This Newgren bed extender brochure is form N-166.
Advertising & Brochures Research Archives
1949 Jeepster Sales Tool Brochure for the Sales Force
This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.
Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.
Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??
Some of these pages worked better when shown together, so I’ve sewn together a few of them …
Newgren Pull-Type Tandem Disc Harrow Brochure
Portuguese Jeep Ads
I bought the following 5″x7″ Portuguese ads off of eBay for $2/ad plus shipping from Europe. The seller noted he had more ads, so sent me a link to 96 more (including lots of good early ads). He wanted to sell these outside of eBay, so I figured I’d get a better price, especially buying in bulk. Instead, he doubled the ads to $4/per ad. When I balked at the price, he claimed he was selling his ads for €6 on eBay ($7.09). Given I’d just bought them for $2, I was a bit confused by his claim. Maybe something was lost in translation, but, needless to say, I won’t be buying any ads from this seller outside of eBay.
These ads have some neat illustrative work.
Here are pics showing 1/4 of his collection of ads:
Newgren Hydro-Grader & Terracer Brochure
Newgren Bottom Moldboard Plow Brochures
The following three Newgren brochures have form numbers of N-161, N-162, and N-163. All three focus on different types of moldboard plows. This first brochure shows a plow that utilizes a General Purpose base.
This version of the plow uses a slat base.
This version of the plow uses a Forgy base.
Newgren Stabalizer Brochure
As I mentioned a couple days ago, I received some Newgren brochures as part of the Jeep Equipment book I received. The brochures are numbered between Form N-160 (below) through Form N-168, with only Form N-167 missing. I cannot see a reason for them to start at N-160, but they do. I also think that there were other brochures from this line of brochures that I do not have. I will published these brochures over the coming days.
This brochure indicate that the Newgren equipment is tailored for the Monroe Hydraulic Lift.
Risqué Matchbook Cover on eBay
Maury spotted this unusually risqué Matchbook cover from a dealer that sold jeeps and other vehicles.
View all the information on eBay
“Vintage Unstruck Matchbook cover :
KAISER WILLYS Station Wagons & Jeep Automobiles
KOUPAL’S MOTOR SALES 8640 S. Commercial Ave Chicago IL
” Open from 9 to 9 “

Spanish Matchbook w/ Jeep on it on eBay
There are two vintage matchbooks in this auction, one from Peru and one possibly from Peru that has a jeep on it. The jeep matchbook is cool, but the asking price is $89.99 (at least they include with matches).
View all the information on eBay
“Rare WWII Era WILLYS ARMY JEEP Matchbooks Peru Indian Spanish
Incredibly rare
Great graphics and color
A few matches have been used
Books are in great shape
This auction is for both matchbooks, you get two!=
Feel free to ask questions”
































