Advertising & Brochures Research Archives

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1946 Ad for Olympic Spark Plugs

August 15, 2020 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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UPDATE: Steve spotted this interesting post that shows a hoard of envelopes sent by customers and dealers to Olympic that was found. It’s kind of cool.

“There were over 100 covers here, and I have scanned a number of them above to share with members. A few were pre-war 1930s.

There are amazing array of origin country, commercial covers from the 1940s mainly. They have never been near a stamp dealer for ~65-75 years.

Burma, Portuguese India, Iran, Iraq, Cyprus, Malta, Southern Rhodesia, Thailand, Malaysia, France, China, Netherlands indies, Sarawak, Uganda, Belgium, Portugal, Turkey, a real early Israel cover, Egypt, Trinidad, Fiji, South Africa, Argentina, Sudan (several!), Lebanon, Ceylon, Greece and

There is a 1949 India Gandhi commercially used – a $50-$100 cover in today’s market. Who would know – 1949 Gandhi stuff is white hot.

Includes Registered mail and Postage dues assessed etc. Pretty much all of them sent to Olympic Spark Plugs Pty Ltd in Melbourne.”

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This May 29, 1946, ad out of Australia in “The Bulletin” shows what I believe to be a depiction of two Chinese women driving a jeep.

View all the information on eBay

“Olympic Spark Plugs Large Full Page Original Advertisement removed from a 1946 Australian Newspaper and in good condition for age having some marks and creases and age yellowing and minor damage around the edges. PLEASE NOTE the minor damage around the edges. Size of the paper which the advertisement is on is 43 cms x 27 cms. It would look good framed on your wall or displayed with your Olympic Spark Plug Collection or if you collect Spark Plug Memorabilia. This advertisement would be hard to find in this size.”

1946-05-29-the-bulletin-australia-jeep-olympic-spark-plug-ad

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August 1958 CJ-3B Farm Jeep Ad **SOLD**

August 14, 2020 • CATEGORIES: Advertising & Brochures, Features, International, Magazine This site contains affiliate links for which I may be compensated.
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UPDATE: **SOLD** Was on eBay.

This ad was published in an Australian farming magazine.

“Australian Jeep Original Advertisement removed from a 1958 Australian Farming Magazine and in good condition for age having some marks and creases and age yellowing of the paper. Size is 18 cms x 24 cms.  It would look good framed on your wall or displayed with your vehicle at a car show.”

1958-08-power-farming-and-better-farming-digest-farm-cj3b-australia

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Feb 1958? Kaiser-Willys of Canada Ad

August 12, 2020 • CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.
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This ad came to me from eBay and has “KW 258” printed in the lower right, which I am interpreting as February 1958 (but I could be wrong). It is more of a “use your jeeps on the farm” type of ad, which Willys Motors seemed to be going away from in the US by this time.

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Here’s the Baby-jeep — A Bassinet from Holland

August 9, 2020 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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This unusual brochure shares information about the Baby-jeep, a bassinet available in three colors–blue, ivory, and salmon–that was produced out of Holland. The brochure includes a small, illustrated jeep on the cover. It’s printed on thick paper that makes for a nice brochure, but I’m still not sure why it is call a “Baby-jeep”.

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1953 Post Kaiser-Willys Merger Ads

August 9, 2020 • CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: . This site contains affiliate links for which I may be compensated.
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These three Kaiser-Willys ads demonstrate a national campaign ad offering to dealers who wanted to share the news that Kaiser and Willys vehicles were being sold under the same brand. Though the purchase was announced in the spring of 1953, the ad campaign was introduced until the fall of 1953 after the sale was completed (See the June 1953 ad at bottom that introduces a new dealer, but doesn’t mention Kaiser).

The imagery and order of the blocks is interesting. Though Kaiser purchased Willys-Overland’s assets, for the extensive network of Willys dealers the experience was the opposite; they were adding Kaiser products to their Willys sales portfolios. I expect this explains why the Kaiser block is pictured being added to the Willys block rather than the other way around.

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This ad was published on November 05, 1953, in The Times out of Shreveport, Louisiana, by Dixie Kaiser-Willys.

1953-10-08-the-birmingham-news-alabama-willys-kaiser-merger-ad-lores

This ad was published on October 08, 1953, in the Birmingham News, out of Birmingham, Alabama, by the Roy Bridges & Co., Inc.

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This ad was published on November 15, 1953, in the Great Falls Tribune, out of Montana, by Robinson Motor Co.

A June 5, 1953, full-page ad out of California introduced Haley Motors, a new “Willys” dealer. Though the merger had been announced, it wasn’t finalized until the fall of 1953; this likely explains why there was no mention of Kaiser in this ad.

1953-06-05-times-advocate-escondido-cali-haley-motors-open-ad-lores

 

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Cutlas 1961 Power-Lock and Selective Drive Brochures

August 5, 2020 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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The Form-104 Selective drive brochure I’ve seen previously, but I’ve not seen the 1961 Power-Lock brochure.

This Power-Lock brochure is a tri-fold brochure that folds from 3.5″ x 5.5″ to 10.5″ x 5.5″

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This folded Cutlass Selective drive brochure has a form number of 104, but lacks a date. It is small, only folding in half from 3.5″ x 5.5″ to 7″ x 5.5″

cutlas-form-104-selective-drive-model100-2-brochure1-lores cutlas-form-104-selective-drive-model100-2-brochure2-lores

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Chimpanzees and Battery Powered Jeeps

August 3, 2020 • CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles, Postcards • TAGS: . This site contains affiliate links for which I may be compensated.
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UPDATE: A newspaper article from May 20, 1950, published in the St. Louis Globe-Democrat, provides more information about the jeep-driving circus chimp named Nero. He passed away later in the year.
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Originally Posted January of 2013: This 1950 postcard shows some chimpanzees driving a battery powered jeep.  They were part of a Chimpanzee show at the St. Louis zoo started in 1925. Chimps were taught to ride bicycles, tricycles, motorcycles, ponies, a Great Dane, and more. You can learn more about them in the January 8, 1951, issue of Life Magazine.

“VINTAGE POSTCARD – CONDITION: VG. DATE/ERA: 1950s-60s. Standard Size 3.5×5.5.”

View all the information on eBay

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You can view some additional pictures at Jalopy Journal (scroll part way down the page). The quality seems good enough that they may be from Life Magazine, but I tried, but failed to locate their original source. Here is one of the images.

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On December 13, 1950, several newspapers announced that Nero had passed away. Here’s an article from the Southern Illinoisan:

1950-12-13-southern-illinoisan-nero-chimp-dies

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