This looks to be a Willys-Overland produced matchbook that allowed dealers to add their names. In this case, Ike’s Haugland Motor Company out of Wheaten, Minnesota, added its brand to this matchbook. The interior of the matchbook was the biggest surprise to me, as it listed the 9 reasons why the jeep can do all it does.
Lighter Research Archives
Willys-Overland Inscribed Lighter on eBay
This is priced at $750. This has a late 1940s-early 1950s Willys-Overland logo along with the cursive inscription of Liz Hunnicutt. I tried to matched Liz Hunnicutt with Willys, but I didn’t have any luck with Google searches.
View all the information on eBay
“Rare Zippo Lighter Willys-Overland Automotive Advertising 1937/1950
Pat. 2032695
The Insert is a 2517191
Good Condition with Good Snap
Inscribed Willys-Overland On One Side
Inscribed Liz Hunnicutt on The Other
VERY RARE LIGHTER – ESPECIALLY INSCRIBED WITH LADY’S NAME (POSSIBLE WAR TIME)”
Baier Jeep Lighters Sold on eBay
UPDATE: Long story short, I bought the bottom two jeep lighters. The first winner of the auction didn’t pay, so when I saw them re-acutioned, I made sure to snag them.
This first one is the jeep lighter/ash tray combo and initially sold for $113.50 (plus $12.70 shipping), but the buyer backed out. My purchase price was a little less:
Blue Jeep Matchbook Cover on eBay
This matchbook is interesting in that there’s no dealer name printed on it. We’ve seen another example of this same matchbook earlier this year.
View all the information on eBay
For comparison, this one was on eBay in 2019 with Wasson Motor Sales printed on it:
WWII Jeep Model Lighter on eBay
Willys of Indiana Matchbook Cover on eBay
The starting price on this matchbook is $49.99. Note the illustrative details of the jeep, including bows+holders and a rear pto.
View all the information on eBay
“Jeep Willys Matchbook Indianapolis Indiana Vintage Rare Dealership 40’s?. Condition is “Used”. Shipped with USPS First Class. This is old and used. The colors and advertising are beautiful! No matches. What you see is what you get.”
‘Jeep’ 4 Wheel Drive Wellington Lighter on eBay
Starting price for this ‘Jeep’ 4 Wheel Drive lighter is $75.
View all the information on ebay
“Great old lighter. From the estate of a longtime Toledo Jeep Employee.”
Spanish Matchbook w/ Jeep on it on eBay
There are two vintage matchbooks in this auction, one from Peru and one possibly from Peru that has a jeep on it. The jeep matchbook is cool, but the asking price is $89.99 (at least they include with matches).
View all the information on eBay
“Rare WWII Era WILLYS ARMY JEEP Matchbooks Peru Indian Spanish
Incredibly rare
Great graphics and color
A few matches have been used
Books are in great shape
This auction is for both matchbooks, you get two!=
Feel free to ask questions”
Turner Mower Match Company Cover
Chris added this unique and undoubtable rare Turner Mower matchbook cover to his already extensive collection of jeep-related matchbook covers.
A Turner mower brochure can be seen under #3 on this post. http://www.ewillys.com/2017/03/03/mowers-for-the-early-jeeps/
And, more info on additional Turner jeep-related products: http://www.ewillys.com/2020/06/10/1948-turner-stationary-hay-baler/
Evans Clearfloat Lighter w/ CJ-5 **SOLD**
UPDATE: This sold for $66 plus shipping of $15.
This unique lighter with an entombed jeep model has already reached $26 (+$15 shipping) with four days to go.
“What a great piece. During the 1950s and 1960s Evans teamed up with the Clearfloat Company to create various see through lighters with miniaturized items “floating” inside. This one has a miniaturized figural Willys Jeep.
The lighter is also marked “Dudley”. Likely, this piece was a gift from the Jeep Dealer of Dudley, Massachusetts to their Jeep Customers. If anyone knows more about them, please drop me a line and I will add it to the info.
The Jeep inside this great decor piece is superbly detailed. I have pictured it from all angles for your inspection. Since the craftsmen at Clearfloat made these lighters by hand, there are no two of them alike. This special piece is in excellent condition with a snappy action. The flint tube is clear and a it has a great spark from the new flint that was installed for your convenience.
Here is your chance to add this Good-Looking Evans Clearfloat Décor Table Lighter to your collection – Thanks for looking.”
Redilite Stick Lighter Willys/Packard/Mack on eBay
This unusual little lighter is engraved with Willys, Packard, and Mack. Kenneth B. Schleicher ran a dealership out of Lehighton, Pennsylvania, for fifteen years. He passed away in 1984.
View all the information on eBay
Vintage Redilite Stick Lighter KB Schleicher Mack Willys Packard never used”
Jeep-shaped Lighters
UPDATE: Mario shared his newest flea market find. It’s a Ford GPA Seep shaped lighter that holds a lighter similar to the small flat fender jeep lighter shown below.
While searching for another example of the above SEEP lighter, I discovered someone made a SEEP ashtray. It may have been a one-off build, but it’s neat none-the-less:
From the Collectors Weekly website: “This is another more unusual piece of trench art. This model is 6″ long and stands about 1 3/4” tall. The body is of shell brass and the wheels are “42” and “43” dated .50 cal rounds. The headlights are smaller rifle brass cartridges, dated “43”. The center portion lifts out for cleaning.”
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Original Post (Feb 2020): I just returned from a quick trip to Seattle, so limited updates today.
While there, I picked up three different sizes of Jeep lighters (thanks to Dan)! I plan to keep one of each and will sell some of the others. I tried to price these on eBay, but none of these are currently on eBay.
The largest one is particularly cool (far right). To ignite it, you collapse the steering wheel; the fire shoots out the hood. I’ll get a video of it tomorrow. The smaller ones are surprisingly heavy.
Jeep Cigarette Lighter **SOLD**
UPDATE: Was on eBay.
This LRDG-style lighter is pretty cool.
“THIS AUCTION IS FOR ONE WILLYS WW11JEEP – DESERT COMMANDO STYLE- CIGARETTE LIGHTER IN ORIGINAL BOX .
THERE IS NO NAME ON LIGHTER OR BOX. I HAVE HAD THIS IN MY COLLECTION FOR OVER 20 YEARS.
THE LIGHTER IS CAST METAL AND VERY HEAVY AND WELL MADE.
THE LIGHTER SPARKS LIKE NEW, AND HAS NEVER HAD FLUID INSTALLED.
VERY NICE AND RARE PIECE OF JEEP ART.”
Matchbooks and Lighter Blacksburg, VA on eBay
Chris has these extra items for auction on eBay.
View all the information on ebay
“Vintage Jeep Willys matchbook lot & lighter dealerships and service station set. Matchbooks are in good condition. Lighter does not work.”
Ramsey Winch Zippo Lighter on eBay
The price on this seems high, but it’s a unique lighter branded by Ramsey Winches.
View all the information on ebay
“Zippo Ramsey Winch Tulsa Ok. RARE RARE RARE”
Jeep Smoking Pipe **SOLD**
UPDATE: **SOLD** Was on eBay.
Here’s another Jeep-smoking pipe. These jeep pipes don’t appear very often. You can view two other examples here.
“This little pipe looks unused and is a WWII souvenir brought back by a US GI. The wooden part is about 2.5 inches long. See photo. This was in my WWII toy display for many years. It would look great in your toy JEEP or real JEEP collection. Made in FRANCE!”
Farm Jeep Matchbook Cover
Berg: King of Jeeps Matchbook Cover
Cigarette Lighter and Ashtray Kansas City, MO **SOLD**
UPDATE: **SOLD** Was $50.
It’s not perfect, but is a good price.
“Solid aluminum cigarette lighter. Lighter on the hood, cigarette holder under roof. Has attachable trailer that is an ashtray.
This item made by Ges-Gesch, a German company, & was made right after WWII & only sold on U.S. Army bases in Germany.
These aren’t real rare but seldom come on market because sought after by tobacco item collectors.
Trailer tires are missing but in good shape & still displays really well.”
2 Matchbooks on eBay
Here are two Matchbooks available on eBay.
1. Havoline Motor Oil Matchbook w/ Jeep: View all the information on eBay
2. Camp Sutton w/ Jeep Matchbook Cover: View all the information on eBay
Camp San Luis Obispo Matchbook **SOLD**
Matchbook Cover w/ Jeep on eBay
This matchbook highlights Fort Knox and depicts a jeep and a tank.
“VINTAGE 40 FRONT STRIKE MATCH COVER.”
WWII Jeep Matchbook Cover on eBay
I’ve seen a variety of jeep matchbook covers, but I believe this is the first with a military theme. It doesn’t seem to be advertising anything either.
Jeep Table Top Lighter
Here’s another army jeep lighter for sale out of Great Britain. This one includes a stand.
“table lighter built into a chrome U.S. army jeep or ‘ willys jeep ‘ – the jeep is fixed to a cut brass plate and stands next to an inert ordnance round sign which has been stamped with the name of the town BASTOGNE, which played a large part in the battle of the bulge, 1944.
The jeep is all cast metal – quite detailed – the lighter is built into the seating area and simply pulls out – the brass plate it stands upon looks like it was a section of a large grandfather clock watch face – the section measures 8 inches across – fixed to the rear of the jeep the round with the brass Bastogne sign.”
View all the information on eBay
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This one sold for $46.60 on 09/27/2014. It didn’t include the stand.
“Up for auction is a vintage art deco Jeep cigarette lighter in a Pewter color in excellent condition. The lighter is being sold in working order, but , it was part of a collection, it may have not been used in a while. I have checked everything before listing. It will be shipped empty, per USPS requirements. Please be aware that it should only simply require a topping of fuel to get it going. Strike lever has strong action and flame adjuster turns easily, There is flint in the chamber.Jeep measures 4″ long and is 2″ wide and weighs 1lb. Low starting bid at $9.99 & no reserve, You will like this lighter.”
Matchbook with Jeep from Brazil on eBay