Jeep-Willys-News Research Archives

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April 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Good news. I’ve done a deal to purchase thirty issues of Jeep News, along with around 70+ Jeep Service and Parts News. Some are late 1950s, but most are from the early to mid 1960s.

Page one of the April 1958 eight-page issue of Jeep News highlights the introduction of the Mule, though calling is “space age” seems over the top. The front page also includes an announcement for the third-annual jeep rodeo in Yakima, hosted by the Yakima Ridgerunners.

Page three shares the news from the recently completed Jeep Cavalcade from Hemet to Borrego Springs, California. Page four announced the third-annual Truth or Consequences, New Mexico, Jeep Derby. Page five has some images for the Lake Erie hunting club.

On page six, don’t miss the modified jeep used to transport mobile homes (and attempt to meet some local laws. Speaking of transport, lower on page two is a modified buggy and trailer that carried hunters through and over local swamps. Page seven is a full page article on jeeps and salt water anglers.

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June 1964 Jeep Service and Parts News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This four-page Jeep Service and Parts News bulletin is dated June 1964.

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November 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Sadly, this is the last issue from the batch of Jeep News issues purchased last month. I’ll watch for more to hit eBay …

The eight pages of the November 1962 issue of Jeep News directs most of its pages to the new jeep models, which isn’t too surprising. Apart from that, page six covers the 3rd Annual Jeepathon race at Las Cruces, New Mexico, while page seven highlights more support for the Hatari movie.

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September 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This September 1962 eight-page issue of Jeep News begins with Lloyd Bridges. He headlined a half-hour show called “Kaiser Presents The Lloyd Bridges Show”; not exactly a catchy name!

I was surprised to see on page two that it wasn’t until mid 1962 that the Go-For-Digger trencher officially became a ‘Jeep’-approved special equipment item (other official ‘Jeep’ trencher being the Jeep-A-Trench). Page five highlights the second annual Jeeporama, held in Denver.

Page six re-highlights the Hatari craze, encouraging dealers to continue promoting the movie.

Note the CJ-5 in the upper right of Page seven. The top looks someone like a Koenig hardtop, but the rear side glass appears to be a custom size. I don’t recognize this top. Anyone else? Lower on Page seven is the 1962 World’s Fair Jeep Surrey. Two days ago I found my mother’s caricature drawing made for her at the ’62 fair. I’ll ask my aunt if she remembers this jeep.

Page eight shares a pic from the 10th annual Jeepers Jamboree, along with announcing the 4×4 Explorers, a ‘jeep’ club organized in Missouri.

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August 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , .

This eight page August 1962 Jeep News Issue leans heavily Hatari. Pages one, four, five and six all focus on Hatari-related images and stories.

Page two notes that the Post Office order for FJ-3s had grown to 7,082 multi-stop vans, of which almost 6,000 were already operating in over 600 cities. Pages three, seven, and eight offer a potpourri of jeep-related images and captions.

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June 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This eight-page issue published for June of 1962 starts with the movie Hatari! Pages two and three are all about dealers (and some love for Tornado engines). Most of pages four through seven cover more Hatari info. Page eight highlights the seventh annual Truth or Consequences (NM) ‘Jeep’ Derby. I plan to go back at some point and figure out when the ‘Jeep’ News began covering club and race information. At some point during the late 1950s – early 1960s the notion of jeeps as “fun”, rather than just utility workhorses, enters both the ‘Jeep’ news and Jeep’s advertising. I’m want to learn more about that subtle shift.

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May 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The first few pages of this twelve-page issue cover the introduction of the Tornado engine. For some reason, there’s a small portion of page 3-4 that’s been cut out. I’m not exactly sure why. Page five highlights a row of FCs delivered to the New Jersey Turnpike, while another article discusses Mrs. Delta Burrece’s use of four jeeps to deliver aid tosome Cherokee Indians. Page eight introduces the movie “Magic Tide“, which included a Surrey. The movie was a featurette that seems to have disappeared into obscurity. Page nine shares more information on Kentucky nurses, something covered by these news articles I originally shared in 2018 (or see post below). On page twelve is an article about jeeps operating on a Hawaiian Ranch.

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March 1962 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

This eight-page-issue starts with jeeps at the Chicago Show (see page 2 for a wide-photo of the display). As part of my thoughts for a jeep museum, I envisioned a world in the center of a circular room (sort of like what is shown in the front page pic below) and rope attached between the earth, pointing to where a manufacturer was located, and the the other end of the rope connecting to the wall with images and pics related. Then, for more topical related items (such as the jeep’s use with coffee in Colombia) there would be smaller strings connecting the spot on the planet with information on the wall. The northern hemisphere would be on  a second floor and the southern hemisphere on the first floor. In my head it works, lol.

Page three has a reference about an FC that was taken to Alaska by Wells M. Fox and his sister Mrs. Leo J. Miller.

Pages four and five have many dealer references.

Pages six, seven, and eight show off a variety of jeep uses, including a tram setup pulled by an FC-170 with front wheel drive only. There were two of these trams made.

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Jan/Feb 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Issue has another foldout, awkward center-page full of congrats this time dedicated to dealers who enjoyed a Nassau vacation. There is also a page celebrating the 51 jeeps used in the 1961 Presidential Inauguration parade. Another page is dedicated to Surreys. Finally, on the last page you’ll find a warning about a scam involving $90 Army jeeps!

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This wide shot shows page 2 (from above) plus pages 3-5 (Nassau dealer holiday):


The Surreys appear on page 6:


The $90 jeep scam pulls on page 8:


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Sept. 1960 Jeep News – Hong Kong Special

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Hong Kong Extra Edition didn’t include a date, but the Volume and No suggests this is the September 1960 issue. Much of this issue covers the Hong Kong TV show, but there is some Surrey info on page six and seven. Also, the way the paper unfolds is kind of awkward, so I’ve added a few extra scans below.


Page two through page five are all connected physically. Here’s what it looks like when fully open:


Here are the pages in an easier to read format:

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July 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 8-page issue of Jeep News starts with the announcement of the USPS’s purchase of 4,010 FJ-3s. Willys Motors announced on page 2 the launch of new brochures, including these red and blue jeep family brochures. Page 3 is all Surreys. Pages 4 & 5 are mostly dealer related. Don’t miss the Surrey like FC-170 on page 6 operated by the Hilton Inn of New Orleans. Page 7 shares more Surreys, FCs, and other jeeps. On the last page is a story about the First Company of Sheriff ‘Jeep’ Reserve Corps, out of El Paso County, Texas.

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December 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

This eight-page issue includes stories about Country Maid’s FC-150s ice cream trucks and Prade Ranches wagon. The Boyd’s FC was included as part of a story on the Boyd family’s travel to South America. Two different articles highlight DJ-3A dispatchers. There are two very different examples of FC-campers, which one looking quite a bit like Dan Horenberger’s old streamline camper (discussed in this Motor Trend article by Jim Allen). Also, don’t miss the last story which shows an FC with two sets of duallies on the rear.

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June 1953 Willys Motors Booster News eBay

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This June 1953 issue is Volume 2 No. 4. I’ve only documented a few of these, so I don’t think many of these “Booster News” newspapers were saved. This one is on eBay for $99. Anyone know if they have copies of the Booster News in the Toledo Public Library?

View all the information on eBay

“Here is a rare vintage, Willys Booster News UAW Local 12 Employee newspaper Toledo Ohio. The newspaper is in good condition. It is complete with 8 pages in it.”



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August 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

This 8-page issue has lots of DJ-3As, Surreys, FCs and Wagons. Note the six-wheeled wagon on page six. The issue includes a photo of a CJ-6 being used as a tour jeep at Hell’s Half Acre near Casper, Wyoming (page 3 lower right).

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November 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 8-page edition of Jeep News showcases a wide variety of Surrey and FC stories. There’s an interesting story about a group of five adventurers from Brecksville, Ohio, who planned to drive an FC-170 with a camper around the world.


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August-September 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I thought I had published this one, but I hadn’t. Much of this issue is about TV shows and a dealer trip. There are a few jeeps on the last couple of pages.

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Anyone Have Scans of These Jeep News Issues?

• CATEGORIES: Features • TAGS: .

The good news is that I won 10 issues of Jeep News 1959-1961 issues, which I will be publishing once I receive them.

The bad news is that I missed out on the four issues pictured below. I suspect the winner of these is a Surrey guy, as the Surrey, the Pepsi Surrey are mentioned in two of the four issues.

I was hoping that someone might have scans of any of these four issues they could send me???

The best way I have found to scan these is to use a phone scanning software like “Scannable” on the iPhone. It’s not perfect, but it does a very good job on flat scans and is super helpful with oversize (bigger than 8.5×11) images.

The first is the September-October 1959 Issue of Jeep News. One head line reads, “New Surrey Proves Popular Addition to ‘Jeep’ Family … 


This March 1960 issue mentions the Pepsi-Cola Company and Surreys. I’m also interested in the 1960 Jeep Special Equipment story.


This May-June 1960 issue highlights several different marketing documents (New parts-service mailers) and the product line changes story, which includes a reference to the one-piece windshields.


Finally, this June-July 1961 issue appears to announce the new FJ-3As.


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Volume 1, Issue 1 of The Willys (War) News

• CATEGORIES: Features, Old News Articles • TAGS: .

UPDATE: I have updated the post to include the entire newspaper.

First published Jan 22, 2014: The photo below shows the cover of a rare edition of The Willys War Newspaper. Published on September 28, 1945, this appears to be both the last issue of The Willys War News and the first issue of The Willys News. I base this on three facts: 1) the word ‘war’ is scratched at the top,  2) the small explanation at the bottom of the front page and 3) the publishing date.

Searches of “The Willys War News” yielded the following:

The Willys War News, Vol. 3, No. 3, May 19, 1945
The Willys War News, Vol. 1, No. 10 in 1943 (8 pages)

Based on those clues, I would estimate that there were were at least 24 editions IF there were 10 issues in 1943 and 10 issues in 1944 and at least 4 issues in 1945. Anyone know of other examples of this? This seems as rare as the Globe Trotter Magazine.

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Jan 1967 Issue of Jeep News

• CATEGORIES: Advertising & Brochures, Features, Old News Articles • TAGS: .

Though the issue doesn’t explicitly say it is the January issue, given it discusses things happening in the future in January of 1967, I believe it is the first issue of 1967.

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December 1960 Jeep News – Pepe Movie

• CATEGORIES: Advertising & Brochures • TAGS: .

UPDATE: This dealer Advertising and Merchandising Bulletin from February 6, 1961, was sent to dealers explaining the Pepe Movie promotion and possible promotional tie-ins dealers could try. The package included a movie poster also. 



Original posted June 29, 2020: Instead of the usual eight pages, the 1960 issue of Jeep News is limited to four pages. Still, there’s some interesting information inside.

First, the front page article on the movie to-be-release movie “Pepe” described the forty-jeep-gala ballet filmed in Las Brisas as spectacular. I tried to find some clips from Pepe online, but have yet to see any. The CJ-3B page does a good job describing the Gala’s role, along with a few pics, in Pepe:

Second, on page three the article about the Hy-Rail FCs contains a noticeable goof. The title refers to the FCs as “FC-170″s, while the pics and text correctly show them as FC-150s.

Third, there’s a good photo of an FC-170 flatbed with a Mobile Drill mounted on it, the first example of an FC with a mobile drill that I’ve seen and the latest reference to the sale of a Mobile Drill.

Fourth, the article on the Fresno Four Wheel Drive Club underscores why so many jeeps continue to emerge from the Fresno/Clovis area. As of December 1960, the family-friendly jeep club had more than 350 members, likely making it the largest jeep club in the US. The club even had a newsletter, which at that time was edited by Mr. Otto Traeber and called “Four Wheeler”; sound familiar? This newsletter was also shared with other jeep clubs. One year and two months later, in February of 1962, a new vehicle magazine was introduced to the public, published out of Southern California: Four Wheeler Magazine.

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February 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: These two February 1960 documents reference the “Corner the Market” contest also referenced by the February 1960 issue of Jeep News, as well as the January 1960 issue and the April 1960 issue (I don’t have the March issue).

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Originally Published June 03, 2020:

This issue of Willys News shows that Jeep dealers were experience continued growth. This issue also suggests that the ashtrays and cuff-tie-links were introduced in 1960. Anyone have the full page 1959 Nieman Marcus catalog ad of the newly introduced DJ-3A Surrey mentioned on the last page?

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‘Grandpa’ Craig’s Pic of the Week: Jeep ‘Wagon’ Train

• CATEGORIES: Craigs Pic of the Week, Features • TAGS: , .

UPDATE: Here’s is a postcard from White Springs (data unknown) that highlights the jeep-train-wagons. It appears the train was still being pulled by a 3B, but this color photo shows some black styling was added to the cow, giving it a Holstein look.

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Originally posted Jan 18, 2013: On the evening (2 nights ago) that Craig became a grandpa, instead of doing whatever grandpas should do to celebrate, he was busily scanning stuff for us!  It’s clear his Willys Sickness is far more advanced than I thought!  However, to his credit, this really is a cool picture. In fact, it’s so cool, that I managed to skip over the part where he said he became a grandpa! It wasn’t until I re-read it tonight that I felt like a total doof.”

This photo comes from the March 1957 issue of Willys News.  The jeep wagon train operated at the Stephen Foster State Folk Culture Center – White Springs, Florida.

covered-wagon-CJ3B has a variety of photos related to the wagons.  Below are a few of them.

State Archives of Florida, Florida Memory,


State Archives of Florida, Florida Memory,


This photo looks like the jeep is a CJ-5 rather than a CJ-3B.  State Archives of Florida, Florida Memory,


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1965 Jeep News Vol 11 Num 3

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Lots of dealer news in this issue and less human interest stories.

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July 1955 Jeep Jamboree Report from Willys News

• CATEGORIES: Features, Old Images, Old Images Jeeping, Old News Articles • TAGS: .

UPDATE: This post originally appeared August 14, 2015:


1) Lining up on the first really flat ground they have seen on the entire caravan, the Jeepers stop at Miller Meadows for their Sunday lunch.

This 1955 article in the 1955 July/August issue of Willys News covered the recently completed Jeep Jamboree. The author reported that as part of an awards ceremony, the award for the oldest passenger went 68 year-old Mike Millard who was a former Rubicon Springs-Lake Tahoe stage coach driver. He must have had some great stories!

On another front, compare photo #5 to an original at the online archive of California. There it is dated 1958. Given this appears in a 1955 Willys News I’d say their date is incorrect.


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Fall 1979 – Winter 1980 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This is the last of the Jeep News issues from the 1970s and early 1980s that I have. I hope folks have found it somewhat interesting.

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Flyer 1:

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Flyer 2: 

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