This French-Canadian ad was published in the August 1947 issue of Le Bulletin des Agriculteurs.
Advertising & Brochures Research Archives
1950 Willys DeLuxe Station Wagon Brochure
There’s no date or form number related to this colorful brochure. You’ll note that sometimes “Deluxe” with a small “l” is used and in other places “DeLuxe” is used. It may be the first brochure that highlighted the “DeLuxe” model (see a later one here).
1961 Photo of Jack Paar – Tux Park Window Display
This is interesting, as this 1961 photo must have been part of the early introduction to the Tuxedo Park CJ-5 trim package concept.
https://texashistory.unt.edu/ark:/67531/metadc1484597/
From the site: Photograph of a window display advertising for Jeep. A large sign in the middle says, “Newest PAAR star! New ‘Jeep’ Tuxedo Park, exciting new 4-wheel drive sports utility vehicle, see the new ‘Jeep’ Tuxedo Park in action on the Jack Paar show NBC-TV.” A small picture of Jack Paar is placed next to the sign in the window. Another smaller sign sits below the picture that says, “as advertised on WBAP-TV Channel 5.
1949 Jeepster Brochure on eBay
This hard-to-find April 1949 Jeepster brochure has a form number of VJ 3m-I-500M-4-49.
View all the information on eBay
“Original automobile literature, very good condition”
What I Saw At Willys Overland
UPDATE: Apparently, I never published all the pages in this circa 1947-1949 booklet. Also, there’s another one of these booklets on eBay right now: View all the information on eBay
This was originally posted October 23, 2014: Eddie Devlin of the Willys Overland Engineering Art Department sketched a variety of drawings of the factory. Some were published in a book called “WHAT I SAW AT WILLYS OVERLAND”. I’m not sure if the booklet was sold or used as a promotional device.
June 1947 Universal Jeep Ad From Canada
1958 Ad and Merchandise Bulletin For the ‘Jeep’ CJ-5 Hardtop
Mike shared this bulletin from March 11, 1958, that notified dealers a brochure was available for the Koenig-made ‘Jeep’ hardtop. For some reason, the company did not produce a brochure for the top; it took dealers requesting a brochure for them to make one.
May 1947 French Canadian Willys of Canada Limited Ad
1949 Ad from Dealer M. O. Trindel
This ad March 05, 1949, ad in the Beatrice times (Beatrice, Nebraska) from M. O. Trindel, and authorized Jeep Sales and Service provider underscores his enthusiasm for the Willys 1949 line-up of vehicles. His argument that Willys-Overland’s lack of innovation (models didn’t change yearly) was a competitive differentiator that I hadn’t considered, but this meant there was much internal innovation. I would argue that instead of Willys-Overland and Willys Motors innovating internally, they left the innovations to the special equipment folks, from tops and hubs to winches and other pto equipment.
April 1947 Willys Ad in French Canadian Magazine
This is the first of a series of French Canadian ads that I found on eBay. This first one was published in the April 1947 issue of Le Bulletin des Agriculture.






















