Jeep-Willys-News Research Archives

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June-July 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of Willys News highlighted a new advertising campaign, the “Gets there . . . works there . . .  anywhere!” magazine ads (will highlight those on Thursday). Page 3 has some advertising reprints (lower left pic), showing the diversity of ‘Jeep’ ads (I hope to find examples of all of these for a future post). Also on page three appears to be “NEW LIFE” ads that include concentric circles. Maybe that was a local parts dealer campaign. I’ll have to see if I can find newspaper examples of that campaign from DC newspapers of the time. On Page 2, there’s an image of the Light Rescue Truck, featured in yesterday’s post about the Light Rescue Truck brochure.

Ted Bumiller’s trip around the world was highlighted in this issue as well. More information this trip, including reference to a film about it, can be found in this 2016 film and lecture post.

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April 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Regarding the back page article, it’s a bit hard for me to believe that the motorhome the Murray’s built on a truck chassis (with an inline 6?) was capable of sustained cruising of 70 MPH, especially given that modern interstates had yet to be built (the Federal Aid Highway Act of 1956––aka Interstate Highway construction bill––hadn’t yet been passed when this issue of Willys News was published).

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March 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Lots of interesting items in this issue.

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February 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I don’t have the January 1956 issue, but this February 1956 issue discusses the introduction of the DJ-3A Dispatcher.

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1956 March/April(?) Globe-Trotter Magazine

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This issue of the Globe-Trotter is undated, but I’m guessing it is the March/April 1956 issue. I’ve published some of this a few years ago. Here is the whole issue.

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December 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

More vintage articles in this final issue for 1955.

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1955 May/Aug Globe-Trotter Magazine

• CATEGORIES: Features, Magazine • TAGS: .

The is the July/August 1955 issue of Globe-Trotter magazine published by the Willys Export Company.  It is fourteen pages.

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Sept/Oct 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Here’s another of my favorite issues of Willys News, as it includes a photo of our good friend Hugo Vidal as he and his two traveling companions (only Charles and Hugo are shown in the pic waving good bye) were about to depart Philadelphia in their trusty CJ-3B for their drive to Alaska.

Also in this issue is an image showing some of the brochures available to dealers. There are two new brochures added since the January 1955 Willys News showed these brochures: 1) The Willys Utility Wagon Brochure and 2) the introductory 1956 DJ-3A Brochure (not available to dealers until 1956).

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January 1955 Kaiser Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I thought I’d posted this issue already, but apparently I’d only posted portions. So, here’s the full issue.

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1955 July/August Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Willys News issue was memorable for me because when Hugo Vidal was visiting our home from Brazil in 2017, prior to the Alaska trip, I shared some of the Willys News issues with him. He thoroughly enjoyed looking through them because he recognized some of the sales people. When he saw Hickman Price’s photo on the front page, he said, “Oh him, I remember”. That is when I realized that the history I’d collected was a history he’d experienced!

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June 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 1955 Willys News includes a center article on the use of Jeeps in case of atom bombs.

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May 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The cover of this Willys News highlights marketing’s strategy for attacking niches that could use four-wheel-drive vehicles.

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April 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: .

Lots of fun articles in this April 1955 issue.

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March 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 1955 Willys Newspaper marked the transition away from Kaiser Willys news to just Willys News.

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February 1955 Kaiser Willys News

• CATEGORIES: Features • TAGS: .

The last of the “Kaiser Willys News” editions. In March 1955 it switched to just “Willys News”.

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December 1954 Kaiser Willys Booster News

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Here’s the complete newspaper for the December 1954 issue of the Kaiser Willys Booster News.

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October 1954 Kaiser Willys News

• CATEGORIES: Features, Magazine • TAGS: .

iI’ve shared some of the pics and captions, but now I can take some okay scans (not great, just okay) of the full pages. This has the KW logo, the Kaiser Willys branding, and a mention of the Kaiser-Willys Dealers and Salesmen.

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1968 Jeep Parade (Canada) Issue No. 1

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Kaiser Jeep of Canada-sponsored magazine featured the Jeepster Commando, complete with a College Bowl winner of a Custom adorned Jeepster Commando. The issue also highlights the Repair Corps of Royal Canadian Electrical and Mechanical Engineers, which dismantled jeeps quickly across Canada (200 appearances from Victoria BC to St. Johns). (Great find off of eBay!)

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First Issue of the KW Booster Newspaper

• CATEGORIES: Features, Old News Articles • TAGS: .

This December 1954 Volume I, Issue I was the first issue of the ‘new’ KW Booster News, a monthly newspaper designed to inform employees. Updates would include the newest announcements, company updates, employee updates (such as the new profit sharing model), and  intra-company events (such as intramural bowling teams). This first issue introduces the brand new CJ-5, among other announcements.

I’m not sure how many issues of the KW Booster were published. The only other issue of this newspaper on eWillys is the June 1958, Vol. 2, No. 1.

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March 1950 Willys Overland Sales Builder on eBay

• CATEGORIES: Features, Magazine • TAGS: .

Ed’s got this rare Salesbuilder for sale on eBay. He’s also got other Willys-Overland related items.

View all the information on eBay

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Salesbuilder Magazines

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Willys-Overland began publishing the Salesbuilder magazines in July of 1948 with the announcement of the Jeepster. The Salesbuilder supplanted the W-O Sales News magazine. According to a small blurb on Google (I can’t read the whole reference), the Salesbuilder was part fo the effort to push the Jeepster.

I own a couple of Salesbuilder magazines, but those are the only ones I’ve seen. Below is a series of covers that I’ve been able to document so far. I’d like to find more.

As far as I know, Salesbuilder issues were published between July of 1948 and as late as August of 1951. By early 1954 (possibly January), Kaiser Willys had shuttered the magazine format for a newspaper format (see the March 1954, volume 1, issue 2 at the bottom of this post).

July 1948:

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March 03, 1950:

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November 1950:

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August 1945 Photo of First(?) CJ-2A on eBay

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: .

UPDATE III: Another version of this press photo is on eBay.

View all the information on eBay

“1945 Press Photo First Civilian Jeep Tourer Sarah Elizabeth Rodger, New York
This is an original press photo. Sarah Elizabeth Rodger makes local history as she starts tour of the city in first civilian jeep on the streets of New York. A writer, who in private life is the wife of Dr. L. Patrick Moore, has always wanted “to do a new thing first” and, this she did, by jeepers! Photo measures 9 x 7 inches. Photo is dated 09-03-1945.”

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(05/20/2016) UPDATE II: Another version of this press photo is available on eBay.

“1945 Press Photo New York Sara Roger drives civilian jeep NYC -”

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Fall/Winter 1975 Jeep News Photos

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: I believe Frank is correct. This is Fall/Winter 1975.

These photos were published in an issue of Jeep News. Click on the image to make it much bigger.

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1954ish Photo of the Willys Overland Factory

• CATEGORIES: Features, Old Images • TAGS: .

This photo shows CJ-3Bs and M-38A1s on the same assembly line. I would guess this was taken around the summer of 1954.

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Eye-Catching Ice Cream and Diaper Service Jeeps

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

UPDATE: This was previously published in July of 2014.

This great article from the July 1947 issue of W-O Sales News highlights the use of jeeps as ice-cream distributors and as a diaper service. Companies highlighted include Better Brands Ice Cream Novelties, Swell Time Ice Cream Corporation, and Wee Folk Laundry.

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