This December 1960 Jeep Service and Parts News is sixty years old this month!
December 1960 Jeep Service and Parts News
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Jeep-Willys-News Research Archives
November 1961 Jeep News
Barney from Barney’s Jeep Parts sent November 1961 edition of the Jeep News our direction. The FJ-3A makes a big splash with a variety of images on page 4. Several Jeep Clubs, including California’s Auburn Jeep Club, Denver’s Mile-High Jeep Club, and Washington’s Trailer Breakers Jeep Club get mentioned. One article highlight’s Buddy’s win of a Surrey and Sailboat from the Del Monte Contest and includes an image.
There’s also a mention of photos and writeup about the Jeep Jamboree in the December 1961 issue of Argosy Magazine, but I cannot seem to find the issue on eBay.
August/September 1958 Jeep News
This popped up on eBay the other day. Curiously, there are multiple mistakes in this issue.
The first appears on page four. Under “1943 Military ‘Jeep’ Vehicle Stars in Big Portland Rose Parade”, the article shares a little about the jeep and the parade. However, the jeep that’s pictured is actually an M-38. I can only suspect that the wrong photo was added to the article?
The second oddity is on the upper left corner of page five. Though the article is titled “Sixth Annual “jeepers” Jamboree ….“, the story is actually about the growing popularity of the Sweepster Rotary Broom. The only reference to the jamboree is a small paragraph that’s a continuation from “page 1”.
However, the Jeepers Jamboree story isn’t on page one, it was on page six under the title “‘Jeep’ Owner and prospects showing interest in snow removal equipment as winter season nears”
Meanwhile, the page five paragraph about the jeepers jamboree wasn’t about the jamboree itself, but instead about a page 1 jeep summer jamboree sales contest.
Despite all the errors, it’s still worth a read as there are a variety of interesting articles.
June 1951 Salesbuilder Magazine
September 11, 2020 • CATEGORIES: Advertising & Brochures, Features • TAGS: 1951-farm-jeep-tractor-brochures, Jeep-Willys-News.
This June 1951 Salesbuilder Magazine was volume 3, number 6. This issue includes a three page look at the Farm Jeep and Jeep Tractor vehicles and the Jeep-branded farm equipment. A large number of 1951 wagon-related advertising pieces are shown on the first few pages.
There’s also a number of Laurel C. Worman dealership photos, include pics of his Willys wagons on the front page and examples of his wagons stenciled with “Welcome Wagon” on the back page. Finally, thanks go to Barry Thomas for helping me snag this issue.
1963 Jeep News International Vol. 9 No. 7
I have a two year gap between my 1961 issues of Jeep News and this one from late 1963. During that period, the name was changed from Jeep News to Jeep News International. The use of months as part of the dating system were dropped in favor of using a volume and issue number.
Not surprisingly, the introduction of Wagoneers and Gladiators changed the focus to the full-size jeeps, but there are still legacy jeep photos and articles.
March & April 1961 Jeep News
This issue of Jeep News is packed full of items. One curious article is about the Longview Trailbreakers on the last page. The article claims the Trailbreakers were launched in April 1960, but the Tacoma Webfooters page claims the club had originated prior to mid-1958. The only thing I can think of is that the Trailerbreakers incorporated the club in April of 1960?
Also, on page 6 the Del-Monte Contest for a Jeep Surrey was something I hadn’t seen elsewhere (learn about the winning store here). Meanwhile, on page 2 the paper announced the Gotham City contest winner, one Mrs. Edwin C. Sly of Buffalo, New York.
On page one is a great photo and article about the Hong Kong exhibit at the Chicago Auto Show. And, on page one, are eight of nine mailers used in 1961 (the ninth is shown on page 2). I’ve shared eight of them on eWillys, but have yet to locate the “operation Zebra, or” brochure. Anyone have a copy of that? (Busy Bee; willing worker; To get the Lion’s Share …; You Can’t Hide…; don’t get taken for a ride!; best for all short hops; Big Family!; and need a friend?)
This three-page spread was unusual for Jeep News.
1961 Readers Digest Del-Monte Pink Jeep Contest
Buddies’ Market in Pottstown, Pennsylvania, announced in the April 27, 1961, issue of the The Mercury newspaper that it was the winner in a Readers Digest / Del-Monte contest for a “Pink Jeep and a polka dot sailboat”.
Below is a contest poster that was distributed to stores nation-wide (and printed in the March-April 1961 issue of Jeep News):
This is the announcement by Buddies’ Market:
1991 ‘The First 50 Years’ Jeep Press Packet
July 9, 2020 • CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Documents, Features, Old Images • TAGS: Jeep-Willys-News.
Thanks to Maury, I was able to get this 1991 press packet off ebay and shipped for under $10. That’s a good day. It wasn’t clear to me all that was inside, but it turned out to be a heck of a deal. The three-page tri-fold stores photos, old press releases, histories, and a few miscellaneous items.
Here’s the front of the packet:
These are the materials that are stored inside. There are four press releases, fourteen reproduction 8×10 photos, a 40-page AMC/Chrysler history, a jeep history that’s attached to the binder (see upper right corner), one March 1963 Jeep News front-page reproduction and a late 1940s wagon ad reproduction. Just the reproduction of the Willys Quad photo was worth the cost of this package (I’d never gotten around to getting one).
I haven’t read this history just yet, but wasn’t in a hurry as I’ve already read this book on AMC’s history:
Here’s how the binder looks when opened. The jeep history starts at the page in the middle.
Under the last page of the jeep history is a holder for all the photos and other documents:
Here are two 1990s press releases (I only took photos of the front pages):
These are two 1980s press releases:
The press release on the left is from early 1942 and covers the changing situation with America’s entry into WWII, while the one on the right is from 1965:
The Jeep News reproduction page from March 1963 is shown on the left. It includes a report on the name change from Willys Motors to Kaiser Jeep and the Willys-Overland Export Corp. to Kaiser Jeep International Corp. The reproduction wagon ad on the right is from 1948 and includes details on which magazine and dates it appeared (I wish I had that database of information!).
December 1960 Jeep News
Instead of the usual eight pages, the 1960 issue of Jeep News is limited to four pages. Still, there’s some interesting information inside.
First, the front page article on the movie to-be-release movie “Pepe” described the forty-jeep-gala ballet filmed in Las Brisas as spectacular. I tried to find some clips from Pepe online, but have yet to see any. The CJ-3B page does a good job describing the Gala’s role, along with a few pics, in Pepe: https://cj3b.info/Siblings/SurreyPepe.html.
Second, on page three the article about the Hy-Rail FCs contains a noticeable goof. The title refers to the FCs as “FC-170″s, while the pics and text correctly show them as FC-150s.
Third, there’s a good photo of an FC-170 flatbed with a Mobile Drill mounted on it, the first example of an FC with a mobile drill that I’ve seen and the latest reference to the sale of a Mobile Drill.
Fourth, the article on the Fresno Four Wheel Drive Club underscores why so many jeeps continue to emerge from the Fresno/Clovis area. As of December 1960, the family-friendly jeep club had more than 350 members, likely making it the largest jeep club in the US. The club even had a newsletter, which at that time was edited by Mr. Otto Traeber and called “Four Wheeler”; sound familiar? This newsletter was also shared with other jeep clubs. One year and two months later, in February of 1962, a new vehicle magazine was introduced to the public, published out of Southern California: Four Wheeler Magazine.
October 1961 Jeep News
This October 1961 issue of Jeep News covers racing, jeeping, dealer news, and auto shows. There are some good pics from 1961’s Hong Kong Autoshow Display. I only wish they were in color!
December 1952 Willys Service News
On the yellow sheets following this document are suggestions on how to overcome flat spots during acceleration of the F-head engines.
October 1952 Willys Service News
Page two of this issue highlights what service departments should do when replacing engines in WWII jeeps.
June 1952 Willys Service News
This June 1952 issue of Willys Service News is part service news updates and part ‘how to sell services’. This is one of three that was on eBay recently. The other two will get posted over the next few days.
Included with this Willys News are several supplements places, including 1) Suggestions on maintenance updates for vehicles (there were problems with the Aero car demonstration models not running perfectly, but these tips could apply to jeeps); 2) How to improve steering (again, directed at cars); 3) Passenger car door lock issues.
1969 Vagabond Adventures #1 on eBay
June 15, 2020 • CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: Dealerships, Jeep-Willys-News, vagabond.
UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.
This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.
“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”
August 1960 Jeep News
June 10, 2020 • CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: Jeep-Willys-News, Popular-Science.
Like the April issue, this issue includes a variety FC and Surrey images.
The March 1956 Issue of Popular Science included a small story of a CJ-2A with a Gutter-Vac installed. It was used in Washington, D.C.
April 1960 Jeep News
June 5, 2020 • CATEGORIES: Advertising & Brochures, Features, Old News Articles • TAGS: Jeep-Willys-News.
This issue of Jeep News is interesting in that the whole middle section focuses on the rise in jeep clubs. It isn’t an exhaustive list, but rather simply a list of clubs in contact with Jeep News, with a heavy emphasis on western clubs.
Note the CJ-6 hardtop on page 7. It’s a custom top built by Koenig. I don’t have it in my records, so keep a watch for it. It’s probably still out there somewhere, most likely still in Texas. Note also the scale model FC-170 giveaway and certificate with each FC-170 purchase on page 2.
February 1960 Jeep News
This issue of Willys News shows that Jeep dealers were experience continued growth. This issue also suggests that the ashtrays and cuff-tie-links were introduced in 1960. Anyone have the full page 1959 Nieman Marcus catalog ad of the newly introduced DJ-3A Surrey mentioned on the last page?
January 1960 Willys News
In the ‘sometimes it’s better to be lucky’ department, eBay blessed me with a huge win the other day: 10 Willys News issues from 1960 and 1961 for only $20 (and free shipping)! Here’s the first one. It includes a lot of DJ-3A Surrey articles, a note about future President Lyndon Johnson checking out a Willys truck for his ranch, and more. The 1/4 ton jeeps (CJ-5s and CJ-3Bs) take a back seat to the FCs, Wagons, and DJs in this issue. There’s also articles demonstrating how dealers felt TV shows were helping to drive sales, which is likely why Willys Motors moved forward with other TV show and movie tie-ins.
January 1958 Willys News
The January 1958 issue of Willys News includes a rare article on the Willys Economy Delivery Truck, which was new for 1958.
September 1957 Willys News
This issue has some good articles, from new dealers, to jeeps in media, to the Schreiders’ first big adventure in their Ford GPA, Tortuga, from the Arctic Circle to Argentina (opposite direction of yesterday’s adventure).
1946-1949 Bike and Jeep Trip from Argentina to Alaska
UPDATE: This is an extensive update to the 2017 post about Pedro and Carlos Rocasalvo’s 1946-1949 trip from Argentina to Alaska and back.
CREDIT: February 1955 issue of the Willys News. The photo shows Pedro Rocasalvo and some helpers using boards and a railroad track to help the jeep cross a deep gorge. This was part of the return trip to Argentina.
On June 5, 1946, two brothers, 24-year-old Pedro and 19-year-old Carlos Rocasalvo, mounted bicycles at their home in Buenos Aires, Argentina, and began an adventure north. They carried 80lbs of baggage and $100. Their ultimate goal was to reach Fairbanks, Alaska. They expected the trip to last five years. Their father, a clothing goods salesman, was against the trip, but the boys were confident that they’d be okay.
CREDIT: March 16th, 1948, issue the Wilmington Daily Press journal, Wilmington, California.
A budding journalist and photographer, Pedro and his brother supported their trip through serialized and syndicated reports to twenty-six newspapers back in Argentina. The pair planned to film their journey and use their notes and articles to write a book about their adventure.
During their trek to the United States, the pair survived four crossings of the Andes, a “ringside seat at Bolivia’s revolution”, and hacking their way through 300 miles of Colombian Jungle that proved the worst part of their trip. During their 26 days in the jungle, they shot and cooked their own food. In the evenings, the brothers slept in trees, but had to select the trees carefully due to snakes and other animals.
At Colon, Panama, the exhausted boys were diagnosed with Malaria; they were treated for the disease and slept for four days.
Once in the United States, the pair’s lack of English didn’t slow them down. Eventually, after twenty-seven months of riding, they reached Los Angeles, arriving in March of 1948. While in Hollywood, Pedro studied photography at Paramount’s photography school for a month.
CREDIT: Pomona Progress Bulletin, Pomona, California. Pedro and Carlos Rocasalvo receive American Youth Hostel passes.
Soon, they were back on their bikes again, arriving at the YMCA in Portland, Oregon, in June of 1948. There, an interpreter named Celita Dextre, fluent in Spanish and English, was brought in to help the boys tell their story. There may have been some sparks between Pedro and twenty-three-year-old Celita, because she surfaced again later in the trip.
June 17, 1948, issue of the Dayton Herald, Dayton, Ohio.
After additional stops in Seattle and Vancouver, the pair made a hard ride for Fairbanks.
May 1957 Willys News
This issue of Willys News includes a variety of FC-related articles, but also takes a full-page look at the Truth-or-Consquences, New Mexico, 2nd Annual ‘Jeep’ Derby.
1963 & 1965 Service and Parts News on eBay
I’m not very familiar with these Jeep Service and Parts news brochures and booklets and don’t know if they are worth the asking prices. Here’s some that I found on eBay.
- 1963 Original Jeep Service and Parts News
- 4 1964 JEEP SERVICE AND PARTS NEWS BULLETINS
- 1963 1964 ORIGINAL JEEP SERVICE AND PARTS NEWS 63 64 ALBUM MANUAL 15 BULLETINS
- Vintage 1964 Jeep Service and Parts News
- 1965 Original Jeep Service and Parts News, (service bulletin set). There are a total of 7 bulletins ranging from December 1964 through June 1965 and one issue dated April-May 1966
May-June 1958 Salespower
I can’t imagine that Willys was fielding enough Land Rover questions that the sales department thought it needed to highlight the Jeep’s advantages over it?
April 1957 Issue of Willys News
This issue is Dealer-Contest focused and, frankly, a little uneventful.
