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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
Texas’ San Angelo Die Casting and Manufacturing company was founded by Raymond V. Hart, according to a May 23, 1998, obituary in the Fort Worth Star-Telegram. The company manufactured a wide range of inventions, from nut shellers used as far south as Brazil to jeep products as evident below.
One of the more unusual products was this jeep trailer. Somewhere in the eWillys archives is an actual example of one of these trailers. I thought it was a custom concoction, but clearly it wasn’t.
The company’s main jeep-oriented product was gun racks (the firm produced both jeep and non-jeep gun racks). This hard-to-find brochure from the San Angelo Die Casting and Machine Company explains why there are a number of jeeps with similar gun racks in them. That “No. 20” model is particularly prevalent in jeeps.
This literature was on eBay (and bought by me). Given this unusual document is dated October 1954, I wonder how many other docs like this were distributed to dealers and distributors. This is the first item like this that I’ve run across. I’ll get a better scan of it at some point in the future.
UPDATE V: I recently packed many of my father’s tools to bring them back to Prosser. I was a regular user of them when working on my bicycles, then my jeeps. So, I thought I knew them pretty well. That is why I was so surprised and did a double take when I removed this tool from a drawer and read the name stamped on it: FREE-LOCK WRENCH …
What??? Where’d that come from? I once asked Dad about Free-Lock hubs, but he didn’t know anything about them. So, I don’t know how he obtained it.
Anyway, given the primitive nature of it, I’d have to guess it was a first generation version of the wrench. As seen below, a second, more elegant curved-design with a better branding stamp was likely introduced after this version.
Here’s a reminder of the other version of the Free Lock Wrench:
UPDATE III: Thanks to Steve, we’ve discovered an additional version. It is now number 5, which seems to be an evolutionary step between 4 & 6.
UPDATE II: Thanks to Frank Day and his grandfather Merton, who saved this rare piece, here is a scan of an eight page brochure related to the Free-Lock corporation.
Mario posted this ad to Facebook. It was published September 22, 1941, in Time Magazine. It’s unique in that it shows three of the prototype jeeps .. The Bantam BRC-60, The Willys MA (2 of them), and the Ford GP. The ad was created by DeVilbiss Spray Systems of Toledo, Ohio.
This photo shows the full set of 18 Willys Motors Mailer Tri-Fold Brochures for the year 1960. I have most, but not all of them. I did not expect that these would sell for $160 on eBay late last week!
UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:
Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!
This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?
UPDATE: This video was shared by the Goddess herself, Deborah. It used the 1954 Willys Export Company’s brochure as the lens through which is shows the variety of jeeps in this movie clip (in color no less). You can learn more about the various forms of this brochure below. This brochure did not have a form number.
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Originally posted January 12, 2020: As noted by Edgar Kaiser in 1955, one of the key reasons Kaiser bought Willys’ assets was that Kaiser didn’t feel Willys-Overland was pursuing the consumer market aggressively enough. As a part of Kaiser’s strategy to move that direction, the company created a wide variety of brochures, folders, direct mail pieces, product booklets, post cards, a Jeep family 16mm movie, and other merchandising materials.
Much of these documents have been scanned and available on the internet, but no one (that I’ve seen) has assembled them together to see what items were available at the time the CJ-5 launched.
So, consider this a draft towards that goal, as I still have some more scanning and locating of documents so I can interlink everything together.
To begin, here is one of the earliest examples of the Kaiser Willys team creating a standardized family of similar brochures that highlight each of the models. Nearly all the first wave of documents were created in 1954. How do we know this? Because the January 1955 Kaiser Willys Sales and Dealer News highlighted these merchandising aides:
Here’s an order form from 1955. It’s form numbers for the ‘vehicle folder’ brochures match those shown in the photo below this order form.
Here’s a photo from an ebay post that shows all the vehicle ‘folder’ brochures together (the form numbers I have for the vehicle brochures below match the numbers on the order form above). I only have 7 of the 10 brochures, or I’d take a photo of my own like this.
Below are some various brochure covers from the twenty-plus page brochures ….. (Note, one promotional document not listed in the order form was the Willys Story, 1950-1954).
I thought this ad was interesting, as it promoted the chance to win two free trips to Japan, an offer that probably had little appeal, other than in Hawaii.It was published in the March 12, 1959, issue of the Hawaii Tribune-Herald.
UPDATE: I found this article that highlights the inspiration behind the book Creeper’s Jeep. It was published in the Bridgeport Post on August 22, 1948:
Originally published May 18, 2016: This book was listed on eBay.
“This listing is for a vintage book entitled “Creeper’s Jeep” by Hardie Gramatky. It is a cute story about a guy who owns this jeep that wants to share it with his family. They do not take to the idea at first but after a few incidents decide to give it a try. Great illustrations: see pictures. Former library copy with some of the usual markings.”
Since we are on the topic, here are a few different jeep-camper ads from 1969/1970.
The ad below was published in the May 21, 1969, issue of the Courier Journal out of Louisville, Kentucky. This ad included Jeep’s 2-Car Cars ad campaign:
This third-of-a-page ad appeared in the August 7, 1969, issue of the Napa Valley Register out of California:
This much smaller ad appeared in multiple newspapers across the country. This screen shot is from the August 13, 1969, issue of the The Times Recorder out of Zanesville, Ohio:
Given the lack of other models and the early signage, these early jeep dealership photos were likely taken between 1945 and 1947. At first I thought the dealer has signs in the window, but I think the “signage” is actually window paint images (note the different fonts used for ‘JEEP’ in the window images). There is a nice early “J” signage on the front of the building.
UPDATE: The October 1962 issue of Four Wheeler Magazine included an ad for the Harris top and doors, along with an article.
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Originally Posted October 07, 2017:Here’s a rare Harris Dura-Door one-page brochure on eBay. This fiberglass half door produced out of Bakersfield, California, for CJ-5s was also advertised in Four Wheel Magazine (see ad at bottom).
This ad appeared in several Four Wheeler issues, including the June 1966 issue. I’d have to guess that by 1966, Harris had dropped its soft top product and focused on the dura-doors for jeeps.
UPDATE: The September 1962 issue of Four Wheeler included a full page ad for its new hardtop and half-top designs. The magazine included both a full-page ad and a short article. Given this info, it looks like the top redesign was introduced during the summer of 1962.
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Originally Published July 7, 2020: Sometime in the early 1960s, Kelly Manufacturing altered the design of its angular full and half hardtops. The new tops eliminated some of the horizontal bevels and the flat back design for a slightly more elegant design; but, the tops did retain the angled top-side that was so recognizable (As I don’t have much knowledge on any interior changes, this post will stick to the major exterior differences) (See Kelly’s connection to Beck and Kemco and an early Kelly brochure) (Also see CJ-3B page Beck and Kelly histories)
Interestingly enough, Kelly branded the Flatfender tops as 23-series, but not the CJ-5 tops. Here’s a 1962 Kelly brochure that highlights a wide variety of the rear-angled design for both the CJ-5 and the flatfenders, along with the model numbers:
To make the differences more clear, let’s take a look at the early Kelly design (these early hardtops were also marketed by the Berg’s as JeepKing hardtops). Notice the horizontal bevels along the driver’s side rear and on the rear latch. Also note the flat vertical back of the hardtop.
This ad cites Willys-Overland’s use of the Dictograph as part of an advertising campaign. Given the war references, this was likely printed between 1942-1945.
“This is a vintage original ad, not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and 1/2 by 14 inches”
Mike spotted this ad posted by Andy Fuhrman on Facebook. I’d guess it is a late 1940s ad from a Dansville, Virginia, newspaper. It seems an odd promotion. Is the wink by “Lewis” supposed to mean that you can bet on the jeep breaking down, so bring it in for service today?
I thought the doors on the CJ-6 were interesting in this August 12, 1964, jeep ad. I’ve not seen those doors anywhere else, so maybe they were artistic license?
“WILLYS MB Ford Jeep – vintage keyring / keychain – El Salvador 1957
vintage keyring / keychain of a WILLYS MB Ford Jeep
standardized design for the United States and other Allied forces in World War II from 1941 to 1945
from a dealer in El Salvador: Salva Jeep Omnimotores SA – San Salvador
made in 1957”
UPDATE: I received this in the mail. It’s a surprisingly hefty booklet!
I had just enough time to win this brochure on eBay Sunday. It’s 52 pages. Willys even offered a DJ-3A for the military. I’m guessing this is a 1956 brochure, as it includes the CJ-6 and DJ-3A, but not any FCs.
Below are the seven pages posted on the eBay auction (it will be a while before I can scan this).
“Illustrates and Details;
An original part color folder sent to Willys-Overland dealers to announce the “Dealer Day”; a celebration designed to help dealers better promote their product.
Shows some of the models that were available – 4 trucks.
Excellent condition piece – perfect for Willys-Overland literature collectors.
Approximate size; 5″ x 7″; 12 Pages, printed in the USA.”
This set of brochures just sold for $154.50 on eBay. I’m shocked by that price. In May 2020 I paid $15 for my set!
This collection includes a letter (first time I’ve seen it) that provides a more specific date regarding when these brochures were released. The letter is dated May 5, 1952. Unfortunately, the camera used is poor quality, so the letter isn’t the easiest to read.
You can better see each of these brochures here. The one exception is the “Tool Bar Implements page, which may just be a header page rather than a brochure.
“lot of 6 JEEP Farm Tractor plow mower corn picker tool bar implements Brochures 11 x9 each a page or two showing the jeep and attachments and a rare letter from Willys Kaiser 1952 introducing the attachments for the Jeep. letter has some browning”
This unusual pamphlet, pre-jeep by a couple decades, is a letter-turned brochure touting the use of the Willys-Knight vehicles on the auto stage route between Colorado Springs and Cripple Creek, Colorado. The date of 1919 is based on the author’s assessment of his Willys-Knight vehicle two years after purchasing it in January of 1917.
“This advertising pamphlet/booklet has 12 center-stapled pages, including the two covers. It is in excellent condition for its age and previous handling: no foxing, tape, writing, odor or stains.
There are a few edge tears, as shown in the pics.
The pamphlet is essentially a personal endorsement in the form of a copy of a letter from Leo M. Wright to Willys-Overland in which he describes his experiences with “Willys-Knight” vehicles on his ‘stage line’ of about 43 miles from Colorado Springs to Cripple Creek. He provides many details: “… our first Willys-Knight ran 97,00 miles at a mechanical expense of $149.80 … gasoline averages show about 14 miles to the gallon and oil about 400 miles to the gallon…””
This ad is part of a set of wagon-related brochures. The brochures aren’t in the best shape, but what caught my eye was the Better Homes & Gardens ad. It’s another example of Willys Motors producing what seems to be unique content for that magazine.
