Desert-Dogs Research Archives

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Desert Dog History and Ads

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: After spotting an ad I hadn’t published yet (seen below), I realized that there was Desert Dog history that existed among various posts. So, this combines all that into more of a narrative.

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If you have read eWillys for any length of time, you know I’ve been a fan of Desert Dog tires for years. I still have eight desert dogs, some solid lettering and some outlined, as shown in the pic below:xmas_2011_biscuit19_ditch3_lores

According to Louis Larson, the Desert Dog tire was launched in 1970. He knows this, because in 1970 he became the first person to test out the new style of tires (see the bottom of this CJ-3B Page article). The tires were given to Louis for testing and photographing.

David Maxwell, a former Formula tires salesman, reported that the tires were always made by Armstrong, but marketed through the Formula brand, the president of which was a friend of David’s (see David’s comment and many others on this post). The company made a large number of retreads, so a number of tires also had Firestone on the side, too.

The tires proved popular quickly. Les Schwab was a big fan of them and ran them on his jeep (jeeps?). He also sold both new and retread tires out of his main shop in Prineville (see Les Schwab’s biography here).

For PNW jeepers, the tires were a perfect blend for racing and for jeeping and the varied terrains of the PNW (sand, gravel, rocks, mountain sides, mud, etc … as Joe1148 highlights in his comment here .. though I can attest to it as well). On the downside, their road life was short (some estimate about 10k miles) and they tended to be noisy. The tires’ popularity gained them prominence, and soon they were added to charts showing tire options, such as this January 1972 ad:

1972-01-mini-terra-trail-blazer-desertdog

By 1973, Desert Dogs were being advertised in Four Wheeler Magazine (ads at the bottom of this post) and sold across the country. This Smith Jeep, Inc. ad from North Franklin, Connecticut, in the July 1973 issue of Four Wheeler Magazine is one example of an East Coast offering:

Scannable Document

Eventually, the Formula brand expand its offering. I don’t know when each of these tires was introduced (I think this ad is from 1975, but have to confirm it), but Formula was soon offering more tires choices:

desert-dog-X-tra-Formula-Tires

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1950 CJ-3A The Dalles, OR $7000

• CATEGORIES: CJ-3A • TAGS: , , .

UPDATE: Still Available.

(12/05/2020) A ran-when-parked specimen (though looks like it was parked many years ago). It includes a set of rare X-Style Desert Dogs which look little used. Unclear how much value is here, but the price seems to overestimate the value.

https://www.facebook.com/marketplace/item/203762341314832

“1953 flat head ford v8, Was told it ran when it was parked. The more I put into it the more I will raise the price. Elec front winch, pto rear winch. If your interested i will get it started before I sell”

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1949 CJ-3A Shelton, WA $1750

• CATEGORIES: CJ-3A • TAGS: , .

Looks like there’s value here.

https://seattle.craigslist.org/oly/cto/d/grapeview-49-willys-cj3a/7269769054.html

“Pretty much all stock, my ex parked it in 1998 when the brakes failed unfortunately it also had blown head gasket so #4 cylinder is stuck hard, for what its worth the other 3 look pretty good. It has 2 sets of tires and wheels, new tune up parts under the seat. bucket seats are from mid 60’s GM car. Looks like it has at least 110k miles. $1750. OBO would consider quad in trade. If you are reading this it’s for sale and as the post says I have a clean title.”

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1946? CJ-3A Milton, WV $5500

• CATEGORIES: CJ-2A • TAGS: .

UPDATE: Still Available.

Are those Desert Dog X tire recaps on the rear?

https://www.facebook.com/marketplace/item/991941457939888

“Great Willys Jeep. It is all original, engine totally rebuilt and painted. Runs great, it has been sanded down and ready for body work”

1946-cj2a-milton-wv1 1946-cj2a-milton-wv2 1946-cj2a-milton-wv3 1946-cj2a-milton-wv4

 
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4 Vintage NOS Mounted Desert Dogs Canada **SOLD**

• CATEGORIES: Tires and Rims • TAGS: .

UPDATE: **SOLD** Was $1500.

These are never-used 15″ x 30″ solid-letter Desert Dog tires. They come mounted on 8″x15″ white-spoke rims that appear in good shape, too.

desert-dogs-nanaimo-canada

 
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Jeeps and Parts Poughkeepsie, NY

• CATEGORIES: CJ-2A, Parts, Willys Wagons • TAGS: , .

Seller has a variety of items. One picture shows he even has a desert dog tire.

https://hudsonvalley.craigslist.org/pts/d/poughkeepsie-jeep-bodiescj2a-complete/7205629237.html

“Tons of Jeep parts and willys
CJ2A complete 40s Jeep
Will add more pics
Calls only
Do not text me or email you will be ignored”

jeep-stuff-poughkeepsie-ny1 jeep-stuff-poughkeepsie-ny2 jeep-stuff-poughkeepsie-ny3 jeep-stuff-poughkeepsie-ny5 jeep-stuff-poughkeepsie-ny6

 
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1952 CJ-3A Columbus, OH $5000

• CATEGORIES: CJ-2A • TAGS: .

UPDATE: Still Available.

(12/01/2020) A rare Desert Dogs sighting. They look pretty worn.

https://www.facebook.com/marketplace/item/2815373062053257

“1952 Jeep Willy. Engine running fine. Body needs to be restored. Only serious buyers. ”

1952-cj3a-columbus-oh-1 1952-cj3a-columbus-oh-2

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1951 M-38 Hudson, IL **SOLD**

• CATEGORIES: M-38 • TAGS: .

UPDATE: **SOLD** Was $3000.

This appears to have an overdrive, along with some worn Desert Dogs.

“Parts and assembly to a 1951 Willys Jeep. Body and chassis comes with donor Jeep and more. V-6 engine, Manuals, and can include car hauler. Inherited the project as part of a recent home sale and looking to sell to a Jeep enthusiast that would appreciate the journey of taking this baby back to its prime. Buyer will need to transport and remove all related parts. OBO”

1951-m38-hudson-il1 1951-m38-hudson-il2 1951-m38-hudson-il3 1951-m38-hudson-il4

 
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Mud Racer Rock Springs, WY $10,000

• CATEGORIES: Racing • TAGS: , .

I wonder how long this has sat.

https://www.facebook.com/marketplace/item/1632732343525059/

“This mud racer was built from the ground up. I don’t have a pic of the tires that come with but for the best info I can give you my father’s number. Very serious car. Nitrous system. Fiberglass body”

mud-racer-rocksprings-wy

 
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Jeep Parts Kossuth, PA

• CATEGORIES: Parts • TAGS: .

A variety of parts. There are even some old, worn desert dogs. It looks like there’s a door for a Koenig hardtop.

https://pittsburgh.craigslist.org/pts/d/kossuth-willy-jeep-cj-2a-parts/7013763126.html

“Small collection of jeep parts. Most all cj-2a but some from cj2-cj 5s. Steering colums, windshield frames, grills, heads,carbs, ect..ect. also wheels, some w tires some not.”

jeep-parts-desert-dogs-kosourth-pa0 jeep-parts-desert-dogs-kosourth-pa1 jeep-parts-desert-dogs-kosourth-pa2 jeep-parts-desert-dogs-kosourth-pa3 jeep-parts-desert-dogs-kosourth-pa4

 
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Year? M-38 Independence, TN $12,500

• CATEGORIES: M-38 • TAGS: .

This appears to have recapped desert dog tires. This is listed as a 1945 jeep.

https://tricities.craigslist.org/for/d/dearing-1945-willys/6999186026.html

“Call or text for more information. No rust. Older restoration. Runs and drives good. Clear Virginia title. May be interested in 7000 cash and nice trade such as muscle car or sports car or a nice side by side utility vehicle.”

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CJ-2A Project Auburn, CA $2900

• CATEGORIES: CJ-2A • TAGS: .

This includes a Husky Overdrive and an NOS set of Desert Dogs.

https://www.facebook.com/marketplace/item/243530842993264/

“Rebuilt 225 V6, Turbo 350 rebuilt, model 20 rebuilt, Husky Overdrive rebuilt, mod 25 and 44 differentials, full floating with locking hubs front and rear. Has been in a garage since rebuilding for 30 years. Has 3A windshield, body without a tailgate, fenders, grille, hood, body complete not bolted to the chassis. Frame is a DJ 5 that has been strapped from front to rear. To show its age, it has a set of brand new Desert Dogs on multi spoke Vector wheel”

cj2a-auburn-ca

 
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1947 CJ-2A Taylor, MI $3000

• CATEGORIES: CJ-2A, Racing • TAGS: , , .

UPDATE: Still Available.

(09/03/2018) Engine is locked. A rare desert dog sighting on this former racer.

https://www.facebook.com/marketplace/item/2238824466442530

“47 Willys Jeep aftermarket steel body, tilt front end, CJ chassis, Dana 44s, 480 gears, a true four-wheel posi front, and rear, 327 .30 over thats locked up, Ported heads, intake, Holley carb, 400 trans. This jeep was raced in the Great Lakes sanction. Sand Drags and obstacle course in the 80s, and 90s known as a shuffler..”

1947-cj2a-taylor-mi

 
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1946? Flattie Riverbank, CA $4000

• CATEGORIES: MB • TAGS: .

UPDATE: Still Available.

(12/05/2018) Has some Desert Dog tires. The body and grille look to be MB/GPW.

https://modesto.craigslist.org/cto/d/modesto-1946-willy-jeep-project/6761936145.html

year-mb-riverbank-ca

“Excellent project.
1946 Willy’s Jeep , has Buick V6 in it . Warn overdrive .”

 

 
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CJ-5 Racer Asotin, WA Best Offer

• CATEGORIES: CJ5, Racing • TAGS: , .

This has a couple Desert Dogs that lookin decent shape. The rear springs are outboard. There could be a little value here. This is about 2 hours east of me.

https://www.facebook.com/marketplace/item/212747852875958

“Old raceing. Jeep need the moter put back to gether its a 455 old.lot of parts.”

old-racer-asotin-wa2 old-racer-asotin-wa

 
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CJ-2A Project Auburn, CA $2900

• CATEGORIES: OD Other • TAGS: .

This includes NOS Desert Dogs on Hurricane Rims and a Husky Overdrive.

https://www.facebook.com/marketplace/item/243530842993264

“Rebuilt 225 V6, Turbo 350 rebuilt, model 20 rebuilt, Husky Overdrive rebuilt, mod 25 and 44 differentials, full floating with locking hubs front and rear. Has been in a garage since rebuilding for 30 years. Has 3A windshield, body without a tailgate, fenders, grille, hood, body complete not bolted to the chassis. Frame is a DJ 5 that has been strapped from front to rear. To show its age, it has a set of brand new Desert Dogs on multi spoke Vector wheel”

cj2a-project-auburn-ca

 
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1953 CJ-3A Fortuna, CA **SOLD**

• CATEGORIES: CJ-3A • TAGS: , .

UPDATE: **SOLD** Was $6000

“1953 Willy’s Jeep CJ3A 4 speed with a chevy V8. Warren overdrive, power steering, full cage rollbar, 10 in brakes, 10 in tires, tilt wheel, rear seat, corvette aluminum cross flow radiator, and a 4 barrel carborator. Not sure on the miles but no more than 15,000. We are asking $7000.00. Jeep has been in the garage its whole life and is in great shape. This is a fun jeep!”

 
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Day 16 – Monday May 14th: Drive Them Jeeps!

• CATEGORIES: Features • TAGS: , , .

<– Day 15 – Sunday May 13th: Great Scott, Another Jungle Jims? | Day 17 – Tuesday May 15th: Cheese N’ Hardware –>

Thanks to Rick and Paulette for letting us take their Jeepster for a spin!

Thanks to Rick and Paulette for letting us take their Jeepster for a spin!

Day 16: Monday we drove from Cincinnati to Columbus, Ohio, via Roger and then Rick and Paulette’s places.

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Monday’s trip took us from Cincinnati to Columbus, Ohio.

The first step towards facing your problem is admitting you have a problem. Yes, I have a problem. I have Jungle-Jim-itus. After saying our goodbyes to Scott, our first stop of the day was at Jungle Jims (just happened to be on our way, sort of). Our goal was to explore the gluten free aisle, then check out the coffee aisle. We were fairly well-behaved and managed to leave with only a few items.

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When you need a map for a grocery store, you know you are in a big one!

Our second stop of the day was at Roger Martin’s house, where he plans on holding another Southwest Ohio FC gathering this summer. Since we won’t be around for that event, I got to have some early hands on FC fun. Roger’s been working on a green and gray FC-170. It runs great, but needs some more body work. He pulled it out of the garage and let me drive it around his property. I liked that it didn’t have a windshield!

2018-05-16-roger2 2018-05-16-roger3

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Racing Flattie Bakersfield, CA **Sold**

• CATEGORIES: Racing • TAGS: .

UPDATE: **SOLD** Was $13,500.

Interesting engine choice for a later build. The fact that it appears in a Desert Dog ad is pretty cool!

willys-race-jeep-ventura-ca2

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“This car was raced in the late 70’s and 80’s the last race it completed was in 1990. Glenn Emery built this car as one of the first 4WD 4 wheel independent suspension rear engine vehicle. It has a Buick 215 V8 mated to a Turbo 350 transmission with a B&M shifter. There is a Casal V-drive to get the driveline turned the correct direction mated with a corvette rear pumpkin. The car is rock solid and has a solid start on the restoration. The car is currently street legal and runs, get in it and go have fun. I’m not entirely sure how much travel this car has, but it’s a lot. It can take 2-3 ft whoops at any speed.

My uncle was in the pit crew back in the day when Glenn Emery owned the car. He sold the car to Carl Cook and we tracked the car down a few years ago and found it sitting in a barn. We got it running again and started the restoration. Mickey Thompson has driven and raced this car a few times as well, it is a true timepiece of off road racing. The old pictures have Mickey Thompson in the drivers seat. Life got in the way and we haven’t used it as much as we wanted and it is sitting more than it gets used.
Continue reading

 
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Year? CJ-3B Shasta Lake, CA **SOLD**

• CATEGORIES: CJ-3B • TAGS: .

UPDATE **SOLD** Was $1895

(02/22/2018) This late model CJ-3B has some Desert Dogs in great shape.

“Hello, I have a CJ3B project for sale, It includes the body as seen in photos, new frame with springs Dana 44 rear axle, Dana 30 front axle and four good Desert Dog tires. This is a new reproduction frame, not a sandblasted old frame. I have installed Saginaw steering using Jeep Parts from a 1971 Jeepster Commando, is a very good installation, and a trailer hitch made from 3/8 steel plate, so it is plenty strong and looks nice. Also, the front bumper is made out of 1/4 steel plate that I had made to look like a stock bumper, so it is really strong over a stock bumper. This is a very good start for a project, and I also have other Jeep parts for sale if interested in building a solid Jeep project. This project comes with the original VIN plate for registration, but this project is being sold with a bill of sale only. I can deliver this Jeep within 100 miles for fuel costs both ways.”

year-cj3b-shastalake-ca0 year-cj3b-shastalake-ca1 year-cj3b-shastalake-ca2

 
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1987 Samurai Woodburn, OR $2990

• CATEGORIES: Other 4x4s • TAGS: .

Marty shared this one. It not only had desert dogs, but comes with a second set of them. Might be worth buying for the dogs, then turning around and reselling it.

“Runs and drives Good with only 70,000 miles has tach, stero ,extra set of offroad Desert Dog tires 0n mag wheels has 2″lift with custom bumpers”

https://portland.craigslist.org/clc/cto/6318097713.html

1987-samarai-woodburn-or

 
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1946 CJ-2A + Parts Kalamazoo, MI $3500

• CATEGORIES: CJ-2A • TAGS: .

UPDATE: Still Available.

(02/03/2017) A rare desert dog sighting!

“1946 willys jeep plus lots of extra parts for sale: tires, grill, fenders, gas tank …too many to list! $3500.00”

https://kalamazoo.craigslist.org/cto/d/willys-jeep-1946/6348203388.html

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1969 CJ-5 Tacoma, WA Parting Out

• CATEGORIES: CJ5 • TAGS: .

The dogs could be good for racing.

“Parting out 1969 Jeep CJ5. Pricing depends on part. CASH ONLY.l”

https://seattle.craigslist.org/tac/pts/d/1969-jeep-cj5/6343223673.html

1969-cj5-tacoma-wa

 
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1959 CJ-5 Cedar Rapids, MO **SOLD**

• CATEGORIES: CJ5 • TAGS: .

UPDATE: **SOLD** Was No Price.

Some nice dogs!

“Fully restored Jeep Willys CJ5 . Last items needed to finish: windshield, front seat and exhaust which is new and included. Original motor, transmission and differentels.”

1959-cj5-cedarrapids-mo

 
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1959 CJ-5 Des Moines, IA No Price

• CATEGORIES: CJ5 • TAGS: .

Nice set of dogs!

“Fully restored Jeep Willys CJ5 . Last items needed to finish: windshield, front seat and exhaust which is new and included. Original motor, transmission and differentels.”

https://desmoines.craigslist.org/cto/d/1959-willys-jeep/6289270161.html

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