This June 27, 1946, ad by the Little Motor Company in Alabama’s The Baldwin Times Bay newspaper is one of the better full-page adds that I’ve seen.
Advertising & Brochures Research Archives
July 1962 No-Low-High Road Brochure
I like the full-layout image of the country and jeeps on this brochure. It’s form number is DM 62-07.

8 Wagon Ads Between 1947-1951 on eBay
These eight ads featuring wagons have a good starting price of $14.95. You can use the links below to date the ads.
- 1946-1947 Ads: http://www.ewillys.com/2019/05/15/1946-1947-w-o-saturday-evening-post-ads/
- 1948-1949 Ads: http://www.ewillys.com/2019/05/18/willys-overland-sat-evening-post-ads-1948-1949/
- 1950-1951 Ads: http://www.ewillys.com/2019/05/21/1950-and-1951-ads-from-the-saturday-evening-post/
View all the information on eBay
“EIGHT original 10×13″ magazine ads in very good condition.”
1956? Kaiser-Willys of Canada Ad on eBay
I”m guessing this ad is from 1956 given it’s sharing the news of the new CJ-6. The seller has incorrectly dated this to the 1930s.
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“Kaiser-Willys Jeep AD. Condition is “Used”. Shipped with USPS First Class.CJ-6 4wd 1930s”
1949 Spanish Ad for the Willys Jeep Truck on eBay
Lots of text on this Willys Jeep Truck ad.
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IN ENGLISH: Jeep Trucks: Work with Less Cost
The ‘Jeep’ Trucks have been designed to lower transportation costs and to give safe performance under the toughest working conditions. They consume less oil and less gasoline, the longer they last longer, and their functional design makes them easier to preserve and repair.
Four-wheel drive models, with a capacity for 1 ton of payload, are built “on purpose” for heavy duty off the road. Conventional rear wheel drive models can handle 3/4 to 1 ton of payload and their economical performance on the road is unmatched.
In both types we offer a wide selection of standard body styles, all with fully enclosed cab, suitable for any climate, and in the four-wheel drive models, the motive power take-off is optional.
July 1945 Press Release Photos #11 & #13
Below you’ll find Press Release Photos #11 & #13. The seller did not have #12, so at this point I’m left to guess what #12 was. My best guess is that given #11 shows a half top and #13 shows no top, that #12 may have been an image that included some version of the full top.
Photo #11 shows the half or front top:
Possible Photo #12: These images were published in an article on the introduction of the jeep. The top photo is press photo #13, which adds weight to the bottom photo being #12:
The original photo caption for the bottom photo would likely have been identical to #11 and #13’s captions, except that the last sentence probably read, “Here it is shown with both tops up“.
Photo #13 shows the jeep without a top:
Press Photo #14? Finally, there’s this photo which shows the windshield down. It could easily have been Photo #14 as it was taken in the same location, but I have no evidence such a photo was included in the press kit.

PHOTO CREDIT: https://www.topspeed.com/cars/jeep/2016-jeep-wrangler-75th-salute-concept-ar173805.html
If this was actually included in the press kit at photo #14, the caption for the photo would likely have been identical to #11 and #13’s captions, except that the last sentence probably read, “Here it is shown with the windshield down“.
Two Die-Cut Warn Hub Brochures Compared
Barney sent me a Warn Locking Hub brochure which turns out to be a match for a similar Warn Lockomatic Hub brochure I already had. These are rather small (about 4″ in diameter), so I’m surprised either one survived as well as they have.
One thing that’s evident from these brochures is that the Lockmatic hubs lacked the rings (or perhaps indents or groves are better terms) on the lower portion of the hub that the Locking Hubs had.
This photo shows the fronts:
Here are the opened brochures:

And these are the backs:
November 1961 Jeep News
Barney from Barney’s Jeep Parts sent November 1961 edition of the Jeep News our direction. The FJ-3A makes a big splash with a variety of images on page 4. Several Jeep Clubs, including California’s Auburn Jeep Club, Denver’s Mile-High Jeep Club, and Washington’s Trailer Breakers Jeep Club get mentioned. One article highlight’s Buddy’s win of a Surrey and Sailboat from the Del Monte Contest and includes an image.
There’s also a mention of photos and writeup about the Jeep Jamboree in the December 1961 issue of Argosy Magazine, but I cannot seem to find the issue on eBay.
July 1945 Press Release Photo #10
This was labeled press photo #10. Like the other press photos, this memorable family picnic photo with the jeep and camper appeared in multiple publications. The marking on the bumper is X32.
1948 Willys Jeep Pocket Calendar on eBay
UPDATE: I thought the one had sold, but it’s back on eBay, with a price drop down to $33.49 (Was $49.99).
(02/29/2020) Chris spotted this odd Willys Calendar. It’s got an imprint of a horse head on it, but we didn’t understand why that might be. It appears these were produced for the Ohio Willys Sales Company, of Cleveland, Ohio.
View all the information on eBay
“6 5/8″ TALL X 3 3/4″ WIDE
ALL PAGES ARE THERE
CONDITION AS PICTURED – PLEASE ZOOM IN AND LOOK AT ALL PICTURES.”



























