Advertising & Brochures Research Archives

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Kelly Manufacturing Company’s PTO Winch

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Donald was kind enough to share example pics of the Kelly/Braden data tag and serial number tag.

kelly-winch-by-braden-tag

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Originally Posted July 16, 2016:  I never knew Kelly private labeled Braden PTO winches. Here’s a rare brochure that covers the products.

kelly-jeep-winch-brochure1 kelly-jeep-winch-brochure2

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AMC Jeep Sign on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Chris has this Jeep sign up for auction on eBay.

View all the information on eBay

jeep-sign-chris

“Vintage AMC Jeep Dealership Sign 10ft X 2ft Good Color Displays Well No Reserve.

This sign is an original dealership piece. It has been repurposed. If you look closely at pictures you will notice older letters that once spelled out “Shafers Exxon PH 392-5646 Jeep”. Obviously it was used once as this advertisement but was repurposed to what you see now. As you can see it displays well either outside or inside. The photo of it on top of white table is backlit and displays good. It does not have a lightning element. I simply placed a flashlight behind it for photo. The ghost letters do appear in direct sunlight as shown by photos. Also the aluminum frame around the sign is in good condition but is missing an end cap on the left end. Please look closely at the pictures and if you need to see more please let me know. This is a rare one off for any Jeep sign collection!

As for the history, it came out of rural WV and was on display at a dealership near Rupert WV according to previous owner. I have attempted to do research on the phone number and dealership with no success. This is a local pickup only auction. Sign is located approximately six miles off of I-81 in SW Virginia. No reserve auction. Please do not ask me to end the auction for some ridiculous offer. If you’re that interested in the sign simply place your max bid and let the auction play out.”

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1955 CJ-5 Fire Engine Brochure

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

In 1954, as part of the newly developed marketing campaign following Kaiser’s purchase of the Willys assets in 1953, Willys Motors created  ‘Jeep’ Fire engine brochure SX-229-4, the front page of which is seen below (thanks to the CJ-3B page):

1954-kw-form-sx-229-4-cj3b-firejeep-brochure1

This is the front page of brochure Form SX-229-4. The other pages can be found on the CJ-3B Page.

I was able to finally purchase the subsequent version of the ‘Fire Engine’ brochure, Form # W-229-5. It’s essentially the same brochure as the 1954 version, accept they’ve replaced the 3B with a CJ-5 Fire Jeep. The rest of the art work uses the same CJ-3B images from the 1954 brochure.

1955-cj5-firejeep-brochure-form-w-229-5-1-lores 1955-cj5-firejeep-brochure-form-w-229-5-2-lores 1955-cj5-firejeep-brochure-form-w-229-5-3-lores

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Print Block For Agrijeep

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This was relisted on eBay and ended up selling yesterday for $26.95.

This print block depicting a Willys-Overland jeep with attached sprayer was on eBay. It’s pretty small, but the grille and tool indents suggest it’s an Agrijeep to me. This and similar small blocks were used to create newspaper ads illustrations. Below the block is an example of it used in an October 03, 1945, advertisement.

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Here’s the ad example:

Evening Star. (Washington, D.C.). 1945-10-03 [p A-17].

Evening Star. (Washington, D.C.). 1945-10-03 [p A-17].

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Porter & Reed Hardtops

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Doug had a Porter & Reed Hardtop for sale a couple years ago. He took some great detail photos of it and it represents a classic example of the Full Econo-Body-Type “E” model, so I’ve included them all in case someone tries to restore one of these (I have higher res photos, too). For example, in Doug’s photos you can see the pull down sunshade and bracket on the driver’s side and just the bracket on the passenger side.

I’ve also included both brochures from the 10/1/1948 First Supplement of the Willys-Overland Special Equipment book (Besides full and half tops, Porter & Reed also manufactured bed extenders). (Learn additional info about the tops on the CJ-3B site)

The odd thing about Porter & Reed tops is that there were a multitude of variations, from no small side windows, to small side windows to larger side windows, or from a single back door window to dual back windows, and from rear doors that opened up vertically, to a couple that opened sideways, to a set of barn doors (custom)? There may have been a change in the doors as well, as a couple tops have angled bends at the lower front edge rather than the standard vertical bend where the body bends. What was factory and what was customized is likely lost to time ….

Some of these variations are evident in the Deluxe (Type “A”)  vs. Econo Body (Type “E”) full top models, but others are not. For example, the Deluxe model had a rear door that swung sideways, rectangular side windows with rounded corners, while the Econo model had a rear door that swung upwards and square side windows. Meanwhile, the deluxe half top (Half body — Type “B”) had a rear door that swung upwards, while the econo half top’s (Half Econo-Body–Type “H”) rear didn’t open at all.

You can see all the full and half top examples I have here: http://www.ewillys.com/?s=Porter+%26+Reed … I’ve also included a few at the end of this post.

Here’s the basic hardtop brochure:

1948-porter-reed-brochure-spec-equp-supplt1-2-lores 1948-porter-reed-brochure-spec-equp-supplt1-lores

Now for Doug’s ad:

https://www.facebook.com/groups/533087846854829

“I have a full hard top for a CJ2A for sale. It’s in pretty good shape. It needs glass or plexiglass. $450, I am coming north on the east coast November 3rd, from Florida to New York, can help deliver”

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S & B Corporation Panel Modification for Flatfenders

• CATEGORIES: Advertising & Brochures, Features, Old Images, Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Here’s a rare example of the S&B Corp’s All-Steel ‘Jeep’ Panel Body. This Buck & Sons Tractor & Implement Company MB/GPW had a cargo-wagon-like setup added to it. The company was out of Tacoma (where I lived for four years). 

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This photo was posted to Flatfendering Aficionado Monthly’s FB page: https://www.facebook.com/groups/502884336980336/permalink/780325609236206

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Originally Posted April 6th, 2013: This rare brochure details a panel wagon modification for the CJ-2A. It was created and sold through the S & B Corporation.
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1964 Gladiator Camper Poster on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1964 2’x3′ poster might interest a Gladiator collector. It is form number 64-05.

View all the information on ebay

1964-gladiator-camper-poster

“Item: Very Rare, Vintage, Original “Jeep Gladiator Camper” Automobile Dealer Sales Brochures Window/Wall Poster. 24″ x 36″ in Size. Rare Saved Paper History… Must have for the Serious Car Collectors! Does have some Fold/Edge Separations.

Year: 1960s Era

Condition: Vintage, Original, Used with Signs of Age and Wear, Please Review Photos for more Details. Lot Rated 8/10 for Condition. See Photos.”

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Willys-Overland Ads in Collier’s Magazine 1941-1946

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This ad shows one of those odd instances when an ad appears in Collier’s that I have yet to find in the Saturday Evening Post. This happened a few times during the 1940s. Here’s a color version fo the ad, published May 04, 1946 (note that the ad continues the ‘Get a Jeep’ Campaign):

1946-05-04-colliers-4-in-1-jeep

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Originally Published 03/10/2019: I spent some time searching for and assembling these Collier ads into two directory graphics, similar to the Saturday Evening Post graphics (updated in the post below). Unfortunately, the only archive I could find scanned them in black and white. And, the archive was missing some issues, so I suspect there were a few more published than shown below. Still, there are some differences between the ads, sometimes as small as changes in a few words of text, make these images useful for research.

1941-1943-colliers-images-650px

1944-1946-colliers-images-650px

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1946 CJ-2A Prineville, OR $15,000

• CATEGORIES: Advertising & Brochures, CJ-2A, Features This site contains affiliate links for which I may be compensated.

UPDATE: Thanks to Claus and his brilliant memory, we have another example of a Capstan winch on the back of a Raymond Concrete Jeep. In this case, I had posted it back in 2010.  Raymond Concrete was formed in 1897, but went bankrupt in 1989.

Here’s the image:

A seller on eBay recently had one of these rear mounted PTO winches for sale. It, too, was from the Raymond Concrete company.

pto-capstan-ebay

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Originally Posted October 7, 2021: David shared this CJ-2A for sale in Prineville. He asked if I had ever seen a capstan winch mounted on a rear PTO gearbox like this one. I said I hadn’t. Moreover, the special equipment brochure for the capstan only shows it being used on the front (see brochure below). So, does anyone know whether the capstan was marketed for the rear PTO gearbox? Or was this more likely a custom setup?

capstan-winch-brochure2

capstan-winch-brochure1

Anyway, here’s the jeep in Prineville:

https://bend.craigslist.org/cto/d/powell-butte-1946-original-cj2a-willys/7389633842.html

“Paint original(faded) No rust, No dents, No body repairs. Good top and doors. Runs and drives good. PTO winch, PTO rear capistan(very rare) Tow bar & hubs. All running gear original and operational.”

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