A niche journal focuses on forest fire fighting called Fire Control Notes published at article in the January 1947 issue concerning quarter-ton-tanker jeeps made from WWII vehicles. You can see the full journal here: https://archive.org/details/firecontrolnotes08unit/page/n5/mode/2up?q=jeep
Documents Research Archives
July 1945 Press Release B
At five pages, this Press Release B from July 1945 is less than half the size of Press Release A.
July 19, 1945, Press Release A
This press release was part of a package of press releases and photos from eBay. It’s appears to be a press kit of some kind. There are four press releases total, each varying in size. This 14-page version A is the largest.
What is “pulling stone boat”? Apparently, the post-war jeep could do that better than the war-jeep (page A-6).
1949 Newgren Parts Price List
You never know when something obscure as this price list from February of 1949 will come in handy for someone. It’s a detailed look at the parts at the dealer pricing.
1949 Jeepster Sales Tool Brochure for the Sales Force
This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.
Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.
Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??
Some of these pages worked better when shown together, so I’ve sewn together a few of them …
DJ-3A Front Seat Installation Instructions from 1956
Somehow, I never posted these Instructions for installing DJ-3A seats that Terry sent me. So, here they are in a post of there own. These are the official instructions dated June 15, 1956, for the front passenger seat installation on a DJ-3A using Field Kit Attaching Parts No. 696529:
1962? Gladiator Brochure/Pamphlet
UPDATE: After reading this more carefully, I agree with Don that this is likely something that was aimed as dealers. It is an odd piece for sure.
1961 International Harvester Scout Vs. Jeep Booklet
In March of 1961 it appears that Willys Motors released a 4-page brochure that compared the jeeps vs. the International Harvester Scout. The IH Scout made it’s debut in late 1960, so Willys didn’t waste much time in producing the document in response to the Scout’s release.
In turn, IH didn’t waste time in publishing it’s own comparison with a technical booklet over 40 pages long. I’m not entirely sure for whom this document was intended, engineers? Sales force? Management? For Marketing so it could distill the information for the sales force?
1991 ‘The First 50 Years’ Jeep Press Packet
Thanks to Maury, I was able to get this 1991 press packet off ebay and shipped for under $10. That’s a good day. It wasn’t clear to me all that was inside, but it turned out to be a heck of a deal. The three-page tri-fold stores photos, old press releases, histories, and a few miscellaneous items.
Here’s the front of the packet:
These are the materials that are stored inside. There are four press releases, fourteen reproduction 8×10 photos, a 40-page AMC/Chrysler history, a jeep history that’s attached to the binder (see upper right corner), one March 1963 Jeep News front-page reproduction and a late 1940s wagon ad reproduction. Just the reproduction of the Willys Quad photo was worth the cost of this package (I’d never gotten around to getting one).
I haven’t read this history just yet, but wasn’t in a hurry as I’ve already read this book on AMC’s history:
Here’s how the binder looks when opened. The jeep history starts at the page in the middle.
Under the last page of the jeep history is a holder for all the photos and other documents:
Here are two 1990s press releases (I only took photos of the front pages):
These are two 1980s press releases:
The press release on the left is from early 1942 and covers the changing situation with America’s entry into WWII, while the one on the right is from 1965:
The Jeep News reproduction page from March 1963 is shown on the left. It includes a report on the name change from Willys Motors to Kaiser Jeep and the Willys-Overland Export Corp. to Kaiser Jeep International Corp. The reproduction wagon ad on the right is from 1948 and includes details on which magazine and dates it appeared (I wish I had that database of information!).
VEEPSTER Builder’s Guide and Assembly Manual
This 48 page VEEPSTER Builders Guide & Assembly Manual was listed on eBay the other day. It’s a detailed document on how to build a VEEPSTER with the kit supplied by Sun Valley Autotech. There’s no date on it. Learn more about VEEPS, Scamps, VEEPSTERs and eVEEPSTERs here.
2 – 1954 Willys Commercial Data Fact Books on eBay
Two different 100+page Willys Commercial Data Fact Books on eBay. One is listed at $95.99 and the other at $159.99. I’ve never seen one of these, so I’m not sure all of what is inside them.
- This appears to have more cover wear than the 2nd one and priced at $95.99.
- This one is the more expensive one at $159.99.
The interior pics appear the same for both:
1963 & 1965 Service and Parts News on eBay
I’m not very familiar with these Jeep Service and Parts news brochures and booklets and don’t know if they are worth the asking prices. Here’s some that I found on eBay.
- 1963 Original Jeep Service and Parts News
- 4 1964 JEEP SERVICE AND PARTS NEWS BULLETINS
- 1963 1964 ORIGINAL JEEP SERVICE AND PARTS NEWS 63 64 ALBUM MANUAL 15 BULLETINS
- Vintage 1964 Jeep Service and Parts News
- 1965 Original Jeep Service and Parts News, (service bulletin set). There are a total of 7 bulletins ranging from December 1964 through June 1965 and one issue dated April-May 1966
October 1943 School at War Bulletin
This interesting School at War Bulletin from October of 1943 was preserved by the University of Toledo. Pages five and six of the bulletin include a story about the success of the schools-buying-jeeps program. The war department had set a goal of 10,000 jeeps for US Schools for the year 1942. Each state was given a quota, which almost every state exceeded, resulting in the ‘purchase’ of 39,535 jeeps by schools.
You’ll find posted on eWillys various newspaper articles and photos describing the visits of jeeps and military personnel to schools. What I didn’t know was that not only did the jeeps visit the schools, jeeps also were driven “up steps, down steps, into gymnasiums, onto auditorium stages, and around school corridors. Once school in St. Paul, which “bought” 48 jeeps, reports that one of the versatile cars spent a whole day driving through the halls for inspection by the various classes.”
Here’s a break down of the jeeps purchased by schools during 1942:
Here is the full seven page bulletin:
Willys New Car Order Booklet on eBay
This is an odd thing that Willys Auto folks might find interesting. I’d think they would have had something similar for jeeps??
View all the information on eBay
“Vintage 1952 Willys New Car Orders Motors Jeep Dealer Parts List book original. Condition is Used”
DJ-3A, CJ-3B, CJ-6, Wagons, Trucks Drawings on eBay
Maury spotted these schematic drawings for sale of various Willys Jeep vehicles on eBay. Each appears to be 8.5″ x 11″.
https://www.ebay.com/sch/goodstuff013/m.html?_nkw=&_armrs=1&_ipg=&_from=
CJ-6:
WAGONS (several options … eBay):
Kaiser Jeep Order Pad on eBay
Maury shared this unusual item.
View all the information on eBay
“NOS 1969-70 KAISER JEEP CHEROKEE FAST ORDER PAD DEALERSHIP ADVERTISING NEW RARE
THIS AUCTION IS FOR A 1970 JEEP DEALERSHIP ORDER PAD
THIS ORDER PAD IS IN GOOD SHAPE BUT DOES HAVE SOME WATER DAMAGE TO THE PAGES
VERY RARE TO FIND ONE
THESE ARE HARD TO FIND
M-Series(Military FC) Operator Manual
Tux Park III Parts List
This was also on eBay. I assume one of the Tux Park guys hopped on this unique resource. Unfortunately, only a couple photos were provided on eBay.
1950 Commentary on the State of Willys-Overland Management

1958 Photo of Arthur Gaeth: Source
Arthur Gaeth had a career that ranged from being a pre-WWII LDS missionary and tour conductor in what is now the Czech Republic/Slovakia, to reporting on displaced citizens in Europe. In 1946, he reported on the Nuremberg trials. In 1947, he provided more details on his life during a Senate hearing where he encouraged the loosening of travel restrictions in Europe. He subsequently had his own radio broadcast and Washington Correspondent for the Mutual Broadcasting System. In the 1950s he became the “Voice of the Denver Post” and a News Commentator for Denver’s KBTV News.
The reason for the background information on Arthur Gaeth is that In January of 1950 he delivered a scathing review of Willys-Overland’s management, which was printed out in the January 1, 1950, issue of the Arizona Sun. While there’s likely some exaggerations within, it still provides some interesting tidbits, such as Mahoney’s Technical Services, Incorporated, side deal. Also, if the name Empire Securities isn’t familiar to you, I’d suggest reading this 1946 Fortune article.
1948 Report On The Universal ‘Jeep’ in Conservation
Here’s the 1948 Report On The Universal ‘Jeep’ in Conservation I mentioned last week. At twenty-three pages, it’s larger than I expected with lots of photos. All but three of the photos were taken at the Rio Grande College Farm in Ohio (see last page for more info).
1955 Warn Hubs Manual **SOLD**
This early Warn manual No. WD-255 sold on eBay for $36.20. My last bid was $35.20, so someone out there outbid me.
Schematic Plans for Parkway Conversion and DJ-3A Hardtop on eBay
This unusual set of drawings highlight some Parkway Conversion details and some DJ-3A Hardtop details. Each sheet is 29″x18″. Asking price is $47.50.
View all the information on eBay
“”Jeep Model CJ-3A Dispatcher”, Plans for the Parkway Conversion Utility Delivery Vehicle canopy assembly and attachment, by the writers and illustrators of Willys-Overland Motors, Toledo, Ohio. No Copyright, but a 1956 date. Published by Jeep, Willys Motors, Toledo Ohio. NOT Ex-Library. Note – the photos you see are of these diagram sheets – no ‘Stock Photos’.
A tight firm clean set of three sheets, each 29″ x 18″, each detailing the assembly and attachment of these canopies to the Jeep CJ-3A vehicle of that day. clean and very well illustrated pages.
Sheet 1, illustrated with paragraphs of text, dated March 1958;
Sheet 2, Close-up with all dimensions including window dimensions and attachment detail;
Sheet 3, An Isometric view with attachment directions.
A splendid set of plans for that splendid old barn find or the Jeep Dispatcher passed down to you. Direct from a postwar Jeep dealer’s library. No dogears, No mustiness, No smoke smell. Splendid for the owner rebuilding that old find. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers.
A wonderful set of directions for the Mechanic, collector, historian, author. No names. Darkenings but no markings. NOT Ex-library. NOT Remainder-marked. We combine S&H on multiple purchases. Check out our eBay store – Navalperson 2 – Navalperson Books and More – 1,600 and more items waiting for you there. Buy with confidence – over 30,000 satisfied Internet buyers can’t be wrong!! Don’t let this one get by you – this is a marvelous Jeep find.”
Mid-1950s Product Merchandise Manual on eBay
Seller’s asking price is $295. The contents are likely very similar to this one, which has been scanned and made available for free.
View all the information on eBay
“”Product Merchandising Manual” by the writers and illustrators of Willys Motors and Willys-Overland Export Corporation, Toledo Ohio. No Copyright information. Assembled and Published by Willys and the Jeep Division in the early 1950s – we make a presumption of 1955 based on the Jeep CJ-5 described herein., Presumed First Edition, NOT Ex-Library. No ISBN. Note – the photos you see are of this binder and sections no ‘Stock Photos’.
A tight firm clean binder containing Forty (I through XL) tabbed sections of promotion information for the Jeep dealer to sell Jeeps to the public. The purpose-made three-ring binder is deep blue/yellow-green lettered and decorated with the large Willys ‘W’, although the information is for Jeep. The binder is 11 1/2″ x 11 1/2″ if you count the big graceful curve of the 3 1/4″ spine. The hinges for the binder are separately hinged so the binder could hold additional information as developed by Willys and Jeep. The pages are 11″ x 8 1/2″ with 3/8″ color-coded plasticized tabs identifying the sections. Those sections, again, total 40. Continue reading
1948 Report on ‘Jeep’ in Conservation
Kaiser Jeep Automatic Transmission Service Guide
Maury spotted this one. It was on eBay (sold for $17.50). This 1979 guide seems a clever way to diagnose transmission problems.
“”Kaiser Jeep Corporation Automatic Transmission Circular Slide Rule Calculator” by the writers and illustrators of Kaiser Jeep Corporation, Toledo Ohio. No Copyright data; research indicates Kaiser Jeep used Borg-Warner transmissions at least 1970-1972 – probably longer. Here is a guide for use while servicing those transmissions. Kaiser Jeep published the wheel as a Mechanic’s tool, and as an advertising piece, for their dealers selling retail product in that era. Note – the photos you see are of this mechanic’s tool and advertising piece – no ‘Stock Photos’.
A tight firm clean double-wheel ‘slide rule’ calculator in tan/black, unmarked, a trifle darkened after a half-Century on a shelf. 7 1/4″ in diameter; the inner wheel is 5 1/2″ in diameter.
A guide to when service is required on these transmissions;
The order in which the tests should be made;
The reverse shows the Pressure Levels, where the Transmission selector (gearshift) should be place and what RPM or MPH should be utilized in those tests;
Speeds at which downshifts should be made.
A solid clean circular slide rule – lots of data on the reverse. Direct from a postwar Jeep dealer’s library. No mustiness, No smoke smell. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers. “