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May 1973 Berens Associates Catalog

• CATEGORIES: Catalogs, Features

I’d never heard of Berens before spotting this 48-page catalog on eBay. It appears they were a California distributor of jeep parts. The company carried all kinds of stuff.

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8 Comments on “May 1973 Berens Associates Catalog

  1. Terry

    Dave
    Were they the precursor to 4wheel drive parts. I remember going to 4 wherl drive parts in the late 70s on Broadway in Oakland . Then I think they moved to emeryville. I fell out of the jeep world for a few years then when I got back in 4wheel drive parts is this huge company.

  2. Jim Johnson

    I think they were stand alone. We bought and carried some of their items at our dealership.
    Still have their catalogs too.

  3. Jim Johnson

    No idea on that Dave.
    We bought spray touch up paint and snatch blocks from them.
    Maybe other stuff as well…….
    Our experience is that they were a good company to deal with.

  4. Dan B.

    Okay, I’ll bite: 16.5″ wheels (on page 31). Never knew of such a thing (half-inch).

    Awesome guide.

  5. David Eilers Post author

    Dan,

    When I get these catalogs, I never know whether there will be something of interest in them or not. This one proved to be a good one.

    – Dave

  6. David Eilers Post author

    Hi Jim,

    Cool find. Are there more images of the catalog there?

    – Dave

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