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About eWillys
Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
“1950’S WILLYS JEEP FC-150 PRINT ADS (3). Good to fair condition. One of the ads is a 1957 full page ad measuring 8.5 x 11 inches. The other two are half page ads.”
This first CJ-3B focused ad was published in the April 09, 1953, issue of the Barre Daily Times out of Barre, Vermont. It demonstrated how the Universal ‘Jeep’ “Pays its way Fast!”. It was paid for by Vermont-Willys, INC.
April 09, 1953, in the Barre Daily Times out of Barre, Vermont.
This next ad appeared two weeks later in the April 21, 1953, issue of the Sentinel out of Carlisle, Pennsylvania. It was sponsored by the William Peiper Garage.
This “America’s Most Versatile Farm Tool” newspaper-like advertising piece (though printed on a heavier weight material than newsprint) is marked 484A250, which may mean it was published in April of 1948.
I’ve had this brochure for years, but never got around to scanning it until now. It’s form 473A250, which might mean it was published in March of 1947. This brochure folds out horizontally with four panes.
These next two images show how the entire brochure folds out, front and back.
“Outdoor Life 5/1950. Original magazine page. NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [8 1/2 x 11″+/-]. Two page ads noted. Occasional small edge splits not affecting image or type may be present.”
This Newgren field and pasture cultivator brochure is form N-168. It is the last of this series of color Newgren brochures that came with the jeep equipment book.
You never know when something obscure as this price list from February of 1949 will come in handy for someone. It’s a detailed look at the parts at the dealer pricing.
This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.
Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.
Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??
Some of these pages worked better when shown together, so I’ve sewn together a few of them …