Lots of dealer news in this issue and less human interest stories.
Jeep-Willys-News Research Archives
July 1955 Jeep Jamboree Report from Willys News
UPDATE: This post originally appeared August 14, 2015:

1) Lining up on the first really flat ground they have seen on the entire caravan, the Jeepers stop at Miller Meadows for their Sunday lunch.
This 1955 article in the 1955 July/August issue of Willys News covered the recently completed Jeep Jamboree. The author reported that as part of an awards ceremony, the award for the oldest passenger went 68 year-old Mike Millard who was a former Rubicon Springs-Lake Tahoe stage coach driver. He must have had some great stories!
On another front, compare photo #5 to an original at the online archive of California. There it is dated 1958. Given this appears in a 1955 Willys News I’d say their date is incorrect.
Fall 1979 – Winter 1980 Jeep News
This is the last of the Jeep News issues from the 1970s and early 1980s that I have. I hope folks have found it somewhat interesting.
Flyer 1:
Flyer 2:
Fall 1978 – Winter 1979 Jeep News
1979 Spring Summer Issue of Jeep News
UPDATE: I had this as a 1978 issue, but I think it may actually be from 1979.
After a year of 20 page newsletters, this one and the next one were cut to twelve pages. This includes an extra flyer advertising jeep equipment. The readers letters section (pg 2-3) contains descriptions of clubs that match my memories of being in a club.
Spring Summer 1978 Jeep News
This twenty-page issue of Jeep News includes a second advertising flyer, but one focus on special equipment rather than swag.
Fall 1977-Winter 1978 Jeep News
Fall 1976 – Winter 1977 Jeep News
This (I think) is the Fall 1976 – Winter 1977 issue of Jeep News. It is 20 pages, plus a 2-page ad flyer. I see now that my camera-scans of this aren’t the best. My apologies.
Fall 1975-Winter 1976 Jeep News
This issue may cover from the Fall of 1975 through January 1976 (the next issue is Feb/March 1976). It is one of the largest at 18 pages plus a one page advertising insert.
Dec 1974 – Jan 1975 Jeep News
1974 Winter (Jan-Feb?) Jeep News
Oct-Nov 1974 Jeep News
Here’s another Jeep News. This one has the months, but not year. I used some article details to estimate it is from 1974.
Winter 1974 Jeep News
This issue of Jeep News is printed with Winter 1974 on it, but I think that refers to Jan/-Feb of 74 rather than Nov-Dec 74 and Jan 75. There are other issues (to be posted) that cover that time period.
Jeep News Issues & the Fall of 1973 Issue
Thanks to Illinois Larry, I discovered that I had only posted one of my issues of the Jeep News from the 1970s. It’s not clear to Larry (who has 10 issues) or I (who have 14 issues) just how many were produced, but between our collection, there were at least 15 issues published.
Here’s an overview of covers of what I have, followed by a photo of what Larry has that I don’t. Strangely, many of these lack the published year, so figuring out when some of these issues were published is tricky:
This is the cover page from what we believe is Larry’s Winter Fall-Winter 1981-1982 issue.
FALL 1973 Issue: This is the earliest issue I have and may be one of the first ones, if not the first.
1981 Spring & Summer Jeep News
This 12-page Jeep News issue was a harder one for me to find. It includes a couple advertising inserts as well.
April 14, 1954 Issue of Kaiser Willys New on eBay
This is priced at a ridiculous $275, so all I have are the pics from ebay.
View all the information on eBay
“RARE FIND, an original Kaiser-Willys News……Vol. 1, No. 3, published by the Kaiser-Willys Sales Division, Toledo, OH. Dated April 15, 1954 and featuring Kaiser-Willys automobiles of the era including Kaiser Darrin Sports Car, Kaiser Manhattan, Willys Aero, etc.”
Mail Carrier Put 138,000 Miles on Wagon
UPDATE: First posted October 15, 2017.
The February 1955 issue of Kaiser Willys News showcased a mail carrier who put 138,000 miles on a wagon in the Idaho/Yellowstone area.
1954 Kaiser Willys Sales Promoter Bulletins on eBay
This is the first I’ve seen of these Kaiser Willys Sales Promotor bulletins, though it is unclear how many bulletins are provided. The ebay ad includes pics of the cover, a foreword, and issues number 1 and number 3. I’ve added additional ones found on the web at the bottom. I don’t think there is a whole lot of jeep info (seems more car oriented), but still interesting.
Apparently, these KW Sales promoters is a carry over from Kaiser Frazier, which also had a similar program. A CD of the KF promoters can be found here: http://circlekf.com/KFNut/forsale/sp.html
View all the information on eBay
“Kaiser Willys Sales Promoter Bulletins. From a closed down dealer, here is a book of sales bulletins for Willys and Kaiser Sales people.”
Other Sales promoters (examples 1, 2, 3, 4, and 8) found on the web here: https://www.uniquecarsandparts.com.au/brochures_1954_kaiser
Jan 1950 Salesbuilder
Finally, another Salesbuilder landed on eBay. This one is from January 1950. One of the interesting things to me was the 12-postcard campaign shown on page 17; I’ve only documented a handful of the postcards.
Jan 1948 Willys-Overland Sales News
Here’s another wonderful early Sales News document saved and shared by Jan. Many thanks to him for these early pieces.
The initial article on the Station Sedan provides some additional history about it’s release and it’s position in Willys-Overland history (first six cal sold since 1932).
Page 7 shows a photo from the Paris auto show with a CJ-2A sporting a unique hardtop. Page 8 includes highlights the aluminum and steel hardtops from Worman. Page 10 introduced the City and City campaign and highlights W-O’s impact in the station wagon market. Page 16 has a photo in the lower-left corner that shows what may be a Woodie Top in action.
Year? ‘Jeep’ News Vol 1. No. 4
Thanks to Jan, we can have a look at the No. 4 issue of the ‘Jeep’ News. It’s unclear when this was published, but late 1947 seems most likely. The name Russ Borg is printed just above the ‘Jeep’ News name, though the H&R Repair Service out of Lohrville, Iowa, is listed on the back as a place to go for a free demonstration. The only reference I could find to Russ Borg was that he was involved with on in the Warner Brother’s movie studio.
1947 Jeep News Vol.1 No. 3
Thanks again to Jan for sharing another early Jeep News magazine. This one is titled Milt. Henry’s ‘Jeep’ News. There is a reference to a jeep bought in early 1947, so my guess is that this was published sometime in mid 1947. The jeep-related company advertised on the back of this issue is Lincoln St. Garage, 7 Lincoln St., West Medway, Massachusetts.
January 1947 Willys-Overland Sales News
Thanks to Jan for sharing this rare sixteen-page January 1947 issue of Willys-Overland Sales News!
I’m not very familiar with these nor do I know how many issues were released, but I assume this style of magazine was discontinued once the Salesbuilder magazines were created in mid-1948.
Year? ‘Jeep’ News V. 1 No. 6
UPDATE: Thanks to Jan for pointing out that on page 4 are two photos of a 2A with a driver’s side spare tire. That would suggest that this issue was printed later than around mid-1948. Given the Santa highlight on the cover, I’d say the Fall/Winter of 1948 prior to the introduction of the CJ-3A. If that’s the case, then maybe these came out every six months?
Thanks to Jan in the Netherlands for sharing a scanned version of the late 1940s issue of ‘Jeep’ News Volume 1, Number 6. The “Cristie’s” at the top of the banner is a reference to Cristie’s Garage out of Monticello, New York.
I wonder if the Mahl Loader shown in a photo on Page 6 out of Minnesota is the one that was restored here.
1946? Issue of ‘Jeep’ News
Many thanks to long-time reader Dave Nelson for sending me this rare copy of ‘Jeep’ News. While there is no date stamp that I could find, there is a reference to an April 1946 study in one of the articles; yet, none of the jeeps pictured has the later 2A grille. So, I’m going to guess this is a summer 1946 document.
Also strange is that this wasn’t published out of Toledo. Instead, the mail address is listed as “Jeep” NEWS, Room 700, 305 East 45th South, New York 17, NY.
Finally, also strange, is that a colorized version of this was also produced and it included a reference to the magazine being Vol 1 No 1. If there was a second ‘Jeep’ News made, I have not seen it. My guess is that this was meant to be an advertising piece for dealerships, but it didn’t pan out, so was pulled after one (or a few) issues.
I published this last year

Evan Gillenwater posted the cover of this magazine to Facebook. He seems to think it came from Furgason’s Motors in La Grande, Oregon. The magazine was found at an antique store in New Hampshire.
Here’s the full issue from Dave: