Documents Research Archives

To Top

Product Merchandising Manual Circa 1955

• CATEGORIES: Documents, Features

Several months ago a reader purchased a product merchandising manual with over four hundred pages, used by the Willys Motors marketing department. Over the succeeding months, we scanned and assembled this into a PDF. I’m dating it at 1955 because it introduces the new CJ-5. It’s not entirely complete, but there’s lots in it.

I’d like to thank the generous reader for making this available to everyone! I wish everyone the best for 2019!!

https://drive.google.com/open?id=1OW3rP4Ay1l9fcMrLaIMTH2ordwssoDaV

Here are a few pages:

cover-merchandising-manual
40-merchandising-manual-cj5-lores 131-merchandising-manual-cargopc-lores 167-merchandising-manual-fire-engine-lores
Continue reading

 
To Top

Willys Overland Business Card on eBay

• CATEGORIES: Documents, Features

Maury shared this one. It’s unclear what year this might have been printed, but for the price you could buy a few thousand current business cards.

View all the information on eBay

“Here is a vintage, Willys Overland Jeep, The Overland Band business card, from Toledo Ohio. The card is in excellent condition. There are no creases in it. I do ship internationally. Please email me with any questions.”

overland-band-business-card

 
To Top

Garwood Dump Bed Manual

• CATEGORIES: Documents, Features

Thanks to Andy for sharing a copy of Eric Voytko’s Garwood Dump Bed Parts and Instruction Book for the Universal Dump-O-Matic with Pump and Valve Assembly. Eric runs http://www.classicrefusetrucks.com.

garwood-dump-fc-manual0

garwood-dump-fc-manual1

garwood-dump-fc-manual2

garwood-dump-fc-manual3

garwood-dump-fc-manual4

garwood-dump-fc-manual5

garwood-dump-fc-manual6

garwood-dump-fc-manual7

 
To Top

1950-51 “Quality and Present” Training Brochure on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

One more 1950ish salesman training brochure on eBay.

View all the information on eBay

“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc.”

1950-sales-training-present-and-quality1 1950-sales-training-present-and-quality2 1950-sales-training-present-and-quality3 1950-sales-training-present-and-quality4

Continue reading

 
To Top

Qualify and Present Quiz

• CATEGORIES: Advertising & Brochures, Documents, Features

This salesman brochure was a part of the salesman training brochure above.
1950-sales-training-present-and-quality6

 
To Top

1950-51 “Joe Booth Gets A Break” Training Document on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Here’s another training document on eBay.

View all the information on eBay

“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”

1950-sales-training-joe-booth1 1950-sales-training-joe-booth3 1950-sales-training-joe-booth4 1950-sales-training-joe-booth5

Continue reading

 
To Top

“Joe Booth Gets A Break” Quiz

• CATEGORIES: Advertising & Brochures, Documents, Features

This quiz was part of the Joe Booth training brochure above.

1950-sales-training-joe-booth2

 
To Top

1950-51 “Willys Makes Sense” Training Brochure on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features

Andy shared the Willys sales training document. I’d buy it at a cheaper price.

View all the information on ebay

“Original salesman’s part color catalog , 8.5 x 11 , 12 pages, 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”

1951-willys-makes-sense-sales-brochure0

1951-willys-makes-sense-sales-brochure1 1951-willys-makes-sense-sales-brochure2 1951-willys-makes-sense-sales-brochure3

Continue reading

 
To Top

Quiz from the 1951 Willys Overland Sales Training Doc above

• CATEGORIES: Documents, Features

This quiz is part of the sales training document above.

1951-willys-makes-sense-sales-brochure4 1951-willys-makes-sense-sales-brochure5

 
To Top

Warn Hub Service Manual WL-2 and WO-1

• CATEGORIES: Documents, Features

Micah shared this Warn Hub Service Manual for WL-2 and WO-1 Hubs. You can located the PDF via Maury’s post on the earlyCJ5 page:

http://www.earlycj5.com/xf_cj5/index.php?threads/a-brief-history-of-early-warn-hubs-for-jeeps.131117/page-2#post-1445702

Here are a couple of pages:

1956-warn-hub-wl2-wo1-instructions2 1956-warn-hub-wl2-wo1-instructions1

 
To Top

1946 Testimonial by Hickok Oil

• CATEGORIES: Documents, Features • TAGS: .

This testimonial was dated October 31, 1946.

Scan10039-oil-company
Scan10040-hickok-oil-company

 
To Top

Willys Overland 1903-1953 Golden Jubilee Program on eBay

• CATEGORIES: Documents, Features

The staring price is $245. While it’s an interesting and rare document, it’s not worth that much (to me anyway).

View all the information on eBay

“Willys-Overland Golden Jubilee Program 1903-1953. Original, printed in 1952. Extremely rare! Excellent condition.
6 pages, great photos.”

1953-golden-jubilee-program

1953-golden-jubilee-program3

1953-golden-jubilee-program2

 

 
To Top

Warn Auxiliary Transmission Document

• CATEGORIES: Documents, Features, OD Saturn/Warn

auxilary-warn-overdrive-installed

Blaine spotted a discussion at the Ford-Trucks.com forum on Auxiliary transmissions that included the rare Warn Auxiliary Overdrive. A user named “38 Coupe” shared a bunch of smaller Auxiliary transmission documents that included a Parts and Instruction manual for the Warn AO. So, here it is, along with some photos of a Warn unit that was for sale in April of 2015.

warn-auxiliarly-transmission-overdrive-instructions1

warn-auxiliarly-transmission-overdrive-instructions2

warn-auxiliarly-transmission-overdrive-instructions3

warn-auxiliarly-transmission-overdrive-instructions4

Continue reading

 
To Top

1948? Price List For Various Jeeps

• CATEGORIES: Documents, Features

This price list came from Willys Overland Sales book. Given it mentions the Jeepster, but not a CJ-3A, my guess is that this was produced sometime in 1948.

Scan10166-1948-price-list

 
To Top

Willys Motors Bulletin About Illuminating Jeep Signs

• CATEGORIES: Advertising & Brochures, Documents, Features

An anonymous reader we shall call “Mr. Packrat” has offered to share from time to time a collection of documents he’s gathered. So, many thanks to him for his ‘donation’ to our collective educational efforts!

This is the first item, an interesting look at the selling of signs to dealers by Willys Motors.

1957-06-07-illuminating-jeep-sign1 1957-06-07-illuminating-jeep-sign2 1957-06-07-illuminating-jeep-sign3

 
To Top

1946 Testimontial from John S. Yaryan

• CATEGORIES: Documents, Features, Old Images • TAGS: .

The writer of this testimonial must have had a very low numbered VEC.

Scan10105-john-yarnen-disc

Scan10106-john-yarnen-disc-photo

Scan10106-john-yarnen-disc

 
To Top

Texaco Service Documents

• CATEGORIES: Documents

Maury shared these Texaco service documents for Universal Jeeps — presumably CJ-5s, CJ-6s, DJ-5s, and DJ-6s, as it appears to ignore DJ-3As (oh the inhumanity!). You can download both documents as high resolution Tiffs and/or JPGS, printable here:
1. Doc 1 in Tiff format (90 MB)
2. Doc 2 in Tiff format (90 MB)
3. Doc 1 in JPG format (20 MB)
4. Doc 2 in JPG format (20 MB)

1961-71-Jeep-CJ5-Tune-Up-&-Service-Specs---Texaco-Pg1-lores 1961-71-Jeep-CJ5-Tune-Up-&-Service-Specs---Texaco-Pg2-lores

 
To Top

Orchard Sprayers By Field Force Manufacturing

• CATEGORIES: Advertising & Brochures, Documents, Features, Old Images

These documents were in a late 1940s Willys Overland binder.

There seems to be a very slight difference between the two sprayer packages offered by Field Force Manufacturing. One package used a pump with stainless steel non-magnetic plungers that gave the pump higher capacity and more pressure capability. It weighed slightly more, too.

Scan10089-sprayers-field-force Scan10088-sprayers-field-force Scan10086-sprayers-field-force Scan10085-sprayers-field-force Scan10087-sprayers-field-force

 
To Top

Nick’s New(Old) Valentine APU Archives

• CATEGORIES: Documents, Features • TAGS: .

Nick just obtained some wonderful archives about APUs and other items. Check out the pics and other info here:

https://www.thecj2apage.com/forums/topic37074_post416173.html#416173

apu-nick

 
To Top

Willys Overland Documents on eBay

• CATEGORIES: Documents, Features

This collection has a few interesting items, such as early (factory?) photos of the Porter & Reed Hardtops. But, I don’t see a ton of value here.

View all the information on eBay

willys-info-collection

 
To Top

1946 Testimonial For the Jeep & Buzz Saw

• CATEGORIES: Documents, Features, Old Images • TAGS: .

Another satisfied customer.

Scan10084-buzz-saw-photo Scan10083-buzz-saw-photo

 
To Top

Stebbins Service Testimonial

• CATEGORIES: Documents, Features, Old Images Jeeping

This 1947 Willys testimonial did not have a signature.

Scan10059-1947-01-20-stebbins-logging Scan10058-1947-01-20-stebbins-logging

 
To Top

1946 Antenna Installation Diagram on eBay

• CATEGORIES: Documents, Features

Here’s an oddball document for installing an antenna on early jeep station wagons.

View all the information on eBay

1946-document-wagon-anntena-installation

 

 
To Top

The PTO Story

• CATEGORIES: Documents, Features • TAGS: .

This document appeared in a circa 1950 product merchandise booklet.

1950-product-merchanising-pto-story1 1950-product-merchanising-pto-story2 1950-product-merchanising-pto-story3

 
To Top

Willys CJ-3A “Crash Wagon” Overview

• CATEGORIES: Documents, Features • TAGS: .

This document appeared in a circa 1950 product merchandise booklet.

1950-product-merchanising-crash-wagon-cj3a-1 1950-product-merchanising-crash-wagon-cj3a-2