This French-Canadian ad was published in the October 1947 issue of Le Bulletin des Agriculteurs.
Advertising & Brochures Research Archives
1949 Station Wagon Brochure
UPDATE: Coincidentally, I received a better version of this brochure in the mail today as part of a packet of brochures, so the pics are much improved. This brochure is Form 46 SWMI-3CM-11-49.
This is how the back side of the brochure when unopened.

The top 1/4th of this foldout is a different page than the lower 3/4. The lower 3/4 folds down. Also, note the ‘Jeep’ badge that appears subtly in the lower right corner.

This page shows the brochure fully opened.
This shows how the back side looks fully opened.

1949 Sedan Delivery Brochure
This sedan delivery brochure has the odd form number of PDCM1-3CM-949. It’s one of several early wagon brochures that had forgotten to post.
August 1947 Ad From Canada
1950 Willys DeLuxe Station Wagon Brochure
There’s no date or form number related to this colorful brochure. You’ll note that sometimes “Deluxe” with a small “l” is used and in other places “DeLuxe” is used. It may be the first brochure that highlighted the “DeLuxe” model (see a later one here).
1961 Photo of Jack Paar – Tux Park Window Display
This is interesting, as this 1961 photo must have been part of the early introduction to the Tuxedo Park CJ-5 trim package concept.
https://texashistory.unt.edu/ark:/67531/metadc1484597/
From the site: Photograph of a window display advertising for Jeep. A large sign in the middle says, “Newest PAAR star! New ‘Jeep’ Tuxedo Park, exciting new 4-wheel drive sports utility vehicle, see the new ‘Jeep’ Tuxedo Park in action on the Jack Paar show NBC-TV.” A small picture of Jack Paar is placed next to the sign in the window. Another smaller sign sits below the picture that says, “as advertised on WBAP-TV Channel 5.
1949 Jeepster Brochure on eBay
This hard-to-find April 1949 Jeepster brochure has a form number of VJ 3m-I-500M-4-49.
View all the information on eBay
“Original automobile literature, very good condition”
What I Saw At Willys Overland
UPDATE: Apparently, I never published all the pages in this circa 1947-1949 booklet. Also, there’s another one of these booklets on eBay right now: View all the information on eBay
This was originally posted October 23, 2014: Eddie Devlin of the Willys Overland Engineering Art Department sketched a variety of drawings of the factory. Some were published in a book called “WHAT I SAW AT WILLYS OVERLAND”. I’m not sure if the booklet was sold or used as a promotional device.
June 1947 Universal Jeep Ad From Canada
1958 Ad and Merchandise Bulletin For the ‘Jeep’ CJ-5 Hardtop
Mike shared this bulletin from March 11, 1958, that notified dealers a brochure was available for the Koenig-made ‘Jeep’ hardtop. For some reason, the company did not produce a brochure for the top; it took dealers requesting a brochure for them to make one.


























