Advertising & Brochures Research Archives

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March 1962 Articles on the Introduction of Tonka Jeeps

• CATEGORIES: Advertising & Brochures, Features, toys This site contains affiliate links for which I may be compensated.

In March 1962, two different articles highlighted the introduction of the Jeep line of Tonka Toys.

1. Toys and Novelties Magazine: The article in this magazine noted that part of the reason the Tonka company had the financial and physical capacity to produce a wide variety of toy jeeps was that it had recently gone public.

View all the information on eBay

1962-03-toys-and-novelties-tonka-jeep-lores

2. Playthings Magazine: Given this article is very similar to the top article, I’d guess both were written from press releases.

View all the information on eBay

1962-03-playthings-tonka-jeep-lores

 

You can also learn more about Tonka jeeps at the CJ-3B Page.

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January 1960 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

In the ‘sometimes it’s better to be lucky’ department, eBay blessed me with a huge win the other day: 10 Willys News issues from 1960 and 1961 for only $20 (and free shipping)! Here’s the first one. It includes a lot of DJ-3A Surrey articles, a note about future President Lyndon Johnson checking out a Willys truck for his ranch, and more. The 1/4 ton jeeps (CJ-5s and CJ-3Bs) take a back seat to the FCs, Wagons, and DJs in this issue. There’s also articles demonstrating how dealers felt TV shows were helping to drive sales, which is likely why Willys Motors moved forward with other TV show and movie tie-ins.

Photos Photos Photos Photos Photos

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March 1962 Tornado Engine Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This March of 1962 brochure (form 62-03) includes a chart that highlights the performance claims of the engine vs. other engines of the day. It was part of a series of brochures from Willys Motors during 1962 that had ‘wing’ pages that opened horizontally. It’s hard to capture that sense using a scanner, but using a phone Madi those wings more apparent (see the second pic).

Scannable Document Scannable Document Scannable Document Scannable Document

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1973 Johnson Enterprises Catalog

• CATEGORIES: Advertising & Brochures, Catalogs, Features This site contains affiliate links for which I may be compensated.

I hadn’t heard of a parts reseller named Johnson Enterprises, a company out of Orangevale, California, until receiving this catalog. The side and corner panel skid plates are something I’ve seen on some jeeps, but never knew who made them.

The catalog is pretty small, so the company didn’t offer too many products. All the pages of the 1973 catalog are shown below:

1973-johnson-enterprises-catalog1-lores 1973-johnson-enterprises-catalog2-lores 1973-johnson-enterprises-catalog3-lores 1973-johnson-enterprises-catalog4-lores

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August 1960 Surrey Contest Ads

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: View the Miss Gotham winner hereAdvertisements for the summer of 1960 Miss Gotham contest also appeared in newspapers. I also have learned who won the Surrey, but I need to scan the info still.

1960-08-25-chicago-tribune-miss-gotham-surrey-cj3a-contest-lores

CREDIT: August 25, 1960, Chicago Tribune

Clipping from El Paso Times - Newspapers.com

CREDIT: August 21, 1960, issue of El Paso Times

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Originally posted May 13, 2020: A contest ad featuring a DJ-3A Surrey appeared in an August 1960 issue of Seventeen Magazine.

“Seventeen 8/1960.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Sheet size given is approximate. [10 1/2 x 13 1/2″]. 2-page ads noted. Occasional small edge splits not affecting image or type may be present.”

1960-08-seventeen-magazine-surrey-ad-lores

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Manley Wrecker Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This brochure appeared on Facebook a while back.

year-manley-jeep-wrecking-crane-brochure

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Originally published October 2016: The American Chain & Cable Company’s Manley Division produced these Jeep Wrecking Cranes in the late 1940s. I can’t imagine there are too many of these around. This brochure is from a 1948 Industrial Equipment book.

1948-industrial-equipment-brochures-manley-wrecker1 1948-industrial-equipment-brochures-manley-wrecker2

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