Jeep-Willys-News Research Archives

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1991 ‘The First 50 Years’ Jeep Press Packet

Thanks to Maury, I was able to get this 1991 press packet off ebay and shipped for under $10. That’s a good day. It wasn’t clear to me all that was inside, but it turned out to be a heck of a deal. The three-page tri-fold stores photos, old press releases, histories, and a few miscellaneous items.

Here’s the front of the packet:

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These are the materials that are stored inside. There are four press releases, fourteen reproduction 8×10 photos, a 40-page AMC/Chrysler history, a jeep history that’s attached to the binder (see upper right corner), one March 1963 Jeep News front-page reproduction and a late 1940s wagon ad reproduction. Just the reproduction of the Willys Quad photo was worth the cost of this package (I’d never gotten around to getting one).jeep-pr-packet-05

I haven’t read this history just yet, but wasn’t in a hurry as I’ve already read this book on AMC’s history:

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Here’s how the binder looks when opened. The jeep history starts at the page in the middle.

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Under the last page of the jeep history is a holder for all the photos and other documents:

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Here are two 1990s press releases (I only took photos of the front pages):

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These are two 1980s press releases:

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The press release on the left is from early 1942 and covers the changing situation with America’s entry into WWII, while the one on the right is from 1965:

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The Jeep News reproduction page from March 1963 is shown on the left. It includes a report on the name change from Willys Motors to Kaiser Jeep and the Willys-Overland Export Corp. to Kaiser Jeep International Corp. The reproduction wagon ad on the right is from 1948 and includes details on which magazine and dates it appeared (I wish I had that database of information!).

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December 1960 Jeep News

• CATEGORIES: Advertising & Brochures • TAGS: .

Instead of the usual eight pages, the 1960 issue of Jeep News is limited to four pages. Still, there’s some interesting information inside.

First, the front page article on the movie to-be-release movie “Pepe” described the forty-jeep-gala ballet filmed in Las Brisas as spectacular. I tried to find some clips from Pepe online, but have yet to see any. The CJ-3B page does a good job describing the Gala’s role, along with a few pics, in Pepe: https://cj3b.info/Siblings/SurreyPepe.html.

Second, on page three the article about the Hy-Rail FCs contains a noticeable goof. The title refers to the FCs as “FC-170″s, while the pics and text correctly show them as FC-150s.

Third, there’s a good photo of an FC-170 flatbed with a Mobile Drill mounted on it, the first example of an FC with a mobile drill that I’ve seen and the latest reference to the sale of a Mobile Drill.

Fourth, the article on the Fresno Four Wheel Drive Club underscores why so many jeeps continue to emerge from the Fresno/Clovis area. As of December 1960, the family-friendly jeep club had more than 350 members, likely making it the largest jeep club in the US. The club even had a newsletter, which at that time was edited by Mr. Otto Traeber and called “Four Wheeler”; sound familiar? This newsletter was also shared with other jeep clubs. One year and two months later, in February of 1962, a new vehicle magazine was introduced to the public, published out of Southern California: Four Wheeler Magazine.

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October 1961 Jeep News

• CATEGORIES: Advertising & Brochures • TAGS: .

This October 1961 issue of Jeep News covers racing, jeeping, dealer news, and auto shows. There are some good pics from 1961’s Hong Kong Autoshow Display. I only wish they were in color!

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December 1952 Willys Service News

• CATEGORIES: Features • TAGS: .

On the yellow sheets following this document are suggestions on how to overcome flat spots during acceleration of the F-head engines.

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October 1952 Willys Service News

• CATEGORIES: Features • TAGS: .

Page two of this issue highlights what service departments should do when replacing engines in WWII jeeps.

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June 1952 Willys Service News

• CATEGORIES: Features • TAGS: .

This June 1952 issue of Willys Service News is part service news updates and part ‘how to sell services’. This is one of three that was on eBay recently. The other two will get posted over the next few days.

Included with this Willys News are several supplements places, including 1) Suggestions on maintenance updates for vehicles (there were problems with the Aero car demonstration models not running perfectly, but these tips could apply to jeeps); 2) How to improve steering (again, directed at cars); 3) Passenger car door lock issues.

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1969 Vagabond Adventures #1 on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , , .

UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.

View all the information eBay

This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.

“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”

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August 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

Like the April issue, this issue includes a variety FC and Surrey images.

Photos Photos Photos 1960-08-jeep-news4-lores PhotosThe March 1956 Issue of Popular Science included a small story of a CJ-2A with a Gutter-Vac installed. It was used in Washington, D.C.

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April 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features, Old News Articles • TAGS: .

This issue of Jeep News is interesting in that the whole middle section focuses on the rise in jeep clubs. It isn’t an exhaustive list, but rather simply a list of clubs in contact with Jeep News, with a heavy emphasis on western clubs.

Note the CJ-6 hardtop on page 7. It’s a custom top built by Koenig. I don’t have it in my records, so keep a watch for it. It’s probably still out there somewhere, most likely still in Texas. Note also the scale model FC-170 giveaway and certificate with each FC-170 purchase on page 2.

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February 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of Willys News shows that Jeep dealers were experience continued growth. This issue also suggests that the ashtrays and cuff-tie-links were introduced in 1960. Anyone have the full page 1959 Nieman Marcus catalog ad of the newly introduced DJ-3A Surrey mentioned on the last page?

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January 1960 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

In the ‘sometimes it’s better to be lucky’ department, eBay blessed me with a huge win the other day: 10 Willys News issues from 1960 and 1961 for only $20 (and free shipping)! Here’s the first one. It includes a lot of DJ-3A Surrey articles, a note about future President Lyndon Johnson checking out a Willys truck for his ranch, and more. The 1/4 ton jeeps (CJ-5s and CJ-3Bs) take a back seat to the FCs, Wagons, and DJs in this issue. There’s also articles demonstrating how dealers felt TV shows were helping to drive sales, which is likely why Willys Motors moved forward with other TV show and movie tie-ins.

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January 1958 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The January 1958 issue of Willys News includes a rare article on the Willys Economy Delivery Truck, which was new for 1958.

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September 1957 Willys News

• CATEGORIES: Features, Old News Articles • TAGS: .

This issue has some good articles, from new dealers, to jeeps in media, to the Schreiders’ first big adventure in their Ford GPA, Tortuga, from the Arctic Circle to Argentina (opposite direction of yesterday’s adventure).

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1946-1949 Bike and Jeep Trip from Argentina to Alaska

• CATEGORIES: Features, Magazine • TAGS: .

UPDATE: This is an extensive update to the 2017 post about Pedro and Carlos Rocasalvo’s 1946-1949 trip from Argentina to Alaska and back.

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CREDIT: February 1955 issue of the Willys News. The photo shows Pedro Rocasalvo and some helpers using boards and a railroad track to help the jeep cross a deep gorge. This was part of the return trip to Argentina.

On June 5, 1946, two brothers, 24-year-old Pedro and 19-year-old Carlos Rocasalvo, mounted bicycles at their home in Buenos Aires, Argentina, and began an adventure north. They carried 80lbs of baggage and $100. Their ultimate goal was to reach Fairbanks, Alaska. They expected the trip to last five years. Their father, a clothing goods salesman, was against the trip, but the boys were confident that they’d be okay.

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CREDIT: March 16th, 1948, issue the Wilmington Daily Press journal, Wilmington, California.

A budding journalist and photographer, Pedro and his brother supported their trip through serialized and syndicated reports to twenty-six newspapers back in Argentina. The pair planned to film their journey and use their notes and articles to write a book about their adventure.

During their trek to the United States, the pair survived four crossings of the Andes, a “ringside seat at Bolivia’s revolution”, and hacking their way through 300 miles of Colombian Jungle that proved the worst part of their trip. During their 26 days in the jungle, they shot and cooked their own food. In the evenings, the brothers slept in trees, but had to select the trees carefully due to snakes and other animals.

At Colon, Panama, the exhausted boys were diagnosed with Malaria; they were treated for the disease and slept for four days.

Once in the United States, the pair’s lack of English didn’t slow them down. Eventually, after twenty-seven months of riding, they reached Los Angeles, arriving in March of 1948. While in Hollywood, Pedro studied photography at Paramount’s photography school for a month.

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CREDIT: Pomona Progress Bulletin, Pomona, California. Pedro and Carlos Rocasalvo receive American Youth Hostel passes.

Soon, they were back on their bikes again, arriving at the YMCA in Portland, Oregon, in June of 1948. There, an interpreter named Celita Dextre, fluent in Spanish and English, was brought in to help the boys tell their story. There may have been some sparks between Pedro and twenty-three-year-old Celita, because she surfaced again later in the trip.

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June 17, 1948, issue of the Dayton Herald, Dayton, Ohio.

After additional stops in Seattle and Vancouver, the pair made a hard ride for Fairbanks.

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May 1957 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of Willys News includes a variety of FC-related articles, but also takes a full-page look at the Truth-or-Consquences, New Mexico, 2nd Annual ‘Jeep’ Derby.

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1963 & 1965 Service and Parts News on eBay

• CATEGORIES: Documents, Features • TAGS: .

I’m not very familiar with these Jeep Service and Parts news brochures and booklets and don’t know if they are worth the asking prices. Here’s some that I found on eBay.

  1. 1963 Original Jeep Service and Parts News
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  2. 4 1964 JEEP SERVICE AND PARTS NEWS BULLETINS
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  3. 1963 1964 ORIGINAL JEEP SERVICE AND PARTS NEWS 63 64 ALBUM MANUAL 15 BULLETINS
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  4. Vintage 1964 Jeep Service and Parts News
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  5. 1965 Original Jeep Service and Parts News, (service bulletin set). There are a total of 7 bulletins ranging from December 1964 through June 1965 and one issue dated April-May 1966
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May-June 1958 Salespower

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I can’t imagine that Willys was fielding enough Land Rover questions that the sales department thought it needed to highlight the Jeep’s advantages over it?

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April 1957 Issue of Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue is Dealer-Contest focused and, frankly, a little uneventful.

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April 1954 Kaiser Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

A big thanks to Barney Goodwin (of Barneys Jeep Parts) for sending me this early edition of the Kaiser Willys News. This is issue #3. A couple interesting things about this issue. Perhaps the biggest curiosity is that there isn’t much related to jeeps in this issue, confirming that even by early 1954 there was still a lot of integration still going on. Issue #2, seen in the post below, also didn’t have much information related to jeeps. Volume 4 of the newspaper, which appeared in May (and can be seen below the #2 issue), had a few more jeep specific references.

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March 1954 Kaiser Willys News

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

UPDATE: **SOLD** Was on eBay. This is a March 1, 1954, issue of Kaiser Willys News (issue #2)

There is some jeep info in the newspaper, but mostly its about the cars.

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May 1954 Kaiser Willys Salesman Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , .

This May 1954 issue of Kaiser Willys News is one I only have available in these smaller pics snagged off eBay back in 2013. There is a story about the Yakima ridge runners and the Jeep Rodeo, but it’s too small to read. 

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February 1957 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The last issue of Willys News I posted was from the summer of 1956. I don’t have any others for 1956. I also don’t have the January 1957 issue, but I do have some eBay pics (from 2013). It looks like a good one (see post below this one).

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January 1957 Willys News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

UPDATE: This was on eBay.

Some good DJ-3A & FC-150 photos and some rare early swamp racing photos.

“Original salesman’s non color catalog , 11 x 17 , 8 pages , includes salesman’s messages , salesman’s contests , shows some models , etc.”

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June-July 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of Willys News highlighted a new advertising campaign, the “Gets there . . . works there . . .  anywhere!” magazine ads (will highlight those on Thursday). Page 3 has some advertising reprints (lower left pic), showing the diversity of ‘Jeep’ ads (I hope to find examples of all of these for a future post). Also on page three appears to be “NEW LIFE” ads that include concentric circles. Maybe that was a local parts dealer campaign. I’ll have to see if I can find newspaper examples of that campaign from DC newspapers of the time. On Page 2, there’s an image of the Light Rescue Truck, featured in yesterday’s post about the Light Rescue Truck brochure.

Ted Bumiller’s trip around the world was highlighted in this issue as well. More information this trip, including reference to a film about it, can be found in this 2016 film and lecture post.

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April 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Regarding the back page article, it’s a bit hard for me to believe that the motorhome the Murray’s built on a truck chassis (with an inline 6?) was capable of sustained cruising of 70 MPH, especially given that modern interstates had yet to be built (the Federal Aid Highway Act of 1956––aka Interstate Highway construction bill––hadn’t yet been passed when this issue of Willys News was published).

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