Catalogs Research Archives

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May 1973 Berens Associates Catalog

• CATEGORIES: Catalogs, Features

I’d never heard of Berens before spotting this 48-page catalog on eBay. It appears they were a California distributor of jeep parts. The company carried all kinds of stuff.

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1975 Perjeco Jeep Parts Catalogs on eBay

• CATEGORIES: Catalogs, Features

This seller has two Perjeco catalogs on eBay. I’ve never run across that jeep parts seller. Anyone familiar with it?

  1. 1975 Perjeco Parts Catalog
  2. 1975 Perjeco Parts Catalog

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1973 Johnson Enterprises Catalog

• CATEGORIES: Advertising & Brochures, Catalogs, Features

I hadn’t heard of a parts reseller named Johnson Enterprises, a company out of Orangevale, California, until receiving this catalog. The side and corner panel skid plates are something I’ve seen on some jeeps, but never knew who made them.

The catalog is pretty small, so the company didn’t offer too many products. All the pages of the 1973 catalog are shown below:

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1949 Approved Willys-Overland Accessories Booklet

• CATEGORIES: Advertising & Brochures, Books, Catalogs, Features

This 28-page booklet is divided up into several sections including, Comfort, Style & Beauty, Safety, Convenience, and Maintenance.

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Nearly Identical Catalogs?

• CATEGORIES: Advertising & Brochures, Catalogs, Features

As part of the collection of brochures/booklets I received yesterday from my eBay win, I also received three jeep parts catalogs: a 1963 Montgomery Ward, a 1964 Sears, and a 1966-1967 Bergs catalog. I was surprised to discover that the Sears and Berg catalogs are nearly identical. Maury confirmed that his 1968 Sears catalog is also nearly identical. So, if you are bidding/buying late 1960s jeep parts catalogs, I felt folks should be aware of this. Below are some comparison pages.

The covers are customized.

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Sears is shown on the top and Bergs on the bottom. The inner cover and first page (labeled page 3) are custom:
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Interior pages 4-5 begin the identical part of the catalogs:

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Interior pages 18-19:bergs-sears-comparison-pages-18-19

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1950 Willys Overland Accessories Booklet

• CATEGORIES: Advertising & Brochures, Catalogs, Features

This was on eBay. I’d say it was published between 1948 and 1950.

View all the information on eBay

“Up tonight I have the beginning of a collection of literature I just acquired. Here I have a Genuine original 1950? Willys Sales brochure. This is about 4 by 9 and 1/4 inches with around 22 pages. Fair shape with some wear and deterioration to the covers as shown. This is a neat piece of Advertising to display with your classic. As with all my parts, if you feel it has an issue once you receive it, please contact me to have it resolved.

I value my reputation and try to provide hard to find parts at great if not down right cheap prices to keep our old cars on the road. . Keeping NOS Affordable. You can buy directly from me at sometimes down right cheap prices or buy from one of the many dealers I ship to weekly for a much higher price. Remember the government is still printing Money but this is decades Old. A nice finishing touch to your Authentic restoration. These little parts really make your restoration stand out. The part number on this is not available. Remember always use genuine parts in your restoration. Don’t miss out!!!”

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1970 Con-Ferr Catalog Pages 43-96

• CATEGORIES: Advertising & Brochures, Catalogs, Features

These are the final pages for the Con-Ferr catalog.

View pages 1-20 plus Covers and History:
View pages 20-42:
View pages 42-96:

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1970 Con-Ferr Catalog Pages 20-42

• CATEGORIES: Advertising & Brochures, Catalogs, Features

Below is the second set of 1970 Con-Ferr Catalog pages.

View pages 1-20 plus Covers and History:
View pages 20-42:
View pages 42-96:

1970-conferr-catalog-pg20 1970-conferr-catalog-pg21 1970-conferr-catalog-pg22 1970-conferr-catalog-pg23 1970-conferr-catalog-pg24

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1970 Con-Ferr Catalog Pages 1-19 plus Covers

• CATEGORIES: Advertising & Brochures, Catalogs, Features

UPDATE:

View pages 1-20 plus Covers and History:
View pages 20-42:
View pages 42-96:

Below is the Initial post of Con-Ferr Catalog, pages 1-19 plus covers.
This post contains 24 pages from an undated Con-Ferr 100-page catalog, one that I’d guess is from 1970.

The Southern California company of Con-Ferr was founded in 1961 by Pete Condos & Frank Ferro (hence the Con-Ferr), though eventually Pete bought out Frank to become sole owner.

Pete had a background in Scouts, while Frank had a background in Jeeps. Their goal was to provide speciality off-road products for both types of vehicles. To that end, not only did they run their parts shop in Burbank, California, they also built custom jeeps like the Convert Cougar and the Super Jeep. Pete’s driver, Bill Haddad, drove Condo’s race jeeps to 18 victories in the 21 races in which he entered.

Pete would go on to co-found the National Off-Road Racing Association (NORRA) in 1966, which produced races like the Baja 1000 and Mint 500. During that time, Condos also produced racing vehicles for other folks, such as  off-road racers for Steve McQueen and James Garner.

At the time the catalog was published, Con-Ferr billed itself as America’s largest Off-Road vehicle accessory provider and had more than 44,000 square feet of storage, work, and retail space. It was an authorized dealer of Kaiser Jeep, Toyota Land Cruiser, and Manx.

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2 1953 Berg’s “King of Jeeps” Parts Catalog on ebay

• CATEGORIES: Advertising & Brochures, Catalogs, Features

This gives a fairly early look at the parts available for jeeps; it’s hard to say how many images it has.

View all the information on eBay  (there is a second 1953 catalog also available; it’s cheap, but isn’t in very good shape: View all the information on eBay)

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Brian Chuchua Catalog Pages

• CATEGORIES: Advertising & Brochures, Catalogs, Features

These are the final scans from Brian Chucha’s catalog (see the earlier scans here). I’ll eventually combine these altogether.

Thanks to Maury, I’ve recently purchased a Con-Ferr catalog from the early 1970s which ought to have a whole lot of interesting content, too. I should have some scans of that in early August.

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1950 Berg Jeep Parts Catalog **SOLD**

• CATEGORIES: Advertising & Brochures, Catalogs, Features

UPDATE: **SOLD** Was on eBay.

This early 1950 Bert “King of Jeeps” catalog only has about 24 pages. The price is high, but the seller will accept offers.

“Offered – Berg’s Truck and Parts Co., Genuine Jeep Parts and Replacement Parts, Catalog 150. Age – Dated 1950, stamped on the back.”

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Pages From Mid-1960s Brian Chuchua’s Catalog

• CATEGORIES: Advertising & Brochures, Catalogs, Features

UPDATE II: See more scans from this catalog here: http://www.ewillys.com/2019/07/27/brian-chuchua-catalog-pages/

UPDATE: More Scans from Brian Chuchua’s Catalog (the ones from the previous post are also included.

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The back cover notes that Brian Chuchua’s is a charter member of SEMA.
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A rare McCain Hub sighting:brian-chuchua-catalog-117pg2

This may be the earliest ad I’ve seen for fiberglass bodies. brian-chuchua-catalog-117pg4

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A Few Pages From Sears Jeep Catalogs

• CATEGORIES: Catalogs, Features

Peter Debella shared these two images from an old Sears Catalog he has. Not everyone remembers that Sears and Montomery Ward used to have Jeep-specific parts catalogs. These old catalogs are pretty interesting to look through. I’ve got both Sears and Montomery Ward Jeep parts catalogs and have added a couple more pics. Here are a few pages from our collections.

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SEARS CATALOG COOLING SEARS CATALOG FUEL

 
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Berg’s Jeep King Mailer

• CATEGORIES: Advertising & Brochures, Catalogs, Features, Old Images • TAGS: .

I found this great old mailer on eBay. You can learn more about Hyman Berg here.

Here’s the front side of the mailer: berg-jeep-king-mailer4

I’ve split the front of the mailer into sections so it can be better seen. This part shows a closeup of the front and back of mailer when folded:

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1958 Berg’s “King of Jeeps” Catalog

• CATEGORIES: Advertising & Brochures, Catalogs, Features

UPDATE: Was on eBay. **SOLD**

I think I’ve only seen one other catalog. So these are pretty hard to find.

“19 Pages. Good condition.”

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Montgomery Ward & Sears Catalogs on eBay

• CATEGORIES: Advertising & Brochures, Books, Catalogs, Features

Here is a set of old catalogs.

“Montgomery Ward Sears JEEP SCOUT JEEPSTERS Parts Catalogs 1967 1968 1971 1972”

View all the information on eBay

 
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1968 Montgomery Ward Replacement Parts Book on eBay

• CATEGORIES: Advertising & Brochures, Catalogs, Features, Parts

Did you know that both Sears and Montgomery Ward companies both sold replacement parts for jeeps and scouts? See the next post for the Sears version of this catalog.

View all the information on eBay

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