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1948 FTC Decision Ordering Willys to Tone Down Advertising

• CATEGORIES: Features, Old News Articles

This March 10, 1948, article in the Toledo Blade reported that the FTC ordered Willys Overland to stop claiming or inferring that it had “either acting alone or in co-operation or collaboration with the United States Army or with any other agency or party, created or designed the automotive vehicle known as the jeep.”


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1948? VEC? CJ-2A Mesa, AZ $7000


Listed as a 1948, it looks more like a 1946. I can’t tell for sure, but the windshield may have square bow holder bolts.

“This is one very nice looking old Jeep. I am listing it for a friend. It is rather a rare model with column shift. {Note pictures}. Please DO NOT text or email response to this advertisement. Serious inquires by Telephone only , John”

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1957 CJ-5 w/Trencher Antwerp, OH $12,500


Looks in great shape.

“1957 Willys Jeep A Trench. I am the owner and have the title. This is one of the rarest things I have ever seen. It has an Auburn trencher attachment which later became Ditch Witch. This Jeep has been sitting in a pole barn for at least 10 years! I pulled and flushed the gas tank , blew out the fuel lines and cleaned the carb. It fires up and runs good! It will need some brake work! It was originally a baby blue color. It was repainted nearly 15 years ago. There was some patching done on the floor boards at that time. I’m sure they also patched it elsewhere. The paint job is fair for its age. It has some paint bubbles on the right rear quarter The interior is pretty nice and it shows 7770 original miles. Tires have excellent tread but are weather cracked. If you have an interest I urge you to come and look at it !! I have a lot of pictures. More than I can show here. I will gladly send you more. What a unique piece of equipment to own.. It is a 1957 and is not perfect. But would make a awesome restoration project. Sold as is needing TLC! Engine runs great!”


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1950 CJ-3A Cedar City, UT $5000


Could be a good price.

“This 1950 CJ3 is in working condition. Both 2WD and 4WD working. Just hate to see it sit around. Will take best offer. Please call. Actual mileage is unknown.”


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1951 CJ-3A Great Falls, MT $9900


Looks like a nice build.

“51 CJ3 WILLY’S Jeep, 350 chevy, auto trans, cj5 running gear, power disc brakes, power steering.Comes with brand new full BEST TOP. lots invested.”

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1946 CJ-2A Harrison, MI $10,900


Nice looking jeep, but the papers on the dash are disheveled, making it look a little messy.

“Full restoration, new metal tub and many new parts, needs nothing.”

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1965 FJ-6 Stockton, CA $5000


Steve forwarded this ad.

“1965 Keiser Jeep FJ-6 Fleetvan, very rare, has only had E plates (government plates), runs, right side steering, vintage and amazing!!! ”

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1964 Ice Cream Van Fresno, CA $5000


Steve found this ice cream fleet van.

“Its smog exempt, well kept and needs little maintenance… runs, no mechanical issues”

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1946 VEC CJ-2A Gerber, CA $9995


UPDATE: Still Available.

(08/15/2015) It appears to be a VEC.

“1946 willys jeep original stock cj 2a very nice condition always kept inside has full seat warn hubs transmission is three on tree call les.”

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1948 CJ-2A Chino Valley, AZ $5000


UPDATE: Still Available.

(02/07/2016) Looks nice. Has a passenger side tank.

“I have a really nice and clean 1948 Willy Overland/ Jeep CJ2 for sale. It has a Buick 215 aluminum V-8 engine, T90 3 speed transmission, T18 2 stick transfer case – with the rare Warn over drive attached. The axles are 5.38, wheels are 15 x 8. It has the original dash and firewall data plates. Dual gas tanks with transfer valve. New battery. GM saginaw steering conversion. I have the original back seat for it, as well as a bolt on rear rack with high lift jack attached. It has a nearly new Mile Maker PE6000 winch. Has a tow bar and light cable. I am selling this for a family friend who lost her husband to cancer. This was his hunting vehicle a couple times a year and was not a daily driver. I have 2 buddies that are Willy’s experts, so I can get any Willy/Jeep questions answered for you. We do not know much of the history of this Jeep, except that same guy has owned it since 1982. ”

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1951 M-38 w/ Trailer Boston, MA $13,500

• CATEGORIES: CJ-3A, trailer • TAGS: , .

This is an unrestored jeep and trailer.

“Not restored. Excellent condition 30,000 miles. Always garaged Completely original”

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1948 CJ-2A Helena, MT $3000


UPDATE: Price dropped to $3000.

(06/15/2016) Appears worth a look.

“1948 jeep 2A runs and drives, has an original flat head engine, would be a good restoration project, comes with spare parts including drive lines, carburetor, fly wheel, fan, dip stick and tube, a few miscelanius other things $3,500”

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1953 CJ-3B Logan, UT $6600


Has a few updates.

“1953 CJ3B Willys Jeep. Body-off restoration in 1998. Mud Terrain tires (1,000 miles), Jeep Cherokee power steering, 6,000 miles on rebuilt stock F-head 134 ci engine, Roll Bar, electronic gauges, 12 volt conversion, 8,000 lb winch, 2 1/2 inch lift (new springs), custom spare tire and gas can carrier. Excellent top, upgraded front bucket seats, rear seat, 4 seatbelts. Stored inside since restoration.”


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1945 MB Harrisville, UT $8000


Looks in good shape.

“1945 Willys MB. 327, 3 speed transmission, 4/2 wheel drive, high low transfer, tow bar, tow lights, manual hubs, front rear axles….Many extras, runs good looks good”


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1953 CJ-3B Farmington, NM $15,000


Just listed over at

“Almost original. Rebuilt engine has 200 miles on it. It runs great and everything works, new upholstery.”


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1948 CJ-2A Holladay, UT $8000


Looks to have dual tanks.

“Must see 1948 Jeep Willys. Original body, great shape. Recently restored. Road certified, excellent off road capabilities. Lightly used.”


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1966 CJ-5 Rifle, CO $2000


Has an Acme fiberglass hardtop. Could be a good price. Not sure about its worth since I can’t remember seeing one for sale. Has some vintage rims, too.

Engine: Buick 225 odd fire V-6
Includes vary Rare Fiber glass hard top and doors. (you can’t even find these made by after market companies I was told it is worth $1500.00-2000.00 just alone)

Extra’s that go with jeeps

Front and Rear Dana 44 Axles off of Cherokee chief
SM 465 1 ton Transmission / Bolts to Buick 225 engine

I will also deliver for free up to 50 miles from Rifle CO. If you need it delivered further I can do that also for extra cost and a time frame that works with my schedule.”


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1952 M-38 San Francisco, CA $4800


Needs brake work.

“This is a real army issue willys that was in the korean war which means it has a lot of heavy duty upgrades from the civilian model, it’s pretty much all original except the front bench seat but i have the stock buckets too and the front bumper trailer hitch for towing it as well. Just had a brand new carb and fuel pump put on it and the thing runs great and only has 30,000 miles on it! This thing gets lots of attention and is a blast to drive and will climb up anything! Needs rear brake slave cylinder rebuilt, 20 or 30 dollar fix other than that there are no mechanical issues.
I love this little willys jeep and don’t really want to sell it but current situations demand it.
4,800 obo which is a very reasonable price!”


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1959 FC-170 Flagstaff, AZ Make Offer

• CATEGORIES: FC150-FC170-M677 • TAGS: .

Looks like a good restoration or “keep as is” candidate.

“This was purchased as a restoration project. My interests have changed and I would like to see this go to someone who will either restore it or just get it out and enjoy it. The truck came form the original owner in Fresno CA about 12 years ago. It will run. The valves need adjusted and it needs tires to get it on the road. You will not find the typical rust around the windshield and the cab on this truck. Feel free to contact me with questions or offers.”

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Year? Trailer Middletown, NY $300

• CATEGORIES: trailer

Tim spotted this well-priced trailer.

“For sale. Steel body single axle utility trailer. Trailer has 15″ tires. Steel bottom and steel stake sides. Fold down tail gate and steel stake back frame. Paint has seen better days and there is some rust. First $300 takes it.”


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2 1947 CJ-2As Townsend, MT $5500


UPDATE: Still Available.

(10/25/2015)  “Two 1947 Willy’s CJ2’s. One has new tires, good paint, seats, Tiger Top, electric winch, 12volt conversion. The other is mostly complete except seats and tailgate, 6volt. Both run good. Some extra parts.”

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1945 & 1948 CJ-2As? Fresno, CA $7500 For Both


Both need work and both have updates. Looks like one has an M-38 body.

“Selling 2 Willys Jeep 1945 and 1948 cj2a together.
’45 has a very straight body and runs well but will need a little work. It has a low miles chevy 350 with a turbo 400 auto., 33/12.50 with alloy rims.

’48 is a project with all or almost all parts to complete. The body is near-perfect, wells are cut for leg room, custom dash and gauges, electric fan, 35/15.50 tsl super swampers on real beadlock rims ($2500 right there). custom seats but are weather beaten. 5 point harnesses. custom built for this jeep, long arm, coil spring conversion lift kit from Rocky Road in Utah. Weld-in appication. Still in Box. ($3,000 right there). Low miles crate motor chevy 350 with SM 420 4 speed to T90 with adapter. 3 extra transmissions: SM 420, SM 465 / Bell, TH 700R4 4×4 – K stamp series (heavier duty). extra roll bar and much more. This stuff is work $20K.
Everything goes together or I keep it. No trades. $7,500”

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1960 CJ-5 Fresno, CA $2250


If the winch is included, this could be a good price.

“1960 jeep willys cj5 perfect project car! very little rust, straight frame, 289 V8, working 4 wheel high and low, locking hubs. 3 speed manual. Was a daily driver until a few months ago needs a carburetor tune up and one of the plugs is sparking. Newer soft top and starter (2 y/o) . comes with original hard doors and front tow bar. first $2250 firm takes it no trades”

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1948 CJ-2A Oro Valley, AZ $2500


Looks to have a Kelly Top.

“Not running but very low milage, father in law used to use it fir hunting only, he bought it in 58. Wouldn’t sell it but I need the money”