The December 1955 issue of Willys News shared their dealer success stories (you’ll have to click on the ‘continue’ button below to read them).
David Silberman forwarded this vintage jeep business card. He writes, “Here is a scan of a business card from a Willys dealer in the area. They (brothers Ike and Joe) were an associate dealer and were very good with parts and repair. They also had a Koenig backhoe on a Jeep truck, which they used to dig graves, among other uses.
We bought a 1953 Aero Ace from them in 1955, and in 1958 bought a 1947 CJ2A. The Aero cost $1,000 and we got 200,000 miles out of it. The CJ was $300. We kept it until we traded it for a new CJ5 in 1960. They went out of the Jeep business in the early 60’s. I attended the auction of the place about 8 years ago. Joe was still alive at that time.
Here’s another Jeep Parts Sign for sale. The pic is from a different, but similar sign. Check eBay for the actual sign.
“This is an original panel from a lighted Jeep® sign assembly. I only have the one side panel of the assembly. Measurements on this panel are: 24″ wide X 18″ high. It is used and shows signs of handling and storage from over the years.
Looking at the sign from the front side, there is a crack measuring approximately 4″ in length, emanating from the screw hole (shown in picture #3). There appears to be some glue residue or possibly material from the weatherstripping when the sign was in an assembled unit along the edges. There are some scuff marks, and the paint shows small places where it has chipped, but overall (aside from the crack), the sign is in pretty decent shape for it’s age. Pretty cool !!!!
This sign comes from the Willy’s Jeep® era (1960s’). It was in some leftover material from when the Jeep® dealer in Winter Park, FL. shut their doors in the late 1980s. Own a piece of Jeep® history today.”
“You buying one black & white high quality 12” by 18” picture. This is copy of a professionally taken picture from that era. The picture will be shipped in a 13’ piece of PVC tubing to prevent damage.”
This sold on eBay already, but is interesting. It is a rare 1952 Willys Overland Jeep Employees New Car Down Payment Program Coupon. It looks like it could be used for any W/O vehicle.
This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.
“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”
This is Volume 1, #2 of Vagabond Adventures.
“NOS Jeep Vol #1 Issue#2 “Vagabond” Adventures In 4WD, Factory Magazine sent to customers, 5 1/2 X 8 1/2, 30 pages of articles that would appeal to a broad band of potential “JEEP” customers and sprinkled with liberal doses of Jeep product ads and tie ins.”
These two photos were taken at a 1951 dealers convention in Portland, OR.
“Black and white original photographs from a dealer convetion held in Portland Oregon 1951.
Pictures are ” X 10″ in size. Condition is fair/good. Wear around edges, creases at corners, small edge tear.
#1- Features a Jeep in a parade…license plate is 1951 dealer plate
#2- Features the dealer group in a meeting…note signage on the walls
Back of photo #2 is: Leo F. Simon Photographer Portland stamp”
UPDATE: **SOLD** Was $125.
This is a cool sign. Unclear how large, but it looks like its pretty big.
“Large metal hickey jeep co. Sign”
I spotted and purchased it on eBay today. There were three other issues, but I got outbid with a few seconds to go on the rest.
After seeing the photo from Bob, Buz forwarded this photo.
Buz writes, “Here is a photo from White Owl Parts Co. which started out as a Willys Dealership after the war. It’s still there and if you look carefully over their shelves of parts you can still find NOS Willys parts. It’s located in Kinston, NC. They are the nicest people in the world, might be worth a visit if you ever get to this part of the country. The original photo is still on the wall in their office.”
Bob bought this photo at an antique store a couple days ago. Visible in it are trailers, a wagon, and a couple flatties. The sign appears to read “145 e. werrick rd, tel. Valley stream 3638”
After some googling, Bob and I determined there was a Valstrey Service Corporation at 145 E. Merrick in Freeport, NY, which is very close the town of Valley Stream, NY. Further research yielded a newspaper ad out of the Brooklyn Eagle (Jan. 22nd 1950, pg 15) showing the Valstrey Service Corp from the address above in a Willys Advertisement (see below).
UPDATE: Mark pointed out that the wagon at the far right of the photo looks like a shorty. After several agreements, I did some research and found the ad below. The ‘wagon’ on the right is actually a ‘Station Sedan’ model while the one on the left is the ‘Station Wagon’ model. The Station Sedan had the added benefit of being “more maneuverable and easier to park”. The ad doesn’t make it look short, but the picture below sure does. I have confirmed the wheelbases were the same (see comments).
The State Archives of Florida at Florida Memory, http://floridamemory.com/items/show/53295 has this great photo created by Spottswood Studio of the Family of Jeeps.
Here’s a 1949 brochure that discusses the differences between a Station Sedan and a Station Wagon. Note how the styling on the right matches the styling on the ‘Sedan’ in the top of the ad. I found this for sale at the Jumping Frog site.
We’ve seen a few of these promos sold on eBay. This is a nice reference piece.
“original salesman’s non color folder , 8.5 x 11 folded , 17 x 11 unfolded , shows Jeep and Gladiator Promo Models , Jeep jewelry , pen , playing cards , key chain , ashtray , windshield scraper, etc. Also includes order price information . This was printed by the Jeep factory and sent to the dealers.”
This is an interesting reference document.
“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , also order form sheet , 8.5 x 11 . Includes Jeep stationery , business cards , car invoices , new car order forms etc. Auction is for both items.”
This is funny. This factor publication was apparently sent to dealers. It contains plenty of ideas for trashing the scout.
“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #3 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman.”
Another edition of the Merchandiser.
“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #4 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman.”
UPDATE: This sold for $323. A couple of us banded together to get this. At some point I’ll be scanning the documents.
“VINTAGE JEEP SPECIAL EQUIPMENT PARTS CATALOG
FULL OF COLOR BROCURES
Check out this Wornom Jeep Company Sign that looks in great shape.
“Rare Willys/Jeep Sales and Service Porcelain Sign
Wornom Jeep Co Dealership 27″ x 25″
2 Sided/Heavy Porcelain! – Good Condition/Great Color! – NO RESERVE! – Quick Shipping!”
Mike forwarded a link to this jeep dealer. The Van Buuren’s launched their shop just after World War II ended. It is still family owned. The website has jeeps for sale, projects they’ve completed (including the restoration of a seep), and more.
Based on this brochure, getting more profits doesn’t sound too difficult.
“Original dealer’s part color folder , 8.5 x 11 folded , 17 x 11 unfolded , no cars shown .”
UPDATE: This is back on eBay. A couple new pictures were add, too.
When I first noticed this ebay ad, I was confused about it. It took me some digging to understand that this family out of Entlebuch, Switzerland, once sold jeeps. Then, some members turned to making toy jeeps. Apparently, there are about 50 toys left? They have listed the toys, the website, and photos for sale if I understand correctly.
According to the seller, “Shortly after the war (1945) Family Enzmann imported 60 Jeeps to Entlebuch, where they were rebuilt and sold to the farmers as commercial vehicles. At the weekends my father together with his classmates from university, drove the vehicles from Geneva to Schüpfheim. ( Which always turned into a big party afterwards.) My grandfather organised special events on which the Jeeps were presented to all customers.
Besides the garage my grandfather also owned a cinema and a hotel and he liked to advertise his garage and Jeeps in between the films. After a while the Jeeps were also sold with a closed driver’s cabins due to the very hard winters in Entlebuch.
The images below are from the website that is part of the auction:
And a couple images of the toys:
I found this quiz from a sales training meeting from 1951. The quiz is available on eBay if you want to purchase it. I had planned to create an interactive quiz, but for some reason my theme isn’t cooperating with any of the quiz templates. Of course, I was disappointed, because I planned to have music, flashing lights, amazing colors, audio tracks, balloons, spaceships, prizes, and so much more . . . Instead, just use pencil and paper and imagine everything else . . . And thanks to Colin for organizing the answers for me!!
1. There are ……….. different Willys chassis.
2. In the Jeepster, the basic rugged frame is made …………………… to compensate for the open-type body.
(1) more flexible
(3) more streamlined
3. Planadyne suspension provides a comfortable, big-car ride without ……………………..
(1) shock absorbers
(2) unsprung weight
(3) excessive weight and long wheelbase
4. Hotchkiss drive uses the car’s ……………………………… to transmit the push of the drive wheels to the total car.
(1) drive line
(2) rear springs
(3) torque tube
5. A measure of long clutch-life is ……………………, and on this basis, Willys clutches are outstanding.
(1) frictional area per horse-power handled
(2) horsepower per cubic inch of piston displacement
(3) area of clutch throwout bearing surface
6. The Hurricane engine’s ………………….. is in the cylinder head, resulting in better control of the temperature of the air-fuel mixture
(1) intake manifold
(3) exhaust manifold
7. The F-head design of the Hurricane engine permits ………………..
(1) a larger intake valve
(2) a smaller exhaust valve
(3) location of the exhaust valve in the cylinder head
8. The Hurricane engine has the high compression ratio of ………………… yet premium priced gasoline is not required.
(1) 7.2 to 1
(2) 7.4 to 1
(3) 7.8 to 1
9. In the Hurricane engine the arrangement of intake and exhaust valves is ………………..
(1) both in the cylinder head.
(2) both in the block.
(3) intake valve in head, exhaust valve in block.
10. On the basis of horse-power per cubic inch of piston displacement, the Hurricane engine is the ………………….full-sized American-built automobile engine.
(2) most efficient
(3) highest compression
11. All of the Willy chassis are designed and built …………….
(1) identical in construction.
(2) to do their particular transportation jobs.
(3) with excess weight to get comfort.
12. The Willys ………………… is universally recognized as the most dependable 4-cylinder, L-head engine in the history of American motor cars.
(1) Hurricane engine
(2) Lightning engine
(3) ‘Jeep’ “Go-Devil” Engine
Click here for the page of answers ===============>
One of my favorite things about running eWillys is the unusual connections that are made. In this case, David Silberman has filled in some gaps from a story told by Jacques yesterday.
David writes, “Ira Fryer was an associate dealer, did not have a franchise. He was located at 714 Walnut Street in Reading. During the mid to late 50’s into the early 60’s he also sold Simca and Goliath cars. They knew their product, had a good service department and an excellent parts department. Mr. Fryer wore a shop coat while at work, something you don’t see now.
His son, Robert, also worked there. They had a 1940 Willys pickup and a 3-wheel Harley Davidson for the parts/service department. They went out when Hettinger Brothers got the franchise. The building was torn down to make way for a parking garage.
I seem to remember that he also sold Renault Dauphine at the time. It was an old fashioned garage, showroom in front, passage to the rear along side of the showroom. Mack, the parts guy, rode a motorcycle.
Hettinger Brothers got the franchise and Mr. Fryer disappeared from the scene when the building was torn down to make room for a parking garage. I think that was in 1965.
Hettinger Brothers didn’t last long as the Jeep dealer, as they had the Chrysler/Plymouth dealership and didn’t push the Jeep line. J.F. Kohler ended up with the dealership in 1963, and had it until the Renault fiasco of the early 80’s, at which time many of the dealers turned in their franchises due to the actions of the company.
An interesting side note on Hettinger Brothers. They had the Chrysler/Plymouth dealership for many years, and when the building was demolished they didn’t even take the time to remove the old parts inventory from the basement.”
Unlike the advertising by Willys Overland, this ad by New York City based A.W. Pickett is sedate and forgettable.