I thought the doors on the CJ-6 were interesting in this August 12, 1964, jeep ad. I’ve not seen those doors anywhere else, so maybe they were artistic license?
Advertising & Brochures Research Archives
1957 CJ-3B Key Chain on eBay
UPDATE: Claus confirmed this is from San Salvador (and no South Africa as I thought it might be).
View all the information on ebay
“WILLYS MB Ford Jeep – vintage keyring / keychain – El Salvador 1957
vintage keyring / keychain of a WILLYS MB Ford Jeep
standardized design for the United States and other Allied forces in World War II from 1941 to 1945
from a dealer in El Salvador: Salva Jeep Omnimotores SA – San Salvador
made in 1957”
1946? French CJ-2A Brochure on eBay
This looks to me to be a circa-1946 early brochure for the CJ-2A printed in French. It is 4 pages.
1956? Willys Export Military Vehicle Brochure
UPDATE: I received this in the mail. It’s a surprisingly hefty booklet!
I had just enough time to win this brochure on eBay Sunday. It’s 52 pages. Willys even offered a DJ-3A for the military. I’m guessing this is a 1956 brochure, as it includes the CJ-6 and DJ-3A, but not any FCs.
Below are the seven pages posted on the eBay auction (it will be a while before I can scan this).
1950 Willys Dealer Day Brochure on eBay
UPDATE: Here’s another example of this brochure on eBay
View all the information on eBay
“Illustrates and Details;
An original part color folder sent to Willys-Overland dealers to announce the “Dealer Day”; a celebration designed to help dealers better promote their product.
Shows some of the models that were available – 4 trucks.
Excellent condition piece – perfect for Willys-Overland literature collectors.
Approximate size; 5″ x 7″; 12 Pages, printed in the USA.”
1952 Jeep Farm Implement Brochures
This set of brochures just sold for $154.50 on eBay. I’m shocked by that price. In May 2020 I paid $15 for my set!
This collection includes a letter (first time I’ve seen it) that provides a more specific date regarding when these brochures were released. The letter is dated May 5, 1952. Unfortunately, the camera used is poor quality, so the letter isn’t the easiest to read.
This. collection does not include the Earth Moving Equipment brochure.
You can better see each of these brochures here. The one exception is the “Tool Bar Implements page, which may just be a header page rather than a brochure.
View all the information on eBay
“lot of 6 JEEP Farm Tractor plow mower corn picker tool bar implements Brochures 11 x9 each a page or two showing the jeep and attachments and a rare letter from Willys Kaiser 1952 introducing the attachments for the Jeep. letter has some browning”
1919 “Cripple Creek Stage” Endorsement for W-K
This unusual pamphlet, pre-jeep by a couple decades, is a letter-turned brochure touting the use of the Willys-Knight vehicles on the auto stage route between Colorado Springs and Cripple Creek, Colorado. The date of 1919 is based on the author’s assessment of his Willys-Knight vehicle two years after purchasing it in January of 1917.
View all the information on eBay
“This advertising pamphlet/booklet has 12 center-stapled pages, including the two covers. It is in excellent condition for its age and previous handling: no foxing, tape, writing, odor or stains.
There are a few edge tears, as shown in the pics.
The pamphlet is essentially a personal endorsement in the form of a copy of a letter from Leo M. Wright to Willys-Overland in which he describes his experiences with “Willys-Knight” vehicles on his ‘stage line’ of about 43 miles from Colorado Springs to Cripple Creek. He provides many details: “… our first Willys-Knight ran 97,00 miles at a mechanical expense of $149.80 … gasoline averages show about 14 miles to the gallon and oil about 400 miles to the gallon…””
April 1954 Ad for Wagon in Better Homes & Gardens
This ad is part of a set of wagon-related brochures. The brochures aren’t in the best shape, but what caught my eye was the Better Homes & Gardens ad. It’s another example of Willys Motors producing what seems to be unique content for that magazine.
Early 1950s Ramsey Winch Brochures
These brochures are part of an early Ramsey booklet of brochures.
This is Ramsey Bulletin 108-A, Underslung Model 200 winch:
This is Ramsey Bulletin 109-A, Underslung Model 600 winch:
Late 1948 America’s Most Useful Vehicles Brochure
UPDATE: There’s another of these brochures on eBay for $44.95 (plus $4.68 shipping).
View all the information on ebay
This 1948 jeep family brochure was likely produced in late 1948, as there’s a reference to an upcoming expectation “in early 1949” within the text. Outside of that reference, there’s no date stamp or form number. I’ve only seen few of these pop up for sale on eBay, so I snagged this one right away. I believe it represents the earliest and most complete (in pics and text) listing of the full line of jeep models for the civilian market (it lacks any military models and business-focused models, such as the Package Delivery Vans).
I especially like the illustrations. The discussion of the different factory divisions at the back was interesting, too. Including the covers, the brochure is 26 pages.




























