Old News Articles Research Archives

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Late 1940s Bob’s Sales & Service Ads

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

Bob’s Sales & Service of Clare, Michigan, ran several different jeep ads between 1946 and 1948.

  1. Clare Sentinel March 29, 1946:
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  2. Clare Sentinel August 16, 1946:
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  3. Clare Sentinel May 02, 1947, ad:
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1948 Article on Jeeps as ‘Stars” of a Agriculture Show

• CATEGORIES: Features, Old News Articles

This November 04, 1948, article out of the Saline Observer, discussed a local agriculture demonstration and noted how jeeps were some of the stars of the show.

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1948 Jeep Ad Rainy Weather is Duck Soup

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This ad appeared in the Oxford Ledger on March 10, 1948, published by A. B. Clothier & Son out of Oxford, Michigan. It later appeared in the Leelanau County times on March 25, 1948, published by Harry’s Service Center, Traverse City, Michigan.

A.B. Clothier Ad:

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Continue reading

 
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1947 Ad for Citizen’s Garage

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.

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1948 Newspaper Jeepster Announcement

• CATEGORIES: Features, Old Images, Old News Articles

This August 17th, 1948, ad for the Jeepster was published in the Sullivan Daily Times, out of Sullivan, Indiana.

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1947 and 1948 Comparison of Ads for the Jeep

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles

Both of these ads from the Sullivan Daily Times, out of Sullivan, Indiana, cover the features of the jeep, but do so in slightly different ways. The March 18, 1947, ad focuses on the job-task utility aspects of the jeep, how consumers can use the jeep. The July 13, 1948, ad is less about what the jeep can do task-wise and more about what it can bring consumers beyond specific tasks, such as great mileage, physical comfort, and convenience. I have not studied other ads to see if this was a general trend in Jeep advertising (in other words, I do not know if this shift directed by Willys-Overland or something Citizen’s Garage did on their own).

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1947 Jeep Caravan’s Coming to Town

• CATEGORIES: Features, Old Images, Old News Articles

This July 08, 1947, article from the Sullivan Daily Times announced the upcoming arrival of the Jeep Caravan to the town of Sullivan, Indiana. It was one of four Jeep Caravans traveling the United State at the time.

The caravan consisted of eight jeeps. One was the CJ-2A fire jeep. Four other CJ-2As sported attachments, including an arc welder, a generator, a compressor, and a line of hydraulic lift implements. Based on the pic below, it looks like 2 wagons and a truck, brand new to the line-up in the summer of 1947, rounded out the caravan.

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This July 09, 1947, article from the Sullivan Daily Times announcement was published the next day and featured the CJ-2A fire jeep.

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1943 Photo Promoting War Bonds

• CATEGORIES: Features, Old News Articles

This photo and caption appeared on the second page of the Daily Nebraskan on February 24, 1943.

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First Issue of the KW Booster Newspaper

• CATEGORIES: Features, Old News Articles • TAGS: .

This December 1954 Volume I, Issue I was the first issue of the ‘new’ KW Booster News, a monthly newspaper designed to inform employees. Updates would include the newest announcements, company updates, employee updates (such as the new profit sharing model), and  intra-company events (such as intramural bowling teams). This first issue introduces the brand new CJ-5, among other announcements.

I’m not sure how many issues of the KW Booster were published. The only other issue of this newspaper on eWillys is the June 1958, Vol. 2, No. 1.

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1954-12-kw-booster-page2-650px 1954-12-kw-booster-page3-650px  1954-12-kw-booster-page4-650px

 

 
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1944 Article on Bantam BRC-60 to Smithsonian

• CATEGORIES: Features, Old News Articles

Mario shared this article, published on March 25, 1944, in the Courier-Journal out of Louisville, Kentucky. a while ago on Facebook. It shares the news about a Bantam BRC-60 that was sent to the Smithsonian.

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Aug. 18, 1944 Newspaper Ad for the Willys Jeep

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

Here’s a curiously early newspaper ad for the Willys Jeep in the August 18, 1944, page 3, of the Healdsburg Tribute and Enterprise out of California. It’s a small, one-column, straight to the point ad without any credit as to what company placed the ad. This may be the earliest ad for the jeep I’ve seen in a newspaper. This would have been placed during Willys-Overland’s fight with the FTC over W-O’s use of the term “Jeep” in its marketing.

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The ad was again published the following month in Monterey, Virginia, on September 29, 1944, in the Highland Recorder: https://virginiachronicle.com/cgi-bin/virginia?a=d&d=HR19440929.2.28.1&e=——-en-20–1–txt-txIN-willys+jeep——-

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Kids Driving Jeeps

• CATEGORIES: Features, Old News Articles

UPDATE: This photo of Jimmy Crabtree resides in the Free Library of Philadelphia Digital Collections (see bottom image).

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PHOTO CREDIT: Free Library of Philadelphia Digital Collections ; PHOTO CAPTION: San Francisco: Jimmy Crabtree, 3, does some repair work on his miniature Jeep, with some aid from a helper. Jimmy’s father, a race car aid from a helper. Jimmy’s father, a race car mechanic, and his uncle made the Jeep for him. It is powered by an electric motor like those used in invalid chairs. Two batteries, one under the hood and one under the rear seat, furnish enough juice for 10 hours driving at 14 mph. Mr. Crabtree estimates it cost about $75 in parts and $2,000 in labor. February 21st, 1948

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Originally posted in November of 2014: The Chicago Tribune featured two kids driving jeeps. The first was about a boy named Richard Aulerich who built a soap box entry and then turned it into a drivable vehicle.

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Boy from Detroit turns Soap Box Jeep into drivable vehicle.

A year later Jimmy Crabtree proved a little smarter than Richard. Three-year-old Jimmy had his father make him a drivable jeep, but it seems ladies-man Jimmy made sure it was a two-seater. He wasted no time picking up Susan Spitzer and taking her for a ride.

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Handy Table for Sleeping/Eating

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

This article comes from the 1963 issue of Four Wheeler Magazine. Perhaps more interesting to me than the table, which is utilized for sleeping or as a table is the top. The top was modified to accommodate the table, but I’ve not seen a top that also had the rhombus-shaped rear windows. I believe the bumpers may be from Con-Ferr (or were later sold by Con-Ferr).

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December 1942 Article About a Modified Bantam

• CATEGORIES: Features, Old News Articles

This news clipping from the December 30, 1942, issue of Yank: The Army Weekly shares the story of a Bantam (no 1687) that was pieced together by the Ordinance Depot.

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1954 Ad with a CJ-3B

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This October 14, 1954, advertisement from the Heppner Gazette out of Heppner, Oregon, by the Farley Motor Company included a CJ-3B. You can see that the WILLYS ‘Jeep’ branding made a comeback not too long after Kaiser took over. KW also appears in the ad, along with Kaiser Willys Sale Division and  Willys Motors.

1954-10-14-heppner-gazette-cj3b-ad

 
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1949 Newspaper Ad for the CJ-3A

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This newspaper was featured in the August 11, 1949, issue of the North Carolina Marion Progress Newspaper. Bristol’s Auto Service published several jeep-related ads, including this one.

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1944 Willys Overland Ad

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

UPDATE: I didn’t understand the significance of this ad until purchasing Fred Coldwell’s “Selling the All-American Wonder” (great collection of Willys-Overland WWII ads).  It’s the only WWII Willys-Overland ad that I’ve found which doesn’t appear in his book. Titled “They’re getting the stuff and they’re using it, too!”, the ad seems to have been only published in the newspaper.

Originally published January 12, 2019. This Willys Overland Ad appeared in the September 25, 1944 issue of The CIO News.

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1946 Ad For a New Willys Dealer

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This particular Wilmington, North Carolina, dealer was selling trucks, cars, jeeps, tractors, and much more. The ad appeared in the February 7, 1946, issue of the Wilmington Morning Star.

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1943 Tale of Playing Crazy to Survive

• CATEGORIES: Features, Old News Articles

This November 14, 1943, Evening Star article highlights both the mystery armor plated jeeps and about how pretending to be crazy might just save your life.

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Woodrow Wilson Buys 22 Jeeps

• CATEGORIES: Features, Old News Articles

The April 16, 1943, issue of the Evening Star announced the D.C.’s Woodrow Wilson High School ‘smashed’ the city’s jeep record by getting selling enough bonds and stamps to purchase 22 jeeps. 1943-04-16-evening-star-jeep-buying-woodrow-wilson

On the same page of the newspaper was a nice story (nothing about jeeps) about a man who was blinded at his machine shop job, but managed to find work again due to his heightened sense of touch.

1943-04-16-evening-star-jeep-blind-man

 
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Jeeps Now ‘Swim, Climb and Fly’

• CATEGORIES: Features, GPA (SEEP), Old News Articles

This April 4, 1943, article in the Sunday Star shares more about the things the military was doing with jeeps (not the best scan, but it’s all I got).

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Squirrel Cage Article and Photo

• CATEGORIES: Magazine, Old Images, Old News Articles • TAGS: .

UPDATE II: Bob Westerman shared a few cage photos he’s found during his research:

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squirrel-cage-jeep2 squirrel-cage-jeep4

UPDATE: Dan tracked down this detailed explanation of the Squirrel Cage: http://weaponews.com/weapons/16209-a-system-for-increasing-the-patency-of-the-squirrel-cage-usa.html

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The November 9, 1948, issue of the Evening Star ran a short article on the Squirrel Cage. A February 1949 issue of Mechanix Magazine ran the same photo (and it’s more clear).

The Evening Star photo and caption:

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The Modern Mechanix photo and caption:

 
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1941 Photo of Ford GP

This March 02, 1941, photo from the Evening Star appears to show the original Pygmy.

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1941 Article Introducing the Jeep

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

Mario shared this article on Facebook from the May 25, 1941, issue of the Des Moines Register. A report describes his experience riding in one and imagines how it might be used. I find the claim that it would go “87-miles-an-hour–without opening it up” a stretch, but that was likely just a propaganda plug.

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1943 Article Announcing The Ford GPA (SEEP)

• CATEGORIES: Features, GPA (SEEP), Old News Articles

The Evening Star shared the news of SEEPs on April 4, 1943.

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