Advertising & Brochures Research Archives

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History of Bikini/Bimini Tops?

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE IV: Barney sent a photo of his rare Whitco Bikini Top attached to a 1971 CJ-5 (with his dog Manny smiling in the back). While not exactly like the bikini tops we saw in the later 1970s, it likely represents the first production example of what became the bikini top (if defined by attached to the windshield in the front and held in place by straps in the back)

bikini-top-barney

UPDATE III: It appears the definition of the Bimini top is that it is open in the front, which isn’t consistent with the tops we’re discussing below ….  I’m trying to determine when/where the top cover originated that, in the front, connects to the windshield, then goes over a mid-bar (usually a roll bar), and, in the back, is held in place by two straps from either side of the top.

Here’s a DIY Bikini top made from a 4-by-4-foot canvas tarp via Four Wheeler Mag: https://www.motortrend.com/how-to/diy-bikini-top-willys-jeep/

UPDATE II: This Whitco brochure shows that the company was advertising a “Bikini” top during the 1960s, though it isn’t the design of top (like the one below) I was hoping to document. This top is closer to a Surrey top design.

UPDATE: Vernon notes that these were also called Bimini tops, a term I think came from the boating world?

Maury asked me if I knew when bikini tops were first produced. I don’t have any information on this.  My guess is they arrived for jeeps in the mid-1970s as none of my earlier parts catalogs show the bikini top as an option. Anyone remember when they first started seeing them?

Pic for reference:

bikini-top

 
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1943 War Bond Poster on eBay

• CATEGORIES: Advertising & Brochures, Features

Micah shared this ebay auction of a War Bond Poster. The price has already hit $183.49 as of this post with just four hours to go.

View all the information on eBay

“Great original WW2 poster sent to schools for bond or stamp drives to buy jeeps. It measures approximately 35 by 45 inches. Some condition issues, but a great vintage poster. See other auctions for more WW2 posters.”

war-bond-poster

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‘Jeep’ Matchbook w/ Post Hole Digger on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Here’s a neat matchbook featuring a jeep with a post hole digger. It still has matches.

View all the information on Ebay

“Post WWII vintage matchbook for Jeep – Fort Worth Willys Overland Co., Fort Worth, Texas. Willys Overland Motors, Inc. Toledo Ohio. Great image is very similar to the 1945 press release of the CJ-2A Post-hole digger demo.”

forth-worth-matchbook-jeep-post-hole-digger4 forth-worth-matchbook-jeep-post-hole-digger5 forth-worth-matchbook-jeep-post-hole-digger6 forth-worth-matchbook-jeep-post-hole-digger7 forth-worth-matchbook-jeep-post-hole-digger8

 
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Quackpot Poster on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features

Adam shared this ebay auction for another Quackpot poster. The image below is from a 2013 auction (it’s a better quality image than the one posted to eBay).

View all the information on ebay

1944-motor-pool-quackpot-poster1

“THIS AUCTION IS FOR ONE VINTAGE, ORIGINAL “QUACKPOT MAINTENANCE” U.S. ARMY CONSERVATION PROGRAM POSTER

DATED – 1944, 20X14 INCHES IN SIZE

VERY GOOD SHAPE OVERALL. SOME SMALL TEARS ON EDGES. THE POSTER WAS FOLDED IN THE MIDDLE SO IT HAS A CREASE.

PRINTED ON POSTER: U.S. GOVERMENT PRINTING OFFICE -1944- 0-612414
ARMY CONSERVATION PROJECT NO. 121-021

SHIPPED ROLLED
RARE,VINTAGE JEEP/WW11 POSTER”

 
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1950s There’s a Jeep for Your Job Video

• CATEGORIES: Advertising & Brochures, Features, videos • TAGS: , .

UPDATE: This video is making the rounds on FB, again, so, I figured I’d repost it.

Original Post March 2017: Listed as a 1940s promotional film, the inclusion of CJ-5s and the exclusion of DJs and FCs suggests to me it was created in 1955. There’s an extended look at a cargo personnel carrier near the end of the video There are also a variety of specialized equipment and hardtops shown.

 
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1956 Willys Export Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features

I snagged one of these 1956 Willys Export Wagon Brochures Form W-253-6X from eBay.

1956-form-w-253-6x-export-wagon-brochure6-lores 1956-form-w-253-6x-export-wagon-brochure5-lores 1956-form-w-253-6x-export-wagon-brochure4-lores

1956-form-w-253-6x-export-wagon-brochure2-lores 1956-form-w-253-6x-export-wagon-brochure3-lores

 
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Early Matchbook Cover on eBay

• CATEGORIES: Advertising & Brochures, Features

This is a rare matchbook cover of an early jeep pulling logs with a chain. The matchbook was for the Kansas Willys-Overland, INC, dealership.

View all the information on eBay

topeka-kansas-jeep-matchbook-cj2a-logs

 
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Kelly Manufacturing Company’s PTO Winch

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Donald was kind enough to share example pics of the Kelly/Braden data tag and serial number tag.

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Originally Posted July 16, 2016:  I never knew Kelly private labeled Braden PTO winches. Here’s a rare brochure that covers the products.

kelly-jeep-winch-brochure1 kelly-jeep-winch-brochure2

 
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AMC Jeep Sign on eBay

• CATEGORIES: Advertising & Brochures, Features

Chris has this Jeep sign up for auction on eBay.

View all the information on eBay

jeep-sign-chris

“Vintage AMC Jeep Dealership Sign 10ft X 2ft Good Color Displays Well No Reserve.

This sign is an original dealership piece. It has been repurposed. If you look closely at pictures you will notice older letters that once spelled out “Shafers Exxon PH 392-5646 Jeep”. Obviously it was used once as this advertisement but was repurposed to what you see now. As you can see it displays well either outside or inside. The photo of it on top of white table is backlit and displays good. It does not have a lightning element. I simply placed a flashlight behind it for photo. The ghost letters do appear in direct sunlight as shown by photos. Also the aluminum frame around the sign is in good condition but is missing an end cap on the left end. Please look closely at the pictures and if you need to see more please let me know. This is a rare one off for any Jeep sign collection!

As for the history, it came out of rural WV and was on display at a dealership near Rupert WV according to previous owner. I have attempted to do research on the phone number and dealership with no success. This is a local pickup only auction. Sign is located approximately six miles off of I-81 in SW Virginia. No reserve auction. Please do not ask me to end the auction for some ridiculous offer. If you’re that interested in the sign simply place your max bid and let the auction play out.”

 
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1955 CJ-5 Fire Engine Brochure

In 1954, as part of the newly developed marketing campaign following Kaiser’s purchase of the Willys assets in 1953, Willys Motors created  ‘Jeep’ Fire engine brochure SX-229-4, the front page of which is seen below (thanks to the CJ-3B page):

1954-kw-form-sx-229-4-cj3b-firejeep-brochure1

This is the front page of brochure Form SX-229-4. The other pages can be found on the CJ-3B Page.

I was able to finally purchase the subsequent version of the ‘Fire Engine’ brochure, Form # W-229-5. It’s essentially the same brochure as the 1954 version, accept they’ve replaced the 3B with a CJ-5 Fire Jeep. The rest of the art work uses the same CJ-3B images from the 1954 brochure.

1955-cj5-firejeep-brochure-form-w-229-5-1-lores 1955-cj5-firejeep-brochure-form-w-229-5-2-lores 1955-cj5-firejeep-brochure-form-w-229-5-3-lores

 
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1954 CJ-3B SD-201-4 Brochure

• CATEGORIES: Advertising & Brochures, Features

I finally obtained a 1954 CJ-3B brochure, Form # SD-201-4. There is also a version of this brochure with showing a CJ-3B fire engine, but I haven’t gotten that one yet.

1954-cj3b-sd-201-4-brochure1-lores 1954-cj3b-sd-201-4-brochure2-lores 1954-cj3b-sd-201-4-brochure3-lores

 

 
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Print Block For Agrijeep

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This was relisted on eBay and ended up selling yesterday for $26.95.

This print block depicting a Willys-Overland jeep with attached sprayer was on eBay. It’s pretty small, but the grille and tool indents suggest it’s an Agrijeep to me. This and similar small blocks were used to create newspaper ads illustrations. Below the block is an example of it used in an October 03, 1945, advertisement.

1945-cj2a-printing-block-wood-ebay1 1945-cj2a-printing-block-wood-ebay2 1945-cj2a-printing-block-wood-ebay3 1945-cj2a-printing-block-wood-ebay4

Here’s the ad example:

Evening Star. (Washington, D.C.). 1945-10-03 [p A-17].

Evening Star. (Washington, D.C.). 1945-10-03 [p A-17].

 
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Porter & Reed Hardtops & One for sale in FL $450

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Doug has a Porter & Reed Hardtop for sale. He’s taken some great detail photos of it and it represents a classic example of the Full Econo-Body-Type “E” model, so I’ve included them all in case someone tries to restore one of these (I have higher res photos, too). For example, in Doug’s photos you can see the pull down sunshade and bracket on the driver’s side and just the bracket on the passenger side.

I’ve also included both brochures from the 10/1/1948 First Supplement of the Willys-Overland Special Equipment book (Besides full and half tops, Porter & Reed also manufactured bed extenders). (Learn additional info about the tops on the CJ-3B site)

The odd thing about Porter & Reed tops is that there were a multitude of variations, from no small side windows, to small side windows to larger side windows, or from a single back door window to dual back windows, and from rear doors that opened up vertically, to a couple that opened sideways, to a set of barn doors (custom)? There may have been a change in the doors as well, as a couple tops have angled bends at the lower front edge rather than the standard vertical bend where the body bends. What was factory and what was customized is likely lost to time ….

Some of these variations are evident in the Deluxe (Type “A”)  vs. Econo Body (Type “E”) full top models, but others are not. For example, the Deluxe model had a rear door that swung sideways, rectangular side windows with rounded corners, while the Econo model had a rear door that swung upwards and square side windows. Meanwhile, the deluxe half top (Half body — Type “B”) had a rear door that swung upwards, while the econo half top’s (Half Econo-Body–Type “H”) rear didn’t open at all.

You can see all the full and half top examples I have here: http://www.ewillys.com/?s=Porter+%26+Reed … I’ve also included a few at the end of this post.

Here’s the basic hardtop brochure:

1948-porter-reed-brochure-spec-equp-supplt1-2-lores 1948-porter-reed-brochure-spec-equp-supplt1-lores

Now for Doug’s ad:

https://www.facebook.com/groups/533087846854829

“I have a full hard top for a CJ2A for sale. It’s in pretty good shape. It needs glass or plexiglass. $450, I am coming north on the east coast November 3rd, from Florida to New York, can help deliver”

porter-reed-hardtop-fl-0-lores porter-reed-hardtop-fl-1-lores porter-reed-hardtop-fl-lores

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S & B Corporation Panel Modification for Flatfenders

• CATEGORIES: Advertising & Brochures, Features, Old Images, Willys Wagons • TAGS: .

UPDATE: Here’s a rare example of the S&B Corp’s All-Steel ‘Jeep’ Panel Body. This Buck & Sons Tractor & Implement Company MB/GPW had a cargo-wagon-like setup added to it. The company was out of Tacoma (where I lived for four years). 

extended-mb-cab-buck-and-sons-fb

This photo was posted to Flatfendering Aficionado Monthly’s FB page: https://www.facebook.com/groups/502884336980336/permalink/780325609236206

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Originally Posted April 6th, 2013: This rare brochure details a panel wagon modification for the CJ-2A. It was created and sold through the S & B Corporation.
s-b-corporation-panel-truck-from-cj2a-brochure1-loress-b-corporation-panel-truck-from-cj2a-brochure2-lores

 
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1964 Gladiator Camper Poster on eBay

• CATEGORIES: Advertising & Brochures, Features

This 1964 2’x3′ poster might interest a Gladiator collector. It is form number 64-05.

View all the information on ebay

1964-gladiator-camper-poster

“Item: Very Rare, Vintage, Original “Jeep Gladiator Camper” Automobile Dealer Sales Brochures Window/Wall Poster. 24″ x 36″ in Size. Rare Saved Paper History… Must have for the Serious Car Collectors! Does have some Fold/Edge Separations.

Year: 1960s Era

Condition: Vintage, Original, Used with Signs of Age and Wear, Please Review Photos for more Details. Lot Rated 8/10 for Condition. See Photos.”

 
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Willys-Overland Ads in Collier’s Magazine 1941-1946

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This ad shows one of those odd instances when an ad appears in Collier’s that I have yet to find in the Saturday Evening Post. This happened a few times during the 1940s. Here’s a color version fo the ad, published May 04, 1946 (note that the ad continues the ‘Get a Jeep’ Campaign):

1946-05-04-colliers-4-in-1-jeep

=========================

Originally Published 03/10/2019: I spent some time searching for and assembling these Collier ads into two directory graphics, similar to the Saturday Evening Post graphics (updated in the post below). Unfortunately, the only archive I could find scanned them in black and white. And, the archive was missing some issues, so I suspect there were a few more published than shown below. Still, there are some differences between the ads, sometimes as small as changes in a few words of text, make these images useful for research.

1941-1943-colliers-images-650px

1944-1946-colliers-images-650px

 
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1946 CJ-2A Prineville, OR $15,000

• CATEGORIES: Advertising & Brochures, CJ-2A, Features

UPDATE: Thanks to Claus and his brilliant memory, we have another example of a Capstan winch on the back of a Raymond Concrete Jeep. In this case, I had posted it back in 2010.  Raymond Concrete was formed in 1897, but went bankrupt in 1989.

Here’s the image:

A seller on eBay recently had one of these rear mounted PTO winches for sale. It, too, was from the Raymond Concrete company.

pto-capstan-ebay

==============================

Originally Posted October 7, 2021: David shared this CJ-2A for sale in Prineville. He asked if I had ever seen a capstan winch mounted on a rear PTO gearbox like this one. I said I hadn’t. Moreover, the special equipment brochure for the capstan only shows it being used on the front (see brochure below). So, does anyone know whether the capstan was marketed for the rear PTO gearbox? Or was this more likely a custom setup?

capstan-winch-brochure2

capstan-winch-brochure1

Anyway, here’s the jeep in Prineville:

https://bend.craigslist.org/cto/d/powell-butte-1946-original-cj2a-willys/7389633842.html

“Paint original(faded) No rust, No dents, No body repairs. Good top and doors. Runs and drives good. PTO winch, PTO rear capistan(very rare) Tow bar & hubs. All running gear original and operational.”

1946-cj2a-prineville-or44 1946-cj2a-prineville-or55 1946-cj2a-prineville-or66

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Chris’ Unusual 1960(?) Jeep Calendar Find

• CATEGORIES: Advertising & Brochures, Features

UPDATE II: Here’s the YouTube version. There’s background music that might offend the DCMA, so not sure if YouTube will keep the video live or not (They’ve taken down another video of mine for background music — music that happened to be playing in the car at that time of the video).

UPDATE: I’m not sure if this will work for everyone or not. I worked on my MacBook Pro and on my iPhone. I can upload to YouTube later today, which should make it more speedy to load (it takes a short time to load before playing.

Check out this unusual hanging and spinning jeep calendar that Chris found on Facebook. It’s not an easy calendar to read, nor is it all that practical, but it’s certainly a rare jeep item! Given it shows that January 1st fell on a Friday, this appears to be from 1960.

 
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1943 Ad Highlighting the Go-Devil Engine

• CATEGORIES: Advertising & Brochures, Features

UPDATE: The eBay seller sent me the wrong ad and doesn’t know what happened to the ad shown below. So, we may never know the dates or publisher of this ad.

I can’t remember running across this two page magazine ad highlighting the Go-Devil engine. I bought it off of eBay.

1943-2-page-ad-go-devil-ad

 
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San Angelo Die Casting and Manufacturing Products For the Jeep

• CATEGORIES: Advertising & Brochures, Features

Texas’ San Angelo Die Casting and Manufacturing company was founded by Raymond V. Hart, according to a May 23, 1998, obituary in the Fort Worth Star-Telegram. The company manufactured a wide range of inventions, from nut shellers used as far south as Brazil to jeep products as evident below.

One of the more unusual products was this jeep trailer. Somewhere in the eWillys archives is an actual example of one of these trailers. I thought it was a custom concoction, but clearly it wasn’t.

san-angelo-tex-trailer-gun-holster1 san-angelo-tex-trailer-gun-holster2

The company’s main jeep-oriented product was gun racks (the firm produced both jeep and non-jeep gun racks). This hard-to-find brochure from the San Angelo Die Casting and Machine Company explains why there are a number of jeeps with similar gun racks in them. That “No. 20” model is particularly prevalent in jeeps.

sanangelo-gun-rack-brochure1

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1954 “Harvest Your Sales Crop” Brochure

• CATEGORIES: Advertising & Brochures, Features

This literature was on eBay (and bought by me). Given this unusual document is dated October 1954, I wonder how many other docs like this were distributed to dealers and distributors. This is the first item like this that I’ve run across. I’ll get a better scan of it at some point in the future.

1954-sales-call-to-action

 

 
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The Free-Lock Corporation and Their Hubs

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , .

UPDATE V: I recently packed many of my father’s tools to bring them back to Prosser. I was a regular user of them when working on my bicycles, then my jeeps. So, I thought I knew them pretty well. That is why I was so surprised and did a double take when I removed this tool from a drawer and read the name stamped on it: FREE-LOCK WRENCH …

What??? Where’d that come from? I once asked Dad about Free-Lock hubs, but he didn’t know anything about them. So, I don’t know how he obtained it.

Anyway, given the primitive nature of it, I’d have to guess it was a first generation version of the wrench. As seen below, a second, more elegant curved-design with a better branding stamp was likely introduced after this version.

free-lock-wrench-dad-karl1-lores free-lock-wrench-dad-karl2-lores

Here’s a reminder of the other version of the Free Lock Wrench:
denver-free-lock-hubs3

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UPDATE IV (From February 12, 2017): This page contains two later model Free-Lock hubs that resemble Selectro hubs. My theory is that Free-Lock might have evolved into the Selectro Company: http://www.ewillys.com/2019/07/08/selectro-husky-dualmatic-overview/

UPDATE III: Thanks to Steve, we’ve discovered an additional version. It is now number 5, which seems to be an evolutionary step between 4 & 6.

UPDATE II: Thanks to Frank Day and his grandfather Merton, who saved this rare piece, here is a scan of an eight page brochure related to the Free-Lock corporation. 

free-lock-corp-large-brochure-lores1 free-lock-corp-large-brochure-lores2 free-lock-corp-large-brochure-lores3

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1941 Ad Published in Time Magazine – 3 Prototypes

Mario posted this ad to Facebook. It was published September 22, 1941, in Time Magazine. It’s unique in that it shows three of the prototype jeeps .. The Bantam BRC-60, The Willys MA (2 of them), and the Ford GP. The ad was created by DeVilbiss Spray Systems of Toledo, Ohio.

https://www.facebook.com/mario.r.maipid/posts/4637446769598838

1941-09-22-time-magazine-the-peeps-are-coming-ad

 

 

 
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1960 Willys Motors Mailer Brochures

• CATEGORIES: Advertising & Brochures, Features

This photo shows the full set of 18 Willys Motors Mailer Tri-Fold Brochures for the year 1960. I have most, but not all of them. I did not expect that these would sell for $160 on eBay late last week!

1960-18-brochures

 
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1960 San Juan Rockies Jeep Cavalcade Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:

1960-07-23-dailly-sentinel-GJ-cavalcade-lores

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UPDATE: (See the 1959 Cavalcade brochure here). 

Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!

This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?
1960-san-juan-rockies-jeep-cavalcade-brochure5 1960-san-juan-rockies-jeep-cavalcade-brochure6 1960-san-juan-rockies-jeep-cavalcade-brochure7

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