Advertising & Brochures Research Archives

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April 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Good news. I’ve done a deal to purchase thirty issues of Jeep News, along with around 70+ Jeep Service and Parts News. Some are late 1950s, but most are from the early to mid 1960s.

Page one of the April 1958 eight-page issue of Jeep News highlights the introduction of the Mule, though calling is “space age” seems over the top. The front page also includes an announcement for the third-annual jeep rodeo in Yakima, hosted by the Yakima Ridgerunners.

Page three shares the news from the recently completed Jeep Cavalcade from Hemet to Borrego Springs, California. Page four announced the third-annual Truth or Consequences, New Mexico, Jeep Derby. Page five has some images for the Lake Erie hunting club.

On page six, don’t miss the modified jeep used to transport mobile homes (and attempt to meet some local laws. Speaking of transport, lower on page two is a modified buggy and trailer that carried hunters through and over local swamps. Page seven is a full page article on jeeps and salt water anglers.

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June 1964 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This four-page Jeep Service and Parts News bulletin is dated June 1964.

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Missed Out on this Unusual Brochure

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features

Likely from around 1958, this illustrated brochure is 24 pages. The front page included the title, “Man moves forward on WHEELS”. Unfortunately, I did my final bid too soon and lost out at the end. It was dumb on my part. Below are the pages posted to eBay. Hopefully, the buyer reads eWillys and is willing to send a scan of the booklet.

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1946 Testimonial from the Wachusett Country Club

• CATEGORIES: Advertising & Brochures, Documents, Features, Old Images • TAGS: .

UPDATE: Last posted October 12, 2017

The photo of the jeep underneath the letter shows it without bow holders, but with an extra spare tire carrier. Does this mean the country club ordered it this way? Were the bow holders ever installed? There have been a couple early 2As that appeared unrestored, but without bow holders. I’ve wondered if they could be ordered that way.

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Willys-Overland Porcelain Sign Johnston, RI $2750

• CATEGORIES: Advertising & Brochures, Features

Andy shared this sign, originally with neon. This would have been an early post-war sign.

“3×6’ porcelain neon skin.”


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What 1946 Willys Overland ‘Jeep’ Owners Say ….

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: This was first published September 13, 2014.

These testimonials are from a Willys Overland Sales book dated 1946.

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1946 Testimonial from Maine

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

UPDATE: This was originally posted May 17, 2014.



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November 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Sadly, this is the last issue from the batch of Jeep News issues purchased last month. I’ll watch for more to hit eBay …

The eight pages of the November 1962 issue of Jeep News directs most of its pages to the new jeep models, which isn’t too surprising. Apart from that, page six covers the 3rd Annual Jeepathon race at Las Cruces, New Mexico, while page seven highlights more support for the Hatari movie.

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September 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This September 1962 eight-page issue of Jeep News begins with Lloyd Bridges. He headlined a half-hour show called “Kaiser Presents The Lloyd Bridges Show”; not exactly a catchy name!

I was surprised to see on page two that it wasn’t until mid 1962 that the Go-For-Digger trencher officially became a ‘Jeep’-approved special equipment item (other official ‘Jeep’ trencher being the Jeep-A-Trench). Page five highlights the second annual Jeeporama, held in Denver.

Page six re-highlights the Hatari craze, encouraging dealers to continue promoting the movie.

Note the CJ-5 in the upper right of Page seven. The top looks someone like a Koenig hardtop, but the rear side glass appears to be a custom size. I don’t recognize this top. Anyone else? Lower on Page seven is the 1962 World’s Fair Jeep Surrey. Two days ago I found my mother’s caricature drawing made for her at the ’62 fair. I’ll ask my aunt if she remembers this jeep.

Page eight shares a pic from the 10th annual Jeepers Jamboree, along with announcing the 4×4 Explorers, a ‘jeep’ club organized in Missouri.

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August 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , .

This eight page August 1962 Jeep News Issue leans heavily Hatari. Pages one, four, five and six all focus on Hatari-related images and stories.

Page two notes that the Post Office order for FJ-3s had grown to 7,082 multi-stop vans, of which almost 6,000 were already operating in over 600 cities. Pages three, seven, and eight offer a potpourri of jeep-related images and captions.

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Willys Dealership Sign in Moab, Utah

• CATEGORIES: Advertising & Brochures, Features, Old Images

Paul was browsing Facebook when he ran across this image from Moab, Utah, on the Canyon County Zephyr FB group page that includes this early 1950s Willys dealership sign (left side of image). You can see this sign in this 1952 signage brochure (WO11):

There are some ads by this entity on, but you’ll need a subscription to see them.

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June 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This eight-page issue published for June of 1962 starts with the movie Hatari! Pages two and three are all about dealers (and some love for Tornado engines). Most of pages four through seven cover more Hatari info. Page eight highlights the seventh annual Truth or Consequences (NM) ‘Jeep’ Derby. I plan to go back at some point and figure out when the ‘Jeep’ News began covering club and race information. At some point during the late 1950s – early 1960s the notion of jeeps as “fun”, rather than just utility workhorses, enters both the ‘Jeep’ news and Jeep’s advertising. I’m want to learn more about that subtle shift.

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May 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The first few pages of this twelve-page issue cover the introduction of the Tornado engine. For some reason, there’s a small portion of page 3-4 that’s been cut out. I’m not exactly sure why. Page five highlights a row of FCs delivered to the New Jersey Turnpike, while another article discusses Mrs. Delta Burrece’s use of four jeeps to deliver aid tosome Cherokee Indians. Page eight introduces the movie “Magic Tide“, which included a Surrey. The movie was a featurette that seems to have disappeared into obscurity. Page nine shares more information on Kentucky nurses, something covered by these news articles I originally shared in 2018 (or see post below). On page twelve is an article about jeeps operating on a Hawaiian Ranch.

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March 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

This eight-page-issue starts with jeeps at the Chicago Show (see page 2 for a wide-photo of the display). As part of my thoughts for a jeep museum, I envisioned a world in the center of a circular room (sort of like what is shown in the front page pic below) and rope attached between the earth, pointing to where a manufacturer was located, and the the other end of the rope connecting to the wall with images and pics related. Then, for more topical related items (such as the jeep’s use with coffee in Colombia) there would be smaller strings connecting the spot on the planet with information on the wall. The northern hemisphere would be on  a second floor and the southern hemisphere on the first floor. In my head it works, lol.

Page three has a reference about an FC that was taken to Alaska by Wells M. Fox and his sister Mrs. Leo J. Miller.

Pages four and five have many dealer references.

Pages six, seven, and eight show off a variety of jeep uses, including a tram setup pulled by an FC-170 with front wheel drive only. There were two of these trams made.

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Jan/Feb 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Issue has another foldout, awkward center-page full of congrats this time dedicated to dealers who enjoyed a Nassau vacation. There is also a page celebrating the 51 jeeps used in the 1961 Presidential Inauguration parade. Another page is dedicated to Surreys. Finally, on the last page you’ll find a warning about a scam involving $90 Army jeeps!

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This wide shot shows page 2 (from above) plus pages 3-5 (Nassau dealer holiday):


The Surreys appear on page 6:


The $90 jeep scam pulls on page 8:


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Barrington Radio Service Testimony

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: .

UPDATE :This was published October 03, 2013:

This photo is neat, but I wish the paper had been a little thicker so the words didn’t show through.

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Willys Sales Corporation MN Zone Letterhead on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Here’s an interesting item: 9 pages of letterhead from Willy’s Minneapolis Zone, priced at $9.93.

View all the information on eBay

“1958 Willys Jeep 4 Wheel Drive Vehicles Letterhead from Willys Minneapolis Zone – Nine (9) Sheets one price. Measures 8.5″ x 11.0″, showing some yellowing and shelf wear.”

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Sept. 1960 Jeep News – Hong Kong Special

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Hong Kong Extra Edition didn’t include a date, but the Volume and No suggests this is the September 1960 issue. Much of this issue covers the Hong Kong TV show, but there is some Surrey info on page six and seven. Also, the way the paper unfolds is kind of awkward, so I’ve added a few extra scans below.


Page two through page five are all connected physically. Here’s what it looks like when fully open:


Here are the pages in an easier to read format:

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July 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 8-page issue of Jeep News starts with the announcement of the USPS’s purchase of 4,010 FJ-3s. Willys Motors announced on page 2 the launch of new brochures, including these red and blue jeep family brochures. Page 3 is all Surreys. Pages 4 & 5 are mostly dealer related. Don’t miss the Surrey like FC-170 on page 6 operated by the Hilton Inn of New Orleans. Page 7 shares more Surreys, FCs, and other jeeps. On the last page is a story about the First Company of Sheriff ‘Jeep’ Reserve Corps, out of El Paso County, Texas.

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December 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

This eight-page issue includes stories about Country Maid’s FC-150s ice cream trucks and Prade Ranches wagon. The Boyd’s FC was included as part of a story on the Boyd family’s travel to South America. Two different articles highlight DJ-3A dispatchers. There are two very different examples of FC-campers, which one looking quite a bit like Dan Horenberger’s old streamline camper (discussed in this Motor Trend article by Jim Allen). Also, don’t miss the last story which shows an FC with two sets of duallies on the rear.

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1982 San Juan Scenic Jeep Tour Brochure

• CATEGORIES: Advertising & Brochures, Documents, Features

This quad-fold 1982 San Juan Scenic Jeep Tour brochure shows two newer jeeps with rear seating like the FC-tour jeeps, along with one vintage chopped wagon.

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June 1953 Willys Motors Booster News eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This June 1953 issue is Volume 2 No. 4. I’ve only documented a few of these, so I don’t think many of these “Booster News” newspapers were saved. This one is on eBay for $99. Anyone know if they have copies of the Booster News in the Toledo Public Library?

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“Here is a rare vintage, Willys Booster News UAW Local 12 Employee newspaper Toledo Ohio. The newspaper is in good condition. It is complete with 8 pages in it.”



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August 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

This 8-page issue has lots of DJ-3As, Surreys, FCs and Wagons. Note the six-wheeled wagon on page six. The issue includes a photo of a CJ-6 being used as a tour jeep at Hell’s Half Acre near Casper, Wyoming (page 3 lower right).

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November 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 8-page edition of Jeep News showcases a wide variety of Surrey and FC stories. There’s an interesting story about a group of five adventurers from Brecksville, Ohio, who planned to drive an FC-170 with a camper around the world.


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1967 Jeep-O-Rama Colorado Booklet on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Other than a few ads, it isn’t clear what’s inside this booklet or how many pages it is.

View all the information on eBay

“Vintage 7th Annual National Jeep O Rama 1967 Denver Colorado.”

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