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JEEP — Joint Effort Extra Pay Slogan

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

Maury forwarded this “JEEP” pin that’s available on eBay. Does anyone have any history on the slogan “Joint Effort Extra Pay”? It would be easy to jump to the conclusion that this was some kind of Willys-Overland or Willys-Motors factory worker incentive program, but I’d want more evidence before concluding that.

View all the information on eBay

“Vintage, JEEP FACTORY PIN (Joint-Effort-Extra-Pay) 1-1/2 x 3/4 Inches”

jeep-joint-effort-extra-pay-pin1 jeep-joint-effort-extra-pay-pin2

A web search yielded a second item with the same logo, except this time on an ashtray with the an accompanying “A W” logo.

https://avaluer.org/explore/27456590-alan_wood_steel_co___stainless_ashtray_jeep_joint_effort_extra_pay_enamel_emblem

jeep-joint-effort-extra-pay-ashtray1 jeep-joint-effort-extra-pay-ashtray2 jeep-joint-effort-extra-pay-ashtray3

 

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