Old News Articles Research Archives

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1943 Buenos Aires Motor Magazine

• CATEGORIES: Features, Magazine, Old Images, Old News Articles

The June 1943 issue of Motor Magazine out of Buenos Aires, Argentina, featured this introduction to the jeep on its front page. I snagged this copy off of eBay in December and it finally arrived. The 24-page magazine printed on newspaper covers a wide range of automotive subjects, most far above my rudimentary Spanish. I’m pretty surprised any of these survived!

Here are the first two pages (the only two that included the jeep as far as I could tell):

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Also included in the magazine was this ad(?) featuring a jeep.

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1959 Brazilian Bulletin Article About Jeeps in Brazil

• CATEGORIES: Features, Old News Articles

I stumbled upon this article looking for something else.

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1956 News Photo Introducing the FC-150

• CATEGORIES: Features, Old Images, Old News Articles

This photo and caption was published in the December 13, 1956, Madera Daily News-Tribune.

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1943 Photo of the ‘Mechanical Jack of All Trades’

• CATEGORIES: Features, Old Images, Old News Articles

This photo was featured in the September 24th, 1943, issue of the Sugar House Bulletin (SLC, UT).

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1944 Photo of Jeep Stuck in New Guinea

• CATEGORIES: Features, Old Images, Old News Articles

Certainly it isn’t the first jeep to be stuck in New Guinea! This photo included a February 25, 1944, article from the Healdsburg Tribune that updated on New Guinea operations.
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1962 Photo of Men Who Completed Hemet Run

• CATEGORIES: Features, Old Images, Old News Articles

This April 20, 1962, article in the La Habra Star highlighted Sam Winner, Frances Hughes, and Cruz Gomez, who had recently completed the two-day, 300 mile Hemet Run and camp-out. The planned to followed that up with the Indio Jeep Run in May.

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1943 Photo of Kids Riding in a Slat Grille

• CATEGORIES: Features, Old Images, Old News Articles

These kids earned their way to a jeep ride. as described in the January 1, 1943, article in the Healdsburg Tribune, Enterprise and Scimitar (what a name!?!).

According to the Caption: “Up the steps of the 24th Street school, Los Angeles, goes an army Jeep loaded with thrilled children. The Jeep was their present to Uncle Sam, a present bought with war stamps from their savings. At the wheel Is Sergt. Virgil Yewell, Stamp sales totaled $11,190.35—a lot of nickels and dimes —and they’re buying more.”

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1941 Photo of a Ford GP in the Dirt

UPDATE: Joshua notes this is a Ford GP.

The photo was published in the June 12, 1941, issue of the Madera Tribune.

U. S. Army’s celebrated little “jeep” or “blitz buggy* technique, as shown here. Camouflage removed to into a hole under camouflage to provide new fightin ” which seems to go everywhere these days, now goes take picture, during maneuvers at California’s Ft. Ord. Captain William A. Dodds designed mount for .50-caliber gun.

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1943 Article About Cabrillo School Jeep War Bond Pruchase

• CATEGORIES: Features, Old News Articles

This March 27, 1943, photo and article in the San Pedro News Pilot describe a big event at a Cabrillo Avenue School in San Pedro. Enough money was raised to warrant jeep rides at the school. I can imagine that must have left some memories with those kids!

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1943 Photo of Lena Horne Exiting a Jeep

• CATEGORIES: Features, Old News Articles

This photo and caption from August 27, 1943, described Lena Horne’s visit to a local baseball game between SCU and players from the 92nd Infantry Division.

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Late 1940s Bob’s Sales & Service Ads

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

Bob’s Sales & Service of Clare, Michigan, ran several different jeep ads between 1946 and 1948.

  1. Clare Sentinel March 29, 1946:
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  2. Clare Sentinel August 16, 1946:
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  3. Clare Sentinel May 02, 1947, ad:
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1948 Article on Jeeps as ‘Stars” of a Agriculture Show

• CATEGORIES: Features, Old News Articles

This November 04, 1948, article out of the Saline Observer, discussed a local agriculture demonstration and noted how jeeps were some of the stars of the show.

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1948 Jeep Ad Rainy Weather is Duck Soup

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This ad appeared in the Oxford Ledger on March 10, 1948, published by A. B. Clothier & Son out of Oxford, Michigan. It later appeared in the Leelanau County times on March 25, 1948, published by Harry’s Service Center, Traverse City, Michigan.

A.B. Clothier Ad:

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Continue reading

 
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1947 Ad for Citizen’s Garage

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.

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1948 Newspaper Jeepster Announcement

• CATEGORIES: Features, Old Images, Old News Articles

This August 17th, 1948, ad for the Jeepster was published in the Sullivan Daily Times, out of Sullivan, Indiana.

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1947 and 1948 Comparison of Ads for the Jeep

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles

Both of these ads from the Sullivan Daily Times, out of Sullivan, Indiana, cover the features of the jeep, but do so in slightly different ways. The March 18, 1947, ad focuses on the job-task utility aspects of the jeep, how consumers can use the jeep. The July 13, 1948, ad is less about what the jeep can do task-wise and more about what it can bring consumers beyond specific tasks, such as great mileage, physical comfort, and convenience. I have not studied other ads to see if this was a general trend in Jeep advertising (in other words, I do not know if this shift directed by Willys-Overland or something Citizen’s Garage did on their own).

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1947 Jeep Caravan’s Coming to Town

• CATEGORIES: Features, Old Images, Old News Articles

This July 08, 1947, article from the Sullivan Daily Times announced the upcoming arrival of the Jeep Caravan to the town of Sullivan, Indiana. It was one of four Jeep Caravans traveling the United State at the time.

The caravan consisted of eight jeeps. One was the CJ-2A fire jeep. Four other CJ-2As sported attachments, including an arc welder, a generator, a compressor, and a line of hydraulic lift implements. Based on the pic below, it looks like 2 wagons and a truck, brand new to the line-up in the summer of 1947, rounded out the caravan.

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This July 09, 1947, article from the Sullivan Daily Times announcement was published the next day and featured the CJ-2A fire jeep.

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1943 Photo Promoting War Bonds

• CATEGORIES: Features, Old News Articles

This photo and caption appeared on the second page of the Daily Nebraskan on February 24, 1943.

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First Issue of the KW Booster Newspaper

• CATEGORIES: Features, Old News Articles • TAGS: .

This December 1954 Volume I, Issue I was the first issue of the ‘new’ KW Booster News, a monthly newspaper designed to inform employees. Updates would include the newest announcements, company updates, employee updates (such as the new profit sharing model), and  intra-company events (such as intramural bowling teams). This first issue introduces the brand new CJ-5, among other announcements.

I’m not sure how many issues of the KW Booster were published. The only other issue of this newspaper on eWillys is the June 1958, Vol. 2, No. 1.

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1944 Article on Bantam BRC-60 to Smithsonian

• CATEGORIES: Features, Old News Articles

Mario shared this article, published on March 25, 1944, in the Courier-Journal out of Louisville, Kentucky. a while ago on Facebook. It shares the news about a Bantam BRC-60 that was sent to the Smithsonian.

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Aug. 18, 1944 Newspaper Ad for the Willys Jeep

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

Here’s a curiously early newspaper ad for the Willys Jeep in the August 18, 1944, page 3, of the Healdsburg Tribute and Enterprise out of California. It’s a small, one-column, straight to the point ad without any credit as to what company placed the ad. This may be the earliest ad for the jeep I’ve seen in a newspaper. This would have been placed during Willys-Overland’s fight with the FTC over W-O’s use of the term “Jeep” in its marketing.

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The ad was again published the following month in Monterey, Virginia, on September 29, 1944, in the Highland Recorder: https://virginiachronicle.com/cgi-bin/virginia?a=d&d=HR19440929.2.28.1&e=——-en-20–1–txt-txIN-willys+jeep——-

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Kids Driving Jeeps

• CATEGORIES: Features, Old News Articles

UPDATE: This photo of Jimmy Crabtree resides in the Free Library of Philadelphia Digital Collections (see bottom image).

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PHOTO CREDIT: Free Library of Philadelphia Digital Collections ; PHOTO CAPTION: San Francisco: Jimmy Crabtree, 3, does some repair work on his miniature Jeep, with some aid from a helper. Jimmy’s father, a race car aid from a helper. Jimmy’s father, a race car mechanic, and his uncle made the Jeep for him. It is powered by an electric motor like those used in invalid chairs. Two batteries, one under the hood and one under the rear seat, furnish enough juice for 10 hours driving at 14 mph. Mr. Crabtree estimates it cost about $75 in parts and $2,000 in labor. February 21st, 1948

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Originally posted in November of 2014: The Chicago Tribune featured two kids driving jeeps. The first was about a boy named Richard Aulerich who built a soap box entry and then turned it into a drivable vehicle.

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Boy from Detroit turns Soap Box Jeep into drivable vehicle.

A year later Jimmy Crabtree proved a little smarter than Richard. Three-year-old Jimmy had his father make him a drivable jeep, but it seems ladies-man Jimmy made sure it was a two-seater. He wasted no time picking up Susan Spitzer and taking her for a ride.

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Handy Table for Sleeping/Eating

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

This article comes from the 1963 issue of Four Wheeler Magazine. Perhaps more interesting to me than the table, which is utilized for sleeping or as a table is the top. The top was modified to accommodate the table, but I’ve not seen a top that also had the rhombus-shaped rear windows. I believe the bumpers may be from Con-Ferr (or were later sold by Con-Ferr).

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December 1942 Article About a Modified Bantam

• CATEGORIES: Features, Old News Articles

This news clipping from the December 30, 1942, issue of Yank: The Army Weekly shares the story of a Bantam (no 1687) that was pieced together by the Ordinance Depot.

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1954 Ad with a CJ-3B

• CATEGORIES: Advertising & Brochures, Features, Old News Articles

This October 14, 1954, advertisement from the Heppner Gazette out of Heppner, Oregon, by the Farley Motor Company included a CJ-3B. You can see that the WILLYS ‘Jeep’ branding made a comeback not too long after Kaiser took over. KW also appears in the ad, along with Kaiser Willys Sale Division and  Willys Motors.

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