This May 1951 AD differs slightly from the April 1951 ad on the CJ-3A page here. So, I’d guess there were at least two version of this ad. The differences are primarily related to minor changes in font sizes and styles, along with a shadow and different tilt of the “Milestones” box on the upper left.
Advertising & Brochures Research Archives
1959 Meyer Snow Plow and Dozer Brochures
This first four-page brochure blends pages two and three into a single, poster like image. It could make for a good poster.
This is a four-page brochure:
This is a single sheet, two-sided brochure for Meyer’s Offset Angledozer showing flat fender jeeps:
French La ‘Jeep” Universelle Ad on eBay
This approximately 5″ x 7″ ad is a pretty reasonable price given it’s shipped from France.
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“REAL ADVERTISING
FROM A PERIOD MAGAZINE
format 13x18cm approximately”
‘Jeep’ Parts • Service Sign on eBay
Bill’s got this sign for sale. It’s got some damage.
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“VINTAGE JEEP WILLY DEALERSHIP ADVERTISING SIGN Kaiser AMC PARTS SERVICE. Condition is Used.
Check out this great dealership sign salvaged from an old garage. The sign is 18” x 24” and would have been part of a lighted sign in a metal frame of some sort. This auction includes (1) plastic printed Jeep sign as shown.
See the pics. The sign is cracked and has some pieces missing from the top left corner. While damaged, it does not detract from the coolness of this piece. The color is vibrant, and the graphics are bold.
Build a frame/box for it, and put some LED strip lights behind it and hang it on your wall for a cool effect.”
1969 Vagabond Adventures #1 on eBay
UPDATE: A new seller has over 10 issues of Vagabond: Adventures in 4-Wheel Drive issue #1 for sale. I purchased a copy and will post once I receive it. I’ve only documented two issues of this magazine; Here’s issue #2.
This is issue #1 Volume 1. Note the great article on the rare CJ-5 camper.
“Original factory magazine , 5.5 x 8.5 , 32 pages . Includes interesting articles showing Jeep Gladiator Camper , CJ5 Universal Camper , Wagoneer in Redwood National Park , many other interesting articles . This magazine was printed by Jeep and sent to the dealers and customers .”
March 1949 ‘Jeeps’ say “Can Do” to Tough Jobs Ad on eBay
Berg Truck Jeep Parts Magazine(?) Ad on eBay
Given the page number of “78”, I’d guess this ad was in a magazine of some kind. I’m not sure if it was a pre-Berg-catalog ad or just part of its advertising strategy.
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1956 Koenig Brochure for the DJ-3A Dispatcher
This was a surprising find. Bulletin 256 by Koenig touted add-ons for the DJ-3A. I can’t imagine many DJ-3A owners purchased a winch. I can’t think of any DJ-3As that I’ve seen with a body extension either.
December 1959 Only 4-Wheel Drive ‘Jeep’ Vehicles Ad on eBay
Another ad that includes the “billions of miles of service” phrase. This ad appeared in the December 1959 issue of Successful Farming.
February 1947 “Yes You Can” Ad on eBay
This February 1947 ad promises the farmers can use Hydraulic-LIft Implement with the Universal ‘Jeep’.
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“THIS IS A LARGE ORIGINAL 1947 ADVERTISEMENT FOR THE UNIVERSAL JEEP THAT YOU CAN USE ON HYDRAULIC LIFT IMPLEMENTS, MANUFACTURED BY WILLYS-OVERLAND MOTORS IN TOLEDO, OHIO. AD IS IN GREAT CONDITION AND HAS EXCELLENT GRAPHICS. AD MEASURES 12 7/8″ X 10″.”
August 1954 Ad “How Willys Versatile Vehicles …” on eBay
This two-page ad was published in the August 1954 issue of Fortune Magazine. It’s titled, “How Willys Versatile Vehicles Help Your Management Cut Costs”.
Glenn M. Rogers, Morrison, Newgren Snowplow
UPDATE: This is an a rewrite of a couple different brochures to document the snow plow and scraper relationship between the Glenn M. Rogers Company, the Morrison Railway Supply Company, and the Newgren Company.
I believe Morrison manufactured the Snowplow and Scraper based on a Rogers design and the completed item was marketed through the Newgren Company. As I’m no expert on these plows, or the relationship between these companies, this is all conjecture based on the brochures.
Here are several different brochures through the years and a couple Sno-Dozer data plates at the very bottom. This first brochure shows the Glenn M. Rogers company marketing the snow plow. This 1948 brochure does not mention the Morrison company.
In this brochure, also from 1948, it appears Newgren is offering a Roger’s plow setup that’s been combined with Monroe hydraulics (with three different hydraulic options no less).
There’s no date on this brochure, but in it Morrison is now credited with the manufacturing of the Rogers design, with Newgren still marketing the package. There’s no mention of the hydraulic options. I am leaning towards this being a circa 1949 – 1951 brochure. This brochure may have introduced the “Sno-Dozer” brand name.




















