
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CJ-5 in Lucite Cube on eBay

• CATEGORIES: Advertising & Brochures, Features

This is an unusual item that Maury shared. It’s priced at $99. A similar type of jeep sold without the lucite for $57 in August of 2020.

View all the information on eBay

cj5-lucite-paperweight-gold2 cj5-lucite-paperweight-gold4 cj5-lucite-paperweight-gold5

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1949 Ad for the Universal Jeep

• CATEGORIES: Advertising & Brochures, Features

What I found curious about this advertisement is that it sounds more like one from 1945 or 1946, rather than 1949. Published January 23, 1949, the ad by Fort Worth Willys-Overland seems to be trying to introduce readers to this ‘new concept’ of an automobile. However, it does so without invoking the four-in-one-vehicle concept used in the early years. Had Fort Worth Star-Telegram readers never seen or heard of a civilian jeep?

1949-01-23-fort-worth-star-telegram-jeep-ad-lores

 
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FC-150 Narrow Track Cuff Links on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury shared these super cool FC-150 narrow track cuff links. They are priced at $99.

View all the information on eBay

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“Very Rare Vintage late 1950’s / early 1960’s Silver Willys FC-150 Cufflinks in Tarnished but Very Good Used Condition. Stamped “NB” and “STERLING” on the inside surface of both backings.

The Jeep Forward Control is a truck that was produced by Willys Motors, later named Kaiser Jeep, from 1956 to 1965. It was also assembled in other international markets. The layout featured a cab over (forward control) design.
The Forward Control models were primarily marketed as work vehicles for corporate, municipal, military, as well as civilian use. Regular pickup box beds were standard, but customers were offered a large number of “Jeep approved” specialized bodies from outside suppliers. These ranged from simple flatbeds to complete tow trucks, dump trucks, and fire trucks. The vehicles were also manufactured under license in India and Spain.

My Father obtained these cufflinks while working in fleet sales for Willys in the Caribbean and Central & South America in the 50’s and early 60’s.”

 
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1963 Rural Wagon Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

This brochure out of Brazil highlights 6 reasons to buy the 1963 Rural wagon.

View all the information on eBay

“1963Jeep Folder, Brazilian Rural Jeep Folder. Condition is “Used”. Shipped with USPS First Class. This is a very nice folder Written in Portuguese Willys Overland”Fabricator vehicles of high quality”. I think what it’s saying is 6 positive reasons To buy a jeep in this rural area. Very nice piece, In great condition. All original.”

1963-rural-wagon-brazil-brochure1 1963-rural-wagon-brazil-brochure2 1963-rural-wagon-brazil-brochure3

 
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New Gladiator Jeep Ad Controversy

• CATEGORIES: Advertising & Brochures, Features, videos

UPDATE: Bill shared David Tracy’s updated to this commercial. Apparently, there’s a disagreement on the history of the truck between the former owner and jeep. While an interesting story, I still think it’s a big issue over nothing.

https://jalopnik.com/jeep-bought-his-awesome-1963-gladiator-and-then-crushed-1845936078

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Originally Posted Feb 2, 2019:

Several folks have emailed about the controversy over the new Gladiator Jeep ad. The new ad shows an old Jeep Gladiator being crushed from which the new Gladiator emerges. Some folks resent the fact that the old Gladiator was crushed, as it appears to be in restorable shape. Given there were over 100,000 of them produced, I don’t think crushing one will cause the world to end. There are also plenty of cheap ones available. I found these two on my very first search:

2 for $3000: https://olympic.craigslist.org/cto/d/bremerton-rare-jeep-gladiator/6799254554.html
1 for $1100: https://seattle.craigslist.org/tac/cto/d/gig-harbor-1971-jeep-j2000-gladiator/6804750817.html

The actual crushing aside, my problem with the commercial is this: If the point of creating a new Gladiator was to benefit from the nostalgia of the original Gladiator, crushing the life out of an old Gladiator doesn’t do that. Nostalgia should be about reliving happy memories not, literally, crushing old memories.

For fun, here’s an old Jeep Gladiator commercial (the first 30 seconds is an introduction, but the remainder of the video is a commercial or 2 separate commercials):

On a side note, there’s already a Jeep Gladiator Forum ready for the new Gladiator.

 

 
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Canadian Jeep Ads or Ads w/Jeeps on eBay

• CATEGORIES: Advertising & Brochures, Features

Here’s another series of Canadian Jeeps Ads listed on eBay.

1. 1944 Bank of Montreal Ad:
1944-bank-of-monteal-jeeps

2. 1950 CJ-3A Ad:
1950-cj3a-ad-canada

3. 1952 Wagon Ad:
1952-wagon-ad-canada

4. 1955 Jeep Family Ad:
1955-jeep-family-ad

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1950? Comic: The Story of the Universal Jeep on eBay

• CATEGORIES: Advertising & Brochures, Comics, Features

Bidding starts at $15. This is listed as a 1950 creation, but I would think it was published earlier than that. Given it includes a truck, but no CJ-3A, I’d say more like 1948? I’ll have to verify with my copy.

View all the information on eBay

“THE STORY OF THE UNIVERSAL JEEP – PROMOTIONAL COMIC
PUBLISHED BY WILLYS – OVERLAND, CREATOR OF THE JEEP
JEEP UNIVERSAL WAS A NAME USED BY WILLYS FOR ITS 1/4 TON CJ UTILITY VEHICLES
BACK COVER HAS AN AD FOR THE UNIVERSAL JEEP AND JEEP TRUCKS
16 PAGES, FULL COLOR, STANDARD COMIC SIZE”

1945-story-of-the-universal-jeep

 
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Jeepsters and the Sunkist Lady

UPDATE: This article provides more information about this stunt Jeepster and plane. It was published in the March 20, 1949, issue of the Fort Worth Star-Telegram:

1949-03-20-fort-worth-star-telegram-jeep-jockey-endurance-jeepster-plane1-lores 1949-03-20-fort-worth-star-telegram-jeep-jockey-endurance-jeepster-plane2-lores

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Originally Published Dec 8, 2012:


The Sunkist Lady was an Aeronca 15AC Sedan airplane flown by Dick Riedel and Bill Barris used to set a world-record for endurance flight.  They spent a total of 1008 hours and 2 minutes aboard the airplane, ending their flight in April of 1949. Unfortunately for them, their record was broken six months later.

What makes this relevant for jeep fans was that to keep the plan in the air, the crew used Jeepsters borrowed from local dealers to race down the airport runway so the crew could hand fuel and food to the two pilots.

Thanks to Colin for forwarding the story!

Here is a link to a story and a video about the flight (124 MB): http://www.cityoffullerton.com/depts/airport/the_sunkist_lady.asp

Here is a second article:  http://vintageairphotos.blogspot.com/2012/03/saga-of-sunkist-lady.html. The picture below is from that article.


 
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November 1946 Carl’s Motor Co. Dealer Ad

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: .

This looks like it may have been a full-page ad for Carl’s Motor company, despite the news stories sprinkled within. Note the photo of Bob Hope in a CJ-2A that seems to be promoting Carl’s Motors (I wonder if Bob Hope knew it).

1946-11-22-wilmington-daily-press-journal-carls-jeep-dealer1-lores 1946-11-22-wilmington-daily-press-journal-carls-jeep-dealer2-lores

 
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1942 Tobe Deutschmann Ad w/ Slat Grille MBs on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

A whole ‘flock’ of Slat Grilles flying over a battle field.

View all the information on eBay

“What It Is
A wonderful original magazine ad from 1942 for
Tobe Deutschmann Corp. Filterettes and Capacitors – Canton, Massachusetts
wonderfully illustrated by Walter Richards
Those Jeep Riders have an ear cocked for radio instructions.

Specifications
Ad is about 7.5 x 11 inches
Condition Note
It’s rather difficult to get the color and the contrast of the original in a scan AND preserve any flaws, which tend to get muted, so this text will describe flaws, if any.”

1942-tobe-deutschmann-slat-grille-jeep-ad

 
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1955 Ad w/ Mocked CJ-5 From Prev Photo

• CATEGORIES: Advertising & Brochures, Features

A 1955 newspaper ad for jeep looks familiar to me. Noticing that the spare tire was mounted like that of a CJ-2, I realized that the CJ-5 portion of the photo had been illustrated and an extra tree added.

Here’s how the ad looks, edited and cropped, in 1955 (ad is on eBay):

1955-jeep-ad-cj5-sprayer

Here’s how the original 1945 press photo looked:

early-jeep-spraying-lores1

 
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Canfield Tow Company Wrecker Mailers & Documents

• CATEGORIES: Advertising & Brochures, Features, Postcards • TAGS: , .

UPDATE: Yesterday my brain failed me. First, I labeled Mike “Tom”. Second, I misunderstood the brochure Mike sent. Moreover, Mike sent some additional Canfield information, which I’ve added to this post. So, let’s try this again ….

1. Mike’s Canfield Wrecker Mailer Postcard. 8 x 9 Folded , 11 x 9 Unfolded. This is the outside back and front.
1957-canfield-wrecker-mailer-postcard-1-correct-lores

This inner portion allowed recipients to resend the postcard back to Canfield for more information.

1957-canfield-wrecker-mailer-postcard-2-correct-lores


2. Canfield Wrecker Mailer Postcard from eBay. These images came from eBay and don’t show the whole card. From the eBay ad:  “original Postcard, 8.5 x 5.5, Canfield Tow Truck Equipment.”

canfield-mailer-brochure1 canfield-mailer-brochure2

3. Additional Canfield information. Mike provided these bulleltins about how to sell the Canfield wrecker to prospects. These first two pages deal with incentives for Jeep dealers for installing Canfield wreckers.

1960-01-canfield-wreckers-incentives1-lores 1960-01-canfield-wreckers-incentives2-lores

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Western JEEP Toy Ads on eBay

• CATEGORIES: Advertising & Brochures, Features, toys

UPDATE: Here are three Western JEEP toy ads on eBay.

1. This ad appeared in the May 1946 issue of Toys and Novelties. It looks to be an early ad for the Western Jeep. I didn’t realize it was manufactured out of Seattle.

View all the information ebay

1946-05-toys-novelties-western-jeep-toy-ad

2. This ad appeared in the Playthings Magazine in September of 1946. It announced that the Western Jeep had proven too popular and was sold out. There was a kiddie ride called the Western Jeep that look like it used this style of jeep (see post below this one).

View all the information on eBay

1946-09-western-toy-ad

3. This ad appeared most likely in a 1946 issue of Toys and Novelties. The seller of this ad is purposefully obscuring the date and magazine, so it isn’t clear whether when this ad was published.

View all the information on ebay

1946-toys-novelties-western-jeep-toy-ad

 

4. This ad appears in a 1947 magazine, probably Toys and Novelties. It announced a new low price (though the price of the ad on eBay is anything but low):

View all the information on eBay
1947-western-toy-jeep-ad

 
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1950 Sunset Fishing Line and Twine Contest Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Still Available.

(07/07/2020) In May of 1950, Fishing Line and Twine sponsored a contest that is described in the Field and Stream ad below . The grand prize consisted of a Willys-Overland Station Wagon, Trailorboat, Harris Trailer, 7 1/2 h.p. Marting outward motor, My Buddy tackle box, Hodgman wader, Montague rod, Ocean City reel, set of Voo Doo Lures, and a spool of Sunset fishing line.

To win the contest, a person simply had to write down their favorite fishing ‘tall tale’ in 150 words or less and send to the Sunset Line and Twine, located in San Francisco. There were 22 weeks of weekly prizes and then the five top prizes.

View all the information on eBay

“1950 Print Ad Sunset Fishing Line Willys Overland Station Wagon Contest”

1950-05-field-and-stream-fishing-contest-willys-wagon

 
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1972 Raleigh Cigarette Ad with a MB/GPW? on eBay

• CATEGORIES: Advertising & Brochures, Features

UPDATE. Another one of these ads is on eBay. The image is from a 2012 post.

View all the information on eBay

“Original
Magazine Print Ad
Approx. 9 x 11_inch
Satisfaction Guarantee
I will make right any wrong
I ship every day”

 
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Boomer Needs Snow Plow Info

• CATEGORIES: Advertising & Brochures, wanted

Our good friend Boomer plans to do some snow plowing to help out his Minnesota neighbors. Rather than plow driveways (too much shit to hit, he says) he will open up all his neighbor’s curb cuts.

He’s snagged a Western plow blade attachment, but he still needs the blade. Does anyone have suggestions what blade length he should seek? 6′ or 7′ or 8′ or something else?

Thanks!

1961 Western Snow Plow Brochure:

western-snow-plow-brochure2

 

 
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1953 Metamet Parts Catalog

• CATEGORIES: Advertising & Brochures, Documents, Features

This rare Metamet catalog came from the UK via eBay. I had hoped there would be information and pics in side about the twelve different style of jeeps sold by Metamet, but this truly only covers the parts. The best part of this might be the back page, which lists the different jeeps. The catalog also has some well-done diagrams.

This is the cover:

1953-metamet-brochure-00-cover-lores

This is the back cover, which is slightly longer than the rest of the catalog. On the left is a list of the Metamet jeeps:

1953-metamet-brochure-30-back-cover-lores

Here’s the inside of the front cover, followed by the pages in order:

1953-metamet-brochure-00-inside-cover-lores 1953-metamet-brochure-01-lores 1953-metamet-brochure-02-lores 1953-metamet-brochure-03-lores

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1942 Ad for Santa’s Christmas Jeep

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This 1942 advertisement in the Capital Times (Madison, Wisconsin) informs readers that they need to get their gifts in the mail by November 1st if they hope to reach military personnel in time.

1942-09-27-capital-times-wisconsin-santas-jeep-lores

 
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1960 Willys of Canada Limited Ad on eBay

• CATEGORIES: Advertising & Brochures, Features

The ad mentions the “yellow pages”; now that’s a dated reference!

View all the information on eBay

“1960 CANADA CANADIAN CAR TRUCK AD WILLYS OVERLAND JEEP PICKUP TRUCK CAMPER. MEASURES ABOUT 6.5 X 12 INCHES.”

1960-wagon-jeeps-ad-canada

 
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1958 Willys Essential Special Service Tools Brochure

• CATEGORIES: Advertising & Brochures, Documents, Features

Miller Manufacturing provided essential special service tools for jeeps. An earlier edition of this brochure from the 1940s can be seen here and for trucks here.

This particular brochure is Form F-741 A and is 10 pages. It was printed in April of 1958 and includes some tool order forms.

1958-04-form-F-741-miller-special-service-tool-02-lores 1958-04-form-F-741-miller-special-service-tool-03-lores 1958-04-form-F-741-miller-special-service-tool-04-lores 1958-04-form-F-741-miller-special-service-tool-05-lores

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