A Happy Thanksgiving Holiday of everyone out there. I shall be thankful for jeeps today! Apparently, one Major E.P. Hogan was also thankful for these unique vehicles, so much so that he wrote an article for the Sep/Oct 1944 issue of Army Ordnance called The Jeep In Action: Some Adventures of the Army’s Ubiquitous Vehicle. It’s a pretty interesting read. i’ve included it in its entirety for your holiday pleasure. Click on the images to more easily read the article.
Thanks to Keith for the tip about Old Faithful.
Recently, Jeep shot a commercial highlighting a little known fact that a jeep named “Old Faithful” was awarded an honorable Purple Heart for its service in Guadalcanal and Bougainville during WWII (not to be confused with a jeep that was named “Purple Heart“). The jeep was later put on display at the Marine Corps Museum, but, according to an article in Adweek, it disappeared and its whereabouts remain unknown.
The September/October 1944 Army Ordinance reported on Old Faithful:
Old Faithful was a Willys built jeep that served four Marine generals through the Guadalcanal campaign and the Bougainville invasion. Old Faithful was officially awarded the Purple Heart for “wounds”–two shrapnel holes in its windshield received during the Jap battleship shelling of Guadalcanal on October 13, 1942.
Old Faithful, the first American vehicle ever to be so decorated, was retired from active service by official Marine Corps order on December 22, 1943. Faithful to the last, this jeep’s motor, which has never been overhauled, purrs as smoothly today as it did on the historic day of August 7, 1942, when it first rolled onto Guadalcanal’s famous Lunga Beach. During its duty in the Pacific area,
Old Faithful served as official car for many distinguished leaders, including the late Secretary of the Navy Frank Knox, Adms. Chester Nimitz and William F. Halsey, Vice Adms. A.W. Fitch, and J.S. McCain, Marine Corps Commandant Lieut. Gen. Thomas Holcomb, his successor Lieut, Gen A.A. Vandegrift, and many others. In 1944, Old Faithful, after a long journey, arrived in heaven and now reposes in the Marine Corps Museum at the Marine Corps Air Station Quantico, Va.
Also in 1944, the Marine Corps Chevron included this photo and article on “Old Faithful”:
Battle-Worn Jeep Back In U. S. On Bond Tour
“Old Faithful,” first Marine jeep to be landed on Guadalcanal and among the first on Bougainville, was exhibited at the Plaza War Bond center in downtown San Diego this week in connection with the Filipino Day program.
The jeep was retired on Bougainville recently after having traveled more than 11,000 miles of jungle terrain as a command car. During its 18 months’ service “Old Faithful” served four Marine generals as well as carrying every ranking Marine officer and visiting official on the two battle-torn islands.
Previously, the jeep had been awarded a “Purple Heart” for holes in its windshield, received when a Jap battleship shelled Guadalcanal. It is on its way toward becoming a museum piece at the Marine Corps Museum, Quantico.
In 1955, Ted Bumiller went around the world in a Willys Wagon. At some point Ted created a 30 minute movie titled “Around The World By Jeep” and traveled around exhibiting it. The ad below, published in the January 3rd, 1970, edition of the Toledo Blade shows he was still touring and showing his film fifteen years after he’d made his trip.
Anyone ever seen the movie?
For some reason the Willys Export company advertised the Cargo & Personnel Carrier in a German Magazine. Seller lists this as a 1950 magazine. Given the early grille, this may well be the case. This is really an interesting piece.
“Willys Overland Export Co. Universal Jeep + Dorndorf – Orig. Anzeigen von 1950. Original Seite aus einem alten Magazine.”
This edition of the Toledo Blade celebrated the 50th anniversary of Willys Overland. It includes some jeep photos. It isn’t cheap.
“Rare find, this issue was devoted to the Willys Overland Co, celebrating 50 years of business. The entire paper has celebratory ads to the Willys Co. Includes history of the co, as well as advertisements for Jeep and Willys cars. Has both sections, 48 pages. Really nice shape for a newspaper this old.”
This May 10, 1943, article from The Telegraph shares the news that New Hampshire kids raised enough money through stamp and bond sales to purchase 92 jeeps for the US Forces.
This ad was featured in the May 27, 1947, issue of the Ottawa Citizen.
A few months later, a similar ad appeared in the Ottawa Citizen, this time featuring the wagon:
Newspaper Ads in 1965 & 1966 championed the CJs and the V-6 power plant, calling it The Flying Jeep. This first article was published on August 21, 1965, in The Evening Independent.
The Toledo Blade published an article two days after the one above, noted that Kaiser Jeep faced a new competitor, the Ford Bronco:
This ad was published in a variety of newspapers. This particular one appeared October 12, 1966, in the Southeast Missourian.
An August 20, 1954, article in the Toledo Bade discussed Kaiser-Willys upcoming demonstrations at 23 major fairs in 15 states. The article included a photo of a Jeep-a-Trench Trencher.
This ad from the February 17, 1946, issue of the Sunday Morning Star, published in Delaware, shared the news that Irvin Sachs would be introducing the new universal Jeep.
This September 13, 1958, article from the Toledo Blade told the story of four italians who drove what appears to be a WWII jeep a distance of 80,000 miles from Italy to Toledo. The men, all newspapermen, planned to drive another 15,000 miles back to Italy. What a trip! I wonder if their counterparts in 2013 knew of their countrymen’s adventure?
Here’s an August 1940 Spokane Daily Chronicle article that is a reminder the name “Jeep” was used prior to the construction of the first Bantam jeep. In this case, it was used on the Minneapolis-Moline NTX tested at Camp Ripley. That vehicle sold for $29,000 at auction.
This article appeared in the February 1956 issue of Globetrotter. A similar article, with just one photo, appeared in the April 1956 issue of Willys News.
The February 1956 issue of Globetrotter featured a short article about using jeeps to take tourists to Harney Peak in South Dakota. You can see more pics and information about Harney Peak jeeps on a couple other posts.
Shepard went on to write an article for Wide World Magazine titled First to Sail the Sahara. An 1800 mile journey with his wife and family in a sand yacht over the Desert in 1956 (it’s also been republished as a book, but this may be a modern item). The second, Sahara Adventure, is an actual book and probably a more complete account of the trip. I’ve just bought it, so I’ll report on it once I read it.
This February 17, 1960, article from Florida’s Lakeland Ledger introduced the new “Maverick Special” wagon to readers.
This article was published in the February 28, 1941, issue of the Milwaukee Journal. Seemed like a good companion piece to the photo above.
This March 10, 1948, article in the Toledo Blade reported that the FTC ordered Willys Overland to stop claiming or inferring that it had “either acting alone or in co-operation or collaboration with the United States Army or with any other agency or party, created or designed the automotive vehicle known as the jeep.”
This August 25, 1958, article in the Sydney Morning Herald welcomed jeep manufacturing to Australia. The in-depth articles cover quite a bit of jeep history. The ads are interesting, too. Because the articles, photos, and ads are so interconnected, I’ve included full-page reproductions of the pages rather than try to slice them up to make them web friendly. There is also a useful list of jeep dealers for anyone tracking the history of jeeps in the state of New South Wales.
This April 21, 1944, article in Canada’s The Maple Leaf theorized how the post-war jeep just might help you warm up together in the “slip trench”!
The list of five items that the jeep is not good for is an interesting one. This was published in the June 16, 1945, issue of the Pittsburgh Press.
Note the description of the “V” theme. This was published in the April 5, 1950, in The Evening Independent.
The July 19, 1945, issue of the Pittsburgh Press introduced the jeep with this article.