Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

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Squirrel Cage Article and Photo

• CATEGORIES: Magazine, Old Images, Old News Articles • TAGS: .

UPDATE II: Bob Westerman shared a few cage photos he’s found during his research:

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UPDATE: Dan tracked down this detailed explanation of the Squirrel Cage: http://weaponews.com/weapons/16209-a-system-for-increasing-the-patency-of-the-squirrel-cage-usa.html

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The November 9, 1948, issue of the Evening Star ran a short article on the Squirrel Cage. A February 1949 issue of Mechanix Magazine ran the same photo (and it’s more clear).

The Evening Star photo and caption:

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The Modern Mechanix photo and caption:

 
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Escape From Burma in Ford GPs

During a 75,000 mile adventure between 1940 and 1942 Life photographer George Rodger photographed the growing war across Africa, Europe, and Asia. During the latter part of his adventures he found himself using, then abandoning, Two Ford GPs sent to the Chinese as he and his fellow adventurers escaped Burma. He reported on these adventures, through photos, in the August 10, 1942, issue of Life Magazine.

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Dec. 1945 Popular Mechanics Jeeps

• CATEGORIES: Features, Magazine, Sedan-jeep • TAGS: , .

UPDATE: This Combat Bulletin video was shared by Dee Cook on G503 FB. From 14:07 to 15:05. 

The photos below are snapshots from the above video. They resemble the jeep shown below that was built by Wayne K. Pike. It was built by members of the 9th Service Squadron at the 13th Army Air Base on the island of Moratai. Note that it has a chrome/stainless trim strip absent from the car featured in the Popular Mechanics article below.

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ORIGINAL POST FEBRUARY 11, 2013: Bob alerted me to this first picture. Then, we started going through the whole December 1945 issue and found all kinds of jeep references.  You can view the entire issue on Google.

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Dec 1945 Popular Mechanics Page 6 Streamlined Jeep

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Dec 1945 Popular Mechanics Page 72 Jeep with Odd Body

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Dec 1945 Popular Mechanics Page 77 Men using Jeep like a plow horse

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Dec 1945 Popular Mechanics Page 73 Men us jeep to fix propeller

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Dec 1945 Popular Mechanics Page 70 Fixing Jeep Frame

 
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1939 Boy’s Life Article Using the Term “Jeep”

• CATEGORIES: Features, Magazine • TAGS: .

A May 1939 article shown below from Boy’s Life adds to the evidence that the use of the term Jeep existed prior to the introduction of the Bantam BRC in September of 1940.

By November 1940, the term “jeep” was being applied to the Bantam jeep (and/or the Willys Quad, delivered in mid-November), according to court records, months before the delivery of the Ford “GP” model in March of 1941 ((the Ford Pygmy was delivered to Holabird near the end of November of 1940).

To me this opens up a question. Was the P=80″ wheel base a chance coincidence? Or was Ford cognizant that the new 4×4 vehicles were being called jeeps, so they purposefully took advantage of that to use the “P” to spell the onomatopoeia-initialism “gp” or “geepee” or “geep” as part of the delivery contract? I suppose Ford had a designation that O=70″ wheel base and Q=90″? If so, I’ve not personally seen those designations documented.

Now, modern articles call the Pygmy the “Pygmy GP-1” (or similar), giving it credit for being the first Ford GP. But, I have yet to see any documentation that Ford or anyone else was calling the Pygmy a “GP”.

In fact, two articles from 1940 indicate the new Ford recon car is called only a Pygmy and that more pygmies will be delivered in the future. See the middle and right column articles on this page (http://www.memorialmuseum.org/displaysmilitary-jeeps/item/ford-pygmy) (note that the 1969 article on the left hand side of the page does designate the vehicle GP-1, but again, that’s a much later article).

My guess is that the GP designation was more strategic than the innocent explanation of G=”Government” and P=80″ suggests. I’d welcome evidence showing the Pygmy was labeled a FORD GP from any kind of article or document from the late 1940s. (maybe this issue has been hashed out previously and I’m late to the party???)

In the meantime, here’s the Boy’s Life article (you can read it online).

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1949 Voice of America Jeep

• CATEGORIES: Features, Magazine, Old Images, Old News Articles, Unusual, Willys Wagons • TAGS: .

UPDATE: Terry pointed out that this same vehicle, a SPEN self-sustaining motion picture unit, appears in a Willys Industrial Equipment book brochure. Here it is below:

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Talk about a rare jeep. Anyone ever seen one of these (if there are any left). It’s a specially outfitted jeep for the State Department for carrying the story of America to the world. The first pics below were from a September 1949 issue of Popular Science, while the newspaper article was carried in the Sunday Star on Sunday, April 17, 1949.

From the September 1949 issue of Popular Science:
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From the Sunday Star, April 17, 1949:

1949-04-17-sunday-star-voice-of-america-jeep

 
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Jeep Motor Powered Weed Cutter

• CATEGORIES: Features, Magazine

A Popular Science March 1954 photo and caption highlighted the use of a jeep engine as the driver of a centrifugal pump that creates a water jet capable of powering an aquatic mower.

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1947 Jeep Goes to Sea Article

• CATEGORIES: Features, Magazine

This one-page article was published in the February 1947 issue of Mechanix Magazine.

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McCahill’s 1947 Review of the Jeep Station Wagon

• CATEGORIES: Features, Magazine

UPDATE ON ME: Like Lazarus, I have risen once again to rejoin the living! Whoo hoo! 

For my first post back, I doubt Willys Overland could have paid a reviewer for a better review of their wagon. This review was featured in the February, 1947 issue of Mechanix Illustrated that I bought off of eBay.

Also, thanks go to several readers who donated funds prior to Christmas. This allowed me to purchase multiple items, including all the brochures/articles featured since Christmas Eve.

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1958 Article From Sunset Magazine

• CATEGORIES: Features, Magazine • TAGS: , .

This article about exploring southern Utah in a jeep was published in the October 1958 issue of Sunset Magazine. You’ll see a nod to Kent Frost’s guide company and a photo of the front of one of his CJ-5s.

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1947 ‘Jeep’ Greenkeeper’s Best Friend Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine

Not many of these ads left.

View all the information on eBay

“HIS IS A COLOR ORIGINAL 1947 MAGAZINE AD FOR THE JEEP-WILLYS OVERLAND MOTORS THE GREENKEEPER’S BEST FRIEND IS THE UNIVERSAL JEEP….IT IS IN EXCELLENT CONDITION,MEASURING 8″ X 11″..POSTAGE ON 1 ITEM IS THE SAME PRICE AS FOR 1000….PLEASE VIST MY E-BAY STORE….NOSTALGIA AIRWAYS…..”

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April 6, 1945 Army Day Review Booklet on eBay

• CATEGORIES: Features, Magazine

I”ve never documented one of these.

View all the information on eBay

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“Vintage April 6 1945 Army Day Review RARE Roosevelt, Eisenhower, MacArthur, Patton
Ads:
Grace Line Ships
Pass & Seymour Inc
Tube Turns
RCA
Fashion Frocks Parachutes
Monroe Shocks
Cummings Machine Works
Eastern Air Lines
Magnavox
Republic Aviation
Wisconsin Honey Farm
Ward LaFrance
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Women Drivers … Are Jeep Rough-Riders

• CATEGORIES: Features, Magazine, Women & Jeeps

Just a few updates today …

The August 1954 issue of People Magazine did a two-page article on the women who drove jeeps for Willys Motors. It looks like they are testing a series of M-38A1s in the photos.

View all the information on ebay

1954-people-magazine-women-drivers-rough-riders

 
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1967 Cover of ‘For Men Only’ Magazine

• CATEGORIES: Features, Magazine, Women & Jeeps

UPDATE: This was originally posted in April of 2013. I just found a larger version of the illustration by Mort Künstler.

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“Original January, 1967 For Men Only magazine. This 8.5 X 11 in. (approx.) 90+ page magazine is in good condition. It shows a couple transporting a Jeep across a gorge while being shot at. See scan.”

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The 1959 Jeep Calvalcade “Rush to the Rockies” Centennial

• CATEGORIES: Features, Magazine, Old Images Jeeping • TAGS: .
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Photo from the Denver Post. Both Life Magazine and the Denver Post covered the event. Note the white wagon above. It appears in a couple of the color photos below.

UPDATE: These Life Magazine photos and some other information was originally posted in 2011. A couple days ago I confirmed that these photos were from a special 1959 Jeep Calvacade, organized as one of many events during the 1859-1959 Rush to the Rockies Centennial Celebration. 

I’d love to get a digital copy of the below brochure if anyone has one.

Vintage-1959-Jeep-Cavalcade-Colorado-brochure

Some folks attached these flags to their rigs.

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I hope to gather more information about the Jeep Cavalcade soon.  In the meantime, I’ve only been able to document that one of these photos appeared in print in the December 28, 1959, issue of Life Magazine (the one below).

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72 JP Magazines Columbia City, OR $20

• CATEGORIES: Magazine

Great price if you want some JP magazines.

https://portland.craigslist.org/wsc/pts/d/jp-jeep-magazines/6540596992.html

“I have several years worth of JP Jeep magazine for sale.
They span from July of 2000 thru May of 2009. There are a total of 72 JP Jeep magazines and 4 additional 4×4/off-road type magazines. They come with the cardboard magazine holders.
Asking $20 for the whole collection.”

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1946 Popular Science Steering Article

• CATEGORIES: Features, Magazine • TAGS: .

This April of 1946 article in Popular science highlighted the steering mechanism used on the four wheel steel “Circus” jeeps.

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1951 Article From Travel Trailer

• CATEGORIES: Features, Magazine

Rudy shared this article from the 1951 issue of Travel Trailer Magazine. That’s one big trailer. According to the author, the tongue weight was 1000lbs, but the jeep was only rated for 800lbs. What could possibly go wrong?

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Fred Weis and the Bobcat History

• CATEGORIES: Features, Magazine • TAGS: , , , .

Yesterday morning, SteveK asked to know more about the Bobcat products. Were they race products or something else? The terminology is so second hand, that I thought everyone knew it by now. I decided to send him a link to an article I thought I had published about Fred Weis and the Bobcat body from the February 1970 issue of Four Wheeler Magazine. It turns out I never published that article!

So, I’d like to publish (perhaps I am republishing it) to better explain the Bobcat body and products. At the post’s bottom I’ve included a number of additional examples and information about the Bobcat. Then, on the next post, I discuss the Bobcat & Parkette fiberglass body histories.

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Note the Cascade 4×4 club sticker on the hood.

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1951 DeAnza Trail Jeep Cavalcade

• CATEGORIES: Event, Features, Magazine, Old Images • TAGS: .

1951-07-motortrend-jeep-gymkhana-calvacade-pg1-1The May 1951 issue of Motor Trend captured the 3rd Annual DeAnza Trail Jeep Cavalcade. The author titled the article “Jeep Gymkhana”, possibly attempting to reference timed automobile or equestrian contents designed to test driving skill, though to my knowledge the Cavalcade was not a timed event.

1951-07-motortrend-jeep-gymkhana-calvacade-title1951-07-motortrend-jeep-gymkhana-calvacade-text-lores 1951-07-motortrend-jeep-gymkhana-calvacade-pg1-2 1951-07-motortrend-jeep-gymkhana-calvacade-pg1-3

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1963 Magazine Review of the “New” CJ-5

• CATEGORIES: Features, Magazine

Desert Magazine reviewed the “new” CJ-5 in 1963. Click on images to enlarge them. Spoiler alert .. the author concluded the jeep is a “man’s car”.

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1949 De Anza Cavalcade – Life Magazine Tags Along

• CATEGORIES: Features, Magazine, Old Images, Trips, Women & Jeeps • TAGS: .

UPDATE: This was published back in 2010. This seems appropriate, since the post below this one may feature the dozer blade shown in the photos below.

I believe these images are from the 1st annual De Anza Cavalcade, which occurred in 1949.  You can read a little about these events from the Hemet Jeep Club’s Website. Here’s an brief synopsis from Harry Buschert’s memorial:

In 1948 (Harry) Buschert joined the first Hemet Jeep Cavalcade and jumped in a jeep with Harvey Gibel at the Hemet Farmer’s Fairgrounds. The first Cavalcade, sponsored by the Anza- Borrego Trails Association and the Hemet Valley Chamber of Commerce, began as a way to show the public the need to pave the road between Hemet and Borero Springs. Over 400 Jeeps and 800 passengers came out for the first event. They took two days to travel down Coyote Canyon. Buschert would participate and assist in running the events for years to come. The event ran continuously until 1973. By 1973 the movement pave the road had become obsolete, the high prices of gasoline made the event too costly, and the perceived impact of the event affecting public perception all led to the its ending. The event took a fifteen year hiatus and began again in 1988, Buschert took part in the anniversary run.

The Life Magazine Photographer was Peter Stackpole, whom the New York Times described as a chronicler of California Trends.  Peter was part of the first group of photographers hired by Life Magazine.

You can view all the photographs of this two day ‘Jeep Ride’ in 1949 here. I have included small versions of a few of my favorite images.  Click on the images to see blown up views.

1) Here we are at the beginning:

Note the Department of Agriculture painted on the side.  That looks like a nice wool jacket, too:

Here the ‘wagon’ train is on the move.  Note the little boy peeking out the window:

You can see the line of Jeeps stretches for a ways:

Here the jeeps stop for a rest; I probably lightened this up a little too much, but I wanted to be able to see the details of the jeeps better.  Note that one of the jeeps near the bottom of the pic has an extended back — a woman is sitting in back of it:

One of the stranger arrangements was this CJ-2A that sported 3 or four passengers plus luggage, plus a plow! I have 3 images of that below:

And finally, when’s the last time you saw a Ford GP out Jeeping?

Again, you can see MANY more pics of this 1949 Hemet Jeep Club Calvacade at the Life Magazine Image Archives.

 
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Post Trip Items: Alaska Or Rust Article in Dispatcher Magazine

• CATEGORIES: Alaska Or Rust Trip, Features, Magazine

<– Post Trip Items: Interview with Hugo Vidal | Post Trip Items: German Documentary w/ Alaska Or Rust Folks –>

The Fall 2017 issue of Dispatcher Magazine arrived in my mailbox yesterday. Kevin and Bill put together a great article on the Alaska Trip.

2017-fall-dispatcher

<– Post Trip Items: Interview with Hugo Vidal | Post Trip Items: German Documentary w/ Alaska Or Rust Folks –>

 
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Watson Hub Article

• CATEGORIES: Features, Magazine • TAGS: .

Alaska Paul discovered this Watson Hub article in the 1958 issue of Science and Mechanics magazine. This suggests that the Watson hub was developed in 1956 or 1957, making the company a very early hub manufacturer.

The mechanism looks similar to the early Dualmatic hubs. In fact, the first Dualmatic hub patent filing was in 1956, for a single lever model. Whether that inspired the dual lever model by the California-based H. S. Watson company remains unclear. I have no evidence to suggest Watson ever patented its hub nor how long they sold their hub.

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2 Examples of Watson hubs:

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Another example from a truck listed for sale on Craigslist out of Redding, California:

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Clark County, Nevada, Sheriff’s Office Jeep Posse

• CATEGORIES: Features, Fire/Police/Industry Vehicles, Magazine, Old Images • TAGS: .

A little something to read from five years ago …

Originally published October 31, 2012: I stumbled across some Flickr Images of the Clark County, Nevada, Sheriff’s Office Jeep Posse. I searched for a website for the group, but could only find a Sheriff site.

Here are a few images from Flickr.

http://www.flickr.com/photos/kh7cz/4011171143/in/photostream/

http://www.flickr.com/photos/kh7cz/4011171121/in/photostream/

http://www.flickr.com/photos/kh7cz/4011171165/in/photostream/ 

 

In February, 1952, Popular Science published a short article about this Jeep Posse.  Note the Slat Grille MB.

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1955 Trip from Fairbanks to Argentina

• CATEGORIES: Features, Magazine • TAGS: .

(Today’s only post)

Last night I scanned an article from the February 1955 issue of Kaiser Willys News and prepared it for this morning. But then I made the mistake of doing a google search on Pedro Rocasalvo, the twenty-six-year-old from Argentina mentioned in the article. Down the rabbit hole I went ….

It turns out that the article below barely skimmed the surface of the adventure.  First of all, Pedro Rocasalvo was not traveling solo. He was traveling with his brother, Carlos. They started around 1946 in Buenos Aires, Argentina, on bikes. It took them 27 months to reach Los Angeles (and here). From there, they continued to Fairbanks on their bikes, making it in July of 1948.

As best as I understand, they were given a hero’s welcome and a jeep by the mayor of Fairbanks. Once they began their trip south, they picked up a dancer, Celita Dextre, who spoke Spanish and English. By September 1948, they’d reached Bismarck, North Dakota.

Along their journey, the three took color film and several hundred slides. Pedro was supposed to be working on a book, too, but I can’t find any evidence it was published (most likely was published in Argentina).

Maybe Hugo Vidal can help out with this research …. there will be updates to this story!

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