Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

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Four Wheeler Makes Some Seat Covers

• CATEGORIES: Features, Magazine

In case anyone’s interested, Four Wheeler ran an article by Verne Simons about making seat covers.

https://www.fourwheeler.com/how-to/body-chassis/cj-2a-seats/

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1955 Saturday Evening Post Rolligon Article

• CATEGORIES: Features, Magazine • TAGS: .

This June 04, 1955, article about the Rolligon goes into great depth about the history of the invention. You can see more pics here. The pages below are much clearer once you click on them.

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CJ-3B Adventure on Cape Hatteras

• CATEGORIES: Features, Magazine, Old Images Jeeping

This adventure was recorded in the April 30, 1955, issue of the Saturday Evening Post.

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2019-2020 Winter Issue Dispatcher Magazine

• CATEGORIES: Features, Magazine

The newest issue of the Dispatcher Magazine landed in my mailbox today. This issue includes a look at Bob Christy’s Empire Tractor “Rena”, along with a pre-jeep look at history thanks to Jim Allen. Dan Fucella continues describing his 10,000 mile journey in a wagon, while Eric Jarvis shares his D-Day-related journey to France.

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1962 Article on a Mobile CP

• CATEGORIES: Features, Magazine

Steve forwarded this article about the development of a mobile CP. The photos show how such a modification might have been done.

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1955 May/Aug Globe-Trotter Magazine

• CATEGORIES: Features, Magazine • TAGS: .

The is the July/August 1955 issue of Globe-Trotter magazine published by the Willys Export Company.  It is fourteen pages.

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1955 Willys History in Air Trails Hobbies For Young Men

• CATEGORIES: Features, Magazine

Air Trails Hobbies was a ‘how to’ magazine that provided news, reports, designs, and ‘how to’s’ on a range of hobbies. It’s intellectual bent on science and design just makes it more odd that it’s overview of the Willys History seems so lacking, especially in the 4WD jeep department. Given that, by February 1955 (the date of the issue below) the CJ-5 was already introduced, it seems a bit odd to ignore the latest jeep!

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April 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

Lots of fun articles in this April 1955 issue.

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1951 Yakima Ridge Runners’ Life Article

• CATEGORIES: Features, Magazine • TAGS: , .

This May 14, 1951, article “Life Goes Ridgerunning” from Life Magazine used to be posted in full on the Yakima Ridge Runner’s website, but that site appears to be no longer active. So, you’ll find it below.

If you’ve never seen the color footage of the Ridge Runners jeeping in the Cascade Mountains, that’s worth a throwback look: http://www.ewillys.com/2011/03/29/2-more-videos-from-jpzombie-com/

And, there’s the widely circulated set of two videos that may have been filmed at the same time the writers of the magazine article were visiting Yakima (video 1 and video 2)

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1943 Buenos Aires Motor Magazine

• CATEGORIES: Features, Magazine, Old Images, Old News Articles

The June 1943 issue of Motor Magazine out of Buenos Aires, Argentina, featured this introduction to the jeep on its front page. I snagged this copy off of eBay in December and it finally arrived. The 24-page magazine printed on newspaper covers a wide range of automotive subjects, most far above my rudimentary Spanish. I’m pretty surprised any of these survived!

Here are the first two pages (the only two that included the jeep as far as I could tell):

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Also included in the magazine was this ad(?) featuring a jeep.

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1955 Article on Uranium Mining Includes Jeeps

• CATEGORIES: Features, Magazine • TAGS: .

This August 1955 article in Popular Mechanics includes 2 CJ-5s. It took a nuclear scientist to locate the article (long story), but it dove tails nicely off yesterday’s Willys News post that included an article on uranium mining (last page of Willys News) about these two prospectors.
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October 1954 Kaiser Willys News

• CATEGORIES: Features, Magazine • TAGS: .

iI’ve shared some of the pics and captions, but now I can take some okay scans (not great, just okay) of the full pages. This has the KW logo, the Kaiser Willys branding, and a mention of the Kaiser-Willys Dealers and Salesmen.

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1953 Photo of an Early Experimental Mail Jeep

• CATEGORIES: Features, Magazine, Old Images • TAGS: .

This photo and caption appeared in the October 1953 issue of Popular Science (page 124). There are several interesting things in this photo. First, this jeep is setup with right-hand-drive; second, the body has been cut similar to the way some of the DJ-3As would be trimmed on the sides; third, this vehicle is only two-wheel-drive. This is the earliest photo that I know showing an experimental mail jeep that, arguably, led to the DJ-3A Dispatcher/Delivery/Convertible production models. The picture, without the caption, can also be found on the CJ-3B page about mail jeeps.

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The Pee Wee Jeeplet

• CATEGORIES: Features, Magazine, Models, Old Images • TAGS: .

This 600lb jeep-like vehicle was built by O.L. Munding of Glendale, California. It was included in the October 1953 issue of Popular Science (page 124). On the same page, the magazine also featured a rat rod vehicle built by Munding that was powered by two air-rolled Ranger engines, war surplus items originally used to start big bomber engines.

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August 1954 Ad For Jeeps as Versatile Vehicles

• CATEGORIES: Advertising & Brochures, Features, Magazine

This ad was published in the August 1954 issue of Fortune Magazine. When Kaiser bought Willys, one of the early advertising decisions was to use the KW logo on various marketing documents. I suspect this was an attempt to brand across the jeep and Willys Aero lines. This strategy was dropped by 1955, followed shortly with the dropping of the Aero vehicles.

View all the information on eBay

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1994 Le Journal de Spirou Christmas Cover

• CATEGORIES: Artists/Drawings, Features, Magazine • TAGS: .

TJ shared this wonderful illustration shared by the French company of Jeepstock.

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1963(?) Article on Testing the ‘Jeep’ Wagoneer from Trailer Life

• CATEGORIES: Advertising & Brochures, Features, Magazine

I bought a wagoner literature combo off ebay that included the “Test the ‘Jeep’ Wagoneer” excerpt from an unknown issue of Trailer Life Magazine that also included the early Wagoneer brochure on the post below this one. There are still two sets of these available for purchased the last time I checked.

The writer, Bruce Grantland, concluded that the Wagoneer was a new type of vehicle for towing, better suited to towing long distances in remote areas better than any other vehicle of the time.

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1952 Article Introducing the M-38A1 in Popular Science

• CATEGORIES: Features, Magazine • TAGS: .

This article appeared in the July 1952 issue of Popular Science (pgs 79-82). This is article is interesting in that is covers some of the complaints GIs had about earlier jeeps and how the M-38A1 attempts to address those issues.

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More on The New Mexico Jeep Derby’s

• CATEGORIES: Features, Magazine, Racing, videos • TAGS: , .

The February 1963 issue of Popular Mechanics included an article about the New Mexico Jeep Derby held annually in Truth or Consquences, New Mexico. It’s a great article about the early days of jeep racing. I’ve also included a video of one Derby race, but the quality is poor. Still, in some clips, you can see just how much the co-pilot shifts his body around the jeep.

 

View Popular Mechanics February 1963 at Google Books

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1949 Article on the Bountiful Jeep Posse

• CATEGORIES: Features, Magazine • TAGS: .

I took a chance on eBay and bought a 1949 issue of the Goodyear’s Magazine for Men off of ebay that mentioned, in the ebay ad, about having an article on a Jeep Posse. The magazine turned out to be a sort-of marketing piece by Goodyear Tire & Rubber Company focused on men and with several interesting articles. Below you’ll find two articles from the magazine and a quiz.

The first article is a pretty early article on Utah’s Bountiful Jeep Posse. The other article covers a man named John Fordon and his business in New York City called “Beck ‘n Call”. Finally, the Fordon article includes a quiz on streets from around the country, names as relevant to day as they were back in 1949.

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1949-goodyears-magazine-for-men-vol-3-number-3-jeep-posse1 1949-goodyears-magazine-for-men-vol-3-number-3-jeep-posse2And now, the article on Fordon. Also, note the “Where are they” quiz.

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1967 Four Wheel Drive Rocky Mountain Test Article

• CATEGORIES: Features, Magazine • TAGS: .

The May 1967 issue of Popular Mechanics includes the article “Four-Wheel Safari Test In the Rugged Rockies”. The article covers a two-day test in the high mountains of Colorado from Telluride to Ouray. The main goal was to see if the Ford Bronco and/or the International Scout could compete with a V-6 equipped CJ-5. The conclusion was interesting.

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Jeep Posse Article in May 1948 Issue of Outdoor Life Magazine

• CATEGORIES: Features, Magazine • TAGS: .

I’ve found a May 1948 Outdoor Life article called “Jeep Pose Fights Fire & Flood”, but I can’t find a reasonable priced issue (one on eBay is $30 with shipping). If anyone happens to have that article or  the magazine, I’d be interested in sharing the story.

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Cover of the May 1948 issue of Outdoor Life with the Jeep Posse article.

This issue includes (from a worthpoint auction),  “Jeep Posse Fights Fire & Flood”, ” Turkeys of the Tall Peaks” and ” This Happened to Me”. There is also a print suitable for framing titled ” The Battle with the Wolves” by Fred R. Zepp. There are to many vintage ads such as Champion Outboards, Remington, Dupont, Heddon, Dipsy Doodle Wood Manufacturing Co., True Temper The Rod of Champion, Calvert, and more to mention, there is a color ad for Old Thompson Brand Blended Whiskey on the back cover.

 
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1962 May/June Issue of Carbogram Featuring Willys

• CATEGORIES: Advertising & Brochures, Features, Magazine

This Carbogram was published six times a year by the Holley Carburetor Company of Warren, Michigan. The below issue features the announcement that Willys would be using Holley’s 2300 Carb in conjunction with the new Tornado-OHC engine.

View all the information on eBay

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Popular Science: Alaska Fire Jeeps & M-170

• CATEGORIES: Features, Magazine

The May 1953 issue of Popular Science including the following 2 jeep-related short blurbs:

Cold Alaska has so much warm water (from volcanic springs) that 17 new Jeep fire engines being sent there for civil-defense duty are equipped with special “heat exchangers.” They’ll cool the water sprayed on fires — cold water put out fires faster.

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The same issue also includes an unrelated mention of the new M-170:

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March 1950 Willys Overland Sales Builder on eBay

• CATEGORIES: Features, Magazine • TAGS: .

Ed’s got this rare Salesbuilder for sale on eBay. He’s also got other Willys-Overland related items.

View all the information on eBay

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