Jeep-Willys-News Research Archives

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First Issue of the KW Booster Newspaper

• CATEGORIES: Features, Old News Articles • TAGS: .

This December 1954 Volume I, Issue I was the first issue of the ‘new’ KW Booster News, a monthly newspaper designed to inform employees. Updates would include the newest announcements, company updates, employee updates (such as the new profit sharing model), and  intra-company events (such as intramural bowling teams). This first issue introduces the brand new CJ-5, among other announcements.

I’m not sure how many issues of the KW Booster were published. The only other issue of this newspaper on eWillys is the June 1958, Vol. 2, No. 1.

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March 1950 Willys Overland Sales Builder on eBay

• CATEGORIES: Features, Magazine • TAGS: .

Ed’s got this rare Salesbuilder for sale on eBay. He’s also got other Willys-Overland related items.

View all the information on eBay

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Salesbuilder Magazines

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Willys-Overland began publishing the Salesbuilder magazines in July of 1948 with the announcement of the Jeepster. The Salesbuilder supplanted the W-O Sales News magazine. According to a small blurb on Google (I can’t read the whole reference), the Salesbuilder was part fo the effort to push the Jeepster.

I own a couple of Salesbuilder magazines, but those are the only ones I’ve seen. Below is a series of covers that I’ve been able to document so far. I’d like to find more.

As far as I know, Salesbuilder issues were published between July of 1948 and as late as August of 1951. By early 1954 (possibly January), Kaiser Willys had shuttered the magazine format for a newspaper format (see the March 1954, volume 1, issue 2 at the bottom of this post).

July 1948:

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March 03, 1950:

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November 1950:

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August 1945 Photo of First(?) CJ-2A on eBay

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

UPDATE III: Another version of this press photo is on eBay.

View all the information on eBay

“1945 Press Photo First Civilian Jeep Tourer Sarah Elizabeth Rodger, New York
This is an original press photo. Sarah Elizabeth Rodger makes local history as she starts tour of the city in first civilian jeep on the streets of New York. A writer, who in private life is the wife of Dr. L. Patrick Moore, has always wanted “to do a new thing first” and, this she did, by jeepers! Photo measures 9 x 7 inches. Photo is dated 09-03-1945.”

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(05/20/2016) UPDATE II: Another version of this press photo is available on eBay.

“1945 Press Photo New York Sara Roger drives civilian jeep NYC -”

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Fall/Winter 1975 Jeep News Photos

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: I believe Frank is correct. This is Fall/Winter 1975.

These photos were published in an issue of Jeep News. Click on the image to make it much bigger.

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1954ish Photo of the Willys Overland Factory

• CATEGORIES: Features, Old Images • TAGS: .

This photo shows CJ-3Bs and M-38A1s on the same assembly line. I would guess this was taken around the summer of 1954.

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Eye-Catching Ice Cream and Diaper Service Jeeps

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: This was previously published in July of 2014.

This great article from the July 1947 issue of W-O Sales News highlights the use of jeeps as ice-cream distributors and as a diaper service. Companies highlighted include Better Brands Ice Cream Novelties, Swell Time Ice Cream Corporation, and Wee Folk Laundry.

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1954 Snow Plow Article From Kaiser Willys News

• CATEGORIES: Features, Old Images • TAGS: .

If you look at the photo of the first jeep, it reads “JEEP” on the windshield, suggesting this might have been a CJ-2 or earlier vehicle.

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1955 Jeeps ‘Stealing’ Auto Show

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

According to the February 1955 Kaiser Willys News, Willys Motors was ‘stealing’ auto shows across the country. Shouldn’t someone have been arrested for theft? And, where does someone hide an autoshow??

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Photos From Spec Equip Training in San Antonio

• CATEGORIES: Features, Old Images • TAGS: .

These photos from a Special Equipment training event in San Antonio, Texas, were published in the February 1955 issue of Kaiser Willys News. While the Commando Fire Truck was included in the photo spread, I’m betting that the photo was not taken in San Antonio.

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The World’s Most Useful Vehicles

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

Just a few updates today. Regular updates resume Sunday morning.

This page was published in the January 1955 issue of Kaiser Willys Dealer News.

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Turkey Day is Coming …

• CATEGORIES: Features, Old Images • TAGS: .

This seemed appropriate in anticipation of Thanksgiving. It was published in the October 1954 issue of Willys News.

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Forty Acre Jeep Snow Plow Test

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: .

This article appeared in the February 1955 issue of Kaiser Willys News.

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January 1955 Jeep Sales Optimism

• CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: .

This article highlights how optimistic Willys was going into 1955.

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Trencher’s First Appearance?

• CATEGORIES: Features, Old Images • TAGS: , .

This photo from the October 1954 issue of Kaiser Willys News got me thinking. Anyone know when the first jeep trenchers were manufactured?

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Photo of VP Hickman Price Descending Hill in a CJ-5

• CATEGORIES: Features, Old Images • TAGS: .

Ann says they tilted the camera for this shot. I can’t tell for sure. This photo was featured in the March 1955 issue of the Willys News and shows Vice President Hickman Price descending a steep gradel in a CJ-5.

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Chuck Yeager Buys a Wagon

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

This October 1954 photo and caption from Kaiser Willys News highlights Chuck Yeager’s recent purchase of a Willys Wagon (or maybe he was given it).

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October 1954 Optimism at Willys Motors

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles • TAGS: .

This October 1954 photo and caption from Kaiser Willys News underscores how confident Willys Motors was about the coming year and their new CJ-5 model. About this time there was an explosion of new brochures and mailers, so Willys Motors did what it could to generate excitement about the commercial and utility market.

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Mail Carrier Put 138,000 Miles on Wagon

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

The February 1955 issue of Kaiser Willys News showcased a mail carrier who put 138,000 miles on a wagon in the Idaho/Yellowstone area.

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Kaiser Willys News Vs. Willys News

• CATEGORIES: Features • TAGS: .

Not too long after Kaiser acquired Willys-Overland the company introduced a dealer news periodical. What I learned recently is that initially the periodical was called Kaiser Willys News. It wasn’t until March of 1955 that the Kaiser name was dropped and it was renamed Willys News. Apparently, it was felt that the jeep dealers needed different information and support from that of the auto dealers? I don’t know for sure, but it makes sense.

Here are examples of each periodical.

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1955 Trip from Fairbanks to Argentina

• CATEGORIES: Features, Magazine • TAGS: .

(Today’s only post)

Last night I scanned an article from the February 1955 issue of Kaiser Willys News and prepared it for this morning. But then I made the mistake of doing a google search on Pedro Rocasalvo, the twenty-six-year-old from Argentina mentioned in the article. Down the rabbit hole I went ….

It turns out that the article below barely skimmed the surface of the adventure.  First of all, Pedro Rocasalvo was not traveling solo. He was traveling with his brother, Carlos. They started around 1946 in Buenos Aires, Argentina, on bikes. It took them 27 months to reach Los Angeles (and here). From there, they continued to Fairbanks on their bikes, making it in July of 1948.

As best as I understand, they were given a hero’s welcome and a jeep by the mayor of Fairbanks. Once they began their trip south, they picked up a dancer, Celita Dextre, who spoke Spanish and English. By September 1948, they’d reached Bismarck, North Dakota.

Along their journey, the three took color film and several hundred slides. Pedro was supposed to be working on a book, too, but I can’t find any evidence it was published (most likely was published in Argentina).

Maybe Hugo Vidal can help out with this research …. there will be updates to this story!

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April 1955 Issue of Willys News on eBay

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

UPDATE: The starting price on this is $8.95. That’s a good price! This issue includes an article on the jeepcade with 284 entries.

View all the information on eBay

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1947 CJ-2A Fredonia, PA $1800

• CATEGORIES: CJ-2A • TAGS: , .

UPDATE: Barry worked the phone on this. See his comments below.

Is this the gravity dump bed highlighted in a 1955 Willys News article?  It’s not an exact copy, but it’s similar. Both tilt to about 45 degrees.  Here’s the article.

1955-06-willys-news-gravity-dump1Read the rest of the article here.

“Dumpbed Willys , snow plow lift , hydraulic pump and valve , pretty much all there , just rusty, does not run . Also has a clear PA title .”

https://pittsburgh.craigslist.org/cto/d/1947-willys-cj2a/6315198226.html

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August 1961 Issue of the Jeep Merchandiser on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This looks to be a four-page news piece directed at salespeople.

“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #3 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman”

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May 1961 Jeep Merchandiser Package on eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This package introduces the Merchandiser to the Jeep sales staff. I can’t tell how many pages it is.

“Original dealer’s part color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #1 of “Jeep Merchandiser”. Published by the merchandising and advertising department for Jeep salesman , also included are two advertising bulletins introducing the Jeep Merchandiser , all items are in the original cardboard binder , 9 x 11.5.”

View all the information on eBay

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