Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

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January 1950 Review of the Jeepster and Station Wagon

• CATEGORIES: Features, Magazine

Tom McCahill reviews the reviewed the Jeepster and Station Wagon in the January 1950 issue of Mechanic Illustrated . He liked the new four-wheel-drive wagon, but was less a fan of the Jeepster.

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“Streamlined” Jeeps From the Pacific

• CATEGORIES: Features, Magazine, Sedan-jeep • TAGS: , .

UPDATE: This post has been updated with a better version of the video:

The photos below are snapshots from the above video. They resemble the jeep shown below that was built by Wayne K. Pike. It was built by members of the 9th Service Squadron at the 13th Army Air Base on the island of Moratai. Note that it has a chrome/stainless trim strip absent from the car featured in the Popular Mechanics article below.

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ORIGINAL POST FEBRUARY 11, 2013:  You can view the entire Popular Mechanics’ issue on Google.

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Dec 1945 Popular Mechanics Page 6 Streamlined Jeep

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Dec 1945 Popular Mechanics Page 72 Jeep with Odd Body

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Dec 1945 Popular Mechanics Page 77 Men using Jeep like a plow horse

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Dec 1945 Popular Mechanics Page 73 Men us jeep to fix propeller

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Dec 1945 Popular Mechanics Page 70 Fixing Jeep Frame

 
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August 1949 Toy Wagon Build From Mechanix Illustrated

• CATEGORIES: Features, Magazine, toys

The August 1949 issue of Mechanix Illustrated included detailed plans for constructing a battery powered, remote-control toy wagon.
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Philadelphia’s Road Patrol Service

• CATEGORIES: Features, Magazine, Old Images

This article in the June 28, 1948, issue of Newsweek covers how the Keystone Automobile Club’s three jeeps were transformed into mobile video units for the 1948 Republican and Democratic Conventions that were being held in Philadelphia.

Six months earlier in January, the same jeeps had been setup with radios to help manage road patrol issues (multiple news articles mentioned this), so adding television service expanded, albeit temporarily, the capabilities of the jeeps.

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Last year we saw a different pic of one of the jeeps that is housed in Philadlephia’s free library:

 
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Feb 1957 Science and Mechanics FC-150 Blurb

• CATEGORIES: Features, Magazine

The February 1957 issue of Science and Mechanics introduced readers to the FC-150 with this short article.
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Dec. 1945 Outdoor Life Magazine Story on the Jeep

• CATEGORIES: Artists/Drawings, Features, Magazine

UPDATE: Originally Posted July 26, 2014. There is currently an issue for $7 on eBay.

The December 1945 Issue of Outdoor Life Magazine contained an article titled “A Jeep Will Get You There”. It is filled with photos of a VEC CJ-2A used for a fishing trip. The photos aren’t the best, but still an interesting article. Outdoor Life also featured the story on the front cover.

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1944 Forbes Article on the Peacetime Jeep

• CATEGORIES: Features, Magazine

This Forbes November 15, 1944, article titled “Will the Jeep Invade Peacetime Markets” is a pretty sober look at the reality of the WWII jeep. That’s probably because the author, Francis “Frank” Fenn, was the former President of American Bantam at the time the Bantam BRC was developed (one person argued that Frank was the actual father of the jeep).

With tweaks to the basic WWII jeep, Fenn predicted the CJ could do quite a bit, but would never make a good around-town or travel car due to it’s rough ride and basic functions. He predicted, rightly, that it would take a quite a bit of engineering for the vehicle to meet the average family’s on-road needs.

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October 1976 Article on Jeeps made by Volkswagen

• CATEGORIES: Features, International, Magazine

Scott directed me to an article in the October 1976 issue of South Africa’s CAR Magazine. It highlighted the jeeps that Volkswagen, having secured a license from AMC, was building in South Africa. Below is a copy from the article.  CAR Magazine still exists; you can find it on Facebook and on the Web.

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August 1958 CJ-3B Farm Jeep Ad **SOLD**

• CATEGORIES: Advertising & Brochures, Features, International, Magazine

UPDATE: **SOLD** Was on eBay.

This ad was published in an Australian farming magazine.

“Australian Jeep Original Advertisement removed from a 1958 Australian Farming Magazine and in good condition for age having some marks and creases and age yellowing of the paper. Size is 18 cms x 24 cms.  It would look good framed on your wall or displayed with your vehicle at a car show.”

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Summer 2020 Dispatcher Magazine

• CATEGORIES: Features, Magazine

The Sumer 2020 Dispatcher Magazine arrived in my mailbox this weekend. Jim Allen’s feature article on the Jeepster Commando designs was particularly interesting. I knew there were a variety, but I didn’t know there were this many!

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Africa U.S.A. and Jeeps

• CATEGORIES: Features, Magazine, Old Images, Postcards

UPDATE: This post is an aggregation of Africa USA postcards and articles. Another postcard from the form adventure park popped up on eBay, this time with a CJ-5 pulling the trams:

View all the information on eBay

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Posted June 2019 on eBay, a CJ-3B pulling trams:

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From 2015: Africa USA, was part of a theme-park movement in the late 1950s that included New York’s Freedomland, Disneyland, Wisconsin’s Fort Dells, and others. By 1959, these parks were collectively generating revenue of $2 billion.

There is a feature article about these parks in the August 1, 1960, issue of Life Magazine. The picture below is from that article. You can take a ‘virtual’ jeep-train tour of Africa USA here (don’t expect much)

This article appeared in the December 1955 issue of Willys News. That’s the jeep train behind the animals.

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1941 Look Magazine Article “Hell on Wheels”

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Magazine

The August 26, 1941, issue of Look Magazine included this large photo of a Bantam BRC-40. The caption, presumably written by the author of the article, Henry McLemorehistor reads:

THIS MOBILE CHIROPRACTOR I am driving is a half-ton reconnaissance car known to the unit as a Peep or Bo-Peep. It’ll go 60 mph, packs two machine guns, a crew of four. It will take you anywhere, provided you can hang on–actually covering worse terrain than a tank. As soon as the Army has enough Peeps, they will replace motorcycles as dispatch and reconnaissance vehicles. Like all armored-division vehicles, the Peep has four-wheel drive and handles as easily as the highest priced pleasure car. The difference is that you sit on a thin cushion over a steel seat and buckle yourself down with an airplane safety belt. “

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The above photo is from this two page spread:

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This is the magazine cover:

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1946 Plans for Electric Jeep in Mechanix Illustrated

• CATEGORIES: Features, Magazine, Models, Old Images, Old News Articles • TAGS: .

UPDATE: I wonder if this electric jeep pictured in the November 05, 1943, issue of the Arizona Republic newspaper was the inspiration for the Jeep for Junior published in 1946?

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The post originally ran in 2014: These plans for an “Electric Jeep for Junior” come from a September 1946 Issue of Mechanix Illustrated Magazine.

Search ebay for original issues of the September 1946 issue of Mechanix Illustrated

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January 1975 Camping Magazine’s Henness Pass Jeep Trek Article

• CATEGORIES: Features, Magazine, Old Images Jeeping

I bought this magazine based on the cover, hoping there would be some good photos in side. Nope, the best part of the article was the magazine cover.

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1952 Vic Hickey Jeep Articles in Hot Rod Magazine

• CATEGORIES: Features, Magazine

UPDATE: This post has been updated with the May 1952 article on Vic Hickey’s “Mountain Goat” jeep.

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January 1950 Pop Mechanics Sky-High Painter

Gayland spotted this unusual setup for painting tall places from a jeep. This was published on page 114 of the January 1950 issue of Popular Mechanics. Just hope it isn’t a windy day!

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The is a better look at the rigging:

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And a close up of the jeep:

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1959 Review of the Willys Wagon and Land Rover

• CATEGORIES: Features, Magazine

This three-part article appeared in the August 1959 issue of Car Life magazine. The first two-page article is a general look at both vehicles. Then, there’s a long review of the Willys Wagon followed by a long review of the Land Rover. I got the sense that the reviewer Mr. Jim Whipple was more impressed with the Land Rover than the wagon. You be the judge….

General review:
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Willyls Wagon review:

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King Top Manufacturing Company

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

UPDATE: This post has been merged and reworked after I figured out that the two tops were actually related. 

In July of 1963, Fresno-based Automotive Fiberglass Company placed an advertisement in Four Wheeler magazine for its new fiberglass hardtop. I wonder if the builder of this top was also a member of the Fresno Jeep Club?

This is the 1963 ad:

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July 1963 Ad from Automotive Fiberglass

This Automotive Fiberglass top appeared on a CJ-5 for sale in Fresno in 2010. It is the only jeep I’ve seen with an Automotive Fiberglass Top:

CJ-5 with 1963 fiberglass hardtop from Automotive Fiberglass. 

TIMELINE —
July 1963:
Automotive Fiberglass places ad in Four Wheeler Magazine;

November 1963: Top King Manufacturing files design patent for an altered version of the Automotive Fiberglass top;
February 1964: Top King top is advertised in the Four Wheeler Magazine;
September 1964: A more detailed ad is placed in Four Wheeler Magazine.

A few months after the Automotive Fiberglass advertisement, two design patents were filed and assigned to Top King Manufacturing. You’ll note that the rear side-angle has been reversed. The mid-section insert piece for the side was also changed, altered from a triangle shape to a rhombus shape.  Here’s the design patent information from the Official Gazette of the United States Patent Office:

 

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November 1963 Design Patent filing for Top King. Note that I haven’t had the time to investigate the designers mentioned in the patent. 

By February 1964, King Top was advertising the newly redesigned top in Four Wheeler Magazine. Curiously, the company listed its name as the Top King Fiberglass Company rather than Top King Manufacturing (could be a relic from the Automotive Fiberglass company days):

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February 1964 Ad from Top King.

Seven months later, this second ad was placed in the September 1964 issue of Four Wheeler Magazine. The company had corrected its name for the ad back to Top King Manufacturing. Additionally, Top King announced it would soon have flatfender versions of the top available, along with a half cab version. Have any of these survived?

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September 1964 Ad from Top King Manufacturing.

 
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August 1953 Article “Jeeps Goes International”

• CATEGORIES: Features, Magazine

I bought this August 1953 issue of Cars magazine for the jeep article, but it also has all kinds of interesting information in it. The article “The Jeep Goes International” by Evan Jones highlights how various companies in different countries were capitalizing on the demand for jeep vehicles by manufacturing jeep-like vehicles of their own. The story discusses the new Austin Champ, the Fiat Campagnola, the Land Rover, and the Delahaye V.I.R.

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1945 Life Magazine Superglue Example

• CATEGORIES: Features, Magazine • TAGS: .

This photo from the March 05, 1945, issue of Life Magazine shows a jeep being used as a guinea pig for a superglue test.

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1969 Vagabond Adventures #1 on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , , .

UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.

View all the information eBay

This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.

“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”

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1961 Motor Trend Article on the New CJ-5

• CATEGORIES: Features, Magazine, Old News Articles

Bob Ames, the author of this September 1961 article in Motor Trend, described his time in a CJ-5 as a “rump” ride.

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1952 Article “The World’s Most Versatile Car”

• CATEGORIES: Features, Magazine, Old Images, Old News Articles

In the January 14, 1952, Newsweek put out an article about the jeep’s versatility. There are some interesting tidbits, such as the Chinese’s nickname for the jeep was “the vehicle of 10,000 capabilities”. The jeep was used to spear barracudas in the Virgin islands, play tag in Yakima, ski via jeep-joring in New England and Ontario, Canada,, and in Burma it was claimed that a jeep was once used to pull an elephant’s tooth.

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1952-01-14-newsweek-worlds-most-versatile-car0-loresThis photo and caption was also included in a seemingly random area of the magazine, despite the fact that the same image appeared within the article.

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August 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

Like the April issue, this issue includes a variety FC and Surrey images.

Photos Photos Photos 1960-08-jeep-news4-lores PhotosThe March 1956 Issue of Popular Science included a small story of a CJ-2A with a Gutter-Vac installed. It was used in Washington, D.C.

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August 1962 Article on Hatari Dispatcher/Universal Tonka Toys

• CATEGORIES: DJ-3A, Features, Magazine, Old News Articles, toys • TAGS: .

As reported in this post, in 1962 the Tonka company launched the jeep models many of us owned as kids (and some of us still own as adults). It didn’t take long for Tonka to introduce specialized packaging as well. The August 1962 issue of Playthings Magazine highlighted three different Dispatcher Tonka Toys, with Hatari-themed boxes, that were for sale in the lobby of movie theaters while Hatari played in theatres.

View all the information on eBay

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The article appeared on this page:

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