Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

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October 1952 Vic Hickey Jeep Article

• CATEGORIES: Features, Magazine

This October 1952 Hot Rod magazine “Jet-Hot Jeep” story is an update from a previous story earlier in the year (May 1952 — I haven’t obtained that story just yet) that the magazine published. Since then, the jeep was updated with an engine that was bored to larger specs and topped with a different head and new intake manifold. The winch is powered with a Ford starter.

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August 1953 Article “Jeeps Goes International”

• CATEGORIES: Features, Magazine

I bought this August 1953 issue of Cars magazine for the jeep article, but it also has all kinds of interesting information in it. The article “The Jeep Goes International” by Evan Jones highlights how various companies in different countries were capitalizing on the demand for jeep vehicles by manufacturing jeep-like vehicles of their own. The story discusses the new Austin Champ, the Fiat Campagnola, the Land Rover, and the Delahaye V.I.R.

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1945 Life Magazine Superglue Example

• CATEGORIES: Features, Magazine • TAGS: .

This photo from the March 05, 1945, issue of Life Magazine shows a jeep being used as a guinea pig for a superglue test.

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1969 Vagabond Adventures #1 on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , , .

UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.

View all the information eBay

This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.

“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”

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1961 Motor Trend Article on the New CJ-5

• CATEGORIES: Features, Magazine, Old News Articles

Bob Ames, the author of this September 1961 article in Motor Trend, described his time in a CJ-5 as a “rump” ride.

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1952 Article “The World’s Most Versatile Car”

• CATEGORIES: Features, Magazine, Old Images, Old News Articles

In the January 14, 1952, Newsweek put out an article about the jeep’s versatility. There are some interesting tidbits, such as the Chinese’s nickname for the jeep was “the vehicle of 10,000 capabilities”. The jeep was used to spear barracudas in the Virgin islands, play tag in Yakima, ski via jeep-joring in New England and Ontario, Canada,, and in Burma it was claimed that a jeep was once used to pull an elephant’s tooth.

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1952-01-14-newsweek-worlds-most-versatile-car0-loresThis photo and caption was also included in a seemingly random area of the magazine, despite the fact that the same image appeared within the article.

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August 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

Like the April issue, this issue includes a variety FC and Surrey images.

Photos Photos Photos 1960-08-jeep-news4-lores PhotosThe March 1956 Issue of Popular Science included a small story of a CJ-2A with a Gutter-Vac installed. It was used in Washington, D.C.

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August 1962 Article on Hatari Dispatcher/Universal Tonka Toys

• CATEGORIES: DJ-3A, Features, Magazine, Old News Articles, toys • TAGS: .

As reported in this post, in 1962 the Tonka company launched the jeep models many of us owned as kids (and some of us still own as adults). It didn’t take long for Tonka to introduce specialized packaging as well. The August 1962 issue of Playthings Magazine highlighted three different Dispatcher Tonka Toys, with Hatari-themed boxes, that were for sale in the lobby of movie theaters while Hatari played in theatres.

View all the information on eBay

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The article appeared on this page:

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August 1960 Surrey Contest Ads

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

UPDATE: Advertisements for the summer of 1960 Miss Gotham contest also appeared in newspapers. I also have learned who won the Surrey, but I need to scan the info still.

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CREDIT: August 25, 1960, Chicago Tribune

Clipping from El Paso Times - Newspapers.com

CREDIT: August 21, 1960, issue of El Paso Times

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Originally posted May 13, 2020: A contest ad featuring a DJ-3A Surrey appeared in an August 1960 issue of Seventeen Magazine.

“Seventeen 8/1960.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [10 1/2 x 13 1/2″]. 2-page ads noted. Occasional small edge splits not affecting image or type may be present.”

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1946-1949 Bike and Jeep Trip from Argentina to Alaska

• CATEGORIES: Features, Magazine • TAGS: .

UPDATE: This is an extensive update to the 2017 post about Pedro and Carlos Rocasalvo’s 1946-1949 trip from Argentina to Alaska and back.

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CREDIT: February 1955 issue of the Willys News. The photo shows Pedro Rocasalvo and some helpers using boards and a railroad track to help the jeep cross a deep gorge. This was part of the return trip to Argentina.

On June 5, 1946, two brothers, 24-year-old Pedro and 19-year-old Carlos Rocasalvo, mounted bicycles at their home in Buenos Aires, Argentina, and began an adventure north. They carried 80lbs of baggage and $100. Their ultimate goal was to reach Fairbanks, Alaska. They expected the trip to last five years. Their father, a clothing goods salesman, was against the trip, but the boys were confident that they’d be okay.

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CREDIT: March 16th, 1948, issue the Wilmington Daily Press journal, Wilmington, California.

A budding journalist and photographer, Pedro and his brother supported their trip through serialized and syndicated reports to twenty-six newspapers back in Argentina. The pair planned to film their journey and use their notes and articles to write a book about their adventure.

During their trek to the United States, the pair survived four crossings of the Andes, a “ringside seat at Bolivia’s revolution”, and hacking their way through 300 miles of Colombian Jungle that proved the worst part of their trip. During their 26 days in the jungle, they shot and cooked their own food. In the evenings, the brothers slept in trees, but had to select the trees carefully due to snakes and other animals.

At Colon, Panama, the exhausted boys were diagnosed with Malaria; they were treated for the disease and slept for four days.

Once in the United States, the pair’s lack of English didn’t slow them down. Eventually, after twenty-seven months of riding, they reached Los Angeles, arriving in March of 1948. While in Hollywood, Pedro studied photography at Paramount’s photography school for a month.

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CREDIT: Pomona Progress Bulletin, Pomona, California. Pedro and Carlos Rocasalvo receive American Youth Hostel passes.

Soon, they were back on their bikes again, arriving at the YMCA in Portland, Oregon, in June of 1948. There, an interpreter named Celita Dextre, fluent in Spanish and English, was brought in to help the boys tell their story. There may have been some sparks between Pedro and twenty-three-year-old Celita, because she surfaced again later in the trip.

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June 17, 1948, issue of the Dayton Herald, Dayton, Ohio.

After additional stops in Seattle and Vancouver, the pair made a hard ride for Fairbanks.

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February 1955 Article Willys Chops Prices

• CATEGORIES: Features, Magazine • TAGS: .

This February 1955 article highlights how quickly Willys Motors shifted from a jeep and car company to more of a jeep company, chopping the number of automobiles it was selling from 10 in 1954 to only 3 in 1955. According to the article, Wills Motors also appeared most focused on the new CJ-5.

You can view this issue on Google Books or make an offer on this issue at eBay.

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May 1954 Kaiser Willys Salesman Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

This May 1954 issue of Kaiser Willys News is one I only have available in these smaller pics snagged off eBay back in 2013. There is a story about the Yakima ridge runners and the Jeep Rodeo, but it’s too small to read. 

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January 1942 Article From Scientific American “Meet the Jeep”

UPDATE: Don makes some good points in his comment below as to why there might not be any MBs pictured.

The January 1942 issue of Scientific American included an article titled “Meet the Jeep”, one I’ve been waiting about 7 years to snag. For some reason, though MBs were already being produced, no images of the MB were included. Instead, the first image shows a Ford GP. The second photo shows a Bantam BRC-40 T2E1.

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January 1957 Willys News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

UPDATE: This was on eBay.

Some good DJ-3A & FC-150 photos and some rare early swamp racing photos.

“Original salesman’s non color catalog , 11 x 17 , 8 pages , includes salesman’s messages , salesman’s contests , shows some models , etc.”

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Mechanix Illustrated Magazine: Jiving up the Jeep, Articles 1-4

• CATEGORIES: Features, Magazine, Old News Articles • TAGS: .

UPDATE: Steve obtained copies of article #2, so now this list is complete!

Nine years ago there was a post about “Jivin up the Jeep”, which referenced a series of articles in Mechanix Illustrated Magazine. At that time, I could only locate articles #3 and #4. Steve Zamell just shared the earliest of the four with me (Thanks!). And, I found a poor image of article #2 So, below you’ll find information about all four articles.

According to the information on this Modern Mechanic Post, the October and November 1946 issues of Modern Mechanic magazine each included an article titled “Jivin up the Jeep” that shares various modifications. Those articles were a big hit across the US, as readers from all over sent in follow up suggestions and ideas. That led to an additional two articles, one in April of 1947 and one in November of 1947. I’ve shown the pictorial portions of the articles below. There’s additional content on the 1947 links.

From October 1946 Part I – A few Jeep ideas:
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From November 1946 Part II – I just bought a cheap issue of this magazine. I’ll update these poor pics found on a current  eBay ad once I receive my copy of the magazine. Looks like this article covers the creation of a custom hardtop:

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From April 1947: Custom Tops

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Four Wheeler Makes Some Seat Covers

• CATEGORIES: Features, Magazine

In case anyone’s interested, Four Wheeler ran an article by Verne Simons about making seat covers.

https://www.fourwheeler.com/how-to/body-chassis/cj-2a-seats/

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1955 Saturday Evening Post Rolligon Article

• CATEGORIES: Features, Magazine • TAGS: .

This June 04, 1955, article about the Rolligon goes into great depth about the history of the invention. You can see more pics here. The pages below are much clearer once you click on them.

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CJ-3B Adventure on Cape Hatteras

• CATEGORIES: Features, Magazine, Old Images Jeeping

This adventure was recorded in the April 30, 1955, issue of the Saturday Evening Post.

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2019-2020 Winter Issue Dispatcher Magazine

• CATEGORIES: Features, Magazine

The newest issue of the Dispatcher Magazine landed in my mailbox today. This issue includes a look at Bob Christy’s Empire Tractor “Rena”, along with a pre-jeep look at history thanks to Jim Allen. Dan Fucella continues describing his 10,000 mile journey in a wagon, while Eric Jarvis shares his D-Day-related journey to France.

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1962 Article on a Mobile CP

• CATEGORIES: Features, Magazine

Steve forwarded this article about the development of a mobile CP. The photos show how such a modification might have been done.

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1955 May/Aug Globe-Trotter Magazine

• CATEGORIES: Features, Magazine • TAGS: .

The is the July/August 1955 issue of Globe-Trotter magazine published by the Willys Export Company.  It is fourteen pages.

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1955 Willys History in Air Trails Hobbies For Young Men

• CATEGORIES: Features, Magazine

Air Trails Hobbies was a ‘how to’ magazine that provided news, reports, designs, and ‘how to’s’ on a range of hobbies. It’s intellectual bent on science and design just makes it more odd that it’s overview of the Willys History seems so lacking, especially in the 4WD jeep department. Given that, by February 1955 (the date of the issue below) the CJ-5 was already introduced, it seems a bit odd to ignore the latest jeep!

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April 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

Lots of fun articles in this April 1955 issue.

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1951 Yakima Ridge Runners’ Life Article

• CATEGORIES: Features, Magazine • TAGS: , .

This May 14, 1951, article “Life Goes Ridgerunning” from Life Magazine used to be posted in full on the Yakima Ridge Runner’s website, but that site appears to be no longer active. So, you’ll find it below.

If you’ve never seen the color footage of the Ridge Runners jeeping in the Cascade Mountains, that’s worth a throwback look: http://www.ewillys.com/2011/03/29/2-more-videos-from-jpzombie-com/

And, there’s the widely circulated set of two videos that may have been filmed at the same time the writers of the magazine article were visiting Yakima (video 1 and video 2)

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1943 Buenos Aires Motor Magazine

• CATEGORIES: Features, Magazine, Old Images, Old News Articles

The June 1943 issue of Motor Magazine out of Buenos Aires, Argentina, featured this introduction to the jeep on its front page. I snagged this copy off of eBay in December and it finally arrived. The 24-page magazine printed on newspaper covers a wide range of automotive subjects, most far above my rudimentary Spanish. I’m pretty surprised any of these survived!

Here are the first two pages (the only two that included the jeep as far as I could tell):

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Also included in the magazine was this ad(?) featuring a jeep.

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